Environmental Sustainability Initiatives in the Agrifood Supply Chain
The aim of this study is to identify a wide range of environmentally sustainable initiatives in food supply chain operations and activities. Data for this pilot study were collected through a questionnaire survey. The questionnaire consisted of nine questions. The survey was distributed through email, both as an online link as well as an electronic document that could be returned via email or in hardcopy. A total of 214 UK-based companies involved in the Agrifood products distribution sector were contacted. A correlation analysis shows that company perceptions about factors affecting decisions for the implementation of sustainable practices shares a relationship with the company’s expectations when applying sustainable initiatives. Further research built on this preliminary study will lead to the development of a model that will enable adoption of sustainable measures based on a needs and strengths analysis of the companies.