Understanding Brand Implication and Engagement on Facebook

2014 ◽  
pp. 216-237
Author(s):  
Marie Haikel-Elsabeh
Keyword(s):  
Social Networks ◽  
Statistical Model ◽  
Information Sharing ◽  
Brand Engagement ◽  
The Impact ◽  
Deep Interest

What are the drivers for Brand engagement and implication on Facebook? In order to explore the impact of motivations on content and information sharing on Facebook brand pages, this study proposes an analysis focused on a reduced number of motivations and a proposal of a statistical model attempting to link the frequency of posting and liking on Facebook in general and Brand engagement to motivations. The aim of the study is to assess the impact of motivations on brand implication and frequency of posting on Facebook. The authors use the concept of brand implication measure a deep interest toward brands on Facebook. The concept of frequency of posting and liking focuses on the tendency to post or like frequently each time the user connects to Facebook. The motivations the authors introduced are based on the literature for sharing on social networks.

Understanding Brand Implication and Engagement on Facebook

2014 ◽  
pp. 1806-1827
Author(s):  
Marie Haikel-Elsabeh
Keyword(s):  
Social Networks ◽  
Statistical Model ◽  
Information Sharing ◽  
Brand Engagement ◽  
The Impact ◽  
Deep Interest

What are the drivers for Brand engagement and implication on Facebook? In order to explore the impact of motivations on content and information sharing on Facebook brand pages, this study proposes an analysis focused on a reduced number of motivations and a proposal of a statistical model attempting to link the frequency of posting and liking on Facebook in general and Brand engagement to motivations. The aim of the study is to assess the impact of motivations on brand implication and frequency of posting on Facebook. The authors use the concept of brand implication measure a deep interest toward brands on Facebook. The concept of frequency of posting and liking focuses on the tendency to post or like frequently each time the user connects to Facebook. The motivations the authors introduced are based on the literature for sharing on social networks.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

Update of the last 2 years on the impact of the internet and social networks on the management of type 2 diabetes mellitus: simple review. (Preprint)

2020 ◽  
Author(s):  
Mayli Lañas-Navarro ◽  
Jose Ipanaque-Calderon Sr ◽  
Fiorela E Solano
Keyword(s):  
Social Networks ◽  
Mobile Applications ◽  
Health Personnel ◽  
Online Courses ◽  
The Internet ◽  
Diabetic Patients ◽  
Bibliographic Search ◽  
Use Of The Internet ◽  
And Control ◽  
The Impact

BACKGROUND Research on the use of the Internet in the medical field is experiencing many advances, including mobile applications, social networks, telemedicine. Its implementation in medical care and comprehensive patient management is a much discussed topic at present. OBJECTIVE This narrative review aims to understand the impact of the internet and social networks on the management of diabetes, both for patients and medical staff. METHODS The bibliographic search was carried out in the databases Pubmed, Virtual Health Library (VHL) and Lilacs between 2018 to 2020. RESULTS Multiple mobile applications have been created for the help and control of diabetic patients, as well as the implementation of online courses, improving the knowledge of health personnel applying them in the field of telemedicine. CONCLUSIONS The use of the Internet and social networks brings many benefits for both the diabetic patient and the health personnel, offering advantages for both.

scholarly journals Social Networks, Trust, and Disaster-Risk Perceptions of Rural Residents in a Multi-Disaster Environment: Evidence from Sichuan, China

2021 ◽  
Vol 18 (4) ◽  
pp. 2106 ◽  
Author(s):  
Kaijing Xue ◽  
Shili Guo ◽  
Yi Liu ◽  
Shaoquan Liu ◽  
Dingde Xu
Keyword(s):  
Social Networks ◽  
Risk Perception ◽  
Self Efficacy ◽  
Risk Perceptions ◽  
Ordinary Least Squares ◽  
Disaster Risk ◽  
Mountainous Areas ◽  
Rural Residents ◽  
Response Efficacy ◽  
The Impact

Individual perception of disaster risk is not only the product of individual factors, but also the product of social interactions. However, few studies have empirically explored the correlations between rural residents’ flat social networks, trust in pyramidal channels, and disaster-risk perceptions. Taking Sichuan Province—a typical disaster-prone province in China—as an example and using data from 327 rural households in mountainous areas threatened by multiple disasters, this paper measured the level of participants’ disaster-risk perception in the four dimensions of possibility, threat, self-efficacy, and response efficacy. Then, the ordinary least squares method was applied to probe the correlations between social networks, trust, and residents’ disaster-risk perception. The results revealed four main findings. (1) Compared with scores relating to comprehensive disaster-risk perception, participants had lower perception scores relating to possibility and threat, and higher perception scores relating to self-efficacy and response efficacy. (2) The carrier characteristics of their social networks significantly affected rural residents’ perceived levels of disaster risk, while the background characteristics did not. (3) Different dimensions of trust had distinct effects on rural residents’ disaster-risk perceptions. (4) Compared with social network variables, trust was more closely related to the perceived level of disaster risks, which was especially reflected in the impact on self-efficacy, response efficacy, and comprehensive perception. The findings of this study deepen understanding of the relationship between social networks, trust, and disaster-risk perceptions of rural residents in mountainous areas threatened by multiple disasters, providing enlightenment for building resilient disaster-prevention systems in the community.

scholarly journals Investigating the Impact of Critical Factors on Continuous Usage Intention towards Enterprise Social Networks: An Integrated Model of IS Success and TTF

2021 ◽  
Vol 13 (14) ◽  
pp. 7619
Author(s):  
Run-Ze Wu ◽  
Xiu-Fu Tian
Keyword(s):  
Social Networks ◽  
Structural Equation ◽  
Equation Modeling ◽  
Critical Factors ◽  
Information Systems Success ◽  
Is Success ◽  
Enterprise Social Networks ◽  
Task Technology Fit ◽  
Continuous Usage Intention ◽  
The Impact

Due to the outbreak of COVID-19, many people have to accept remote working. However, as COVID-19 has been effectively controlled in China, remote office services provided by enterprise social networks (ESNs) is no longer a necessary choice of users. There has not yet been any referential research for ESN enterprises concerning how to encourage users willing to use ESNs continuously. Therefore, the purpose of this research is to identify the critical factors of ESN continuous usage intention to make up the research gap of ESN continuous usage intention and to help enterprises address the issue of sustained growth. This research combines elements of the task technology fit (TTF) model and D&M information systems success (ISS) model, explaining the continuous usage intention of ESN users. The empirical analysis results are based on the sample data of 668 Chinese respondents with experience in ESNs use and analyzed using structural equation modeling (SEM). Results show that task technology fit, performance expectancy and the satisfaction degree have a significant influence on continuous usage intention of ESNs. The research findings can provide the theoretical basis for sustained development and follow-up research of the ESN industry.

Sign in / Sign up

Export Citation Format

Share Document