Self-Brand Congruity and Brand Communication

2014 ◽  
pp. 137-153
Author(s):  
Mahdi Rajabi ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Emerging Markets ◽  
Brand Communication ◽  
Verbal Cues ◽  
Individual Level ◽  
Advertising Strategies ◽  
Indian Consumers ◽  
Set Up ◽  
Globalization Strategy ◽  
The Individual ◽  
Full Factorial

Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.

Self-Brand Congruity and Brand Communication

2015 ◽  
pp. 1411-1427
Author(s):  
Mahdi Rajabi ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Emerging Markets ◽  
Brand Communication ◽  
Verbal Cues ◽  
Individual Level ◽  
Advertising Strategies ◽  
Indian Consumers ◽  
Set Up ◽  
Globalization Strategy ◽  
The Individual ◽  
Full Factorial

Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.

Detecting Individual-Level Deception in the Digital Age

2016 ◽  
pp. 259-276
Author(s):  
Eugenie de Silva
Keyword(s):  
Law Enforcement ◽  
Digital Age ◽  
Legal Framework ◽  
First Century ◽  
Verbal Cues ◽  
New Model ◽  
Individual Level ◽  
Advanced Society ◽  
Detection Of Deception ◽  
The Individual

This chapter presents a discussion of a new model titled, “DETECT (Determining and Evaluating Truthfulness through Explicit Cue Testing) which relies upon the assessment of verbal and non-verbal cues. The author presents the argument that the digital age has posed novel challenges to law enforcement and intelligence personnel; hence, the author further explains the ways in which the DETECT model (©, Eugenie de Silva, 2014) can be used to determine deceptive activities at the individual-level even in a technologically advanced society. The chapter touches upon Denial and Deception (D&D), and how the detection of deception must be carried out in the twenty-first century, especially through rigorous monitoring within the established legal framework.

scholarly journals Secular trend analysis of antibiotic utilisation in China's hospitals 2011-2018, a retrospective analysis of procurement data

2020 ◽  
Author(s):  
Haishaerjiang Wushouer ◽  
Yue Zhou ◽  
Xi Zhang ◽  
Mengyuan Fu ◽  
Daiming Fan ◽  
...  
Keyword(s):  
Secular Trend ◽  
Antibiotic Use ◽  
Chinese Government ◽  
Upward Trend ◽  
Individual Level ◽  
Medical Reform ◽  
Tertiary Hospitals ◽  
Target Set ◽  
Set Up ◽  
The Individual

Abstract Background: This study was aimed to explore the secular trends of antibiotic utilisation in China’s hospitals over an 8-year period. Methods: We retrospectively analysed aggregated monthly antibiotic procurement data of 586 hospitals from 28 provinces in China from January 2011 to December 2018. Information including generic name, procurement amount, dosage form, strength, the route of administration, and geographical data were collected. Population weighted antibiotic utilisation were expressed in DDD per 1,000 inhabitants per day (DID). WHO’s ‘Access, Watch, Reserve’ categorization was also adopted to analyse antibiotic utilisation. Results: Between 2011 and 2018, total antibiotic utlisation in China’s hospitals increased by 39.6% (from 4.8 DID in 2010 to 6.7 DID in 2018). Antibiotic utilisation was stable or had moderately decreased in 13 provinces, while in the other 15 provinces they had substantially increased. Cephalosporins were the most consumed antibiotics, accounting for 26.9% of the total antibiotic utilisation (1.8 DID/6.7 DID). In 2018, antibiotics in the Access category comprised 19.4% of the total utilisation (1.3 DID/6.7 DID), where antibiotics in the Watch category comprised the largest proportion of 71.6% (4.8 DID/6.7 DID). Population-weighted antibiotic utlisation was greater in secondary hospitals than in tertiary hospitals (7.3 DID vs 6.6 DID). The utilisation of oral forms was almost two times the amount of parenteral forms in secondary hospitals, whereas in tertiary hospitals the amounts were about the same. Conclusions: Despite efforts have been made towards restricting antibiotic use by the Chinese government, antibiotic utilisation demonstrated an upward trend after the medical reform. The increase of last-resort antibiotics raises serious concern for public health. Current patterns of antibiotic utilisation demonstrated that gaps are existed towards the global target set up by the WHO. To better facilitate proper antibiotic use, more efforts are needed to explore the appropriateness of antibiotic use at the individual level.

Detecting Individual-Level Deception in the Digital Age

2020 ◽  
pp. 271-292
Author(s):  
Eugenie de Silva
Keyword(s):  
Law Enforcement ◽  
Digital Age ◽  
Legal Framework ◽  
First Century ◽  
Verbal Cues ◽  
New Model ◽  
Individual Level ◽  
Advanced Society ◽  
Detection Of Deception ◽  
The Individual

This chapter presents a discussion of a new model titled, “DETECT (Determining and Evaluating Truthfulness through Explicit Cue Testing) which relies upon the assessment of verbal and non-verbal cues. The author presents the argument that the digital age has posed novel challenges to law enforcement and intelligence personnel; hence, the author further explains the ways in which the DETECT model (©, Eugenie de Silva, 2014) can be used to determine deceptive activities at the individual-level even in a technologically advanced society. The chapter touches upon Denial and Deception (D&D), and how the detection of deception must be carried out in the twenty-first century, especially through rigorous monitoring within the established legal framework.

scholarly journals Tradeoff Between Distributed Social Learning and Herding Effect in Online Rating Systems

SAGE Open ◽  
2017 ◽  
Vol 7 (1) ◽  
pp. 215824401769107 ◽  
Author(s):  
Ofer Tchernichovski ◽  
Marissa King ◽  
Peter Brinkmann ◽  
Xanadu Halkias ◽  
Daniel Fimiarz ◽  
...  
Keyword(s):  
Feedback System ◽  
Rating Systems ◽  
Client Feedback ◽  
Client Participation ◽  
Global Trends ◽  
Individual Level ◽  
Online Rating ◽  
Set Up ◽  
University Services ◽  
The Individual

We investigated how social diffusion increased client participation in an online rating system and, in turn, how this herding effect may affect the metrics of client feedback over the course of years. In a field study, we set up a transparent feedback system for university services: During the process of making service requests, clients were presented with short-term trends of client satisfaction with relevant service outcomes. Deploying this feedback system initially increased satisfaction moderately. Thereafter, mean satisfaction levels remained stable between 50% and 60%. Interestingly, at the individual client level, satisfaction increased significantly with experience despite the lack of any global trend across all users. These conflicting results can be explained at the social network level: If satisfied clients attracted new clients with more negative attitudes (a herding effect), then the net increase in service clients may dampen changes in global trends at the individual level. Three observations support this hypothesis: first, the number of service clients providing feedback increased monotonically over time. Second, spatial analysis of service requests showed a pattern of expansion from floor to floor. Finally, satisfaction increased over iterations only in clients who scored below average.

scholarly journals Plea for an international Aneurysm Data Bank: description and perspectives

2019 ◽  
Vol 47 (1) ◽  
pp. E17 ◽  
Author(s):  
Philippe Bijlenga ◽  
Sandrine Morel ◽  
Sven Hirsch ◽  
Karl Schaller ◽  
Daniel Rüfenacht
Keyword(s):  
Data Processing ◽  
Information Technologies ◽  
Disease Modeling ◽  
Disease Model ◽  
High Volume ◽  
Data Bank ◽  
Academic Community ◽  
Individual Level ◽  
Set Up ◽  
The Individual

The disease resulting in the formation, growth, and rupture of intracranial aneurysms is complex. Research is accumulating evidence that the disease is driven by many different factors, some constant and others variable over time. Combinations of factors may induce specific biophysical reactions at different stages of the disease. A better understanding of the biophysical mechanisms responsible for the disease initiation and progression is essential to predict the natural history of the disease. More accurate predictions are mandatory to adequately balance risks between observation and intervention at the individual level as expected in the age of personalized medicine. Multidisciplinary exploration of the disease also opens an avenue to the discovery of possible preventive actions or medical treatments. Modern information technologies and data processing methods offer tools to address such complex challenges requiring 1) the collection of a high volume of information provided globally, 2) integration and harmonization of the information, and 3) management of data sharing with a broad spectrum of stakeholders.Over the last decade an infrastructure has been set up and is now made available to the academic community to support and promote exploration of intracranial disease, modeling, and clinical management simulation and monitoring.The background and purpose of the infrastructure is reviewed. The infrastructure data flow architecture is presented. The basic concepts of disease modeling that oriented the design of the core information model are explained. Disease phases, milestones, cases stratification group in each phase, key relevant factors, and outcomes are defined. Data processing and disease model visualization tools are presented. Most relevant contributions to the literature resulting from the exploitation of the infrastructure are reviewed, and future perspectives are discussed.

Differential Effects of Competence and Morality on Self-Esteem at the Individual and the Collective Level

2020 ◽  
Vol 51 (3) ◽  
pp. 183-198
Author(s):  
Wiktor Soral ◽  
Mirosław Kofta
Keyword(s):  
Self Esteem ◽  
Differential Effects ◽  
Individual Level ◽  
The Subject ◽  
The Individual

Abstract. The importance of various trait dimensions explaining positive global self-esteem has been the subject of numerous studies. While some have provided support for the importance of agency, others have highlighted the importance of communion. This discrepancy can be explained, if one takes into account that people define and value their self both in individual and in collective terms. Two studies ( N = 367 and N = 263) examined the extent to which competence (an aspect of agency), morality, and sociability (the aspects of communion) promote high self-esteem at the individual and the collective level. In both studies, competence was the strongest predictor of self-esteem at the individual level, whereas morality was the strongest predictor of self-esteem at the collective level.

Patient Scheduling — (Bibliography)

1977 ◽  
Vol 16 (02) ◽  
pp. 112-115 ◽  
Author(s):  
C. O. Köhler ◽  
G. Wagner ◽  
U. Wolber
Keyword(s):  
Information Processing ◽  
Medical Care ◽  
Medical Informatics ◽  
Relevant Literature ◽  
Patient Scheduling ◽  
Individual Scientist ◽  
Set Up ◽  
The Individual ◽  
New Literature ◽  
Current Systems

The entire field of information processing in medicine is today already spread out and branched to such an extent that it is no longer possible to set up a survey on relevant literature as a whole. But even in narrow parts of medical informatics it is hardly possible for the individual scientist to keep up to date with new literature. Strictly defined special bibliographies on certain topics are most helpful.In our days, problems of optimal patient scheduling and exploitation of resources are gaining more and more importance. Scientists are working on the solution of these problems in many places.The bibliography on »Patient Scheduling« presented here contains but a few basic theoretical papers on the problem of waiting queues which are of importance in the area of medical care. Most of the papers cited are concerned with practical approaches to a solution and describe current systems in medicine.In listing the literature, we were assisted by Mrs. Wieland, Mr. Dusberger and Mr. Henn, in data acquisition and computer handling by Mrs. Gieß and Mr. Schlaefer. We wish to thank all those mentioned for their assistance.

Metonymy in Dance: Ballet Bunheads Take a Cognitive Turn

2019 ◽  
Vol 37 (1) ◽  
pp. 18-34
Author(s):  
Edward C. Warburton
Keyword(s):  
Identity Formation ◽  
Cognitive Science ◽  
Artistic Development ◽  
Individual Level ◽  
Figures Of Speech ◽  
Self Image ◽  
Level I ◽  
Dance Educators ◽  
The Individual ◽  
Metaphor And Metonymy

This essay considers metonymy in dance from the perspective of cognitive science. My goal is to unpack the roles of metaphor and metonymy in dance thought and action: how do they arise, how are they understood, how are they to be explained, and in what ways do they determine a person's doing of dance? The premise of this essay is that language matters at the cultural level and can be determinative at the individual level. I contend that some figures of speech, especially metonymic labels like ‘bunhead’, can not only discourage but dehumanize young dancers, treating them not as subjects who dance but as objects to be danced. The use of metonymy to sort young dancers may undermine the development of healthy self-image, impede strong identity formation, and retard creative-artistic development. The paper concludes with a discussion of the influence of metonymy in dance and implications for dance educators.

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