Managing Brands at Risk

2014 ◽  
pp. 177-190 ◽  
Author(s):  
Elif Yolbulan Okan
Keyword(s):  
Natural Disasters ◽  
Brand Management ◽  
Recent Case ◽  
Product Recall ◽  
Business World ◽  
Case Examples ◽  
Natural Feature ◽  
Dynamic Forces ◽  
Emerging Country ◽  
Political Economic

Since crises have become an inevitable, natural feature of the business world, managing brands during crisis has also become an important source of competitive advantage. Thus, there is a growing need to understand determinants of crisis, which have become an integral part of today's world. The aim of this chapter is to explain the determinants of successful brand management during crises based on the case of Turkey. Crises may arise for various reasons, such as natural disasters, accidents, financial/political/product harm-related problems, product recall incidents, and many others. Since brands are very affected by many dynamic forces—political-economic-social and technological—brand managers need to be prepared to overcome crises without harming the brand equity. Moreover, the integration of brand management theory, which originated and was dominated by Western researchers, with recent case examples from an emerging country, constitutes the originality of the chapter. In this chapter, two boycott cases, an airplane disaster case and a product recall case, from Turkey are summarized to contribute to the existing Western literature.

scholarly journals Social patterns of natural disasters: The case of hurricane Katrina

2017 ◽  
Vol 12 (1) ◽  
pp. 195-215
Author(s):  
Mirko Filipović ◽  
Sonja Žakula
Keyword(s):  
Natural Disasters ◽  
Hurricane Katrina ◽  
New Orleans ◽  
Public Perception ◽  
Black People ◽  
Social Inequalities ◽  
The Elderly ◽  
The Public ◽  
Social Patterns ◽  
Political Economic

Public perception and imagination tend to view natural disasters and catastrophes as phenomena that impact everyone equally. However, they do not occur in a historical, political, economic or social vacuum. Every phase and aspect of a disaster - its causes, vulnerability, preparedness, aftermath, response, reconstruction, the scope of the disaster and the price paid in the end are, to a lesser or greater extent, socially conditioned. Natural disasters actually replicate and amplify existing social inequalities and their effects. Such was also the case with hurricane Katrina. Black people, the poor, the elderly... remained in sunken New Orleans because their economic and social exclusion diminished their possibility to escape the disaster (the same way it diminished their opportunity to escape poverty). Had Katrina been a mere accident of geography and ecology, it would have been possible to peacefully await the resolution of its aftermath. However, because the inequalities which Katrina made apparent have deep socio-historical roots, it was illusory to expect that they would be repaired by the public policies on offer. Because of this, Katrina remains a powerful reminder to those advocating for a more just and democratic society.

Cultural Diversity, Negotiation, and Organizational Leadership

2022 ◽  
pp. 767-795
Author(s):  
Leidy Lorena Piñeiro-Cortes ◽  
Merly Maria Bernal ◽  
Tito Francisco Solano ◽  
Adolfo Hernando Hernández Hernández
Keyword(s):  
Cultural Diversity ◽  
Latin American ◽  
Small Extent ◽  
International Treaties ◽  
Business World ◽  
International Context ◽  
Precise Information ◽  
Business Competitiveness ◽  
Political Economic ◽  
Latin American Countries

In globalization, the business world is becoming increasingly complex and challenging for small and medium companies in Latin American countries. There are variables that determine the success of a national and international business. In the latter case, one must have a good knowledge of the country's environment with which a commercial operation is carried out (competitors, political, economic, socio-cultural, legal, technological, etc). All these factors are undoubtedly important in the field of international treaties or agreements, as well as the precise information of the negotiating company. However, variables such as leadership and organizational culture and, in particular, cultural diversity are to a small extent considered as decisive factors of business competitiveness. The chapter describes the importance of the three variables as tools for the performance of Colombian companies in an international context and shows the results of the CW Model of the Culture Assistant, where seven key elements of cultural diversity are evaluated in organizations.

LMVH and brand management

2015 ◽  
Vol 31 (3) ◽  
pp. 27-29
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Brand Management ◽  
Economic Conditions ◽  
Business World ◽  
Luxury Goods ◽  
Content Type ◽  
Political Events ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Tough economic conditions in recent times certainly left their mark on the business world. Major social and political events have likewise had an inevitable impact. It is hardly surprisingly that most industries have had to bear some unpleasant consequences. The luxury goods sector is a notable exception to all this. Strong growth has been the norm for the last couple of decades or so and the aforementioned problems have done little to dent this momentum. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Društveni obrasci prirodnih katastrofa: Slučaj Katrina

2017 ◽  
Vol 12 (1) ◽  
pp. 195
Author(s):  
Mirko Filipović ◽  
Sonja Žakula
Keyword(s):  
Natural Disasters ◽  
Hurricane Katrina ◽  
New Orleans ◽  
Public Perception ◽  
Black People ◽  
Social Inequalities ◽  
The Elderly ◽  
The Public ◽  
The Poor ◽  
Political Economic

 Public perception and imagination tend to view natural disasters and catastrophes as phenomena that impact everyone equally. However, they do not occur in a historical, political, economic or social vacuum. Every phase and aspect of a disaster - its causes, vulnerability, preparedness, aftermath, response, reconstruction, the scope of the disaster and the price paid in the end are, to a lesser or greater extent, socially conditioned. Natural disasters actually replicate and amplify existing social inequalities and their effects. Such was also the case with hurricane Katrina. Black people, the poor, the elderly... remained in sunken New Orleans because their economic and social exclusion diminished their possibility to escape the disaster (the same way it diminished their opportunity to escape poverty). Had Katrina been a mere accident of geography and ecology, it would have been possible to peacefully await the resolution of its aftermath. However, because the inequalities which Katrina made apparent have deep socio-historical roots, it was illusory to expect that they would be repaired by the public policies on offer. Because of this, Katrina remains a powerful reminder to those advocating for a more just and democratic society. 

scholarly journals The Uncomfortable Lack of Space and Spatiality in Strategy Studies as Social Practice: a Research Agenda

2021 ◽  
Vol 28 (97) ◽  
pp. 343-369
Author(s):  
Jacquelaine Florindo Borges ◽  
Adriana Roseli Wünsch Takahashi
Keyword(s):  
Social Sciences ◽  
Social Practice ◽  
Research Agenda ◽  
Organizational Strategy ◽  
Late 20Th Century ◽  
Spatial Turn ◽  
Business World ◽  
Human And Social Sciences ◽  
Political Economic ◽  
Socially Situated

Abstract In this theoretical essay, we analyze how strategy studies, seen as social practice, benefit from a dialogue with studies of Philosophy, Sociology and Geography about space and associated concepts such as spatiality, territory, region and place. These studies compose a diversified epistemic and theoretical framework. Human and Social Sciences have promoted two epistemic changes in the late 20th century, namely: the return to practice and space. The practical turn in the organizational strategy field was not followed by spatial turn. The aims of the present study are to analyze the spatiality of strategy seen as practice and to suggest a research agenda to connect organizational strategy to topics that go beyond the business world. It has also expanded the frontiers of studies focused on investigating strategy as a complex of socially-situated strategizing practices implemented by a plurality of actors who create and transform space as multiplicity: physical / material, cultural / symbolic, political / economic, represented / narrated.

Australian Uniform Evidence Law

2022 ◽  
Author(s):  
Fiona Hum ◽  
Gregor Urbas ◽  
Ottavio Quirico
Keyword(s):  
Recent Case ◽  
Basic Principles ◽  
Form Complex ◽  
Case Examples ◽  
Key Points ◽  
Evidence Law ◽  
Essential Resource ◽  
Law Of Evidence ◽  
Practice Questions

Now in its second edition, Australian Uniform Evidence Law provides a clear, accessible introduction to the law of evidence. Following the structure of the Evidence Act 1995 (Cth), the text introduces students to basic principles, then covers more complex elements of evidence law. Cases and excerpts from legislation have been selected to guide students through the application of the Act. This edition has been updated to include significant recent case examples and decisions. Each chapter includes a summary of key points, definitions and practice questions to encourage students to apply their knowledge to realistic scenarios. The final chapter comprises longer-form, complex problems designed to test students' understanding of the concepts and rules covered in the Act as a whole. Guided solutions to each question are provided so students can check their understanding. Providing clear explanations and examples, Australian Uniform Evidence Law is an essential resource for all students of evidence law.

Branding and Brand Management

2019 ◽  
pp. 956-982
Author(s):  
Anupam Sharma
Keyword(s):  
Brand Management ◽  
Western India ◽  
Business Firm ◽  
Business Organizations ◽  
Brand Name ◽  
Business World ◽  
Successful Model ◽  
Doing Business ◽  
Branding Strategies ◽  
Milk Marketing

In the appearance of globalization and liberalization, both brand and branding have become essential parts of every competitive business firm. To become part of the competitive and ever-changing business world and to maintain the existing business image, business organizations have been continuously focusing upon introducing innovative branding practices and strategies. This chapter focuses on brand and branding strategies of Indian brand name dairy cooperative, AMUL, in western India (Gujarat Cooperative Milk Marketing Federation [GCMMF]), which has developed a successful model for doing business in the large, emerging Indian economy. Amul has been primarily accountable, through its inventive practices, and adaptive to market changes, for India's becoming the world's largest producer of milk. This chapter draws various lessons from the experiences of AMUL that would be useful to business organizations globally.

Cultural Diversity, Negotiation, and Organizational Leadership

2020 ◽  
pp. 376-405
Author(s):  
Leidy Lorena Piñeiro-Cortes ◽  
Merly Maria Bernal ◽  
Tito Francisco Solano ◽  
Adolfo Hernando Hernández Hernández
Keyword(s):  
Cultural Diversity ◽  
Latin American ◽  
Small Extent ◽  
International Treaties ◽  
Business World ◽  
International Context ◽  
Precise Information ◽  
Business Competitiveness ◽  
Political Economic ◽  
Latin American Countries

In globalization, the business world is becoming increasingly complex and challenging for small and medium companies in Latin American countries. There are variables that determine the success of a national and international business. In the latter case, one must have a good knowledge of the country's environment with which a commercial operation is carried out (competitors, political, economic, socio-cultural, legal, technological, etc). All these factors are undoubtedly important in the field of international treaties or agreements, as well as the precise information of the negotiating company. However, variables such as leadership and organizational culture and, in particular, cultural diversity are to a small extent considered as decisive factors of business competitiveness. The chapter describes the importance of the three variables as tools for the performance of Colombian companies in an international context and shows the results of the CW Model of the Culture Assistant, where seven key elements of cultural diversity are evaluated in organizations.

Community resilience to natural disasters: the role of disaster entrepreneurship

2017 ◽  
Vol 11 (1) ◽  
pp. 166-185 ◽  
Author(s):  
Martina K. Linnenluecke ◽  
Brent McKnight
Keyword(s):  
Natural Disasters ◽  
Disaster Response ◽  
Community Resilience ◽  
Community Level ◽  
Organizational Response ◽  
Illustrative Case ◽  
Content Type ◽  
Case Examples ◽  
For Profit ◽  
Latent Structures

Purpose The paper aims to examine the conditions under which disaster entrepreneurship contributes to community-level resilience. The authors define disaster entrepreneurship as attempts by the private sector to create or maintain value during and in the immediate aftermath of a natural disaster by taking advantage of business opportunities and providing goods and services required by community stakeholders. Design/methodology/approach This paper builds a typology of disaster entrepreneurial responses by drawing on the dimensions of structural expansion and role change. The authors use illustrative case examples to conceptualize how these responses improve community resilience by filling critical resource voids in the aftermath of natural disasters. Findings The typology identifies four different disaster entrepreneurship approaches: entrepreneurial business continuity, scaling of organizational response through activating latent structures, improvising and emergence. The authors formulate proposition regarding how each of the approaches is related to community-level resilience. Practical implications While disaster entrepreneurship can offer for-profit opportunities for engaging in community-wide disaster response and recovery efforts, firms should carefully consider the financial, legal, reputational and organizational implications of disaster entrepreneurship. Social implications Communities should consider how best to harness disaster entrepreneurship in designing their disaster response strategies. Originality/value This research offers a novel typology to explore the role that for-profit firms play in disaster contexts and adds to prior research which has mostly focused on government agencies, non-governmental organizations and emergency personnel.

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