The Psychology of Consumerism in Business and Marketing

2015 ◽  
pp. 1845-1867 ◽  
Author(s):  
Ben Tran
Keyword(s):  
Consumer Behavior ◽  
National Culture ◽  
Cultural Dimension ◽  
Branding Strategy ◽  
Dimensional Model ◽  
Short Term ◽  
Global Branding ◽  
The Past ◽  
History Of

In the past decade or so, various models have emerged concerning the study of culture and marketing in regards to consumerism, of which Geert Hofstede's dimensional model of national culture has been applied to various areas of global branding and advertising, and the underlying theories of consumer behavior. Hofstede's model has been used to explain differences regarding the concepts of self, personality and identity, which in turn explain variations in branding strategy and communications. Thus, the purpose of this chapter is to address the psychology of consumerism in business and marketing from the macro and micro behaviors of Hofstede's cultural consumers. The chapter emphasizes Hofstede's fifth cultural dimension, long-term versus short-term orientation regarding marketing. In so doing, both macro and micro paradigms on the psychology of consumers' behaviors will be covered in relation to marketing, as well as a brief history of marketing and the marketing field.

The Psychology of Consumerism in Business and Marketing

2014 ◽  
pp. 286-308 ◽  
Author(s):  
Ben Tran
Keyword(s):  
Consumer Behavior ◽  
National Culture ◽  
Cultural Dimension ◽  
Branding Strategy ◽  
Dimensional Model ◽  
Short Term ◽  
Global Branding ◽  
The Past ◽  
History Of

In the past decade or so, various models have emerged concerning the study of culture and marketing in regards to consumerism, of which Geert Hofstede's dimensional model of national culture has been applied to various areas of global branding and advertising, and the underlying theories of consumer behavior. Hofstede's model has been used to explain differences regarding the concepts of self, personality and identity, which in turn explain variations in branding strategy and communications. Thus, the purpose of this chapter is to address the psychology of consumerism in business and marketing from the macro and micro behaviors of Hofstede's cultural consumers. The chapter emphasizes Hofstede's fifth cultural dimension, long-term versus short-term orientation regarding marketing. In so doing, both macro and micro paradigms on the psychology of consumers' behaviors will be covered in relation to marketing, as well as a brief history of marketing and the marketing field.

The past 5000 years history of solar modulation of cosmic radiation from 10 Be and 14 C studies

1990 ◽  
Vol 330 (1615) ◽  
pp. 471-480 ◽  
Keyword(s):  
Cosmic Radiation ◽  
Ice Core ◽  
Ice Cores ◽  
Solar Modulation ◽  
Short Term ◽  
The Past ◽  
History Of ◽  
Long Term Trends ◽  
Terrestrial Biomass

10 Be is produced in a similar way as 14 C by the interaction of cosmic radiation with the nuclei in the atmosphere. Assuming that the 10 Be and 14 C variation are proportional and considering the different behaviour in the Earth system, the 10 Be concentrations in ice cores can be compared with the 14 C variations in tree rings. A high correlation is found for the short-term variations ( 14 C-Suess-wiggles). They reflect with a high probability production rate variations. More problematic is the interpretation of the long-term trends of 14 C and 10 Be. Several explanations are discussed. The reconstructed CO 2 concentrations in ice cores indicate a rather constant value (280 ± 10 p.p.m. by volume) during the past few millenia. Measurements on the ice core from Byrd Station, Antarctica, during the period 9000 to 6000 years BP indicate a decrease that might be explained by the extraction of CO 2 from the atmosphere-ocean system to build the terrestrial biomass pool during the climatic optimum.

Databases in MS research: pitfalls and promises

1999 ◽  
Vol 5 (4) ◽  
pp. 206-211 ◽  
Author(s):  
Brian G Weinshenker
Keyword(s):  
Clinical Trials ◽  
Natural History ◽  
Patient Information ◽  
Interferon Beta ◽  
Statistical Significance ◽  
Entire Population ◽  
Short Term ◽  
The Past ◽  
History Of

A database is an organized repository of data. Prospective collection of patient information in a database (`databasing') has been attempted by a few consortia of MS investigators over the past 10 years. This approach promises to facilitate epidemiologic research in MS and investigation of the natural history of the disease and how it might be altered by long-term treatments such as interferon beta. Databasing has some advantages over clinical trials in assessing new therapies, primarily because the focus is on long-term effectiveness in an entire population rather than short-term statistical significance in a highly selected population. The limitations of databasing and strategies to overcome these limitations are addressed.

scholarly journals Structural change without trust: Reform cycles in Hungary and Slovakia

2009 ◽  
Vol 59 (2) ◽  
pp. 147-177 ◽  
Author(s):  
D. Győrffy
Keyword(s):  
Transition Process ◽  
Theoretical Framework ◽  
Short Term ◽  
The Past ◽  
History Of ◽  
Potential Factors ◽  
Maastricht Criteria ◽  
High Level ◽  
Special Circumstances

The recent admission of Slovakia into the Economic and Monetary Union (EMU) stands in sharp contrast with the considerable difficulties faced by Hungary with the fulfilment of the Maastricht criteria. This is a puzzling development for two reasons: first, during the early phase of the transition process Hungary was ahead of Slovakia, and second, the high level of political polarisation and general public disillusionment are shared characteristics of the two countries and not conducive to reforms in either case. In order to address these contradictions a theoretical framework is developed examining the conditions of structural reforms in a low-trust environment, where promises about long-term benefits for short-term costs are not believed. After the identification of three potential factors — perception of crisis, emergence of credible reformers, elite consensus — that can help to overcome the gap in credibility, the theoretical framework is applied to the transition history of the two countries. It is shown that while in the past decade all three factors had been present in Slovakia, the former success of Hungary strongly contributed to the absence of such special circumstances. The continued divergence of the two countries, however, cannot be taken for granted as in both cases reform cycles rather than sustainable progress can be observed. In order to ensure sustainability the difficult tasks of consensus- and trust-building cannot be avoided.

Impact of FII’s and FDI’s on Indian Stock Market

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Dr. Kamlesh Kumar Shukla
Keyword(s):  
Stock Market ◽  
Financial Markets ◽  
Global Economy ◽  
Short Term ◽  
Earnings Growth ◽  
The Past ◽  
Bull Market ◽  
Indian Stock Market

FIIs are companies registered outside India. In the past four years there has been more than $41 trillion worth of FII funds invested in India. This has been one of the major reasons on the bull market witnessing unprecedented growth with the BSE Sensex rising 221% in absolute terms in this span. The present downfall of the market too is influenced as these FIIs are taking out some of their invested money. Though there is a lot of value in this market and fundamentally there is a lot of upside in it. For long-term value investors, there’s little because for worry but short term traders are adversely getting affected by the role of FIIs are playing at the present. Investors should not panic and should remain invested in sectors where underlying earnings growth has little to do with financial markets or global economy.

How the Desert got a Past: A History of Quaternary Research in Australia’s Deserts

2014 ◽  
Vol 25 (2) ◽  
pp. 172 ◽  
Author(s):  
Mike Smith
Keyword(s):  
Climate Changes ◽  
Conceptual Space ◽  
The Past ◽  
History Of ◽  
The 1960S

This paper examines how the past of desert landscapes has been interpreted since European explorers and scientists first encountered them. It charts the research that created the conceptual space within which archaeologists and Quaternarists now work. Studies from the 1840s–1960s created the notion of a ‘Great Australian Arid Period'. The 1960s studies of Lake Mungo and the Willandra Lakes by Jim Bowler revealed the cyclical nature of palaeolakes, that changed with climate changes in the Pleistocene, and the complexity of desert pasts. SLEADS and other researchers in the 1980s used thermoluminescence techniques that showed further complexities in desert lands beyond the Willandra particularly through new studies in the Strzelecki and Simpson Dunefields, Lake Eyre, Lake Woods and Lake Gregory. Australian deserts are varied and have very different histories. Far from ‘timeless lands', they have carried detailed information about long-term climate changes on continental scales.

scholarly journals Rheumatoid arthritis onset after COVID-19 infection: a case report

2021 ◽  
Vol 9 (12) ◽  
pp. 3713
Author(s):  
Thafar S. A. Safar ◽  
Karmen B. Katay ◽  
Reem H. Khamis
Keyword(s):  
Rheumatoid Arthritis ◽  
Case Report ◽  
Pathological Condition ◽  
Primary Health Care Centre ◽  
Short Term ◽  
Health Care Centre ◽  
Immune Mediated ◽  
Small Hand ◽  
History Of

At the end of 2019, coronavirus disease (COVID-19) outbreak is caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV2). Worldwide researchers and physician try to explore the mechanisms of damage induced by virus, they focus on the short-term and long-term immune-mediated consequences induced by the virus infection. Every day discover a new pathological condition induced by virus and new symptoms and disease may occur after recovery from disease. Our case report is 41 years old, Indian lady who presented to our primary health care centre complaining of multiple small hand joints pain, both elbows and knees pain with swelling of them and prolonged morning stiffness, diagnosed seropositive rheumatoid arthritis (RA) (arthritis, positive rheumatoid factor (RF), and X-ray changes) after 1 month recovery from COVID-19 infection. She did not have any joint pain and she had negative RF before COVID-19 infection with no family history of RA.

scholarly journals Journal of the History of Economic Thought Preprints - Limits to Arbitrage and Interest Rates: A Debate Between Keynes, Hawtrey and Hicks

2018 ◽  
Author(s):  
Lucy BRILLANT
Keyword(s):  
Business Cycle ◽  
Central Bank ◽  
Interest Rates ◽  
Economic Thought ◽  
History Of Economic Thought ◽  
Short Term ◽  
Limits To Arbitrage ◽  
History Of ◽  
The Business Cycle

This paper deals with a debate between Hawtrey, Hicks and Keynes concerning the capacity of the central bank to influence the short-term and the long-term rates of interest. Both Hawtrey and Keynes considered the central bank’s ability to influence short-term rates of interest. However, they do not put the same emphasis on the study of the long-term rates of interest. According to Keynes, long-term rates are influenced by future expected short-term rates (1930, 1936), whereas for Hawtrey (1932, 1937, 1938), long-term rates are more dependent on the business cycle. Short-term rates do not have much effect on long-term rates according to Hawtrey. In 1939, Hicks enters the controversy, giving credit to both Hawtrey’s and Keynes’s theories, and also introducing limits to the operations of arbitrage. He thus presented a nuanced view.

Afterword

2021 ◽  
pp. 244-248
Author(s):  
Michael J. Rosenfeld
Keyword(s):  
Social Change ◽  
Gay Rights ◽  
Marriage Equality ◽  
Short Term ◽  
The Past ◽  
The Many ◽  
The U.S ◽  
The Way

Gay rights and marriage equality have advanced so far in the U.S. in the past decade that it would be all too easy to assume that the struggle is over. The opponents of gay rights, however, remain powerful. Readers can take inspiration from how dramatically attitudes toward gay rights have liberalized in the past two decades and how transformative the liberalization of attitudes has been. We live in a world where political lies often seem to have the upper hand. It is worth remembering that despite the many short term advantages that lies can yield in politics, the truth has some long term advantages as well. The way the marriage equality movement prevailed should be a lesson to anyone who wants to make progressive social change.

5. Long Waves and Conjunctures of Democratization

2018 ◽  
pp. 67-81
Author(s):  
Dirk Berg-Schlosser
Keyword(s):  
Eighteenth Century ◽  
Long Waves ◽  
Political Equality ◽  
Short Term ◽  
Late Eighteenth Century ◽  
Long Wave ◽  
Late Eighteenth ◽  
The Future ◽  
History Of

This chapter focuses on the history of democratization since the late eighteenth century. It introduces the concepts of ‘waves’ (trends) and ‘conjunctures’ (briefer turmoils) and delineates the major developments in this respect. In this way, the major long-term and short-term factors leading to the emergence and breakdowns of democracies are also highlighted. The first long wave occurred during the period 1776–1914, followed by the first positive conjuncture in 1918–19, the second long wave (with some intermittent turbulences) in 1945–88, and the latest conjuncture in 1989–90. The chapter identifies the main ingredients to democratization throughout history, namely: republicanism, representation, and political equality. It concludes by considering some of the current perspectives and dangers for the future of democracy.

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