Simply Food

2015 ◽  
pp. 165-177
Author(s):  
Hakim A. Meshreki ◽  
Maha Mourad
Keyword(s):  
Marketing Strategy ◽  
Fast Food ◽  
Business Professionals ◽  
High Quality ◽  
Lunch Break ◽  
Expansion Strategy ◽  
Quality Food ◽  
Limited Budget ◽  
Young Students

Simply food is the first food brand that was launched in September 2013 by “Orange International” company. Simply food's aim is to provide a high quality food round the corner for young students and business professionals who are seeking a high quality meal during their lunch break or their evening outing. Simply Food team has many prospects to work upon in terms of the management of the stores in addition to expansion and creation of other simply brands. Issues facing management are which simply sub-brands to launch that would be integrated into the simply brand and how to expand simply stores in Egypt and the region. Furthermore, what is the proper marketing strategy given the limited budget available that would help strengthening the simply brand? What is the proper regional expansion strategy that would enable the simply brand to the fast food destination for customers in the region?

scholarly journals The dark side of rocks: an underestimated high‐quality food resource in river ecosystems

2021 ◽  
Author(s):  
Fen Guo ◽  
Stuart E. Bunn ◽  
Michael T. Brett ◽  
Hannes Hager ◽  
Martin J. Kainz
Keyword(s):  
Food Resource ◽  
Dark Side ◽  
High Quality ◽  
River Ecosystems ◽  
Quality Food

Foraging behaviour of Armadillidium vulgare (Isopoda: Oniscidea) in heterogeneous environments

Behaviour ◽  
2004 ◽  
Vol 141 (2) ◽  
pp. 233-244 ◽  
Author(s):  
Joanne Tuck ◽  
Mark Hassall
Keyword(s):  
Leaf Litter ◽  
Foraging Behaviour ◽  
Walking Speed ◽  
Optimal Foraging Theory ◽  
Heterogeneous Environments ◽  
Intake Rate ◽  
High Quality ◽  
Turning Angle ◽  
Quality Food ◽  
Armadillidium Vulgare

AbstractForaging behaviour of Armadillidium vulgare was observed in laboratory arenas in which the spatial distribution of patches of high quality food (powdered dicotyledonous leaf litter) was varied within a background of low quality food (powdered grass leaf litter). The hypotheses that the foraging behaviour and foraging path of A. vulgare would be influenced by food quality and the patchiness of high quality food resources were tested. More time was spent in high quality food patches than in low quality food backgrounds than expected by chance in all heterogeneity treatments, but an increasingly higher percentage of time was spent in low quality food as the high quality food became more clumped in space. More time was spent searching, but less time was spent feeding in low quality food backgrounds than in high quality food patches in all the treatments. Walking speed was found to be lower in high quality food patches than in low quality food backgrounds and this was not affected by treatment. Turning frequency and turning angle were found to be higher in high quality food patches than in low quality backgrounds. Turning frequency in low quality food backgrounds decreased as the high quality food became more clumped in space, whereas turning angle in high quality food patches significantly increased in the patchy, but then decreased again in the clumped treatment. The effects of varying the spatial heterogeneity of high quality foods on the trade-off between costs of searching and intake benefits for saprophages are discussed in relation to predictions from optimal foraging theory for circumstances when intake rate maximisation is affected by the constraint of limited nutrients.

scholarly journals Mussel selectivity for high-quality food drives carbon inputs into open-coast intertidal ecosystems

2012 ◽  
Vol 459 ◽  
pp. 53-62 ◽  
Author(s):  
MES Bracken ◽  
BA Menge ◽  
MM Foley ◽  
CJB Sorte ◽  
J Lubchenco ◽  
...  
Keyword(s):  
High Quality ◽  
Open Coast ◽  
Quality Food ◽  
Intertidal Ecosystems

The Role of Young, Recently Disturbed Upland Hardwood Forest as High Quality Food Patches

2011 ◽  
pp. 121-141 ◽  
Author(s):  
Cathryn H. Greenberg ◽  
Roger W. Perry ◽  
Craig A. Harper ◽  
Douglas J. Levey ◽  
John M. McCord
Keyword(s):  
Hardwood Forest ◽  
High Quality ◽  
Quality Food

scholarly journals Prey selection by the common dolphin: Fulfilling high energy requirements with high quality food

2010 ◽  
Vol 390 (2) ◽  
pp. 73-77 ◽  
Author(s):  
Jérôme Spitz ◽  
Emeline Mourocq ◽  
Jean-Pierre Leauté ◽  
Jean-Claude Quéro ◽  
Vincent Ridoux
Keyword(s):  
Prey Selection ◽  
High Energy ◽  
Energy Requirements ◽  
Common Dolphin ◽  
High Quality ◽  
Quality Food ◽  
The Common

scholarly journals Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application

2021 ◽  
Vol 18 (2) ◽  
pp. 170-177
Author(s):  
I. P. Lebedeva
Keyword(s):  
Marketing Strategy ◽  
Mobile Applications ◽  
Mobile Application ◽  
Marketing Research ◽  
Application Software ◽  
High Quality ◽  
The One ◽  
Analytical Platforms ◽  
Further Development ◽  
Adequate Analysis

Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems is directly connected with advertizing campaign and marketing research, however the majority of companies – developers of mobile applications have no financial possibilities for marketing accompaniment of application entering market. The article studies research, which can be done by own forces. With adequate analysis they can lead to high-quality results and increase in the number of users. Apart from that the author proposes the method of analyzing event arrangement in application software section, which can help keep an eye on user’s steps and interpret them to find key problems of the application. This method of event arrangement is not new for developers and it is offered by existing analytical platforms, however interpretation of obtained results and subsequent company steps can become a serious task. Further development of such methodology based on analytics, segmentation and reviews of users could resolve a problem of developing by companies-developers of mobile applications their own marketing strategy verified in practice.

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