Handbook of Research on Effective Advertising Strategies in the Social Media Age

2015 ◽  
Keyword(s):  
Social Media ◽  
The Social ◽  
Advertising Strategies ◽  
Effective Advertising

Subliminal Advertising and its Ethical Dimensions in the Social Media Age

2015 ◽  
pp. 368-387
Author(s):  
Meral Elci ◽  
Arzu Sert
Keyword(s):  
Ethical Issues ◽  
Critical Role ◽  
Ethical Dimension ◽  
New Techniques ◽  
Advertising Industry ◽  
The Social ◽  
Subliminal Messages ◽  
Advertising Strategies ◽  
Growing Body ◽  
Effective Advertising

This chapter provides an overview of the research on subliminal advertising. Advertising industry experts always look for methods through which to develop effective advertising strategies and to persuade consumers' choices. This chapter shows that in comparison to the research conducted before the 1990s, and with the recent help of new techniques, there has been a growing body of subliminal influence research that has demonstrated that subliminal priming has an influence on a consumer's choices and behaviors. In this chapter whether subliminal advertising can play a critical role in attracting the customer to the product or service is examined. Whether our decisions can be affected by subliminal messages is also investigated. In addition, one of the purposes of this chapter is to explore whether subliminal messaging might raise ethical issues, and whether these issues can lead to moral corruption in society. What is missing is the lack of research on the ethical dimension of subliminal advertising.

Subliminal Advertising and its Ethical Dimensions in the Social Media Age

2017 ◽  
pp. 91-110
Author(s):  
Meral Elci ◽  
Arzu Sert
Keyword(s):  
Ethical Issues ◽  
Critical Role ◽  
Ethical Dimension ◽  
New Techniques ◽  
Advertising Industry ◽  
The Social ◽  
Subliminal Messages ◽  
Advertising Strategies ◽  
Growing Body ◽  
Effective Advertising

This chapter provides an overview of the research on subliminal advertising. Advertising industry experts always look for methods through which to develop effective advertising strategies and to persuade consumers' choices. This chapter shows that in comparison to the research conducted before the 1990s, and with the recent help of new techniques, there has been a growing body of subliminal influence research that has demonstrated that subliminal priming has an influence on a consumer's choices and behaviors. In this chapter whether subliminal advertising can play a critical role in attracting the customer to the product or service is examined. Whether our decisions can be affected by subliminal messages is also investigated. In addition, one of the purposes of this chapter is to explore whether subliminal messaging might raise ethical issues, and whether these issues can lead to moral corruption in society. What is missing is the lack of research on the ethical dimension of subliminal advertising.

scholarly journals Players in the parasocial: Athletes impact on advertising through parasocial interactions

2017 ◽  
Author(s):  
◽  
Lauren Louise Giwa-Amu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Parasocial Interaction ◽  
Parasocial Relationships ◽  
Social Penetration Theory ◽  
The Social ◽  
Social Penetration ◽  
Effective Advertising ◽  
Parasocial Interactions

This research focuses on the social-media driven convention of advertising in order to analyze the parasocial interactions between athlete endorsers and audiences on Facebook. Wardell Stephen Curry II will be the focus of this study due to his placement on Forbes list of The NBA Endorsement All Stars in 2016. A content analysis including posts and comments from Curry's verified Facebook page during the 2015-2016 and 2016-2017 regular NBA seasons will be used to analyze the type of advertising messages and the effectiveness of the athlete/audience interactions. The goal of this study is to establish whether parasocial interaction can serve as an effective advertising tool. The results of this study could imply that advertisers will benefit from encouraging their endorsers to interact with audiences, or use parasocial techniques to foster a sense of personalization in communication about the brand on social media in order to enhance sales and the overall success of the brand. Keywords: Parasocial Relationships, Social Penetration Theory, Content Analysis, Endorsements, Advertising. Athletic

Knowledge Contribution in Organizations via Social Media

2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Identity Theory ◽  
Knowledge Exchange ◽  
Expectancy Theory ◽  
Perceived Usefulness ◽  
Abstract Knowledge ◽  
The Social ◽  
Willingness To Contribute ◽  
Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

Hacking in to the social media network of bacteria: The antiquorum sensing properties of herbs and spices

Planta Medica ◽  
2016 ◽  
Vol 81 (S 01) ◽  
pp. S1-S381 ◽  
Author(s):  
S Cosa ◽  
AM Viljoen ◽  
SK Chaudhary ◽  
W Chen
Keyword(s):  
Social Media ◽  
Sensing Properties ◽  
The Social ◽  
Social Media Network ◽  
Herbs And Spices

Technologies Disability and Inclusion

2018 ◽  
Author(s):  
Tomas Brusell
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Information And Communication Technologies ◽  
Future Development ◽  
Smart Cities ◽  
Communication Technologies ◽  
Modern Technology ◽  
The Social ◽  
The Disabled ◽  
Information And Communication

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of "smart cities" and "smart homes".

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