Marketing Strategies in the Age of Web 3.0

2015 ◽  
pp. 307-324
Author(s):  
Sonia Ferrari
Keyword(s):  
Effective Means ◽  
Radical Change ◽  
Marketing Strategies ◽  
The Internet ◽  
Web 3.0 ◽  
Electronic Marketing ◽  
The Web ◽  
The Way

The Web has become one of the most effective means of communication, and electronic marketing is rapidly transforming the way organizations communicate and operate in many areas. This chapter describes the Internet evolution; in fact, it is no longer just an information tool but has become a new dimension, allowing firms to learn more about their customers, communicate more effectively, promote and market products, services, companies, and brands. The evolution of the Internet, from Web 1.0 to Web 3.0, has resulted in a radical change in marketing strategies and tools in many businesses.

Marketing Strategies in the Age of Web 3.0

2016 ◽  
pp. 2132-2149 ◽  
Author(s):  
Sonia Ferrari
Keyword(s):  
Effective Means ◽  
Radical Change ◽  
Marketing Strategies ◽  
The Internet ◽  
Web 3.0 ◽  
Electronic Marketing ◽  
The Web ◽  
The Way

The Web has become one of the most effective means of communication, and electronic marketing is rapidly transforming the way organizations communicate and operate in many areas. This chapter describes the Internet evolution; in fact, it is no longer just an information tool but has become a new dimension, allowing firms to learn more about their customers, communicate more effectively, promote and market products, services, companies, and brands. The evolution of the Internet, from Web 1.0 to Web 3.0, has resulted in a radical change in marketing strategies and tools in many businesses.

Gaining a Past, Losing a Future: Web 2.0 and Internet Historicity

2012 ◽  
Vol 143 (1) ◽  
pp. 99-109 ◽  
Author(s):  
Matthew Allen
Keyword(s):  
Popular Culture ◽  
Web 2.0 ◽  
First Century ◽  
The Internet ◽  
Historical Interpretation ◽  
Web 3.0 ◽  
The Past ◽  
The Future ◽  
Or Practice ◽  
The Web

This article explore how, in the first decade of the twenty-first century, the internet became historicised, meaning that its public existence is now explicitly framed through a narrative that locates the current internet in relation to a past internet. Up until this time, in popular culture, the internet had been understood mainly as the future-in-the-present, as if it had no past. The internet might have had a history, but it had no historicity. That has changed because of Web 2.0, and the effects of Tim O'Reilly's creative marketing of that label. Web 2.0, in this sense not a technology or practice but the marker of a discourse of historical interpretation dependent on versions, created for us a second version of the web, different from (and yet connected to) that of the 1990s. This historicising moment aligned the past and future in ways suitable to those who might control or manage the present. And while Web 3.0, implied or real, suggests the ‘future’, it also marks out a loss of other times, or the possibility of alterity understood through temporality.

Libraries and Cloud Computing Models

2014 ◽  
pp. 124-149
Author(s):  
Satish C. Sharma ◽  
Harshila Bagoria
Keyword(s):  
Cloud Computing ◽  
Case Studies ◽  
Geographic Location ◽  
Third Party ◽  
The Internet ◽  
Major Topic ◽  
Or Organization ◽  
The Web ◽  
Computing Models ◽  
The Way

Cloud computing is a new breed of service offered over the Internet, which has completely changed the way one can use the power of computers irrespective of geographic location. It has brought in new avenues for organizations and businesses to offer services using hardware or software or platform of third party sources, thus saving on cost and maintenance. It can transform the way systems are built and services delivered, providing libraries with an opportunity to extend their impact. Cloud computing has become a major topic of discussion and debate for any business or organization which relies on technology. Anyone connected to the Internet is probably using some type of cloud computing on a regular basis. Whether they are using Google’s Gmail, organizing photos on Flickr, or searching the Web with Bing, they are engaged in cloud computing. In this chapter, an attempt has been made to give an overview of this technology, its connection with libraries, the models in which libraries can deploy this technology for providing services and augment the productivity of library staff and case studies.

Web Credibility of National Institute of Technology (NIT) Websites in India

2013 ◽  
pp. 163-180
Author(s):  
R. Jeyshankar ◽  
A. Jeyasundari ◽  
S. Muthamizharasi
Keyword(s):  
Academic Library ◽  
The Internet ◽  
Web Credibility ◽  
Institute Of Technology ◽  
Library Websites ◽  
The Web ◽  
The Way

The official Website of an academic library has a different role to play in the Internet scheme of disseminating information. In this respect, considerable thought should be given on the kind of information provided and the way of its presentation on the Web. This chapter aims to study NIT and its library Websites in India. The analysis of the data represents the extent and the level of credibility possessed by the NIT Websites in India, which is the key to any successful Website of any organization, especially of any academic library.

De-Coupling Groups in Space and Time

2010 ◽  
pp. 141-158
Author(s):  
Kevin Burden ◽  
Simon Atkinson
Keyword(s):  
Radical Change ◽  
Mailing List ◽  
The Internet ◽  
Chat Room ◽  
Years Of Experience ◽  
Broadcast Media ◽  
Social Patterns ◽  
Space And Time ◽  
Personal Media ◽  
The Web

Prior to the Web, we had hundreds of years of experience with broadcast media, from printing presses to radio and TV. Prior to email, we had hundreds of years experience with personal media – the telegraph, the telephone. But outside the Internet, we had almost nothing that supported conversation among many people at once. The radical change was de-coupling groups in space and time. To get a conversation going around a conference table or campfire, you need to gather everyone in the same place at the same moment. By undoing those restrictions, the Internet has ushered in a host of new social patterns, from the mailing list to the chat room to the weblog. (Shirky, 2003)

An Overview and Technological Background of Semantic Technologies

2021 ◽  
pp. 1-21
Author(s):  
Reinaldo Padilha França ◽  
Ana Carolina Borges Monteiro ◽  
Rangel Arthur ◽  
Yuzo Iano
Keyword(s):  
Semantic Web ◽  
Knowledge Representation ◽  
Data Representation ◽  
Current Data ◽  
The Internet ◽  
Semantic Technologies ◽  
Web Based ◽  
Web 3.0 ◽  
Technological Advances ◽  
The Web

The Semantic Web concept is an extension of the web obtained by adding semantics to the current data representation format. It is considered a network of correlating meanings. It is the result of a combination of web-based conceptions and technologies and knowledge representation. Since the internet has gone through many changes and steps in its web versions 1.0, 2.0, and Web 3.0, this last call of smart web, the concept of Web 3.0, is to be associated with the Semantic Web, since technological advances have allowed the internet to be present beyond the devices that were made exactly with the intention of receiving the connection, not limited to computers or smartphones since it has the concept of reading, writing, and execution off-screen, performed by machines. Therefore, this chapter aims to provide an updated review of Semantic Web and its technologies showing its technological origins and approaching its success relationship with a concise bibliographic background, categorizing and synthesizing the potential of technologies.

Branding on the Internet

2011 ◽  
pp. 57-63
Author(s):  
Mary Lou Roberts ◽  
Eric Schwaab
Keyword(s):  
Online Marketing ◽  
The Internet ◽  
Brand Experience ◽  
Consumer Experience ◽  
Direct Response ◽  
Brand Development ◽  
Key Concepts ◽  
Marketing Activities ◽  
The Web ◽  
The Way

Marketers have regarded the Internet as the consummate direct-response medium. The ability to interact one-on-one with customers and the ability to track their every move allowed precision targeting never before possible. More recently it has become clear that the Internet can also be used in branding efforts. The ability to blend direct-response and branding efforts is the Internet’s greatest benefit and its ultimate challenge to marketers. This article reviews evidence for the branding impact of online marketing activities. It also looks at the key concepts of interactivity and consumer experience online. It then presents a construct we call interactive brand experience and describes the Internet-specific techniques that can be used to orchestrate brand experience on the Web. It concludes by summarizing the implications of using the Internet for brand development and discussing the way in which branding on the Internet is evolving.

Inside the discipline, outside the paradigm: keeping track of the New Art History

1997 ◽  
Vol 22 (3) ◽  
pp. 12-18 ◽  
Author(s):  
Lyn Korenic
Keyword(s):  
Graduate Student ◽  
Art History ◽  
Interdisciplinary Approach ◽  
Point Of View ◽  
The Internet ◽  
Historical Sources ◽  
Traditional Art ◽  
New Methodologies ◽  
The Web ◽  
The Way

From the point of view of a student of art history in the 1980s re-entering the discipline as a graduate student, the ‘new’ art history represents a dramatically wider field of enquiry involving new methodologies, although ‘old’ art history is still pursued by some academics. The ‘new’ art history employs an interdisciplinary approach which embraces materials far beyond ‘traditional’ art historical sources, and so information has to be sought outside the art library and via the Internet. Librarians responsible for supporting art history studies need to keep in touch with teachers, with curriculum developments, and with the discipline itself; it may also be helpful to get involved in staff/student use of the Web, and to collaborate with other Humanities librarians. The way in which the ‘new’ art history branches out in all directions parallels the hypertext linkages of the Web and the complexity of our globally-connected world.

scholarly journals Humor, ideologia e discurso: a circulação dos estereótipos do caipira em piadas na internet

2016 ◽  
Vol 9 (1) ◽  
pp. 28-47
Author(s):  
Emanuel Angelo Nascimento
Keyword(s):  
Discourse Analysis ◽  
The Internet ◽  
Digital Environment ◽  
Electronic Discourse ◽  
Object Of Study ◽  
Production Conditions ◽  
The Web ◽  
The Way

RESUMO:Inscrito na Análise do Discurso (AD) de linha francesa, este artigo tem por objetivo discutir o funcionamento do discurso do humor relacionado à circulação dos estereótipos do caipira na internet. O corpus é constituído de um conjunto de piadas publicadas no portal Humortardela e no site AnimaTunes, a partir do qual analisamos, com base nos estudos de Possenti (1998, 2010), as condições de produção do discurso do humor. Para análise desse objeto de estudo no espaço digital, leva-se em conta a noção de discurso eletrônico, a partir de Orlandi (2013), além dos estudos de Bergson (2007), Raskin (1985) e Skinner (2002) sobre o riso e o humor. Mobiliza-se, ainda, os conceitos de cenas de enunciação, desenvolvidos por Maingueneau (2008), e de estereótipos, a partir de Amossy & Hershberg Pierrot (1997), a fim de compreender como as representações do caipira emergem nos processos de enunciação humorística. A partir dos resultados das análises, pretende-se verificar como as representações do caipira são interpeladas no interdiscurso e de que forma a internet contribui para a circulação dos estereótipos do caipira na rede em sua relação com o humor.PALAVRAS-CHAVE: estereótipo; caipira; internet;discurso; humor. ABSTRACT: Based on the Discourse Analysis (AD) of French orientation, this article aims at discussing the functioning of the humor discourse associated with the circulation of the stereotypes of the Brazilian caipira on the internet. Thecorpus comprises a set of jokes published on the portal Humortardela and on the website AnimaTunes, from which we analyze, based on studies of Possenti (1998, 2010), the production conditions of the humor discourse. For the analysis of this object of study on the digital environment, we take into account the notion of electronic discourse, from Orlandi (2013), as well as the studies of Bergson (2007), Raskin (1985), Skinner (2002) about laughter and humor. We also put together the concepts of scenes of enunciation, developed by Maingueneau (2008), and stereotypes, of Amossy & Hershberg Pierrot (1997), in order to understand how the representations of the caipira emerge in the processes of humor enunciation. From the analysis results, we intend to verify the way the representations of the caipira are challenged in interdiscourse and how the internet contributes for the circulation of the caipira stereotypes on the web in its relation with humor. KEYWORDS: stereotype; caipira; internet; discourse; humor.

Libraries and Cloud Computing Models

2015 ◽  
pp. 72-97
Author(s):  
Satish C. Sharma ◽  
Harshila Bagoria
Keyword(s):  
Cloud Computing ◽  
Case Studies ◽  
Geographic Location ◽  
Third Party ◽  
The Internet ◽  
Major Topic ◽  
Or Organization ◽  
The Web ◽  
Computing Models ◽  
The Way

Cloud computing is a new breed of service offered over the Internet, which has completely changed the way one can use the power of computers irrespective of geographic location. It has brought in new avenues for organizations and businesses to offer services using hardware or software or platform of third party sources, thus saving on cost and maintenance. It can transform the way systems are built and services delivered, providing libraries with an opportunity to extend their impact. Cloud computing has become a major topic of discussion and debate for any business or organization which relies on technology. Anyone connected to the Internet is probably using some type of cloud computing on a regular basis. Whether they are using Google's Gmail, organizing photos on Flickr, or searching the Web with Bing, they are engaged in cloud computing. In this chapter, an attempt has been made to give an overview of this technology, its connection with libraries, the models in which libraries can deploy this technology for providing services and augment the productivity of library staff and case studies.

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