Mobile User Behaviors in China

2015 ◽  
pp. 1110-1128
Author(s):  
Minglong Lei ◽  
Weidong Liu ◽  
Yusong Gao ◽  
Tingshao Zhu
Keyword(s):  
Mobile Phones ◽  
User Behavior ◽  
Mobile User ◽  
User Behavior Analysis ◽  
Related Literature ◽  
User Behaviors ◽  
Analysis Process ◽  
Mobile Industry ◽  
The Mainland Of China ◽  
The Relationship

The development of the mobile industry makes it necessary for scholars to study mobile user behaviors in the mainland of China. This article is divided into three main parts after a brief introduction of the current Chinese mobile phone market. The first part is to demonstrate mobile use and its influencing factors in the mainland of China, and then to determine the mostly studied mobile usages among those articles. The second part pays attention to the effect brought by the use of mobile phones, and then checks the relationship between mobile addiction and other social behaviors. The last part is to illustrate the methods employed in the mobile user behavior analysis. After stating the analysis process of user behaviors, the authors attempted to summarize the main features extracted from data mining technology. Finally, the authors put forward some possible directions under the topic of mobile user behavior after careful review of the related literature.

Gaining a Continuous Retaining Relationship with Customers in Mobile Sector

2017 ◽  
pp. 444-459
Author(s):  
Irene Samanta
Keyword(s):  
Multivariate Analysis ◽  
Mobile Phones ◽  
Global Economy ◽  
Chi Square ◽  
Oligopolistic Market ◽  
Oligopolistic Markets ◽  
Mobile Industry ◽  
Chi Square Test ◽  
The Relationship ◽  
New Situation

One of the main characteristics of the global economy is the creation of oligopolistic markets. The decisions of those industries are characterised by interactivity. The risk arising from the domination of the power of oligopoly is the previous stage of manipulation of the market. This situation is against the concept of competitiveness and causes an entirely new situation to the customer's disadvantage. Mobile industry which is a typical oligopolistic market in Europe leads us to examine this specific market in Greece. Therefore, the present study examines the factors that influence the relationship marketing strategy of the industry. The research was conducted using a sample of 806 users of mobile phones. The method used for the quantitative analysis is chi-square test, discriminant analysis, which is based on Multivariate Analysis of Variance (MANOVA). The study has indicated that intense competition between mobile phone firms in Greece leads to the manipulation of consumers' behaviour. Also, findings of the current research demonstrate that firms create a unified policy in order to restrain their customers' consuming behaviour to a state of inertia, the customer passively re-buys the same service provider without much thought.

Gaining a Continuous Retaining Relationship with Customers in Mobile Sector

2017 ◽  
pp. 258-273
Author(s):  
Irene Samanta
Keyword(s):  
Multivariate Analysis ◽  
Mobile Phones ◽  
Global Economy ◽  
Chi Square ◽  
Oligopolistic Market ◽  
Oligopolistic Markets ◽  
Mobile Industry ◽  
Chi Square Test ◽  
The Relationship ◽  
New Situation

One of the main characteristics of the global economy is the creation of oligopolistic markets. The decisions of those industries are characterised by interactivity. The risk arising from the domination of the power of oligopoly is the previous stage of manipulation of the market. This situation is against the concept of competitiveness and causes an entirely new situation to the customer's disadvantage. Mobile industry which is a typical oligopolistic market in Europe leads us to examine this specific market in Greece. Therefore, the present study examines the factors that influence the relationship marketing strategy of the industry. The research was conducted using a sample of 806 users of mobile phones. The method used for the quantitative analysis is chi-square test, discriminant analysis, which is based on Multivariate Analysis of Variance (MANOVA). The study has indicated that intense competition between mobile phone firms in Greece leads to the manipulation of consumers' behaviour. Also, findings of the current research demonstrate that firms create a unified policy in order to restrain their customers' consuming behaviour to a state of inertia, the customer passively re-buys the same service provider without much thought.

Relationships between Individuals' Convergence Readiness and Performance in Using Mobile Phones

2016 ◽  
Vol 8 (1) ◽  
pp. 13-34
Author(s):  
Po-Chien Chang
Keyword(s):  
Mobile Phones ◽  
New Technologies ◽  
Individual Performance ◽  
Mobile User ◽  
Business Practices ◽  
Behavioral Patterns ◽  
Is Implementation ◽  
User Behaviors ◽  
Digital Convergence ◽  
Self Service

Due to the emerging trend of digital convergence, the uses of self-service technologies (SSTs) on mobile devices are pervasive worldwide. However, most studies have devoted their efforts to the adoption of new technologies, few studies and business practices paid attention to the evaluation and consequences of mobile user behaviors, such as the uses of a mobile phone for information, communication and self-related services. Hence, this study developed a model by integrating technology readiness and individual performance to assess the individuals' level of readiness and various behavioral patterns in the use of mobile phones. The results show the perceptions of optimism and innovativeness are effective indicators that explain individuals' performance and usage behaviors in the use of mobile phones. The behavioral patterns of using various self-service technologies on mobile phones are segmented and have hierarchical effects. The research implications are valuable to IS implementation and service marketing in the domain of digital convergence.

Relationships Between Individuals' Convergence Readiness and Performance in Using Mobile Phones

2018 ◽  
pp. 1221-1245
Author(s):  
Po-Chien Chang
Keyword(s):  
Mobile Phones ◽  
New Technologies ◽  
Mobile User ◽  
Behavioral Patterns ◽  
Related Services ◽  
Is Implementation ◽  
User Behaviors ◽  
Digital Convergence ◽  
Self Service ◽  
And Performance

Due to the emerging trend of digital convergence, the uses of self-service technologies (SSTs) on mobile devices are pervasive worldwide. However, most studies have devoted their efforts to the adoption of new technologies, few studies and business practices paid attention to the evaluation and consequences of mobile user behaviors, such as the uses of a mobile phone for information, communication and self-related services. Hence, this study developed a model by integrating technology readiness and individual performance to assess the individuals' level of readiness and various behavioral patterns in the use of mobile phones. The results show the perceptions of optimism and innovativeness are effective indicators that explain individuals' performance and usage behaviors in the use of mobile phones. The behavioral patterns of using various self-service technologies on mobile phones are segmented and have hierarchical effects. The research implications are valuable to IS implementation and service marketing in the domain of digital convergence.

Connecting the poor: the internet, mobile phones and financial inclusion in Africa

2018 ◽  
Vol 20 (6) ◽  
pp. 568-581 ◽  
Author(s):  
Olaniyi Evans
Keyword(s):  
Mobile Phones ◽  
Empirical Studies ◽  
Financial Inclusion ◽  
The Internet ◽  
African Countries ◽  
Macroeconomic Factors ◽  
Content Type ◽  
Developed Economies ◽  
Causality Tests ◽  
The Relationship

Purpose The increased adoption of internet-enabled phones in Africa has caused much speculation and optimism concerning its effects on financial inclusion. Policymakers, the media and various studies have all flaunted the potentials of internet and mobile phones for financial inclusion. An important question therefore is “Can the internet and mobile phones spur the inclusion of the financially excluded poor? This study therefore aims to examine the relationship and causality between internet, mobile phones and financial inclusion in Africa for the 2000-2016 period. Design/methodology/approach The empirical analysis followed these three steps: examination of the stationarity of the variables; testing for the cointegration; and evaluation of the effects of the internet and mobile phones on financial inclusion in Africa for the 2000-2016 period using three outcomes of panel FMOLS approach and Granger causality tests. Findings The empirical evidence shows that internet and mobile phones have significant positive relationship with financial inclusion, meaning that rising levels of internet and mobile phones are associated with increased financial inclusion. There is also uni-directional causality from internet and mobile phones to financial inclusion, implying that internet and mobile phones cause financial inclusion. The study also shows that macroeconomic factors such as capital formation, primary enrollment, bank credit, broad money, population growth, remittances, agriculture and interest rate, as well as institutional factors such as regulatory quality are important underlying factors for financial inclusion in Africa. Originality/value In the literature, there is a dearth of research on the internet, mobile phones and financial inclusion, especially in Africa. Most of the related studies are conceptual and micro-based, with little empirical attention to the relationship and causality between internet, mobile phones and financial inclusion. In fact, this dearth of rigorous empirical studies has been attributed as the main cause of inadequate policy guidance in enhancing information communication technologies (Roycroft and Anantho, 2003), despite saturation levels in developed economies. This study fills the gap by evaluating the effects of the Internet and mobile phones on financial inclusion for 44 African countries for the 2000-2016 period.

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