Local Resources to Compete in the Global Business

Author(s):  
Mario Tani ◽  
Ornella Papaluca

This chapter analyzes the role of local area resources in the global hospitality market as a way for small and medium enterprises to create a portfolio of distinctive resources to reach a sustainable competitive advantage position in the international markets. After a brief introduction on the tourism industry and its main change factors the chapter adopts a resource base and market-driven approach in order to identify resources role in shaping competitive advantages. The chapter discuss a case-study on a successful example of diffused hotel in Abruzzo, Italy, identifying the core resources and those needed to support them in creating a successful tourism product.

2021 ◽  
Vol 8 (2) ◽  
pp. 123
Author(s):  
Rosmayani Rosmayani ◽  
Annisa Mardatillah

Business actors' competition in capturing market share has made it essential for business actors to implement sustainable competitive advantage through local wisdom and innovation. It is expected to improve product quality sustainably. This study aims to analyze sustainable competitive advantage based on local wisdom and innovation in small and medium enterprises of Riau Malay traditional food in Pekanbaru. The research method used is qualitative with observation, interview, and literary techniques. The sampling technique used was purposive sampling on ten business actors and triangulation as the analysis technique in this study. This study's findings are that local wisdom factors and product innovation are a source of sustainable competitive advantage in the micro and small business sector of Riau Malay traditional food in Pekanbaru. Although innovations made in traditional Riau Malay food products, this has not made the product more homogeneous but still thick with its uniqueness and authenticity. The resources owned's heterogeneity is reflected in local knowledge, local skills, local resources, and local values in traditional Riau Malay food products, a differentiator that competitors cannot imitate.


2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Wai Choong Foo ◽  
Norkhairul Hafiz Bajuri ◽  
Kuan Yew Wong

Recently, The Tourism Minister has challenged the Malaysia-Singapore Coffee Shop Proprietors General Association to publish a booklet with a list of 100 best kopitiams in Malaysia to promote the nation’s unique coffee shop trade to the world. Local coffee shops (kopitiams) are the intangible cultural heritage that are successful in guarding their traditional recipe, thus an adequate review on local coffee shops is significant as they can use this opportunity to benefit from the country’s expanding tourism industry. In essence, this paper provides an overview of the Small and Medium Enterprises (SMEs) family-run local coffee shop businesses. An attempt was made to identify the challenges of local coffee shops (kopitiams) from literature review. These challenges include lack of interest from the new generation to take over those businesses, fierce competition in food industry, and change of consumer demand. Furthermore, this paper also helps to understand the determinants of local coffee shop survival.


Author(s):  
Ghazi Al-Weshah ◽  
Khalil Al-Hyari ◽  
Amjad Abu-Elsamen ◽  
Marwan Al-Nsour

This study provides a deep understanding of the current status of electronic networks in the Jordanian handicrafts sector from managers’ perspectives. More specifically, this study enhances utilisation of the e-environment to gain market share in local, regional, and international markets. Four cases of handicraft projects are selected to conduct face to face interviews. The results show that handicraft projects have initial attempts to use E-electronic in their activities, but these attempts are still in embryonic stages, and they do not use E-networks effectively to gain market share. However, project managers believe that there is a direct link between the use of electronic networks and increases in the business’s market share. Furthermore, it is intended that these initiatives be treated as innovative and at the end utilised to enhance the business development of similar enterprises belonging to the small and medium enterprises sector. The study recommends that such projects consider adoption of e-networks in their future plans, enhance their staff skills in terms of improving their IT and English language skills, and develop their own internet website to create new marketing channels.


Author(s):  
Yildiray Kabak ◽  
Mehmet Olduz ◽  
Gokce B. Laleci ◽  
Tuncay Namli ◽  
Veli Bicer ◽  
...  

Currently in the travel domain, most of the travel products are sold through global distribution aystems (GDSs). Since only major airline companies or hotel chains can afford to join GDSs, it is difficult for small and medium enterprises to market their travel products. In this chapter, we describe a middleware, called SATINE, to address this problem. In the SATINE middleware, existing travel applications are wrapped as Web services. Web services, as such, is of limited use because the service consumer must know all the details of the Web service like the functionality of the Web service (what it does) and the content and the structure of input and output messages. Therefore, we annotate both the service functionality and the service messages with Web ontology language (OWL) ontologies. Service functionality ontology is obtained from the “Open Travel Alliance (OTA)” specifications. Service message ontologies are automatically generated from the XML schema definitions of the messages. These local message ontologies are mapped into one or more global message ontologies through an ontology mapping tool developed, called OWLmt. The mapping definitions thus obtained are used to automatically map heterogeneous message instances used by the Web service provider and the consumer using a global ontology as a common denominator. This architecture is complemented by a peer-to-peer network which uses the introduced semantics for the discovery of Web services. Through the SATINE middleware, the travel parties can expose their existing applications as semantic Web services either to their Web site or to Web service registries they maintain. SATINE middleware facilitates the discovery and execution of these services seamlessly to the user.


Author(s):  
Ghazi Al-Weshah ◽  
Khalil Al-Hyari ◽  
Amjad Abu-Elsamen ◽  
Marwan Al-Nsour

This study provides a deep understanding of the current status of electronic networks in the Jordanian handicrafts sector from managers’ perspectives. More specifically, this study enhances utilisation of the e-environment to gain market share in local, regional, and international markets. Four cases of handicraft projects are selected to conduct face to face interviews. The results show that handicraft projects have initial attempts to use E-electronic in their activities, but these attempts are still in embryonic stages, and they do not use E-networks effectively to gain market share. However, project managers believe that there is a direct link between the use of electronic networks and increases in the business’s market share. Furthermore, it is intended that these initiatives be treated as innovative and at the end utilised to enhance the business development of similar enterprises belonging to the small and medium enterprises sector. The study recommends that such projects consider adoption of e-networks in their future plans, enhance their staff skills in terms of improving their IT and English language skills, and develop their own internet website to create new marketing channels.


2019 ◽  
Vol 11 (10) ◽  
pp. 2771 ◽  
Author(s):  
Rojan Baniya ◽  
Brijesh Thapa ◽  
Min-Seong Kim

Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.


2019 ◽  
Vol 2 (2) ◽  
pp. 1-7
Author(s):  
Yakubu Salisu ◽  
Lily Julienti

The increasing globalization and liberalization of trade have posed onto manufacturing small and medium enterprise (SMEs) in developing economies of Africa a survival and growth challenges. Nevertheless, the resource-based-view (RBV) has given rise to a perspective that views a firm’s intangible assets as strategic resources with the potential to create and enhance sustainable competitive advantage in both local and global markets. Based on the peculiarity of SMEs in Africa, this paper develops and validate a conceptual model on the role of strategic organizational capabilities in improving the competitive advantage of SMEs for sustainable development in developing economies of Africa. Precisely, six variables were identified and reviewed as strategic capabilities. A total number of 81 valid questionnaires were retrieved from owners/managers of SMEs in Yobe state Nigeria and used to evaluate the reliability and validity of the adopted measures. The result of Cronbach’s Alpha test reveals a satisfactory value for all the variables under study. Specifically, innovation, learning, management, marketing, relational and technological capabilities have been established to be reliable strategic capabilities that would effectively and efficiently create and improve the sustainable competitive advantage of SMEs in developing economies.


2020 ◽  
Vol 16 (1) ◽  
pp. 1-18
Author(s):  
Aglis Andhita Hatmawan

Small and medium enterprises (SMEs) are currently important players in international trade. Commitment from business actors and wider networks are required to not only penetrate the international market but also to survive and compete at the national and international levels. This study aims to analyze entrepreneurial orientation, network capabilities, and innovation on the performance of SMEs in the international market. This study used a survey method by giving questionnaires and interviews to 75 manufacturing SMEs in the district and city of Madiun. The results of this study indicate that all entrepreneurial orientation variables, network capability, and innovation have positive and significant effects on the performance of SMEs in the international market. This study contributes to the internationalization of SME's literature by analyzing the influence of entrepreneurship orientation, networking capabilities, and innovation on SME performance in international markets, especially for manufacturing companies.


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