Local Resources to Compete in the Global Business
Keyword(s):
This chapter analyzes the role of local area resources in the global hospitality market as a way for small and medium enterprises to create a portfolio of distinctive resources to reach a sustainable competitive advantage position in the international markets. After a brief introduction on the tourism industry and its main change factors the chapter adopts a resource base and market-driven approach in order to identify resources role in shaping competitive advantages. The chapter discuss a case-study on a successful example of diffused hotel in Abruzzo, Italy, identifying the core resources and those needed to support them in creating a successful tourism product.
Keyword(s):
2011 ◽
Vol 3
(3)
◽
pp. 1-15
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2015 ◽
Vol III
(1)
◽
pp. 90-105
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2019 ◽
Vol 2
(2)
◽
pp. 1-7