Motivations behind Becoming a Blogger and Their Business Implications

Author(s):  
Anne-Flore Maman Larraufie ◽  
Fabien Sommer

This chapter takes fashion blogs as a case to explain motivations behind becoming a blogger and then to keep being one on the long-term. It wraps up past research findings before presenting the result of an original study conducted recently with authors of successful blogs as interviewees. It presents the typology of motivations but also the nature of potential brand-blogger relationships. Understanding such points is key to successfully use blogs as part of a useful WoM communication strategy. Findings generalizable across other sectors of activity conclude the chapter.

2019 ◽  
Vol 3 (2) ◽  
pp. 67-78
Author(s):  
Helmi Kurniawan ◽  
Redi Panuju

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.


2020 ◽  
pp. 1-15
Author(s):  
Martin East

Abstract East (2014) presented a largely qualitative study that uncovered how beginning teachers of languages other than English developed their understandings about task-based language teaching (TBLT) as they took part in a year-long initial teacher education programme in New Zealand. This paper reports a comparative re-production. It complements a recent New Zealand based study, experimental in nature, and its approximate replication (Erlam & Ellis, 2018a, b). The present paper argues that TBLT remains in practice a contested endeavour. Positive experimental research findings are not necessarily finding their way into classrooms, and practitioner-focused studies play a crucial role in adding to our knowledge of what works and what does not work in authentic contexts. The original study and the comparative re-production addressed the same research questions and drew on parallel data sources. The findings of the comparative study, which supported those of the original study, helped in identifying more clearly the issues at stake for the profession and the variables that require attention. It is apparent that the challenges reside in upskilling and supporting practising teachers, who need to become a stronger focus of dedicated and long-term professional development opportunities that will introduce them to the innovation, and sustain them in its implementation.


Logistics ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 29
Author(s):  
Cheng Cheng ◽  
Takanori Sakai ◽  
André Alho ◽  
Lynette Cheah ◽  
Moshe Ben-Akiva

The rapid growth in online shopping and associated parcel deliveries prompts investigation of the factors that contribute to parcel delivery demand. In this study, we evaluated the influence of locational and household characteristics on e-commerce home delivery demand. While past research has largely focused on the impacts of the adoption of online shopping using individual/household survey data, we made use of data from an e-commerce carrier. A linear regression model was estimated considering factors such as degree of urbanization, transit and shopping accessibility, and household attributes. The results both confirm and contradict prior research findings, highlighting the potential for a non-negligible influence of the local context on demand for parcel deliveries.


Author(s):  
Tilicia L Mayo-Gamble ◽  
Jennifer Cunningham-Erves ◽  
Chioma Kas-Osoka ◽  
George W Johnson ◽  
Nicole Frazier ◽  
...  

Abstract Dissemination of research findings to past research participants and the community-at-large is a critical element to improving health outcomes, yet it is often overlooked by researchers. Few studies have explored how to provide study findings to the community, and no studies have investigated how community members can be involved in this process. This study explored views on the broad dissemination of research findings to community members and the role of the community in the dissemination process. We conducted a comparative analysis from the perspective of researchers, community members, and program officers (POs) from national health research funding agencies. Semistructured interviews were conducted with community members (African American, N = 10; Latino, N = 10), academic researchers (N = 10), and POs (N = 5). Thematic analysis was utilized in which codes and themes were created. One cross-cutting theme was identified, Views on Disseminating Research Findings to Communities. There were three additional themes identified among community members, five among researchers, and four among POs. All groups perceived the value of dissemination to communities as meaningful and ethical. Groups differed in their perceptions of prioritization of dissemination audiences. This study highlighted consensus on the value of broad dissemination to the community-at-large and identified areas of insufficiency in the translational research continuum that could be expanded or improved to ensure targeted groups receive the intended benefits of positive research findings. The long-term benefit of disseminating findings to the community-at-large is increased acceptability of interventions and reduced mistrust in research and researchers.


1983 ◽  
Vol 15 (1) ◽  
pp. 3-18 ◽  
Author(s):  
Margaret G. McKeown ◽  
Isabel L. Beck ◽  
Richard C. Omanson ◽  
Charles A. Perfetti

A study that investigated the relationship between vocabulary instruction and reading comprehension was replicated and extended. The original study showed substantial gains in accuracy of word knowledge and speed of lexical access, but only marginal gains in comprehension. This latter result was attributable to methodological problems, and thus the comprehension measure was revised. In the present study, fourth graders were taught 104 words over a five-month period. Following instruction, these children and a group of uninstructed children matched on pre-instruction vocabulary and comprehension ability performed tasks to measure accuracy of word knowledge, speed of lexical access, and comprehension of stories containing taught words. Instructed children showed substantial advantage in all tasks. Reasons for these results, in contrast to studies that have failed to improve comprehension through vocabulary instruction, are discussed.


2018 ◽  
Vol 9 (1) ◽  
pp. 1-16
Author(s):  
Helpris Estaswara ◽  
Diana Anggraeni

Managing stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.


2021 ◽  
Author(s):  
Gianluca Conte ◽  
Sebastiano Antonio Pacino ◽  
Salvatore Urso ◽  
Rosalia Emma ◽  
Fabio Cibella ◽  
...  

ABSTRACTDespite the negative impact of cigarette smoking on oral health and teeth appearance, there is no data available on dental shade changes in smokers who quit smoking. Dental discoloration caused by smoking may be permanent, with minimal restoration after stopping smoking. If this is valid, former smokers can show dental shade values equivalent to those of current smokers.The aim of this study is to compare the dental shade assessment by digital spectrophotometry (VITA Easyshade V) in current, former and never smokers and to verify the short (7 days) and long-term (30 days) repeatability of these measurements.Confirmation of good reproducibility of VITA Easyshade V with clear objective discrimination of dental shade measurements among current, former, and never smokers will improve the power of this measurement giving more confidence in clinical research findings of dental shades in these populations.It is also anticipated that results from the study will expand the application of this measurements to include medical and regulatory research applied to combustion-free tobacco products (e.g. e-cigarettes, heated tobacco products, oral tobacco/nicotine products, etc.), smoking cessation medications, and to consumer care product for oral hygiene and dental aesthetics.


2017 ◽  
Vol 2 (3) ◽  
pp. 135
Author(s):  
Barnaby Bennett ◽  
Timothy John Moore

<p>This paper will look at an apparent tension between master plans that envision cities as finished objects and temporary projects that form in response to more immediate issues and concerns. In the five years since the large earthquake that struck Christchurch on February 22, 2011, a huge array of interventions, planning decisions, and design proposals have been made -affecting the lives of thousands of people and costing many billions of dollars. These actions are almost always separated into temporal categories of the short-term and the long-term; temporary and the permanent. In this categorisation there is a strange paradox in which the more concrete short-term actions are characterised as ephemeral and the paper ideas of the long-term more real. <br />The relationship between two forms is complex. Temporary and permanent forms of city-making can be complementary or in conflict - and sometimes both at the same time. Temporary projects can act as stepping-stones to a “finished” city, they can subvert and undermine the long-term plans, and they can support some aspects while undermining others.<br />The creation of a master plan in Christchurch – 18 months after the earthquakes – will be compared and contrasted with the making of a large temporary project called the Pallet Pavilion. Notions of <em>public engagement strategies</em>, <em>finishing</em>, and <em>risk management</em> will be articulated and used to illustrate how different the modes of temporary and permanent design operate in relation to the construction of the contemporary city.<br />Concepts from actor network theory will be used to describe the temporary and permanent forms of city-making and different associate types of collaboration. It is argued that the conception and planning of a new city and the design and construction of temporary amenities produce different experiences of time, and different forms of temporality. The authors are PhD candidates researching the role of temporary architecture in contemporary urban settings - this paper reflects on research findings from post-quake Christchurch.</p>


2019 ◽  
Vol 5 ◽  
pp. 1
Author(s):  
Ibrahim A. Onour ◽  

To estimate the long-term effect of carbon dioxide (CO2) emission on cereal yield in Sudan, we employed an autoregressive distributed lagged (ARDL) bound test for cointegration analysis. The ARDL results reveal evidence of cointegration between the dependent variable (cereals yield) and two independent variables (CO2 emission) and agricultural GDP. The estimation results of the error correction model indicate that change in CO2 has a positive and significant impact on the cereal yield in the long and short terms, as 1% increase in CO2 leads to a cereal yield increase by 3% in the short term and by 0.7% in the long term. This result adds two important findings to the existing literature: First, the positive impact of CO2 on cereal yield in Sudan supports previous research findings in other countries of warm and arid climates. Second, the effect of CO2 on cereal yield differs from short to long term, as our finding indicates that CO2 has a greater positive effect in the short term compared to that in the long term, implying that the effect of CO2 on cereal yields is not linear, as commonly perceived, but it decreases as time duration extends to longer periods. This may be due to the CO2 effect on global warming that emanates from cumulative CO2 concentration, which leaves a disproportionate impact on crops over time.


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