Exploring Marketing Theories to Model Business Web Service Procurement Behavior

2016 ◽  
pp. 221-250 ◽  
Author(s):  
Kenneth David Strang
Keyword(s):  
Decision Making ◽  
Web Services ◽  
Web Service ◽  
Data Storage ◽  
Service Ontology ◽  
Grounded Theory Method ◽  
The Usa ◽  
Personal Context ◽  
Decision Making Behavior ◽  
Service Procurement

This chapter provides literature-grounded definitions of contemporary Web services and marketing theories, which can model business demand through procurement decision-making behavior. First, the literature was reviewed to identify contemporary Web 2.0 and Web service ontology alongside marketing theories, which can describe individual decision making in an organizational or personal context. The Web services included cloud computing, social networking, data storage, security, and hosted applications. Then selected models for assessing procurement decision-making behavior were discussed in more detail. The constructed grounded theory method was applied by interviewing Chief Information Officers (CIO) at large organizations across four industries in the USA: healthcare, higher education, energy creation, and banking. The purpose was to determine which marketing theories could effectively model their Web service procurement behavior. An empirical procurement decision-making model was developed and fitted with data collected from the participants. The results indicated that Web service procurement decision-making behavior in businesses could easily be modeled, and this was ratified by the CIOs. The chapter proposes a state-of-the-art ontology and model for continued empirical research about organizational procurement decision-making behavior for Web services or other products.

Exploring Marketing Theories to Model Business Web Service Procurement Behavior

2015 ◽  
pp. 1911-1940
Author(s):  
Kenneth David Strang
Keyword(s):  
Decision Making ◽  
Web Services ◽  
Web Service ◽  
Data Storage ◽  
Service Ontology ◽  
Grounded Theory Method ◽  
The Usa ◽  
Personal Context ◽  
Decision Making Behavior ◽  
Service Procurement

This chapter provides literature-grounded definitions of contemporary Web services and marketing theories, which can model business demand through procurement decision-making behavior. First, the literature was reviewed to identify contemporary Web 2.0 and Web service ontology alongside marketing theories, which can describe individual decision making in an organizational or personal context. The Web services included cloud computing, social networking, data storage, security, and hosted applications. Then selected models for assessing procurement decision-making behavior were discussed in more detail. The constructed grounded theory method was applied by interviewing Chief Information Officers (CIO) at large organizations across four industries in the USA: healthcare, higher education, energy creation, and banking. The purpose was to determine which marketing theories could effectively model their Web service procurement behavior. An empirical procurement decision-making model was developed and fitted with data collected from the participants. The results indicated that Web service procurement decision-making behavior in businesses could easily be modeled, and this was ratified by the CIOs. The chapter proposes a state-of-the-art ontology and model for continued empirical research about organizational procurement decision-making behavior for Web services or other products.

Exploring Marketing Theories to Model Business Web Service Procurement Behavior

2014 ◽  
pp. 33-62
Author(s):  
Kenneth David Strang
Keyword(s):  
Decision Making ◽  
Web Services ◽  
Web Service ◽  
Data Storage ◽  
Service Ontology ◽  
Grounded Theory Method ◽  
The Usa ◽  
Personal Context ◽  
Decision Making Behavior ◽  
Service Procurement

This chapter provides literature-grounded definitions of contemporary Web services and marketing theories, which can model business demand through procurement decision-making behavior. First, the literature was reviewed to identify contemporary Web 2.0 and Web service ontology alongside marketing theories, which can describe individual decision making in an organizational or personal context. The Web services included cloud computing, social networking, data storage, security, and hosted applications. Then selected models for assessing procurement decision-making behavior were discussed in more detail. The constructed grounded theory method was applied by interviewing Chief Information Officers (CIO) at large organizations across four industries in the USA: healthcare, higher education, energy creation, and banking. The purpose was to determine which marketing theories could effectively model their Web service procurement behavior. An empirical procurement decision-making model was developed and fitted with data collected from the participants. The results indicated that Web service procurement decision-making behavior in businesses could easily be modeled, and this was ratified by the CIOs. The chapter proposes a state-of-the-art ontology and model for continued empirical research about organizational procurement decision-making behavior for Web services or other products.

Multi-Agent Architecture for Developing Cooperative E-Business Applications

2010 ◽  
pp. 377-396
Author(s):  
Mahmoud Brahimi ◽  
Lionel Seinturier ◽  
Mahmoud Boufaida
Keyword(s):  
Web Services ◽  
Web Service ◽  
External World ◽  
Cooperative Work ◽  
Service Ontology ◽  
Business Applications ◽  
Multi Agent ◽  
New Vision ◽  
A Company ◽  
Different Parts

This article describes a multi-agent approach that provides solutions to the problems raised during the development of cooperative e-business applications. This approach is organized in the form of cooperative application groups representing the different parts of a company. Agent coordinators orchestrate the cooperative work of these groups. The most requested functionalities inside the company and those offered to the external world can be exported as Web Services. These Web Services are described with DAML-based Web Service ontology (OWL-S) and managed with an intermediate agent called Web Service Finder Agent. The proposed solution provides a new vision of the cooperation context where the companies and their partners share knowledge and offer functionalities as agents and Web Services.

Enhancing Cooperation in Enterprises using Agent and Web Services Paradigms

2011 ◽  
pp. 290-309
Author(s):  
Mahmoud Brahimi ◽  
Lionel Seinturier ◽  
Mahmoud Boufaida
Keyword(s):  
Web Services ◽  
Web Service ◽  
External World ◽  
Business Strategies ◽  
Service Ontology ◽  
Business Applications ◽  
New Vision ◽  
A Company ◽  
Different Parts ◽  
The Web

At the present time and with the economic orientation towards maturity, enterprises unlike the traditional competitive business strategies are wanted out of necessity to cooperate with other enterprises and to add new activities to their existing profiles. The rapid growth of technologies motivates enterprises to invest more and more in this domain with the adoption of the cooperative e-business applications. Consequently, we propose in this paper an approach that permits enterprises to enhance their cooperative activities. This approach is based on the agent and Web services paradigms. It is organized in the form of cooperative application groups representing the different parts of a company. Agent coordinators orchestrate the cooperative work of these groups. The most requested functionalities inside the enterprise and those offered to the external world can be exported as Web Services. We describe the Web Services with DAML-based Web Service ontology (OWL-S). The search, invocation and exploration of these Web services can be offered by an intermediate agent called Web Service Finder Agent. The proposed approach provides a new vision of the cooperation context where the companies and their partners share knowledge and offer functionalities as agents and Web Services.

Multi-Agent Architecture for Developing Cooperative E-Business Applications

2009 ◽  
Vol 2 (4) ◽  
pp. 43-62 ◽  
Author(s):  
Mahmoud Brahimi ◽  
Lionel Seinturier ◽  
Mahmoud Boufaida
Keyword(s):  
Web Services ◽  
Web Service ◽  
External World ◽  
Agent Architecture ◽  
Service Ontology ◽  
Business Applications ◽  
Multi Agent ◽  
New Vision ◽  
A Company ◽  
Different Parts

This article describes a multi-agent approach that provides solutions to the problems raised during the development of cooperative e-business applications. This approach is organized in the form of cooperative application groups representing the different parts of a company. Agent coordinators orchestrate the cooperative work of these groups. The most requested functionalities inside the company and those offered to the external world can be exported as Web Services. These Web Services are described with DAML-based Web Service ontology (OWL-S) and managed with an intermediate agent called Web Service Finder Agent. The proposed solution provides a new vision of the cooperation context where the companies and their partners share knowledge and offer functionalities as agents and Web Services.

scholarly journals Customer Decision Making in Web Services

Data Mining ◽  
2013 ◽  
pp. 1253-1275
Author(s):  
Zhaohao Sun ◽  
Ping Zhang ◽  
Dong Dong
Keyword(s):  
Decision Making ◽  
Web Services ◽  
Web Service ◽  
Decision Process ◽  
Intelligent Systems ◽  
P Elements ◽  
Inner World ◽  
Business Web ◽  
Application Fields ◽  
Case Based

Web services play an important role in successful business integration and other application fields such as e-commerce and e-business. Customer decision making (CDM) is an indispensable factor for e-business and Web services. This chapter examines customer decision making in Web services. More specifically, it first looks at decision making in Web services, and proposes a novel P6 model for CDM in Web services, which consists of 6 Ps: privacy, perception, propensity, preference, personalization, and promised experience. This model integrates the existing 6 P elements of marketing mix as the environment of customer decision making in Web services. The new integrated P6 model deals with the inner world of the customer for decision making (DM) and incorporates what the customer sees and thinks during a DM process. The purpose of this novel P6 model is to assist customers in the decision process to acquire the most satisfactory Web service. This chapter also examines case-based decision making in Web services and provides a theoretical foundation for case-based decision making under the condition of one problem with multiple solutions in Web services. The proposed approach will facilitate research and development of e-business, Web services, decision support systems, intelligent systems, and soft computing.

scholarly journals Customer Decision Making in Web Services

2012 ◽  
pp. 210-232 ◽  
Author(s):  
Zhaohao Sun ◽  
Ping Zhang ◽  
Dong Dong
Keyword(s):  
Decision Making ◽  
Web Services ◽  
Web Service ◽  
Decision Process ◽  
Intelligent Systems ◽  
P Elements ◽  
Inner World ◽  
Business Web ◽  
Application Fields ◽  
Case Based

Web services play an important role in successful business integration and other application fields such as e-commerce and e-business. Customer decision making (CDM) is an indispensable factor for e-business and Web services. This chapter examines customer decision making in Web services. More specifically, it first looks at decision making in Web services, and proposes a novel P6 model for CDM in Web services, which consists of 6 Ps: privacy, perception, propensity, preference, personalization, and promised experience. This model integrates the existing 6 P elements of marketing mix as the environment of customer decision making in Web services. The new integrated P6 model deals with the inner world of the customer for decision making (DM) and incorporates what the customer sees and thinks during a DM process. The purpose of this novel P6 model is to assist customers in the decision process to acquire the most satisfactory Web service. This chapter also examines case-based decision making in Web services and provides a theoretical foundation for case-based decision making under the condition of one problem with multiple solutions in Web services. The proposed approach will facilitate research and development of e-business, Web services, decision support systems, intelligent systems, and soft computing.

An ontology-based web service framework for construction supply chain collaboration and management

2015 ◽  
Vol 22 (5) ◽  
pp. 551-572 ◽  
Author(s):  
Moumita Das ◽  
Jack C.P. Cheng ◽  
Kincho H. Law
Keyword(s):  
Supply Chain ◽  
Web Services ◽  
Web Service ◽  
Data Sharing ◽  
Data Storage ◽  
Distributed Data ◽  
Content Type ◽  
Distributed Data Storage ◽  
Data Heterogeneity ◽  
Service Framework

Purpose – The purpose of this paper is to present a framework for integrating construction supply chain in order to resolve the data heterogeneity and data sharing problems in the construction industry. Design/methodology/approach – Standardized web service technology is used in the proposed framework for data specification, transfer, and integration. Open standard SAWSDL is used to annotate web service descriptions with pointers to concepts defined in ontologies. NoSQL database Cassandra is used for distributed data storage among construction supply chain stakeholders. Findings – Ontology can be used to support heterogeneous data transfer and integration through web services. Distributed data storage facilitates data sharing and enhances data control. Practical implications – This paper presents examples of two ontologies for expressing construction supply chain information – ontology for material and ontology for purchase order. An example scenario is presented to demonstrate the proposed web service framework for material procurement process involving three parties, namely, project manager, contractor, and material supplier. Originality/value – The use of web services is not new to construction supply chains (CSCs). However, it still faces problems in channelizing information along CSCs due to data heterogeneity. Trust issue is also a barrier to information sharing for integrating supply chains in a centralized collaboration system. In this paper, the authors present a web service framework, which facilitates storage and sharing of information on a distributed manner mediated through ontology-based web services. Security is enhanced with access control. A data model for the distributed databases is also presented for data storage and retrieval.

WEB SERVICES USER MODEL SERVER PERFORMING DECISION MAKING

2007 ◽  
Vol 21 (02) ◽  
pp. 245-264
Author(s):  
KATERINA KABASSI ◽  
MARIA VIRVOU ◽  
GEORGE A. TSIHRINTZIS
Keyword(s):  
Decision Making ◽  
Web Services ◽  
Web Service ◽  
User Modeling ◽  
User Model ◽  
Multi Criteria Decision Making ◽  
File Manager ◽  
Intelligent Assistance ◽  
E Mail ◽  
The Web

This paper presents a user model server based on Web Services. User model servers are very important because they allow reusability of user modeling reasoning mechanisms which are typically very complex and difficult to construct from scratch. In this paper we show how the potential of interoperability, reusability and component sharing offered by the technology of Web Services have been exploited in the design of a user model server that performs decision making. The reasoning of the user modeling is based on a multi-criteria decision making theory and has been implemented as a Web Service to provide intelligent assistance to users over the Web. Reusability has been shown through the successful application of the user model server into two different applications: an e-mail and a file manager application.

scholarly journals Web service to support decision-making for beef cattle production systems in Cárdenas- Tabasco, Mexico

2016 ◽  
Vol 66 (1) ◽  
Author(s):  
Baltazar Sánchez-Díaz ◽  
Luis Manuel Vargas-Villamil ◽  
Joel Zavala-Cruz ◽  
Nydia Del Rivero Bautista ◽  
Juan Manuel Gonzalez-Camacho ◽  
...  
Keyword(s):  
Decision Making ◽  
Web Services ◽  
Web Service ◽  
Data Transfer ◽  
Production Systems ◽  
Simulation Models ◽  
Data Mapping ◽  
Potential Yield ◽  
Using Data ◽  
Agricultural Regions

The researchers propose a methodology to share, process, and exchange agricultural information among different applications through a Web service. The Web service will be available online and mobile and can be used as a tool for decision-making. Initially, agricultural regions and cartography of the study area were identified. Subsequently, a simulation model of potential yield of pasture and animal behavior by regions and area, was designed. Finally, a Web service, using Amazon Web Services and REST for exchanging information, was developed. Web services in the cloud, enable interoperability using data, mapping information of agricultural regions, simulation models, and protocols for data transfer, thus making available the prediction results.

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