Leveraging New Media as Social Capital for Diversity Officers

2016 ◽  
pp. 113-141 ◽  
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green ◽  
Sarah Alice Beckman ◽  
Ali Hussain ◽  
Angelo Robb ◽  
...  
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Marketing ◽  
Media Campaigns ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Emerging Trends ◽  
The World ◽  
Inclusive Society ◽  
Media Review

Technology has fundamentally changed our lives by bringing us closer together and connecting us in ways that make the world seem smaller. As higher education diversity professionals step into the foray of social marketing and continue to enhance their presence, it becomes even more important that they understand how to leverage important messages of equity, diversity, and inclusion in ways that promote an inclusive society and foster global equality. In order to carry out effective social media campaigns surrounding EDI issues, it is necessary to foster activity online and offline. This chapter is a guide for EDI professionals on how to use social media to foster equality. It includes a discussion on the Internet and the evolution of social media, review of new media technologies alongside emerging trends, and highlights why social marketing messages are important for diversity professionals. It also proposes a framework for understanding social media marketing, by providing tips, recommendations, and examples showcasing how to use social media to advance social justice.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

Leveraging New Media as Social Capital for Diversity Officers

2014 ◽  
pp. 294-319 ◽  
Author(s):  
Kindra Cotton ◽  
Denise O’Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

Coda: The Rosetta Stone

2018 ◽  
Author(s):  
Jesse Schotter
Keyword(s):  
Twentieth Century ◽  
New Media ◽  
Digital Media ◽  
The Novel ◽  
Digital Code ◽  
Media Technologies ◽  
Rosetta Stone ◽  
The World ◽  
Western Imagination ◽  
Origin Point

Hieroglyphs have persisted for so long in the Western imagination because of the malleability of their metaphorical meanings. Emblems of readability and unreadability, universality and difference, writing and film, writing and digital media, hieroglyphs serve to encompass many of the central tensions in understandings of race, nation, language and media in the twentieth century. For Pound and Lindsay, they served as inspirations for a more direct and universal form of writing; for Woolf, as a way of treating the new medium of film and our perceptions of the world as a kind of language. For Conrad and Welles, they embodied the hybridity of writing or the images of film; for al-Hakim and Mahfouz, the persistence of links between ancient Pharaonic civilisation and a newly independent Egypt. For Joyce, hieroglyphs symbolised the origin point for the world’s cultures and nations; for Pynchon, the connection between digital code and the novel. In their modernist interpretations and applications, hieroglyphs bring together writing and new media technologies, language and the material world, and all the nations and languages of the globe....

scholarly journals Russian-Speaking Digital Buddhism: Neither Cyber, nor Sangha

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 449
Author(s):  
Timur Badmatsyrenov ◽  
Elena Ostrovskaya ◽  
Fyodor Khandarov ◽  
Innokentii Aktamov
Keyword(s):  
Social Media ◽  
New Media ◽  
Graph Model ◽  
Social Shaping Of Technology ◽  
Mixed Methods Approach ◽  
Media Technologies ◽  
Second Stage ◽  
Modeling Techniques ◽  
Social Shaping ◽  
Key Issues

The paper presents the results of a study that implemented a mixed methods approach to explore the question of correlation between online and offline activities of Buddhist organizations and communities in Russia. The research was carried out in 2019–2020 and addressed the following key issues: How do Buddhist websites and social media communities actually interact with offline organizations and Russian-speaking Buddhist communities? How do the ideological specifics of Buddhist organizations and communities influence their negotiations with the Internet and strategies towards new media technologies? Within the methodological frame of the religious–social shaping of technology approach by Heidi Campbell, we used the typology of religious digital creatives to reveal the strategies created by the Russian-speaking Buddhist communities developing their own identity, authority, and boundaries by means of digital technologies. In the first stage, we used quantitative software non-reactive methods to collect data from social media with the application of mathematical modeling techniques to build a graph model of Buddhist online communities in the vk.com social network and identify and describe its clusters. The second stage of the research combined biographical narratives of Buddhist digital creatives and expert interviews.

scholarly journals Media Literacy in the Lifeworlds of Malaysian Children

2013 ◽  
Vol 3 (1) ◽  
pp. 72-85 ◽  
Author(s):  
Shanthi Balraj Baboo
Keyword(s):  
New Media ◽  
Media Literacy ◽  
Meaning Making ◽  
User Experiences ◽  
Childhood Experiences ◽  
Media Technologies ◽  
School Settings ◽  
The World ◽  
The Media ◽  
Home And School

Many children grow up in contemporary Malaysia with an array of new media. These include television, video games, mobile phones, computers, Internet, tablets, iPads and iPods. In using these new media technologies, children are able to produce texts and images that shape their childhood experiences and their views of the world. This article presents some selected findings and snapshots of the media lifeworlds of children aged 10 in Malaysia. This article is concerned with media literacy and puts a focus on the use, forms of engagement and ways that children are able to make sense of media technologies in their lives. The study reveals that children participate in many different media activities in their homes. However, the multimodal competencies, user experiences and meaning-making actions that the children construct are not engaged with in productive ways in their schooling literacies. It is argued that media literacy should be more widely acknowledged within home and school settings.

scholarly journals Internet Control and Auto-regulation in Singapore

2002 ◽  
Vol 3 (1) ◽  
Author(s):  
Terence Lee
Keyword(s):  
New Media ◽  
The Internet ◽  
Contested Space ◽  
Media Technologies ◽  
Liberal Democratic ◽  
Internet Control ◽  
The World ◽  
City State ◽  
The City ◽  
Economic Development Strategies

This paper sets out to consider the use of new media technologies in the city-state of Singapore, widely acknowledged as one of the most technologically-advanced and networked societies in the world. Singapore is well-known as a politically censorious and highly-regulated society, which has been subjected to frequent and fierce insults and criticisms by those hailing from liberal democratic traditions. Indeed, much has been said about how the Singapore polity resonates with a climate of fear, which gives rise to the prevalent practice of self-censorship. This paper examines how certain groups in Singapore attempt to employ the Internet to find their voice and seek their desired social, cultural and political ends, and how the regulatory devices adopted by the highly pervasive People Action's Party (PAP) government respond to and set limits to these online ventures whilst concomitantly pursuing national technological cum economic development strategies. It concludes that the Internet in Singapore is a highly contested space where the art of governmentality, in the forms of information controls and 'automatic' modes of regulation, is tried, tested, and subsequently perfected.

scholarly journals The Role of Corporate Social Responsibility in Restoring Green Concepts: Qataris Response to Social Media Campaigns

2020 ◽  
Author(s):  
Rana Hassan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Responsibility ◽  
Media Technology ◽  
Media Campaigns ◽  
Awareness Campaigns ◽  
The Individual ◽  
Corporate Social ◽  
And Behavior

This research focuses on consumer behavior in Qatar and the individual social responsibility in support of environment. The research also describes the role of social media and CSR in promoting awareness campaigns and how effective they are in changing conceptions and behavior. This is measured by focusing on standards, emotions and actions of individuals and how they are affected by CSR campaigns launched by corporations and public sectors.The study measures the uses and impact of new media technology such as mobile applications and social media in achieving the environment pillar of Qatar vision 2030 in addition to designing effective CSR campaign. The Trans theoretical Model of behavior change, by Prochaska and DiClemente (1983) will be examined through a quantitative analysis on social media users.

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

Cinema and New Media Possibilities in the Pandemic

2021 ◽  
Author(s):  
Burcu Kavas
Keyword(s):  
New Media ◽  
21St Century ◽  
Digital Publishing ◽  
Screening Process ◽  
Movie Theaters ◽  
Media Technologies ◽  
Global Cinema ◽  
The World ◽  
Digital Broadcasting ◽  
Collective Production

Cinema, which started to digitalize in the 20th century, continues to be integrated with digital publishing platforms that emerged with the development of new media technologies in the 21st century. With the coronavirus pandemic that affected the whole world in 2019, digital broadcasting platforms became popular as an alternative cinema event in the quarantine process. Various precautions have been taken around the world for the coronavirus pandemic. As a result of the quarantine precaution, the local and global cinema industry was negatively affected. Cinema industry which is a collective production and screening process, has been interrupted by the suspension of the filming and the closing of the movie theaters during the quarantine. New media created a movement area for the cinema industry in this process. In this sense, the aim of this study is examining the researches on the effect of the coronavirus pandemic on the cinema and the effect of new media tools and opportunities on the cinema sector.

The NetLab Network

2019 ◽  
pp. 441-454
Author(s):  
Dimitrina Dimitrova ◽  
Barry Wellman
Keyword(s):  
United States ◽  
Social Media ◽  
New Media ◽  
Communication Networks ◽  
The United States ◽  
The United Kingdom ◽  
Job Searches ◽  
The World ◽  
Scholarly Collaboration ◽  
Interdisciplinary Network

The authors discuss the NetLab Network – an interdisciplinary network studying the intersection of social networks, communication networks, and computer networks. It has developed since 2000 from an informal network of collaborators into a far flung virtual laboratory with members from across Canada and the United States as well as from Chile, Hungary, Israel, Japan, Norway, Portugal, and the United Kingdom. Connecting them is a shared sensibility of interpreting behavior from a social network perspective rather than seeing the world as composed of bounded groups, tree-like hierarchies, or aggregates of disconnected individuals. NetLab's researchers focus on the interplay between social and technological links, social capital in job searches and business settings, new media and community, internet and personal relations, social media, households, networked organizations, and knowledge transfer. NetLab has had two main achievements: first, its researchers make substantive contributions to the issues they study, and second, they demonstrate that this model of scholarly collaboration works.

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