Ethos in E-Health

Author(s):  
Abigail Bakke

The proliferation of medical information online, without physicians or peer reviewers as gatekeepers, has made e-health an important focus for credibility research. Web 2.0, enabling lay users to contribute content, has complicated patients' challenge of deciding who to trust. To help inspire trust, an e-health website must convey a credible ethos in its homepage and other pages that constitute a user's first impression of a site. This chapter compares the visual and textual ethos strategies of three major e-health sites that represent a continuum from informational to interactive: a government site, a commercial site, and a patient social networking site. The findings reveal a variety of features, such as scientific imagery, privacy seals, and video of patient stories, that can ultimately contribute to an ethos based in expertise and/or in community. This study has implications for the design and evaluation of trustworthy e-health communication.

Author(s):  
Santosh Khadka

Facebook, like any other social networking site, troubles the traditional categories of private and public spheres. As it complicates (and transcends) the distinction, it can be called a different space, or a liminal space, which falls somewhere in-between private and public spheres. The author argues that this recognition of Facebook as a liminal sphere has important implications to the (re) definition of public and private spheres and to the ways rhetoric should work or be used in the Web 2.0 sites like Facebook. The author also proposes that Michael de Certeau's notions of “strategy” and “tactics” can be powerful rhetorical tools to deal with Facebook's liminality and to enhance the rhetorical performance of self in Facebook and other similar new media forums.


Author(s):  
Santosh Khadka

Facebook, like any other social networking site, troubles the traditional categories of private and public spheres. As it complicates (and transcends) the distinction, it can be called a different space, or a liminal space, which falls somewhere in-between private and public spheres. The author argues that this recognition of Facebook as a liminal sphere has important implications to the (re) definition of public and private spheres and to the ways rhetoric should work or be used in the Web 2.0 sites like Facebook. The author also proposes that Michael de Certeau’s notions of “strategy” and “tactics” can be powerful rhetorical tools to deal with Facebook’s liminality and to enhance the rhetorical performance of self in Facebook and other similar new media forums.


2015 ◽  
Vol 14 (3) ◽  
pp. 22
Author(s):  
Rupa P

Web 2.0 is an interactive medium that has paved the way for the democratization of news. News is no longer the domain of the elite who disseminate it to the masses via mass media. In the age of Web 2.0, where social media rules the roost, every individual is a content generator and a purveyor of information. News is now more viral than ever. Facebook with over a hundred million users in India is the most popular social networking site in India. People use Facebook to connect, like, share and comment on everything from politics to culture to religion and so on. They also use it to disseminate news that they connect with on a personal level; along with their opinions on the same. This way, they become creators and transmitters of information.The Kiss of Love movement is a non-violent protest against moral policing which began when a Facebook page called 'Kiss of love' asked the youth across Kerala to participate in a protest against moral policing on 2nd November, 2014, at Marine Drive, Cochin. The controversial movement has snowballed into a mass movement which has spread into other states. A campaign of this magnitude has been made possible due to viral diffusion of news, information and comments on Facebook. This study uses quantitative and qualitative tools to study the diffusion of news with regard to the Kiss of Love movement through Facebook in an attempt to shed more light on the diffusion process of information through social media.


Author(s):  
Gráinne Conole ◽  
Juliette Culver

<span>Can we apply the best of Web 2.0 principles to an educational context? More specifically can we use this as a means of shifting teaching practice to a culture of sharing learning ideas and designs? This paper describes a new social networking site, </span><em>Cloudworks</em><span>, which aims to provide a mechanism for sharing, discussing and finding learning and teaching ideas and designs. We describe the development of the site and the key associated concepts, 'clouds' and 'cloudscapes'. We provide a summary of recent activities and plans for the future. We conclude by describing the underpinning theoretical perspectives we have drawn on in the development of the site and in particular the notion of 'social objects' in social networking and a framework for 'sociality' for transforming user practice online.</span>


2011 ◽  
pp. 309-316 ◽  
Author(s):  
Lara Promnitz-Hayashi

The use of Web 2.0 tools such as wikis and blogs is becoming more widespread in the language learning classroom, however social networking can also be an effective tool. Social networking is not only easy to use; it also helps encourage an autonomous learning within a social environment for students. Activities using a social networking site, such as Facebook, can put control for studying into the students’ hands. It can create not only motivation but also increase students’ social relationships outside of the classroom. This article discusses how simple activities in Facebook helped a lower language proficient class to become more comfortable participating in online discussions, giving their opinions and forging closer relationships with their fellow classmates.


2012 ◽  
Author(s):  
Lila M. Inglima ◽  
Jason C. Zeltser ◽  
Eric Schmidt ◽  
M. Blair Chinn ◽  
Katherine Price ◽  
...  

2014 ◽  
Vol 9 (2) ◽  
pp. 1-8
Author(s):  
Hana Esmaeel ◽  
Mustafa Laith Hussein ◽  
Afkar Abdul-Ellah ◽  
Abdul Jabbar

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