scholarly journals Defining the Concept of Brand Equity With Radical Transparency

2017 ◽  
pp. 1-17
Keyword(s):  
Supply Chains ◽  
Brand Equity ◽  
Intangible Assets ◽  
Sustainable Growth ◽  
Global Impact ◽  
A Value ◽  
Real Value

Every company must seek the formula that works best for its particular culture and industry. There is no one right way to transform a conventional company into a value driven company. But all the authentically responsible companies subscribe to a set of principles about: the mission, vision, transparency, working, responsibility, openness, authenticity and innovation – all this put in an agenda for value driven companies which are prepared for the challenges we all face. This chapter analyses how the transformational forces: the tangible worth of intangible assets, the war for top-grade talent, the impressive power of inspired employees, the transparent supply chains, the global impact of NGOs, the informed global consumer reshape the business landscape. The insurgent companies that seize on these drives will create real value and increase their long-term profitability. The concept of radical transparency in business gives the companies the opportunity to win the battle for success differently from the competitors, which would ensure the company's sustainable growth and profitability, arousing from the well-shaped relationships with the stakeholders who provide value for the company. The company's brand would be a synonym for those connections.

scholarly journals Defining the Concept of Brand Equity With Radical Transparency

2020 ◽  
pp. 1-17
Author(s):  
Elena Veselinova ◽  
Marija Gogova Samonikov
Keyword(s):  
Supply Chains ◽  
Brand Equity ◽  
Intangible Assets ◽  
Sustainable Growth ◽  
Global Impact ◽  
A Value ◽  
Real Value

Every company must seek the formula that works best for its particular culture and industry. There is no one right way to transform a conventional company into a value driven company. But all the authentically responsible companies subscribe to a set of principles about: the mission, vision, transparency, working, responsibility, openness, authenticity and innovation – all this put in an agenda for value driven companies which are prepared for the challenges we all face. This chapter analyses how the transformational forces: the tangible worth of intangible assets, the war for top-grade talent, the impressive power of inspired employees, the transparent supply chains, the global impact of NGOs, the informed global consumer reshape the business landscape. The insurgent companies that seize on these drives will create real value and increase their long-term profitability. The concept of radical transparency in business gives the companies the opportunity to win the battle for success differently from the competitors, which would ensure the company's sustainable growth and profitability, arousing from the well-shaped relationships with the stakeholders who provide value for the company. The company's brand would be a synonym for those connections.

scholarly journals Sustainable Development in EU Countries in the Framework of the Europe 2020 Strategy

Processes ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 443
Author(s):  
Elena Širá ◽  
Rastislav Kotulič ◽  
Ivana Kravčáková Vozárová ◽  
Monika Daňová
Keyword(s):  
Energy Efficiency ◽  
Sustainable Development ◽  
Renewable Energy Sources ◽  
Sustainable Growth ◽  
Energy Sources ◽  
Eu Countries ◽  
Europe 2020 ◽  
Europe 2020 Strategy ◽  
The Baltic

The Europe 2020 Strategy was proposed with a long-term vision to ensure prosperity, development, and competitiveness for the member countries. This strategy is divided into three main areas named “growth”. One of these is sustainable growth. This is an area of sustainability, where the partial targets are referred to as the “20-20-20 approach”, and includes a reduction of greenhouse gas emissions, an increase in energy efficiency, and the sharing of renewable energy sources. However, questions arise, including: How do member states meet these targets? Which countries are leaders in this area? According to these stated questions, the aim of this article is to assess how EU countries are meeting the set targets for sustainable growth resulting from the Europe 2020 strategy and to identify the countries with the best results in this area. We looked for answers to these questions in the analysis of sustainable indicators, which were transformed into a synthetic measure for comparability of the resulting values. Finally, we identified the Baltic states, Nordic countries (European Union members), Romania, and Croatia as the best countries in fulfilling the sustainable growth aims. As sustainable development and resource efficiency are crucial areas for the future, it is important to consider these issues.

scholarly journals Quality tracing in meat supply chains

2014 ◽  
Vol 372 (2017) ◽  
pp. 20130308 ◽  
Author(s):  
Miriam Mack ◽  
Patrick Dittmer ◽  
Marius Veigt ◽  
Mehmet Kus ◽  
Ulfert Nehmiz ◽  
...  
Keyword(s):  
Supply Chains ◽  
Process Analysis ◽  
Decision Support Tool ◽  
Temperature Monitoring ◽  
Support Tool ◽  
Logistics Network ◽  
Primary Model ◽  
Sensory Parameters ◽  
And Storage

The aim of this study was the development of a quality tracing model for vacuum-packed lamb that is applicable in different meat supply chains. Based on the development of relevant sensory parameters, the predictive model was developed by combining a linear primary model and the Arrhenius model as the secondary model. Then a process analysis was conducted to define general requirements for the implementation of the temperature-based model into a meat supply chain. The required hardware and software for continuous temperature monitoring were developed in order to use the model under practical conditions. Further on a decision support tool was elaborated in order to use the model as an effective tool in combination with the temperature monitoring equipment for the improvement of quality and storage management within the meat logistics network. Over the long term, this overall procedure will support the reduction of food waste and will improve the resources efficiency of food production.

scholarly journals Determination of the Value of Intangible Assets in the Companies of Lithuania

2017 ◽  
Vol 14 (2) ◽  
pp. 55-68 ◽  
Author(s):  
Rita Bužinskienė
Keyword(s):  
Financial Management ◽  
Intangible Assets ◽  
Fair Value ◽  
Financial Information ◽  
Financial Accounting ◽  
True Value ◽  
A Value ◽  
The Impact

AbstractIn accordance with generally accepted accounting standards, most intangibles are not accounted for and not reflected in the traditional financial accounting. For this reason, most companies account intangible assets (IAs) as expenses. In the research, 57 sub-elements of IAs were applied, which are grouped into eight main elements of IAs. The classification of IAs consists in two parts of assets: accounting and non-accounting. This classification can be successfully applied in different branches of enterprises, to expand and supplement the theoretical and practical concepts of the company's financial management. The article proposes to evaluate not only the value of financial information for IAs (accounted) but also the value of non-financial information for IAs (non-accounted), thus revealing the true value of IAs that is available to the companies of Lithuania. It names a value of general IAs. The results of the research confirmed the IA valuation methodology, which allows companies to calculate the fair value of an IA. The obtained extended IAs valuation information may be valuable to both the owners of the company and investors, as this value plays an important practical role in assessing the impact of IAs on the market value of companies.

The effect of intangible assets on sustainable growth and firm value – Evidence on intellectual capital investment in companies listed on Bucharest Stock Exchange

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Catalin Ionita ◽  
Elena Dinu
Keyword(s):  
Growth Rate ◽  
Intellectual Capital ◽  
Firm Value ◽  
Intangible Assets ◽  
Stock Exchange ◽  
Listed Companies ◽  
Sustainable Growth ◽  
Content Type ◽  
Sustainable Growth Rate ◽  
The Impact

PurposeThe present study investigates the connection between company investments in intellectual capital (IC) and how they translate into financial value. The aim is to test the impact of intangible assets on the firm value and its sustainable growth.Design/methodology/approachThe research employs computation models to determine the sustainable growth rate (SGR) and the firm value (FV), and by using the ordinary least squares (OLS) model through a linear regression assesses the relationship between the dependent variables and expenditures on intangibles like R&D, IT programs and patents. A sample of 42 companies has been selected out of the 78 listed at Bucharest Stock Exchange (BSE), based on the appropriateness of the information disclosed in the financial reports for the period 2016–2019.FindingsThe results show that intangibles classified as innovative competences (R&D and Patents) do not have a positive impact on SGR and FV in listed companies from Romania. Moreover, R&D has a negative and significant effect on FV, while IT Programs have a positive and significant impact on FV, but not on the SGR. Variables categorised as economic competencies (Brands, Shares held in associates and jointly controlled entities) and firm structure-specific variables (Leverage, Firm Performance) seem to have a significant effect on SGR and FV. Shares held in associates and jointly controlled entities is the variable that can have the biggest impact when it comes to FV for companies listed at BSE.Research limitations/implicationsDue to non-disclosure of specific information by some companies, or lack of investments in intangibles the sample had to be reduced and does not cover all listed companies.Practical implicationsCompanies listed on the Regulated Market from the Bucharest Stock Exchange should maintain their scale of liabilities at a reasonable level when financing intangible assets in order to ensure corporate long-term and sustainable development. Also, these companies should maintain awareness about the importance of intangible assets and invest more in specific sub-components, in order to sustain competitive advantage. Recognizing the roles of intangibles, managers need to develop strategies to invest in profitable intangibles by reasonably allocating their limited resources, in order to achieve sustainable growth and increase company success.Originality/valueStudies concerning the relation between investments in intangibles and sustainable growth rate and firm value of listed Romanian companies are very scarce. This paper reveals new research, never before undertaken, concerning expenditures on intangibles by Romanian companies and the valuation of such investments on Bucharest Stock Exchange.

scholarly journals From Suspicion to Sustainability in Global Supply Chains

2020 ◽  
Vol 7 (2) ◽  
pp. 383-418
Author(s):  
Robert C. Bird ◽  
Vivek Soundararajan
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Fundamental Problem ◽  
Trust Building ◽  
Global Supply Chains ◽  
Human Rights Abuses ◽  
Economic Survival ◽  
Building Process ◽  
Sustainability Practices

Global supply chains power 80% of world trade, but also host widespread environmental, labor, and human rights abuses in developing countries. Most scholarship focuses on some form of sanction to motivate supply chain members, but we propose that the fundamental problem is not insufficient punishment, but a lack of trust. Fickle tastes, incessant demands for lower prices, and spot market indifference force suppliers into a constant struggle for economic survival. No trust can grow in such an environment, and few sustainability practices can take meaningful root. Responding to multiple calls for scholarship in the supply chain literature, we propose a trust-building process by which supply chains can evolve from indifference and hostility to a relational partnership that produces joint investments in sustainable practices. The result is a supply chain that is more efficient, more humane, and embeds sustainability in the supply chain for the long-term.

scholarly journals Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator

2021 ◽  
Vol 2 (6) ◽  
pp. 2143-2154
Author(s):  
Bambang Suwarno
Keyword(s):  
Product Quality ◽  
Multiple Regression ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Test Results ◽  
A Value ◽  
Library Research ◽  
Product Service ◽  
Quality Product ◽  
Survey Results

The purpose of this study was to analyse the extent of Consumer-Based Brand Equity, Quality Product and Price affects customer loyalty at PT. Panasonic Gobel Indonesia Branch Medan and to compare the theories. The author examined by collecting data using a variety of library research, questionnaires are structured as an instrument to obtain quantitative data with Likert-scale systems are distributed to 68 respondents. Data was then compiled then processed and analysed using multiple regression analysis techniques (multiple regression) through the test of validity, test of reliability and test of classic assumptions. By using the tools of Statistical Product Service Solutions program (SPSS version 22.0). From the survey results revealed that the influential Consumer-Based Brand Equity, Product Quality and Price simultaneously with the results Fhitung 18,457 > Ftabel 2,75 and probability sig. 0,000 < 0,05 then reject ho (accept hi) that the Consumer-Based Brand Equity, Product Quality, Price simultaneously significantly influence Customer Loyalty PT. Panasonic Gobel Indonesia Branch Medan. The Consumer-Based Brand Equity there is for the partial influence on the Customer Loyalty with a value of thitung 3,980 > ttabel 1,997 and sig. 0,000 < 0,05, the Product Quality there is for the partial influence on the Customer Loyalty with a value of thitung 3,874 > ttabel 1,997 and sig. 0,000 < 0,05 and the Price there is for the partial influence on the Customer Loyalty with a value of thitung 2,483 > ttabel 1,997 and sig. 0,002 < 0,05. From the test results are also obtained by the value of determination R square is 0,564 or 56,4%. It is claimed that Consumer-Based Brand Equity, Product Quality and Price is an excellent way to improve Customer Loyalty and also the hypothesis that the authors proposed previously received.

scholarly journals Sustainable Equilibrium Index (SEI): A Measure to Analyze the Systemic Dependences in Territorial Development

2017 ◽  
Vol 3 (2) ◽  
pp. 239
Author(s):  
Jonatan Paton ◽  
Jaime Del Castillo ◽  
Belen Barroeta
Keyword(s):  
Methodological Approach ◽  
Sustainable Growth ◽  
Three Dimensions ◽  
Quantitative Methodology ◽  
Territorial Development ◽  
Environmental Aspects ◽  
Regional Gap ◽  
Sustainable Equilibrium ◽  
Do So

<p><em>Regional prosperity not only depends on economic issues but also in social and environmental aspects. Achieving a sustainable growth path in the long term implies “coherence” in the advancement of these three dimensions (avoiding potential imbalances threatening that path). Here the notion of “sustainable” competitiveness arises. In this context, the objective of this paper is to demonstrate, through a quantitative methodology, that the coherence of economic, social and environmental dimensions is in fact at the core of regional prosperity and regional gap. To do so, the paper analyses the systemic interdependencies between these three fields using a quantitative methodological approach: the Sustainable Equilibrium Index (SEI). The results include the overall estimates for the SEI in each Spanish region as well as a detailed decomposition of the index by economic, social and environmental fields. Finally, recommendations are made to consider SEI as a metric for the upcoming RIS3 strategies.</em></p>

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