Is the Web Site Well Structured?

2017 ◽  
pp. 178-204
Author(s):  
Tingru Cui ◽  
Xinwei Wang ◽  
Hock-Hai Teo
Keyword(s):  
Cognitive Style ◽  
Web Sites ◽  
User Satisfaction ◽  
Web Site ◽  
Cultural Context ◽  
Website Design ◽  
User Perception ◽  
Site Structure ◽  
And Performance ◽  
The Web

Globalization has driven many organizations to develop an international presence on the web. Building a culturally-competent Web site is of paramount importance. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the Web site, and the subsequent user satisfaction towards the Web site. More specifically, we focus on the breadth versus depth of a Web site's structure. A laboratory experiment involving 125 participants from China and the United States was conducted to test the hypotheses. The results showed that cultural cognitive style and Web site structure indeed interact to affect user perception and performance. People with holistic and analytic cultural cognitive styles displayed different perceived navigability and user performance on “broad” and “deep” Web sites. This study extends Web site structure literature to the cross-cultural context. It also suggests pragmatic strategies for Web site design practitioners to improve website design in order to attract international audience.

Building a Culturally-Competent Web Site

2015 ◽  
Vol 23 (4) ◽  
pp. 1-25 ◽  
Author(s):  
Tingru Cui ◽  
Xinwei Wang ◽  
Hock-Hai Teo
Keyword(s):  
Cognitive Style ◽  
Web Sites ◽  
Web Site ◽  
The United States ◽  
Cultural Dimension ◽  
User Perception ◽  
Site Structure ◽  
And Performance ◽  
Navigation Experience ◽  
The Web

The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the Web site, and the subsequent user satisfaction towards the Web site. More specifically, the authors focus on the breadth versus depth of a Web site's structure. A laboratory experiment involving participants from China and the United States was conducted to test the hypotheses. The results showed that cultural cognitive style and Web site structure indeed interact to affect user perception and performance. People with holistic and analytic cultural cognitive styles displayed different perceived navigability and user performance on “broad” and “deep” Web sites. This study adds a cultural dimension to our knowledge on how Web site structure can affect users' experience. It also suggests pragmatic strategies for Web site design practitioners to improve website design in order to produce compelling navigation experience for users from diverse cultures.

Web Site Performance Analysis Success Assessment of Information Driven Web Site on User Traces

2011 ◽  
pp. 282-296
Author(s):  
Carsten Stolz ◽  
Michael Barth
Keyword(s):  
Web Sites ◽  
Web Site ◽  
User Intention ◽  
Site Structure ◽  
Transaction Analysis ◽  
Available Information ◽  
Direct Feedback ◽  
Source Of Information ◽  
The Web

With growing importance of the internet, Web sites have to be continuously improved. Web metrics help to identify improvement potentials. Particularly success metrics for e-commerce sites based on transaction analysis are commonly available and well understood. In contrast to transaction based sites, the success of Web sites geared toward information delivery is harder to quantify since there is no direct feedback of the user. We propose a generic success measure for information driven Web sites. The idea of the measure is based on the observation of user behaviour in context of the Web site semantics. In particular we observe users on their way through the Web site and assign positive and negative scores to their actions. The value of the score depends on the transitions between page types and their contribution to the Web site’s objectives. To derive a generic view on the metric construction, we introduce a formal meta environment deriving success measures upon the relations and dependencies of usage, content and structure of a Web site. In a case study we got aware that in single cases unsatisfied users had been evaluated positively. This divergence could be explained by not having considered the user’s intentions. We propose in this approach to integrate search queries carried within referrer information as freely available information about the user’s intentions. We integrate this new source of information into our meta model of Web site structure, content and author intention. Hence we apply well understood techniques such as PLSA. Based on the latent semantic we construct a new indicator evaluating the Web site with respect to the user intention. In a case study we can show that this indicator evaluates the quality and usability of a Web site more accurately by taking the user’s goals under consideration. We can also show, that the initially mentioned diverging user sessions, can now be assessed according to the user’s perception.

scholarly journals Evaluating the quality of Navigation designed for a WEB site

2018 ◽  
Vol 7 (2.7) ◽  
pp. 1004
Author(s):  
Gorantla Sahana ◽  
ST. Mary Manasa ◽  
Dr JKR Sastry ◽  
Dr V Chandra Prakash
Keyword(s):  
Web Sites ◽  
User Satisfaction ◽  
Web Site ◽  
Ease Of Use ◽  
Computational Method ◽  
Effective Implementation ◽  
Navigational System ◽  
Computational Basis ◽  
The Web

The whole world is looking for information through web sites. Many search engines have come up to help the users locate the content that they are looking for. User satisfaction is most important to ensure frequent visiting and extensive usage of the web site. The user satisfaction is very much dependent on the kind of navigation designed into the web site. The quality of a WEB site is very much dependent on the kind navigation designed into the system. The ease of use could be affected through simple but effective implementation of the navigational system into the WEB site.Quality of a WEB site is the key for establishing effective web sites thereby enhance the businesses. Many factors are to be considered for evaluating the quality of the web sits one such factor is “Navigation”. Computing the quality of a web site on computational basis is the key to be able to assess the quality of web sites realistically.In this paper, a computational method for computing the quality of the WEB site considering the Navigation built into the WEB site is presented.  

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

scholarly journals Principles and software realization of a multimedia course on theoretical electrical engineering based on enterprise technology

2003 ◽  
Vol 1 (1) ◽  
pp. 81-87
Author(s):  
Krasimir Penev ◽  
Kostadin Brandisky
Keyword(s):  
Web Site ◽  
Electrical Engineering ◽  
Circuit Theory ◽  
Site Structure ◽  
The Core ◽  
Multimedia Teaching ◽  
Enterprise Technology ◽  
The Subject ◽  
Teaching Modules ◽  
The Web

The Department of Theoretical Electrical Engineering (TEE) of Technical University of Sofia has been developing interactive enterprise-technologies based course on Theoretical Electrical Engineering. One side of the project is the development of multimedia teaching modules for the core undergraduate electrical engineering courses (Circuit Theory and Electromagnetic Fields) and the other side is the development of Software Architecture of the web site on which modules are deployed. Initial efforts have been directed at the development of multimedia modules for the subject Electrical Circuits and on developing the web site structure. The objective is to develop teaching materials that will enhance lectures and laboratory exercises and will allow computerized examinations on the subject. This article outlines the framework used to develop the web site structure, the Circuit Theory teaching modules, and the strategy of their use as teaching tool.

Improving Usability of Website Design Using W3C Guidelines

2018 ◽  
pp. 8006-8014
Author(s):  
G. Sreedhar
Keyword(s):  
Quality Assurance ◽  
Software Engineering ◽  
Web Sites ◽  
Design Guidelines ◽  
Optimization Techniques ◽  
Point Of View ◽  
Website Design ◽  
Main Theme ◽  
Web Engineering ◽  
The Web

Due to the unceasing growth of web sites and applications, developers and evaluators have interesting challenges not only from the development but also from the quality assurance point of view. The quality assurance was and is one of the challenging processes in software engineering as well as for the web engineering, as a new discipline. Although there exist many design guidelines, and metrics for the evaluation of web sites and applications, most of them lack a well-defined specification framework and even worse a strategy for consultation and reuse. The main theme of the research paper is to provide optimization techniques to improve the correctness of the website.

Personalization Systems and Their Deployment as Web Site Interface Design

2011 ◽  
pp. 147-155
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction

2011 ◽  
pp. 1742-1759
Author(s):  
Su-Fang Lee ◽  
Wen-Jang ("Kenny") Jih ◽  
Shyh-Rong Fang
Keyword(s):  
Customer Relationship Management ◽  
User Satisfaction ◽  
Web Site ◽  
Management Practices ◽  
Customer Orientation ◽  
Relationship Management ◽  
Customer Relationship ◽  
Primary Data ◽  
Customer Information ◽  
The Web

This study addresses the effect of customer relationship management (CRM) practices on online customers’ satisfaction with their experience in interacting with the company Web sites. Recognizing the importance of maintaining a healthy relationship with customers, companies are actively seeking ways to enhance the customer value of their offerings through relationship marketing. Since effective managing of customer relationships essentially involves managing customer information flow, Internet technologies have become an important element of a firm’s CRM program. The company Web site is functioning as the focal point of contact for interacting with existing and prospective customers. An important concern is how the company Web site affects customers’ overall perception of the Web site. Using the concepts of Internet-mediated market orientation in marketing and user satisfaction in information systems, this study formulated and validated a theoretical model to analyze causal relationships between CRM practices, customers’ perception of a Web site’s online customer orientation and online customer Web site satisfaction. Based on the structural equation modeling analysis of the primary data collected in Taiwan, the study found that CRM practices positively impact online customers’ Web site satisfaction through their perception of the Web site’s customer orientation.

Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction

2011 ◽  
pp. 1778-1794
Author(s):  
Su-Fang Lee ◽  
Wen-Jang (Kenny) Jih ◽  
Shyh-Rong Fang
Keyword(s):  
Customer Relationship Management ◽  
User Satisfaction ◽  
Web Site ◽  
Management Practices ◽  
Customer Orientation ◽  
Relationship Management ◽  
Customer Relationship ◽  
Primary Data ◽  
Customer Information ◽  
The Web

This study addresses the effect of customer relationship management (CRM) practices on online customers’ satisfaction with their experience in interacting with the company Web sites. Recognizing the importance of maintaining a healthy relationship with customers, companies are actively seeking ways to enhance the customer value of their offerings through relationship marketing. Since effective managing of customer relationships essentially involves managing customer information flow, Internet technologies have become an important element of a firm’s CRM program. The company Web site is functioning as the focal point of contact for interacting with existing and prospective customers. An important concern is how the company Web site affects customers’ overall perception of the Web site. Using the concepts of Internet-mediated market orientation in marketing and user satisfaction in information systems, this study formulated and validated a theoretical model to analyze causal relationships between CRM practices, customers’ perception of a Web site’s online customer orientation and online customer Web site satisfaction. Based on the structural equation modeling analysis of the primary data collected in Taiwan, the study found that CRM practices positively impact online customers’ Web site satisfaction through their perception of the Web site’s customer orientation.

Understanding Brand Web Site Positioning in the New EU Member States

2011 ◽  
pp. 99-117
Author(s):  
Shintaro Okazaki ◽  
Radoslav Škapa
Keyword(s):  
Czech Republic ◽  
Multinational Corporations ◽  
Web Sites ◽  
Web Site ◽  
The Czech Republic ◽  
Eu Member States ◽  
Analysis Technique ◽  
Similarity Ratings ◽  
New Eu Member States ◽  
The Web

This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.

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