Lean Operation
When introduced a new solution, be it a product, a process, or a business model, the problem for the startup is the absence of a business foundation while for the established company it is precisely its existence. As discussed, market competition occurs at the level of the business formula, while company's value capture occurs through the unique arrangement of operational capabilities, strategic resources, and established relationships with key partners of the value chain; that's what we call business foundation. If the value created by the company must be captured and multiplied, it will be necessary to design a repeatable, scalable, and automatable system based on the adjustment of the business formula with the business foundation. This chapter explores lean operation.