How to Join the Market?

Based on teamwork in globalized working environments and linked to the balanced scorecard approach to provide a balanced view of the organizational goals, value creating Design Thinking is an applied methodology to solve problems following a creative approach to stimulate team cooperation and creativity with the ultimate purpose of achieving innovative processes to improve the organization. To do this, the author describes the Business Model Canvas, Social Business Model Canvas, and Lean Canvas Model as comprehensive tools to foster entrepreneurship. In the chapter, the author proposes the matrix of stakeholders to have a clear vision of the firm and to suggest a successful strategy focused on creating value for the company joining the market.

2020 ◽  
pp. 1451-1479
Author(s):  
Jose Manuel Saiz-Alvarez

Based on teamwork in globalized working environments and linked to the balanced scorecard approach to provide a balanced view of the organizational goals, value creating Design Thinking is an applied methodology to solve problems following a creative approach to stimulate team cooperation and creativity with the ultimate purpose of achieving innovative processes to improve the organization. To do this, the author describes the Business Model Canvas, Social Business Model Canvas, and Lean Canvas Model as comprehensive tools to foster entrepreneurship. In the chapter, the author proposes the matrix of stakeholders to have a clear vision of the firm and to suggest a successful strategy focused on creating value for the company joining the market.


2019 ◽  
Vol 10 (1) ◽  
pp. 281 ◽  
Author(s):  
Daiane Maria de Genaro Chiroli ◽  
Ana Carolina Baú ◽  
Fernanda Deschamps ◽  
Emy Sakakibara ◽  
Letícia Coutinho Christóforo

This article aims at the implementation of safety at work in the daily life of a Junior Company, which often uses laboratories for chemical analysis. To achieve the objective, initially a risk map was structured. Then, a business model was defined, adding safety factors through the methodology of Business Model Canvas. And finally, the application of the Balanced Scorecard, proposing objectives and operation’s indicators relating this specific junior company. When the analysis was done, the presence of hazards was detected in the laboratory and there have been set ways to eliminate or minimize these risks and accidents at work. Therefore, after the implementation of this study, the company has a structured safety culture, allowing focused actions of improvements, education and training.


2018 ◽  
Vol 1 (2) ◽  
pp. 189-195
Author(s):  
Marta Suzana Cabral Nunes ◽  
Augusto Cesar Vieira dos Santos ◽  
Sueli Maria Silva Pereira ◽  
Euder de Jesus Costa

Este trabalho visa apresentar a experiência da disciplina de Empreendedorismo na UFS como fator motivador do desenvolvimento de competências para o bibliotecário documentalista, onde participaram alunos do curso de Biblioteconomia e Documentação, dentre alunos de outros cursos. O tema do empreendedorismo tem sido debatido no campo profissional e apresenta-se como alternativa importante que permite aos profissionais desenvolver ações e estratégias inovadoras em sua atuação diária. Trata-se de um estudo que tem como principal mérito apresentar esse caso a fim de demonstrar que é possível, a partir de ações de extensão e da formação continuada, desenvolver competências empreendedoras nos futuros profissionais bibliotecários documentalistas, aplicando metodologias como o Ciclo de Aprendizagem Vivencial, o Business Model CANVAS, Design Thinking, e o Plano de Negócios. Ao todo participaram da disciplina 7 alunos do curso de Biblioteconomia e Documentação da UFS, que preencheram formulário eletrônico a fim de fornecer suas percepções sobre a aprendizagem obtida.


Author(s):  
Nyayu Rizkita Novelia Mahgalena Lukman ◽  
Rizal Syarief ◽  
Ono Suparno

The industrial cluster of dairy products Cipageran Cimahi is a joint organization of several groups engaged in animal husbandry, including dairy farmer groups and dairy processing groups that in carrying out its objectives the organization has not been able to run the business model effectively, so new strategies are needed to improve its business model . The objectives of the research are: (1) to mapping the initial condition of industrial cluster business model of Cipageran dairy products; (2) identifying internal and external factors; (3) to formulate development and improvement strategy in industrial clusters of Cipageran dairy products. The method of analysis in this study used a combination of Business Model Canvas (BMC) approach and the matrix of Strengths, Weakness, Opportunities and Threats (SWOT) in formulating the improvement strategy and business development of industrial cluster of Cipageran dairy products. The results of this study indicate that there should be improvement on each element in Cipageran dairy industry cluster business model. The improvement strategy includes: (1) Developing infrastructure and information technology network; (2) developing the human resources of the cow processing and breeder groups; (3) developing innovation culture by utilizing strong partnership, soul and mentality of high entrepreneurship and good quality according to applicable SOP; 4) to increase the economic value of the dairy cattle industry clusters in terms of leadership capability and legalization of contracts between processors, breeders and consumers.


2018 ◽  
Author(s):  
Muhammad Hidayat

The application of balanced scorecard in the field sometimes still encounter some problems, especially in the integration of functions within the organization where in fact these functions tend to operate in the area of each duty and responsibilities and are not integrated and aligned in achieving organizational goals. The balanced scorecard as a strategic approach tries to provide solutions on how to incorporate the functions that are focused on four business perspectives and how to design strategies linkage in which its application is conducted by applying special division called the Office of Strategic Management (OSM). This study aims at analysing the application of OSM at the company that has implemented the balanced scorecard. It is proved that after the application of the balanced scorecard, the company can grow rapidly and becomes one of the leading companies in Eastern Indonesia.


Author(s):  
Gunawan Wang ◽  
Tjoa Han Hwa

With the decline of the Indonesian motorcycle market in recent years, there is a declining performance of primary motorcycle dealers in general. The chapter proposes the mobile business model that enables to the assistance of enhancing the traditional business of PT Sejahtera Rental Utama (PT SRU), a major supplier of a two-wheel and three-wheel that supports the wide SME business in Indonesia. With wide coverage of the market owned by PT SRU, there are urgent needs to embrace mobile strategy and introduce innovative leasing strategy to strengthen its current marketing strategy. The chapter examines the use of Business Model Canvas (BMC) and Balanced Scorecard to assist the app development by providing a comprehensive overview to address the needs of customers, introducing financial measurement, comprehensive design of internal business process, and introducing innovative strategy through leasing business. The outcome of the chapter is expected to increase the company performance, enlarge market coverage, and an aggressive strategy to reach SMEs.


Author(s):  
Abeer AlAzzaz ◽  
Mohammed Bu haya

The balanced scorecard is one of the most important and effective tools for evaluating the performance of companies by combining financial and non-financial measures. The research aims to study the effect of applying the balanced scorecard on evaluating the performance of small and medium-sized Saudi companies. Despite the benefits of applying the balanced scorecard, previous studies on this topic are limited. In particular, there is little research on small and medium-sized enterprises in the developing countries, such as Saudi Arabia. A questionnaire was developed and distributed to a random sample that consisted of 76 respondents from various sectors (the commercial, service, and industrial sectors). Using a descriptive analytical method, the results showed that applying the balanced scorecard has an impact on the process of evaluating the firm performance, which is reflected positively in the competitive advantage. The companies under study are keen to adopt the scorecard in order to attain first the customer dimension, followed by internal processes, learning and financial dimensions. The balanced scorecard is being implemented more in medium-sized companies as compared with small ones. This study contributes to providing a clear vision for managers, decision-makers, and researchers to help them understand the importance of implementing the balanced scorecard to improve the performance of companies.


2020 ◽  
Vol 7 (1) ◽  
pp. 96-111
Author(s):  
Luis Alejandro Gazca Herrera ◽  
José Rafael Gómez Cabañas ◽  
Jessica Garizurieta Bernabe ◽  
Fredy Castro Naranjo

La evolución del emprendimiento ha llevado al desarrollo y aplicación de diversas herramientas que permiten el logro de sus metas. Actualmente, los emprendedores consideran a la innovación y al modelo de negocios como dos objetivos fundamentales de su estructura por lo que hacen uso de metodologías que les permiten crear estrategias y propuestas de valor que generan un impacto positivo en la aceptación de sus productos y servicios. Design thinking, Lean startup y Business model canvas, representan tres instrumentos revolucionarios para el diseño e innovación de empresas y productos. Su uso ha sido popularizado por grandes empresas como Apple o IDEO. La presente investigación hace una revisión bibliográfica acerca de las tres herramientas de emprendimiento más utilizadas en México: Canvas, Design Thinking y Lean Startup; con el objetivo de analizar su estructura de aplicación y proponer un modelo de 11 pasos que permita medir el impacto que tienen las soluciones basadas en el diseño de un modelo de negocio, de una manera más integral.         


2018 ◽  
Vol 9 (3) ◽  
Author(s):  
Pedro Henrique Dutra de Abreu Mancini de Azevedo ◽  
Pompílio Guimarães Reis Filho ◽  
Frederico Cordeiro Freitas ◽  
Simone Vasconcelos Silva

O Planejamento Estratégico se tornou uma prática bastante difundida dentro das organizações, sejam estas organizações privadas, públicas, com ou sem fins lucrativos. Apesar de sua comprovada utilização, alguns autores questionam sobre a praticidade e eficiência deste processo, alegando que o processo em questão não estimula o pensamento estratégico devido a seu caráter analítico. Desta forma, este artigo propõe uma ferramenta, inspirada no Business Model Canvas, que torne a visualização estratégica mais simples, utilizando conceitos de design thinking para estimular o pensamento estratégico, criando um processo chamado pelos autores de modelagem estratégica. A ferramenta foi intitulada de Strategic Model Canvas e aplicada, através de um estudo de caso, em uma organização de grande porte que possuía o planejamento estratégico na fase de execução, demonstrando assim seu uso prático e possibilitando que sua aplicação possa ser testada em demais organizações. Como conclusão, verificou-se que a ferramenta possibilitou uma maior facilidade na visualização da estratégia organizacional, uma vez que foi possível perceber lacunas ainda não identificadas na modelagem estratégica da organização em que o estudo de caso foi aplicado. Não obstante, verificou-se ainda que a ferramenta proposta pode apresentar um melhor resultado se combinada com outras ferramentas estratégicas.


Sign in / Sign up

Export Citation Format

Share Document