The Role of Loyalty Program (LP) and Brand Attachment in Establishing Word-of-Mouth Intentions

2017 ◽  
pp. 1470-1492 ◽  
Author(s):  
Nedra Bahri-Ammari
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Mediating Effect ◽  
Equation Method ◽  
Loyalty Program ◽  
Brand Attachment ◽  
The Impact ◽  
The Relationship

The focus of this study is to examine jointly the impact of the Loyalty Program Quality and brand attachment on W-O-M intentions through: satisfaction and loyalty. Exploratory and confirmatory analyses were adopted give a new measurements' structures. The authors used the structural equation method to confirm the different relationships. The results show that LPQ affect positively the satisfaction, and negatively the loyalty. LPQ has an indirectly effect on WOM intentions but through satisfaction. The mediating effect of satisfaction in the relationship between LPQ and Loyalty is rejected. This finding can be explained by the nature of mobile sector in Tunisia. Operators must listen to customers and better communicate with them to develop programs based on their expectations. The brand attachment reinforces the customer loyalty by helping operators to develop an efficient loyalty program. The results gave explanations to their model but they also showed the possibility of integrating other concepts which can improve the quality of contributions. These are particularly related to trust, consumer retention, personal interaction quality.

The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions

2014 ◽  
Vol 5 (3) ◽  
pp. 49-68 ◽  
Author(s):  
Nedra Bahri-Ammari
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Mediating Effect ◽  
Loyalty Program ◽  
Brand Attachment ◽  
Personal Interaction ◽  
The Impact ◽  
The Relationship

The focus of this study is to examine jointly the impact of the Loyalty Program Quality and brand attachment on W-O-M intentions through: satisfaction and loyalty. Exploratory and confirmatory analyses were adopted give a new measurements' structures. The authors used the structural equation method to confirm the different relationships. The results show that LPQ affect positively the satisfaction, and negatively the loyalty. LPQ has an indirectly effect on WOM intentions but through satisfaction. The mediating effect of satisfaction in the relationship between LPQ and Loyalty is rejected. This finding can be explained by the nature of mobile sector in Tunisia. Operatorsmust listen to customers andbetter communicatewith themto developprogramsbased on their expectations. The brand attachment reinforces the customer loyalty by helping operators to develop an efficient loyalty program. The resultsgave explanationsto their modelbut theyalsoshowedthe possibility of integratingotherconceptswhich can improvethe quality of contributions. These areparticularlyrelatedto trust,consumerretention, personal interaction quality.

Exploring the Mediating Role of Feedback Environment in the Relationship Between Supervisors' Emotional Intelligence and Employees' Performance

2019 ◽  
Vol 10 (3) ◽  
pp. 91-104
Author(s):  
Saif Khan ◽  
Mahwish Anjam ◽  
Mohammad Abu Faiz ◽  
Faisal Khan
Keyword(s):  
Emotional Intelligence ◽  
Data Analysis ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Feedback Environment ◽  
The Impact ◽  
The Relationship

This empirical study examines the relationship between the measured perception of the supervisor's emotional intelligence and the employee workplace performance, as it is impacted by the mediating effect of the supervisor's feedback environment. Data were collected from selected faculties of higher education institutions within Dubai, United Arab Emirates (UAE) by means of a cross-sectional quantitative survey using a random probability sampling technique. Statistical techniques used for the purpose of data analysis include, descriptive statistics, Pearson's correlation coefficient, confirmatory factor analysis, and structural equation modeling. The data analysis confirmed all of the research hypotheses excluding the impact of a supervisor's use of emotions on the feedback environment. However, the data from the feedback environment indicates a significant mediating impact upon the relationship between supervisor's emotional intelligence and the subordinate's work performance. This study establishes the role of the supervisor's emotional intelligence in defining the feedback environment as they deal with faculty members' quality of work.

Impact of Bloggers' Privacy Exposure on Blog Trust

2021 ◽  
Vol 17 (3) ◽  
pp. 54-68
Author(s):  
Kaouther Jridi ◽  
Amel Chaabouni ◽  
Fatma Bakini ◽  
Mabehej Chater
Keyword(s):  
Structural Equation ◽  
Communication Strategies ◽  
Moderating Effect ◽  
Private Life ◽  
Equation Method ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

This research aims to put into perspective the impact of exposing a blogger's private life over confidence which concerns the blog and the moderating role of the implication towards the category of the product. The collection of data is conducted among 320 members of the blog "streetstyletunisia," a fashion and beauty blog. The structural equation method based on the AMOS approach has been used to analyze the data. The results show the positive effect of honesty, a dimension of exposing a blogger's privacy over confidence concerning the blog, but disproving the impact of the blogger's intentionality over trust. This research confirms the moderating effect of involvement with the category of fashion and beauty product on the relationship between the perceived exposure of the blogger's private life and trust in the blog. This research can be interesting to marketers, as they need to partner with honest bloggers who reveal their privacy in order to influence amateurs and inspire trust in them and therefore embrace new communication strategies.

Love is not blind: investigating a love-hate transition among luxury fashion brand consumers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Kashif ◽  
Tulay Korkmaz Devrani ◽  
Aisha Rehman ◽  
Sarminah Samad
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Love ◽  
Content Type ◽  
Fashion Brand ◽  
The Relationship ◽  
Brand Hate

PurposeThere is extensive research where consumer emotions of brand love and brand hate are investigated. However, the studies where a transition in consumer-brand emotions is explored are scant. This paper aims to investigate the mediating effect of brand jealousy in the relationship between brand love and brand hate among luxury fashion brand consumers. Also how value expressiveness moderates the relationship between brand hate and negative word of mouth (NWOM) is examined.Design/methodology/approachThe study is based on a cross-sectional survey conducted among 273 luxury fashion consumers from Pakistan. The structural equation modeling (SEM) technique is employed to test the proposed hypotheses.FindingsAll the proposed hypotheses are supported. Brand jealousy mediates the relationship between brand love and brand hate. Furthermore, value expressiveness buffers the relationship between brand hate and NWOM.Practical implicationsThe luxury fashion marketers should focus on strengthening the symbolic identity of a luxury fashion brand via advocating its visual elements. Moreover, there is a need to advertise luxury fashion brands as exclusive to individual customers. Finally, some rewards can be offered to consumers to generate positive word of mouth (WOM) about luxury fashion brands.Originality/valueThe study of an emotional transition among luxury brand customers via a mediating role of brand jealousy is a unique theoretical contribution. Moreover, the moderating role of the value-expressiveness function examining the hate-to-NWOM path is also unique to this study.

scholarly journals EXAMINATION OF IMPACT OF RESPONSIBLE TOURISM PRACTICES ON QUALITY OF LIFE OF DESTINATION COMMUNITIES

2021 ◽  
Vol 36 (2spl) ◽  
pp. 688-697
Author(s):  
Parikshat Singh MANHAS ◽  
◽  
Ramjit SINGH ◽  
Gyula FODOR ◽  
Sándor BERGHAUER ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Factor Analysis ◽  
Community Involvement ◽  
Structural Equation ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Responsible Tourism

The study endeavors to find out the perceived impact of Responsible Tourism Practices (RTPs) on destination communities’ Quality of Life (QOL). Besides, the investigation tests the mediating role of community involvement in the relationship between RTPs and QOL. A well-designed questionnaire developed from the existing literature was distributed among the tourist destination residents of Pahalgam, Kashmir Valley, India. In addition, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was performed to validate the EFA findings through AMOSS 22. Structural Equation Modelling (SEM) technique was also applied to ascertain the impact of RTPs on QOL. Finally, the mediating role of community involvement was examined and, subsequently, the results were reported. The study’s findings resulted in a significant relationship between RTPs and QOL; thereby, RTPs have a pivotal role in enhancing the QOL of the communities. Furthermore, the investigation revealed that community involvement mediates the relationship between RTPs and QOL. Thus, the study’s achievements suggest that the locals should be involved in tourism activities to enhance the communities’ QOL.

The mediating effect of consumer empowerment in omni-channel retailing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Özlem Ürgüplü ◽  
Işık Özge Yumurtacı Hüseyinoğlu
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Consumer Empowerment ◽  
Content Type ◽  
Mediator Role ◽  
Moderator Role ◽  
The Impact ◽  
The Relationship ◽  
Channel Service

PurposeThe purpose of this study is to explore the impact of omni-channel capability (OCC) and consumer empowerment (CE) on customer satisfaction (CS).Design/methodology/approachA paper-based questionnaire was employed to analyse the role of CE in omni-channel retailing (OCR) by using structural equation modelling. Based on the Stimuli-Organism-Response (S-O-R) framework, this research aims to explore how OCC (S) impacts CE (O) and then leads to CS (R) in consumers who had previously used both the online and physical channels of a retailer.FindingsThe findings supported the impact of OCC on CE, and in turn, the impact of CE on CS. The results reveal a partial mediation by CE in the effect of OCC on CS. Additionally, channel service transparency (CST) moderates the relationship between CE and CS.Practical implicationsThe findings reveal partial mediator role of CE and the moderator role of CST in OCR. The study draws attention to the increasing role of CE and CST in OCR. To enhance CS, retailers should focus on OCC, CE and CST.Originality/valueA new model was validated, hypothesized from S-O-R framework. This extended the knowledge on CE in OCR.

The Impact of isolation on new principals’ persistence: Evidence from a southern US state

2017 ◽  
Vol 47 (3) ◽  
pp. 383-399 ◽  
Author(s):  
Scott C Bauer ◽  
Lori Silver ◽  
Jessica Schwartzer
Keyword(s):  
Work Experience ◽  
Mediating Effect ◽  
New Principals ◽  
Coaching Relationship ◽  
Southern Us ◽  
Administrative Experience ◽  
The Impact ◽  
The Relationship

Isolation has affected the quality of the work experience for employees in education for decades. This study explores the role that isolation plays in impacting the quality of the work experience among new principals. Building on recent studies, the analysis tests whether isolation serves as a mediator in the relationship between factors that are known to affect the work experience of principals (social support; role ambiguity, role overload; administrative experience; and participation in a structured coaching relationship), as independent variables, and persistence of new principals. We find some support for this mediating effect, and support for the role of isolation as a predictor of persistence.

The Impact of Social Capital and Time Spent on Facebook on Social Recognition and Attachment

2021 ◽  
pp. 180-192
Author(s):  
Richard Ladwein ◽  
Mohamed Slim Ben Mimoun
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Equation Model ◽  
Social Recognition ◽  
Brand Attachment ◽  
The Social ◽  
Social Belonging ◽  
The Impact

Prior research deals rather extensively with psychological aspects related to social network sites usage. In contrast, the present study focuses on “psychosociological aspects” related to social network site usage, such as attachment to the sites. The present research seeks to determine the impact of the “need for social belonging” on the extent of a user social network and time spent on Facebook, as well as the resultant effects on social recognition and brand attachment. The research model was tested with data from 315 Facebook users using a web survey. The structural equation model in AMOS was used to test the proposed hypotheses. The results highlight the central role of social recognition in explaining attachment to Facebook. They show that the need for social belonging affects the number of friends but not time spent on Facebook. Results indicate that it is the quality of the social ties and activity on Facebook together with a feeling of social recognition that explain attachment to Facebook.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

scholarly journals Sustainable Orientation of Management Capability and Innovative Performance: The Mediating Effect of Knowledge Management

2020 ◽  
Vol 12 (4) ◽  
pp. 1366
Author(s):  
Julio C. Acosta-Prado ◽  
Oscar H. López-Montoya ◽  
Carlos Sanchís-Pedregosa ◽  
Ulpiano J. Vázquez-Martínez
Keyword(s):  
Knowledge Management ◽  
Structural Equation ◽  
Health Sector ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Innovative Performance ◽  
Management Capability ◽  
The Relationship ◽  
Positive Effect

The literature suggests that innovation allows organizations to reach a desirable level of sustainability. There is evidence to support the role of knowledge management (KM) as well as management capability (MC) in producing a sustainable approach at organizations. Furthermore, organizations commonly achieve sustainable practices through corporate social responsibility (CSR). In particular, the health sector is increasingly implementing CSR strategies, although with a narrow understanding of the factors to success. Hence, trends lead to asymmetric growth between organizations. This study aims to examine the mediating role of KM in the relationship between MC and innovative performance (IP) in 331 Health Provider Institutions (HPIs). The research reflective model was assessed through Partial Least Squares Structural Equation Modeling (PLS-SEM). According to the results, MC has a positive effect on IP, MC has a positive effect on KM, and KM has a positive effect on IP. Likewise, KM significantly mediates the relationship between MC and IP. Our findings support the importance of KM in addressing MCs in HPIs as it enables innovative practices to address CSR goals to achieve a sustainable impact. Moreover, this study contributes by expanding KM to contexts that are not usually studied, such as health in a South American country.

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