Rhetoric of Advergames

2019 ◽  
pp. 36-55
Author(s):  
Pratibha Kumari Singh
Keyword(s):  
Analysis Method ◽  
Multimodal Analysis

Advergames bring newness and engage better with customers. However, there is debate among marketers and communication experts as to how this tool could be exploited in the field of advertising and positioning of brands to the best of their advantage. The chapter thus aims to present arresting qualities of advergames under the rubric of rhetoric and claims that a deeper and meaningful understanding of multimodal rhetoric is needed to design and create these games. Further, to understand the working of these games and how they engage with the users, two advergames have been analyzed using multimodal analysis method, and a multimodal rhetorical framework (MRF) has been proposed for the perusal of marketers and communication experts to use as per their need and discretion.

Multimodal analysis method for the design of passive TE/TM converters in integrated waveguides

1993 ◽  
Vol 5 (7) ◽  
pp. 809-811 ◽  
Author(s):  
F.J. Mustieles ◽  
E. Ballesteros ◽  
F. Hernandez-Gil
Keyword(s):  
Analysis Method ◽  
Multimodal Analysis

scholarly journals Nationalism in official tourism websites of Balkan countries: a multimodal analysis

2020 ◽  
Author(s):  
Linda Houliston ◽  
Stanislav Hristov Ivanov ◽  
Craig Webster
Keyword(s):  
Ottoman Empire ◽  
Historical Context ◽  
International Tourism ◽  
Analysis Method ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Balkan Countries ◽  
Tourism Websites ◽  
Do So

This paper investigates the official tourism websites for the Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North Macedonia, Romania, Serbia, Slovenia, and Turkey to learn about their depiction of the nations for international tourism markets. The research combines Pauwels’ (2012) multimodal discourse analysis method designed for cultural websites with Smith’s (1998) six main institutional dimensions to seek out potential nationalistic patterns involving the state, territory, language, religion, history, and rites and ceremonies. The findings mostly involve verbal and visual signifiers that have a historical context to the nations such as antiquity, communism, Yugoslavia, religion, irredentism, the Ottoman Empire, and national identity. The findings illustrate that official tourism websites while being sensitive not to alienate international tourists, portray a sense of nationalism but do so in a different way, based upon the historical experiences and unique features of each country surveyed.

Impact of analysis method on anthocyanin content of elderberry products

Planta Medica ◽  
2007 ◽  
Vol 73 (09) ◽  
Author(s):  
C Chrubasik ◽  
T Maier ◽  
M Luond ◽  
A Schieber
Keyword(s):  
Anthocyanin Content ◽  
Analysis Method

An Analysis Method of Rollover Stability for Heavy Trucks

CICTP 2020 ◽  
2020 ◽  
Author(s):  
Hao Zhang ◽  
Yue Li ◽  
Cheng-Qiang Zong ◽  
Chuan-Jin Ou ◽  
Bing-Tao Li
Keyword(s):  
Analysis Method ◽  
Heavy Trucks ◽  
Rollover Stability

Pengaruh Faktor Demografi Dan Iklim Organisasi Terhadap Niat Whistleblowing Internal

2017 ◽  
Vol 4 (1) ◽  
pp. 12-22
Author(s):  
Priyastiwi Priyastiwi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Organizational Climate ◽  
Demographic Factors ◽  
Financial Statement ◽  
Research Use ◽  
Analysis Method ◽  
Financial Statement Fraud ◽  
Internal Whistleblowing ◽  
Collection Methods

This study aimed to examine the effect of demographic factors and organizational climate on the intention of internal whistleblowing. The sample was an accountant who had worked as an auditor. Data collection methods using questionnaires with financial statement fraud case scenarios. This research use ANOVA data analysis method to examine demographic factors include age, gender, and experience, as well as organizational climate on the intention of internal whistleblowing. The results showed only the experience of demographic factors that influence internal whistleblowing. Besides internal whistlelowing also influenced by organizational climate in the company.Keyword: Demographics, Organizational Climate, Whistleblowing

Penerapan Good Corporate Governance Pada Nazhir Tunai Yang Terdaftar Di Badan Wakaf Indonesia Studi Kasus Di Tabung Wakaf Indonesia Dan YPI Wakaf AL Azhar

Liquidity ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 95-105
Author(s):  
Dede Dahlan
Keyword(s):  
Corporate Governance ◽  
Likert Scale ◽  
Money Management ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Good Corporate Governance ◽  
Management Institutions

There are many understanding of society, that cash waqf it should not be legal. So is the trust factor of people's money management institutions waqf (Nazhir) is still a constraint. Research conducted in Tabung Wakaf Indonesia (TWI) and Wakaf Al Azhar this analysis method, namely the principles of Good Corporate Governance (GCG). Here researchers using purposive sampling, followed by giving a score using the Likert Scale. To determine whether the data obtained in the field is valid or not, the researchers used a method tri angular source. The results of the assessment of GCG in TWI and Wakaf Al-Azhar obtain a total score of at Tabung Wakaf Indonesia amounting to 3.15. Then the bias is said that the implementation of GCG at TWI and Wakaf Al-Azhar declared "GOOD ENOUGH". While the results of the evaluation tri angular mention, that the data obtained from the results of research in the field both TWI and in Wakaf Al-Azhar, when compared with the corporate governance principles can be declared invalid according to the KNKG.

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