Handbook of Research on Value Creation for Small and Micro Social Enterprises

2019 ◽  
2018 ◽  
Vol 14 (4) ◽  
pp. 410-428 ◽  
Author(s):  
Suvi Kokko

Purpose This paper aims to understand how social value is created in a context characterized by institutional complexity. By identifying stakeholders interacting in a social enterprise and the logics guiding their expected and experienced value, the study describes how social value is created when different institutional logics embedded in strong-tie networks are bridged. Design/methodology/approach Concepts of structural holes and institutional logics were applied to the empirical case of a social enterprise. Interviews provided the primary empirical material, but multiple data collection methods were used. Findings A shared goal facilitated co-existence of competing value logics, and provided common space forming multiple social value outcomes as products of the different logics. Research limitations/implications Limited to one case, this study shows that the interaction of otherwise unconnected stakeholders in a social enterprise, and their embeddedness in different institutional logics, provides one explanation for why and how social value is created. Practical implications Acknowledging and addressing gaps in knowledge and resources can lead to social value creation if social enterprises remain open to different logics. This suggests that co-existence of different logics can be a key factor for successful social value creation in social enterprises, if the competing logics are turned into complementary sources. Originality/value Dependency on logics from different networks of stakeholders shapes social enterprises to produce outcomes consistent with the different logics. The multiplicity of social value outcomes poses challenges for evaluating the success of social enterprises, especially when the tendency is to use evaluation approaches from the for-profit sector, focusing on the economic logic.


2019 ◽  
Vol 15 (02) ◽  
pp. 269-306 ◽  
Author(s):  
Deepak Sardana ◽  
Vassiliki Bamiatzi ◽  
Ying Zhu

ABSTRACTNowadays social entrepreneurship is recognized as a two-way process, addressing both social and economic concerns that can bring social inclusion, equity, and development to disadvantaged groups in society. This aspect is particularly important and desirable within emerging economies. In these markets, which are constantly faced with profound economic and social challenges, we see the growing importance of social entrepreneurs as they take upon themselves the provision of welfare services and progressive activities. However, our understanding of the mechanisms underlying the creation of social and economic values in social enterprises, and the factors contributing to the establishment of these value creation objectives, is still rather fragmented. Our article contributes to this gap in the literature by decoding the process via which for-profit social entrepreneurs from China and India create social and economic value. In addition, by combining a deductive and an inductive approach of analysis, we offer novel insights into the context-dependent processual patterns deciphered within the two countries. A new entrepreneurial process framework that reflects the contextualized social value creation process by social entrepreneurs is thus provided.


2019 ◽  
Vol 11 (17) ◽  
pp. 4668 ◽  
Author(s):  
Cavazos-Arroyo ◽  
Puente-Diaz

Social enterprises need to develop processes that create social value to solve social problems. The purpose of this investigation was to examine the effect of marketing capability on social innovation and its effect on social and economic value creation, while controlling for firm size among social enterprises in Mexico. An explanatory and cross-sectional design was used to test the hypotheses: 118 social business managers were interviewed and structural equation modeling was used to test our research hypotheses. The results supported our proposition that marketing capability influenced social innovation, which then had a positive influence on social, though not on economic value creation. An indirect effect from marketing capability to social value was also found. This study validated the relevance of defining and entailing marketing capabilities with social innovation strategies and their effect on the social value of social enterprises. This paper contributes to a better understanding of marketing capability and its effects on social innovation in social enterprises. In addition, it shows social innovation to be a robust predictor of social value, with important implications for social and economic sustainability.


2014 ◽  
Vol 2014 (1) ◽  
pp. 14137
Author(s):  
Saulo Dubard Barbosa ◽  
Giovany Cajaiba-Santana ◽  
Marina Florêncio de Macêdo

2014 ◽  
Vol 44 (6) ◽  
pp. 1173-1193 ◽  
Author(s):  
Cecilia Grieco ◽  
Laura Michelini ◽  
Gennaro Iasevoli

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leandro da Silva Nascimento ◽  
Fernanda Kalil Steinbruch ◽  
Daniel Max de Sousa Oliveira ◽  
Júlio César da Costa Júnior ◽  
Fernando Bins Luce

PurposeDue to social enterprises' (SEs) relevance to social value creation, marketing increases its attention to these hybrid organizations. However, there is no consensus on how strategic marketing can improve SE performance. Thus, this paper aims to discuss how commercial, social and societal strategic marketing approaches relate to compensatory and transformative social entrepreneurship scopes to improve SE performance.Design/methodology/approachThis paper is conceptual. We hold discussions and raise reflections to advance knowledge on both marketing and social entrepreneurship fields, more precisely by intertwining them.FindingsWe develop a conceptual model for adapting three strategic marketing approaches to compensatory and transformative SEs. We argue that SEs have three types of performances: commercial, social and societal. Social and commercial strategic marketing are essential for SEs acting in compensating local failures of capitalism. Societal and commercial strategic marketing are essential for SEs focused on transformative actions to changing global system. Such relations can leverage social impact, which we conceptualize as compensatory or transformative.Practical implicationsThe model contributes to improvements on strategic marketing decisions by marketers and entrepreneurs in social entrepreneurship.Originality/valueWe propose a decomposition of strategic marketing into three approaches: commercial, social and societal, which constitutes a novelty to the field. This can facilitate management of SEs with different actions and performances, whether at local or international levels.


2019 ◽  
Vol 11 (1) ◽  
pp. 250 ◽  
Author(s):  
Jianxin Ge ◽  
Hongjia Xu ◽  
Massimiliano M. Pellegrini

The traditional approach to demonstrate the growth processes of social enterprise still relies heavily on an internal perspective of resource and capability accumulation. However, it is insufficient to explain why some social enterprises grow quickly while other social enterprises do not. Based on the theory of value co-creation, this paper proposes a theoretical framework of the effect of value co-creation on social enterprise growth. A survey was conducted in China across 29 provinces and municipalities from October 2015 to March 2016, through the efforts of a market research group. The final number of usable questionnaires was 172. Specifically, by employing hierarchical regression models, this paper partially confirms the positive impact of value co-creation on social enterprise growth, while environment dynamics have a negative moderating effect on the relationship between value creation and the growth of social enterprises.


2020 ◽  
pp. 027507402098325
Author(s):  
Donwe Choi ◽  
Frances S. Berry

Numerous countries employ social enterprise as an alternative way of addressing social, economic, and environmental problems, with this new approach steadily gaining strength over the last two decades. Despite this growth, few empirical studies have examined the effects of government policies on social enterprise development. Seeking to fill this gap, this study examines the impact of government funding on the social and economic performance of social enterprises in South Korea, framed by integrative publicness hypotheses. The integrative publicness framework posits that infused publicness by government funding can enhance public value creation. To investigate the impact of government funding on social enterprises, this study has gathered data from annual reports voluntarily published by Korean social enterprises in 2018. Regression was employed to analyze the data. The findings suggest that government funding is positively associated with social enterprise’s employment of the disadvantaged, community contribution, and democratic decision-making. In addition, government funding is related to a decrease in the business profitability of social enterprises, implying that it may lessen their profit-maximization. This study provides policymakers and managers of social enterprises with suggestions on how to measure the outcomes of social enterprises and offers real-world touchstones on how they can improve their creation of public value.


2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Kanchaya Chaivirutnukul ◽  
Achara Chandrachai

This is a mix-method study to investigate critical success factors which can support social enterprises in Thailand to measure their sustainability. The quantitative data were gathered through questionnaire, while qualitative data were derived from semi-structures interview. The data were analyzed by descriptive statistics, a multiple regression, and content analysis. It was found that the highest-correlated factor with sustainable growth for social enterprises is Value Creation with mean value of 4.03. Importantly, Value Creation and The Philosophy of Sufficiency Economy were found to be the important indicators of economic, social, and environmental key performance, while Financial Management was the indicator of economic and environmental key performance of social enterprises in Thailand. The implications of this study shed light on how social enterprises make themselves sustainable and how they measure their sustainability over the long term.


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