A Framework for Profiling Prospective Students in Higher Education
Keyword(s):
Before purchasing a higher education program, prospects invest a significant amount of time researching different programs. This chapter intends to provide a conceptual framework to profile prospective students by giving an overview of higher education marketing literature and extracting a theoretical model to analyze different prospect decision-making factors. These decision-making factors are further categorized into prospect profiles based on their contextual relevance.
2018 ◽
pp. 3861-3869
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2012 ◽
Vol 2
(1)
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pp. 41-58
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2018 ◽
Vol 19
(1)
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pp. 9-22
2012 ◽
Vol 226
(5)
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pp. 123-129
2010 ◽
Vol 23
(2)
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