Market Analysis
The chapter is devoted to the market analysis as the first stage of the methodology proposed for planning and analyzing foreign direct investments. The market analysis that precedes technical and financial analyses stages of the comprehensive economic study for planning and analyzing foreign direct investments aims at determining whether or not the market for a direct investment project is large enough. Therefore, all studies, work, and activities involved in the market analysis stage as explained in the chapter are confined to determining whether or not the target market for the product to be manufactured through a foreign direct investment is sufficient enough. For this purpose, the essential points to be considered for analyzing the competitive market environment in terms of demand and supply conditions of the market as well as purchasing behavior of consumers are explained step by step. Finally, how a marketing strategy could be developed on the basis of the information regarding the demand and supply sides of the target market is discussed that what possible market share might be captured is elaborated as the final point of the market analysis.