Country-of-Origin Effect and Consumer Ethnocentrism

2019 ◽  
pp. 53-75
Author(s):  
Andreea I. Bujac ◽  
Lartey G. Lawson
Keyword(s):  
Eastern Europe ◽  
Urban Population ◽  
Country Of Origin ◽  
Demographic Characteristics ◽  
Purchase Behavior ◽  
Large Cities ◽  
Consumer Ethnocentrism ◽  
Brand Perception ◽  
The Impact ◽  
Origin Effect

This chapter examines the impact of consumer ethnocentrism and country of origin of a low involvement product on consumer brand perception and purchase behavior in a transitional market setting of Central and Eastern Europe. Data were collected from 317 respondents from an urban population in three large cities in Romania. The results show that country of origin has a significant impact on the consumers' perception of the Danish beer brand Tuborg. The results show statistically significant associations between consumer ethnocentrism taxation and buying Romanian products as well as between demographic characteristics and brand perception.

scholarly journals Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic

2021 ◽  
Vol 14 (1) ◽  
pp. 348
Author(s):  
Luis José Camacho ◽  
Patricio Esteban Ramírez-Correa ◽  
Cristian Salazar-Concha
Keyword(s):  
Structural Equation ◽  
Country Of Origin ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Health Crisis ◽  
Consumer Ethnocentrism ◽  
Online Purchase ◽  
Online Consumer ◽  
The Impact ◽  
The Relationship

Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior.

scholarly journals INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Kardison Lumban Batu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Global Marketing ◽  
Consumer Ethnocentrism ◽  
Independent Variables ◽  
Pharmaceutical Industries ◽  
The Impact

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.

scholarly journals The Impact of High-Speed Railways on Unequal Accessibility Based on Ticket Prices in Korea

2020 ◽  
Vol 12 (16) ◽  
pp. 6302
Author(s):  
Kyungtaek Kim ◽  
Junghoon Kim
Keyword(s):  
Urban Population ◽  
High Speed ◽  
National Level ◽  
High Speed Railway ◽  
Large Cities ◽  
South Korean ◽  
Time Value ◽  
Population Sizes ◽  
Ticket Prices ◽  
The Impact

The high-speed railway (HSR) has affected accessibility at diverse spatial levels. Although previous studies have examined HSR impacts on accessibility and inequality, the price attribute in estimating accessibility is less noted. This study evaluates the effects of HSR on unequal accessibility at the South Korean national level, capital and non-capital regions and according to urban population sizes by comparing ticket prices to time values. There are two major conclusions of this study. First, an increase in time value through national growth or other exogenous conditions maximizes HSR impact and, thus, increases accessibility. For example, when the time value is 9.98 USD/h, the national HSR access inequality is reduced by 0.56%. However, when the time value is 6.02 USD/h, the reduction in the national inequality by the HSR is 0.19%. Second, if considering generalized travel time, HSR impact is maximized in medium cities rather than in large cities. When the time value is 6.02 USD/h (or 9.98 USD/h), the change in inequality between cities is −0.4% (−1.29%) in medium cities, while large cities show a −0.08% (−0.9%) reduction in access inequality.

Country of origin and ethnocentrism in the context of lateral, upward and downward migration

2017 ◽  
Vol 34 (2) ◽  
pp. 330-352 ◽  
Author(s):  
Mohammadali Zolfagharian ◽  
Roberto Saldivar ◽  
Jakob Braun
Keyword(s):  
Country Of Origin ◽  
Developed Countries ◽  
Census Bureau ◽  
Future Research ◽  
Immigrant Communities ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
The Usa ◽  
Us Census ◽  
Origin Effect

Purpose The purpose of this paper is to examine the effects of consumer ethnocentrism and country of origin across different immigrant communities. Design/methodology/approach A survey was used to collect data from immigrants in the USA and Mexico. Findings For immigrants with high levels of ethnocentrism, the bias for home and host country products interacts with the country of origin effect and creates multiple scenarios where the two effects move in the same or opposite directions. For immigrants with low levels of ethnocentrism, on the other hand, the country of origin effect alone is salient. Research limitations/implications The authors used a modified version of CETSCALE. Future research should revisit the content and dimensionality of consumer ethnocentrism in immigrant and other multicultural settings. Practical implications Both scholars and practitioners should exercise caution when working with ethnocentrism and country of origin as today’s societies are increasingly multicultural, which requires major modifications to the theories and tools. Social implications Similar to ways in which the US Census Bureau enabled multicultural consumers to assert their mixed identities, scholarly and business circles should embrace multiculturalism and empower immigrants. Originality/value Previous studies of consumer ethnocentrism and country of origin in multicultural contexts have restricted themselves to only one pattern of migration: consumers who move from developing to developed countries. The paper addresses this limitation by investigating various patterns of migration (including lateral, upward and downward) in multiple first-generation immigrant communities in two countries.

scholarly journals Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 1-20
Author(s):  
Ying Bao ◽  
Xusen Cheng ◽  
Alex Zarifis
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

scholarly journals The Country-of-Origin Effect and its Influence on Consumer’s Purchasing Decision

2015 ◽  
Vol 63 (2) ◽  
pp. 667-673 ◽  
Author(s):  
Jitka Veselá ◽  
Robert Zich
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Generation Y ◽  
Consumer Behaviour ◽  
Group Discussion ◽  
Country Of Origin ◽  
Wine Industry ◽  
The Czech Republic ◽  
Consumer Ethnocentrism ◽  
Origin Effect

The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.

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