Why Do Companies Engage in Green Marketing?

2019 ◽  
pp. 797-820
Author(s):  
Özge Kirezli ◽  
Melis Kaytaz Yiğit
Keyword(s):  
Competitive Advantage ◽  
Environmental Issues ◽  
Green Marketing ◽  
Environmental Organizations ◽  
Motivating Factors ◽  
Business World ◽  
Corporate Strategies ◽  
Marketing Strategic ◽  
Marketing Approach

In recent years, consumers and the business world have deemed environmental issues to be more important, and green marketing has become a competitive advantage involved in corporate strategies. This chapter aims to study the concept of green marketing in the business world. First, according to literature, evolving green marketing definitions are described in detail, and the importance of green marketing approach it assessed. Then, since green marketing approach must be integrated with corporate strategies, four green marketing strategic models are presented and discussed. The chapter concludes with a discussion of the implications for green marketing of motivating factors such as pressure from consumers, NGOs and environmental organizations, legislative authorities, cost and profit considerations and competition between companies.

Why Do Companies Engage in Green Marketing?

2017 ◽  
pp. 105-135
Author(s):  
Özge Kirezli ◽  
Melis Kaytaz Yiğit
Keyword(s):  
Competitive Advantage ◽  
Environmental Issues ◽  
Green Marketing ◽  
Environmental Organizations ◽  
Motivating Factors ◽  
Business World ◽  
Corporate Strategies ◽  
Marketing Strategic ◽  
Marketing Approach

In recent years, consumers and the business world have deemed environmental issues to be more important, and green marketing has become a competitive advantage involved in corporate strategies. This chapter aims to study the concept of green marketing in the business world. First, according to literature, evolving green marketing definitions are described in detail, and the importance of green marketing approach it assessed. Then, since green marketing approach must be integrated with corporate strategies, four green marketing strategic models are presented and discussed. The chapter concludes with a discussion of the implications for green marketing of motivating factors such as pressure from consumers, NGOs and environmental organizations, legislative authorities, cost and profit considerations and competition between companies.

scholarly journals The Perception of Job-related Motivators When Choosing a Career in the Tourism and Hospitality Industry – A Comparative Study Between Polish and Spanish Students

2017 ◽  
Vol 53 (2) ◽  
pp. 84-106 ◽  
Author(s):  
Aleksandra Grobelna
Keyword(s):  
Competitive Advantage ◽  
Rapid Growth ◽  
Career Paths ◽  
Hospitality Industry ◽  
Staff Turnover ◽  
Motivating Factors ◽  
Tourism Experience ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

AbstractThe recent rapid growth of the tourism and hospitality industries raises a question about the quantity and quality of the workforce needed in these sectors. In the tourism/hospitality industry, where most services are delivered directly by employees, competitive advantage is primarily attained through people (employees), who are perceived as an integral component of tourism experience. This creates challenges for an industry suffering from high rates of staff turnover, especially of young employees who leave their jobs after graduation, choosing other career paths.This study presents the job related motivators that students found important when considering their future careers, and investigates the extent to which those motivators can be found in the tourism and hospitality industry. Is the industry able to offer the motivators that will keep the employees willing to choose this particular path? We focus on two groups of potential employees – Polish and Spanish students. The study reveals that both groups generally do not believe that a career in the TH industry offered these motivating factors. We also contrast and compare both groups’ perceptions in this area.

scholarly journals Competitive Advantage Based on Human Capital and its Impact on Organizational Sustainability: Applied Study in Jordanian Telecommunications Sector

2017 ◽  
Vol 7 (1) ◽  
pp. 64 ◽  
Author(s):  
Abdul Azeez Badir Alnidawi ◽  
Abdul Sattar Husien Alshemery ◽  
Manal Abdulrahman
Keyword(s):  
Human Capital ◽  
Competitive Advantage ◽  
Capital Investment ◽  
Organizational Sustainability ◽  
Business Organizations ◽  
Continuous Change ◽  
Business World ◽  
The Creation ◽  
The Impact ◽  
Telecommunications Companies

The current situation facing business organizations is characterized by diverse work environments with continuous change and development. Todays organizations seek to keep pace with this continuous development and operate to maintain their current business through the ability to effectively respond to change, and to create competitive advantage based on the existence of qualified human capital that contribute to the creation of organizational sustainability in the business sector. Talented human capital, with special skills, has the potential to create confidence and integration among the staff and top management, leading to organizational growth and continuation (Kurucz, 2013). The emergence of a set of challenges in the knowledge economy has had a clear reflection on business organizations which have begun to search for new mechanisms to compete and insure their existence in the business world. Hence, the importance of the concept of competitive advantage, based on human capital, as a necessary requirement to deal with the challenges faced by local, regional or international organizations (Global Institute, 2011). Where competitive advantage based on human capital is the main generator of new ideas, development of old ideas, and contribution to aid in organizational abilities to expand their current market share as well as maximizing value. Competitive advantage based on talented human capital allows organizations to be able to seize new opportunities and achieve permanence and future continuity (Thomas, 2014). This study aimed to look at the impact of competitive advantage through intellectual capital investment as one of the elements in the creation of organizational sustainability in the Jordanian Telecommunications Companies sector. Simple and Multiple regression was used for data analysis and testing the hypotheses of this research .This study has reached a set of results that previous studies reinforced in this area such as: Competitive advantage based on a distinct capital is the optimum method that should be used in telecommunications companies since it contributes to the optimal investment of human capital. This leads to optimum organizational sustainability for companies in various fields and also contributes to the achievement of a company’s mission and vision of the future. 

scholarly journals GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Ika Purwanti ◽  
Muhammad Dzikri Abadi ◽  
Umar Yeni Suyanto
Keyword(s):  
Competitive Advantage ◽  
Environmental Sustainability ◽  
Industrial Revolution ◽  
Green Marketing ◽  
Environmental Damage ◽  
Business Practices ◽  
Sustainable Competitive Advantage ◽  
Public Concern ◽  
Library Research ◽  
Definition Of

This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware of these issues. Plus, there is currently a phenomenon of industrial revolution 4.0 which demands business practices to be more consumer-oriented. Public concern over environmental damage has made marketers know the needs and value of environmentally friendly marketing, namely green marketing. which is a new strength to create a sustainable competitive advantage. This study is a library research gathering and analyzing information from related references and theories, which have become the basic foundation and sources in analyzing problems in this research. This study seeks to offer Green Marketing ideas as the latest approach in dealing with various business threats. The results show that green marketing able to encourage companies to prepare themselves faster and better, the definition of green marketing has changed over time according to the growing relevance of environmental sustainability. 

scholarly journals Strategies of Green Marketing as tool of Competitive Advantage

2019 ◽  
Vol 7 (2) ◽  
pp. 257-265
Author(s):  
Arslan Afzal Ansari ◽  
Muhammad Waqas Ameer ◽  
Lubna Tabbassum
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Great Increase ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Basic Tool ◽  
The Impact

This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

scholarly journals GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA.

2019 ◽  
Vol 1 (2) ◽  
pp. 1-7
Author(s):  
OSEREMEN EBHOTE
Keyword(s):  
Competitive Advantage ◽  
Ordinary Least Squares ◽  
Green Marketing ◽  
Water Production ◽  
Water Industry ◽  
Multiple Regression Method ◽  
Edo State ◽  
Water Companies ◽  
The Relationship ◽  
Green Certification

The study examined the relationship between green marketing and competitive advantage of table water production in Nigeria. The objective of the paper is to investigate green marketing and competitive advantage in the production of table water in Nigeria. 227 table water companies/factory formed the sample of the study drawn randomly across Edo State, Nigeria. The study used Ordinary Least Squares (OLS) multiple regression method to analyse the data collected from respondents. The study’s findings reveal that eco-labelling had no significant relationship with competitive advantage while environmental advertising was found to be significant and positively related to competitive advantage in the table water industry in Nigeria. The study recommended that table water companies/factories should obtain eco-certification of their table water from certification agencies as well as embarking on green advertisement devoid of greenwash. Keywords: advertisement, eco-labelling, green, certification, competitive.

Strategically Informed, Environmentally Conscious Information Requirements for Accounting Information Systems

2005 ◽  
Vol 19 (2) ◽  
pp. 79-103 ◽  
Author(s):  
Darrell L. Brown ◽  
Jesse F. Dillard ◽  
R. Scott Marshall
Keyword(s):  
Information Systems ◽  
Management Strategies ◽  
Information Matrix ◽  
Accounting Information ◽  
Environmental Issues ◽  
Environmental Risks ◽  
Environmentally Conscious ◽  
Business World ◽  
Accounting Information Systems ◽  
Environmental Requirements

Accounting information systems (AIS) should provide the information firms need to manage organizational activities. Environmental considerations are increasingly important in the business world, so firms are attending more to environmental risks and activities. AIS must respond to these emerging environmental requirements. We develop an information matrix for identifying alternative management strategies for framing and responding to environmental issues. The proposed matrix provides a tool for identifying the information collected, stored, analyzed, and reported in environmentally attuned accounting information systems.

Exploring Paths Towards Knowledge Cities Developments

2010 ◽  
pp. 288-297
Author(s):  
Kostas Ergazakis ◽  
Kostas Metaxiotis ◽  
Emmanouil Ergazakis
Keyword(s):  
Knowledge Management ◽  
Strategic Management ◽  
Competitive Advantage ◽  
Knowledge Economy ◽  
Research Community ◽  
Management Approach ◽  
Business World ◽  
The Status

Nowadays, knowledge is considered as one of the most valuable assets of an enterprise which has to be managed efficiently and effectively in order to gain a competitive advantage in the knowledge economy era. Knowledge Management (KM) evolved into a strategic management approach, finding application not only in the business world but also in other areas such as education, government and healthcare. In this way, the new link between KM and KBD created the appropriate environment for the advent of a new concept in the scientific and practitioners’ communities, the concept of “Knowledge City” (KC). Nowadays, the theme of KCs is a ‘hot’ topic of interest and discussion. The process for developing a KC, is neither quick nor simple. This seems to be already understood by the research community, which the last few hears has begun to concentrate its efforts so as to develop appropriate frameworks, methodologies, tools, systems, etc so as to support the development of KCs. In this context, and given that there are still many pending issues, this article attempts to propose a taxonomy of KC research, by co instantaneously presenting the status with these major themes of KC research. The discussion presented on this article should be of value to researchers and practitioners.

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