Green marketing and competitive advantage in the manufacturing industry in Nigeria

2019 ◽  
Vol 5 (2) ◽  
pp. 173 ◽  
Author(s):  
Ebhote Oseremen
Keyword(s):  
Competitive Advantage ◽  
Manufacturing Industry ◽  
Green Marketing

Improving Efficiency of Apparel Manufacturing Through the Principles of Resource Management

2021 ◽  
pp. 0887302X2110054
Author(s):  
Anis Fatima ◽  
Muhammad Tufail
Keyword(s):  
Resource Management ◽  
Competitive Advantage ◽  
Manufacturing Industry ◽  
Apparel Industry ◽  
Process Efficiency ◽  
Apparel Manufacturing ◽  
Effective Utilization ◽  
Time Motion ◽  
Motion Study ◽  
Product Layout

To gain the competitive advantage, it has become essential for manufacturing industry to use its resources effectively, efficiently and economically. It is required to understand that such resources are based on 5 Ms (manpower, methods, materials, money, and machinery). In this study an apparel industry was selected to create a directorial plan by using the ideologies of resource management to improve the process efficiency. For this the data related to the product layout, operation plan, and process flow was collected. Time motion study was performed for aspect analysis. Information regarding operation, number of machines and efficiency of the production line was evaluated. The proposed plan successfully increase the efficiency up to 10%. It also shows an improvement in effective utilization of manpower and money.

scholarly journals GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Ika Purwanti ◽  
Muhammad Dzikri Abadi ◽  
Umar Yeni Suyanto
Keyword(s):  
Competitive Advantage ◽  
Environmental Sustainability ◽  
Industrial Revolution ◽  
Green Marketing ◽  
Environmental Damage ◽  
Business Practices ◽  
Sustainable Competitive Advantage ◽  
Public Concern ◽  
Library Research ◽  
Definition Of

This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware of these issues. Plus, there is currently a phenomenon of industrial revolution 4.0 which demands business practices to be more consumer-oriented. Public concern over environmental damage has made marketers know the needs and value of environmentally friendly marketing, namely green marketing. which is a new strength to create a sustainable competitive advantage. This study is a library research gathering and analyzing information from related references and theories, which have become the basic foundation and sources in analyzing problems in this research. This study seeks to offer Green Marketing ideas as the latest approach in dealing with various business threats. The results show that green marketing able to encourage companies to prepare themselves faster and better, the definition of green marketing has changed over time according to the growing relevance of environmental sustainability. 

scholarly journals Turning Environmental Strategies into Competitive Advantage in the Malaysian Manufacturing Industry: Mediating Role of Environmental Innovation

2021 ◽  
Vol 29 (2) ◽  
Author(s):  
Tze San Ong ◽  
Ah Suat Lee ◽  
Boon Heng Teh
Keyword(s):  
Competitive Advantage ◽  
Manufacturing Industry ◽  
Driving Forces ◽  
Shared Vision ◽  
Environmental Literature ◽  
Competitive Strategies ◽  
Environmental Innovation ◽  
Mediating Role ◽  
Environmental Strategies ◽  
Green Business

The environmental literature has focused on examining how firms leverage environmental innovation to convert environmental challenges into driving forces of competitive advantage. This paper enhances the knowledge on the implementation of environmental strategies in the Malaysian manufacturing industry by examining the impacts of environmental shared vision and environmental strategic focus on competitive advantage in the greening of the industry. The Smart PLS technique was used to analyse data collected from 124 Malaysian manufacturing firms on their environmental strategies as well as their implications for competitive advantage and environmental innovation. The findings suggest that environmental innovation mediates the positive exchange between firms’ environmental strategies and competitive advantage. The study provides valuable information for manufacturers in crafting their corporate competitive strategies, policies, and action plans. The direct and indirect roles of environmental innovation in fostering competitive advantage suggest that manufacturers should prioritise their environmental activities by enhancing innovation outcomes to achieve a successful green business status.

scholarly journals Strategies of Green Marketing as tool of Competitive Advantage

2019 ◽  
Vol 7 (2) ◽  
pp. 257-265
Author(s):  
Arslan Afzal Ansari ◽  
Muhammad Waqas Ameer ◽  
Lubna Tabbassum
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Great Increase ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Basic Tool ◽  
The Impact

This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

scholarly journals GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA.

2019 ◽  
Vol 1 (2) ◽  
pp. 1-7
Author(s):  
OSEREMEN EBHOTE
Keyword(s):  
Competitive Advantage ◽  
Ordinary Least Squares ◽  
Green Marketing ◽  
Water Production ◽  
Water Industry ◽  
Multiple Regression Method ◽  
Edo State ◽  
Water Companies ◽  
The Relationship ◽  
Green Certification

The study examined the relationship between green marketing and competitive advantage of table water production in Nigeria. The objective of the paper is to investigate green marketing and competitive advantage in the production of table water in Nigeria. 227 table water companies/factory formed the sample of the study drawn randomly across Edo State, Nigeria. The study used Ordinary Least Squares (OLS) multiple regression method to analyse the data collected from respondents. The study’s findings reveal that eco-labelling had no significant relationship with competitive advantage while environmental advertising was found to be significant and positively related to competitive advantage in the table water industry in Nigeria. The study recommended that table water companies/factories should obtain eco-certification of their table water from certification agencies as well as embarking on green advertisement devoid of greenwash. Keywords: advertisement, eco-labelling, green, certification, competitive.

Servitisation of an Industry and National Competitive Advantage in International Business: The Case of Taiwan Textile Manufacturing and Sri Lankan Apparel Manufacturing Industries

2017 ◽  
Vol 13 (3-4) ◽  
pp. 89-97
Author(s):  
Maheepala S. D. S. R. ◽  
Warnakulasooriya B. N. F. ◽  
Y. K. Weerakoon Banda
Keyword(s):  
Competitive Advantage ◽  
International Business ◽  
Manufacturing Industry ◽  
Sri Lankan ◽  
Apparel Manufacturing ◽  
Textile Manufacturing ◽  
Study Approach ◽  
Business To Business ◽  
National Competitive Advantage

Servitisation studies in extant literature contribute to the resource-based view and relational view where industrial organisation view was largely ignored due to the focus on individual manufacturing units. In international business industry, competitiveness is required to enhance the performance of individual organisations. Following post-positivism epistemology, a multi-case study approach has been employed in this study. The unit of analysis is the network consisting of manufacture, supplier and the customer. Two such units of apparel manufacturing industry in Sri Lanka and two units from textile manufacturing industry in Taiwan were selected. This study establishes the link between servitised industry and national competitive advantage. The collaboration with suppliers, indirect competitors and other partners were identified as critical factors to differentiate a business-to-business (B2B) manufacturing industry in an international business.

An Analysis of Knowledge Space Concept and Recursive Approach for Servitizing in Manufacturing Industries

2014 ◽  
pp. 273-291
Author(s):  
H. M. Belal ◽  
Kunio Shirahada ◽  
Michitaka Kosaka
Keyword(s):  
Competitive Advantage ◽  
Value Chain ◽  
Manufacturing Industry ◽  
Manufacturing Companies ◽  
Knowledge Space ◽  
Creation Process ◽  
A Value ◽  
A Company ◽  
Analysis Of Knowledge ◽  
Space Concept

This chapter proposes a knowledge space concept and a recursive approach to servitizing in the manufacturing industry. Manufacturing companies need to move up the value chain and compete on the basis of value delivered rather than on the basis of typical products. Therefore, more corporations are adding value to their core corporate offerings through services, which is called servitization, and the strength of service activities within the manufacturing industry (servitization) has become the main source of competitive advantage. This chapter identifies two exclusive approaches to adapting servitization in the manufacturing industry called the knowledge space concept and recursive approach, which also explains the value co-creation process with customers through integrating “B-to-B to C,” which produces a company that is a value provider.

Why Do Companies Engage in Green Marketing?

2019 ◽  
pp. 797-820
Author(s):  
Özge Kirezli ◽  
Melis Kaytaz Yiğit
Keyword(s):  
Competitive Advantage ◽  
Environmental Issues ◽  
Green Marketing ◽  
Environmental Organizations ◽  
Motivating Factors ◽  
Business World ◽  
Corporate Strategies ◽  
Marketing Strategic ◽  
Marketing Approach

In recent years, consumers and the business world have deemed environmental issues to be more important, and green marketing has become a competitive advantage involved in corporate strategies. This chapter aims to study the concept of green marketing in the business world. First, according to literature, evolving green marketing definitions are described in detail, and the importance of green marketing approach it assessed. Then, since green marketing approach must be integrated with corporate strategies, four green marketing strategic models are presented and discussed. The chapter concludes with a discussion of the implications for green marketing of motivating factors such as pressure from consumers, NGOs and environmental organizations, legislative authorities, cost and profit considerations and competition between companies.

Why Do Companies Engage in Green Marketing?

2017 ◽  
pp. 105-135
Author(s):  
Özge Kirezli ◽  
Melis Kaytaz Yiğit
Keyword(s):  
Competitive Advantage ◽  
Environmental Issues ◽  
Green Marketing ◽  
Environmental Organizations ◽  
Motivating Factors ◽  
Business World ◽  
Corporate Strategies ◽  
Marketing Strategic ◽  
Marketing Approach

In recent years, consumers and the business world have deemed environmental issues to be more important, and green marketing has become a competitive advantage involved in corporate strategies. This chapter aims to study the concept of green marketing in the business world. First, according to literature, evolving green marketing definitions are described in detail, and the importance of green marketing approach it assessed. Then, since green marketing approach must be integrated with corporate strategies, four green marketing strategic models are presented and discussed. The chapter concludes with a discussion of the implications for green marketing of motivating factors such as pressure from consumers, NGOs and environmental organizations, legislative authorities, cost and profit considerations and competition between companies.

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