Influence of Service Quality on Customer Satisfaction and Customer Loyalty in the Private Banking Sector of Bangladesh: A PLS Approach

In this competitive business era, the key strategy for the success and survival of any business organization is the deliverance of quality services to customers because service quality has beneficial effect on the bottom-line performance for the organization. As a financial organization, banks are continuously introducing their new products and services at regular intervals to satisfy and retain their customers and hence, achieving high levels of service is one of techniques to keep customers both satisfied and loyal. Thus, this study intends to determine the impact of Service Quality on Customer Satisfaction and Customer Loyalty in private banking sector of Bangladesh. Five dimensions of Servqual Model such as tangibility, reliability, responsiveness, empathy, and assurance (Parasuraman, Zeithaml, & Berry, 1985) are considered as the base for this study. A structured questionnaire with 5-point Likert scale has been used to gather the data for this study by conducting survey. The sample size is 100 and chosen on a convenient basis. Data has been analyzed by using PLS 3.0 software. SPSS software (version 20) package was also used to present the data demographically. The result shows that tangibility and empathy have significant effect on customer satisfaction, on the other hand, reliability, responsiveness and assurance don’t have any significant effect on customer satisfaction. Moreover, customer satisfaction has direct significant effect on customer loyalty. Finally, this study proposed few recommendations for the managerial implication.

Designing a Persuasive Application for Behaviour Change with Children:

Persuasive technology is a technology that is designed deliberately to change user behaviour without coercion and deception. This study demonstrates the design of a persuasive mobile application aiming to encourage children below 12 years old to take care of their teeth and increase their awareness towards the importance of dental care. We applied a design thinking approach which comprised of five different phases: empathize, define, ideate, prototype, and test. A total of 13 children participated in this study. The findings show that children found that the application informs them how to brush their teeth properly and increases their awareness about the importance of dental care. This indicates that the design thinking approach is indeed useful for the designer to design a persuasive application aiming to change children’s behaviour.

CELEBRITY ENDORSEMENT AND CONSUMER PURCHASE DEMEANOR IN BENIN CITY

Celebrity endorsement is a marketing communication strategy for building and promoting brand image. Thus, the study examined celebrity endorsement and its influence on consumer purchase demeanor in Benin City, Edo state. Geographically, the study was delimited to the University of Benin, Edo state, with focus on customers of GLO network and the consumers of Pepsi-Cola within the Ugbowo and Ekehuan campuses of the institution. From the study’s population, a sample size of 400 was drawn using the judgmental sampling technique. From the four hundred copies questionnaires administered, three hundred and seventy-one (371) were found usable. The study recommended that subsequent studies on celebrity endorsement should consider more industries (other than the telecommunication and beverage industries) to see if the response of celebrity endorsement with regards to consumer buying behaviour is same across industries.

Controllable Fabrication and Characterization of Gold Nanoparticles: Enhanced Therapeutic Approaches in Cancer

Energy trans-ducting gold nano-particles, with well-being physical, chemical and optical properties for utilization in different types of cancer therapy can be prepared through chemical seed growth reduction method. Gold nano particle is a umbrella term have a variety of size and shape. More regular gold nano-particles can be obtained by reduction of HAuCl4, selection of chemicals and parameters of growth medium are set in accordance with the required category of nano-particles. Nano-particles have longest dimension of 100 nm. Therapeutic treatments like photo-imaging, gene delivery, drug delivery, cell labeling and photo thermal therapy can be done by gold nano particles. They reduce the side effects of conventional therapy due to high target specificity and absorb and scatter specific wavelength of laser. Hyperthermia in cancerous cells is generated without damaging surrounding healthy tissues, cause the cell death by necrosis and apoptosis. The overall morphology of gold nano particles can be characterized by SEM and TEM.

Activities of Student Centralisation, Questionnaire, Modelling, and KBAT Among Science and Non-Science Students

The purpose of this study was to identify whether or not there was a significant difference in the variables of student centralisation, teacher questioning, teacher modelling and high-level thinking skills of students based on class stream for low-performing school students in Kudat, Sabah, Malaysia. This quantitative study used a survey method involving 250 respondents from the stated population. This study referred to the Absorption Learning Model (Swartz, Fischer and Parks, 1998) as the basis model for the study. The data were analysed using the T-test with Statistical Packages for Social Science (SPSS) version 22. Based on the class stream in Kudat district, the findings showed that there was a significant difference in the involvement of student centralisation between Science and non-Science students; there was no significant difference in teachers' questioning between Science and non-Science students; there was no significant difference in teacher modelling between Science and non-Science students; there was a significant difference in thinking skills level between Science and non-Science students. It is hoped that this study can provide useful inputs for improving the practice of teaching infusion of teachers to students from every class stream in Kudat region in particular and throughout Malaysia in general.

Analysis Signage Systems Based on Local Wisdom: Study Case Setu Babakan

Betawi’s culture such as dance, food, and language is increasingly eroded. It can be said that it is gradually become extinct and this is due to the influence of technology developments. The government has taken many steps to preserve the Betawi culture, one of which is the placement of Condet region in East Jakarta for the development and preservation of Betawi’s culture. Recently, the DKI Jakarta Government takes steps to preserve the pride and mascot of Jakarta city, which is the Betawi culture in Setu Babakan. The word setu or "situ" itself means lake, while babakan means wood fiber. In the area of Setu Babakan, the provincial government provides a variety of facilities such as educational facilities as a learning area for Betawi culture and other various entertainments related to Betawi culture. Setu babakan has transformed from a lake into a tourism area, so it becomes one of the alternative tourism spot for local residents and foreign tourists. The large area requires a signpost or commonly called signage, this is very important because signage is part of wayfinding, which has a role in providing direction inside the city. Indirect signage plays role in improving the flow system of visitors, so that there will be no accumulation in one particular location. At present, the condition of the signage area is already exist, but it has not been maximized in the role of its function as a signpost. In terms of aesthetics and design, the existing signage does not display the elements of Betawi culture which should be represented through signage.

Laser Controlled Cavitation Deformation in Red Blood Cells

In this research work, we studied µTAS (µ total analysis system) method to measure the deformability of red blood cells .We took the sample of RBCs(red blood cells) in a micro fluidic based chamber, then allowed low intensity laser of infra red region, mostly at wavelength 1064 nm, to fall on the sample. This generated a cavitation bubble in the fluid because of evaporation mechanism involved. We tightly hold the slides containing blood sample so that the displacement of RBCs (red blood cells) stay confined in the viewing area of the microscope. Firstly the deformation due to expansion of cavitation bubble was sighted and then came the restoring of shape of RBCs (red blood cells) which was possible due to a focused and pulsed laser. The RBCs restored their shape after some time and was viewed with the help of a video recorded by a high- speed camera. In this way the plastic character and elastic properties of RBCs (red blood cells) was measured.

Effect of Tungsten on Physical and Optical Properties of Niobate Tellurite Glasses

In the present work, three optically transparent tungsten niobate tellurite glasses with compositions of (90-x)TeO2-10Nb2O5-xWO3 (x = 0, 6, 12 mol%) were synthesized by conventional melt quenching technique. For all these three glass samples, the structural and the compositional dependence of different physical parameters such as density, molar volume and ionic packing density have been analyzed. It been observed that the amorphous nature of the samples has been confirm by X-ray diffraction analysis. The physical properties of the glasses were evaluated and the change in density ( ), molar volume ( ) and ionic packing density ( ) in these glasses indicates the effect of WO3 different content registered on the glasses structure. The highest refractive indexes value 2.171 at 632.8 nm was measured for 78TeO2–10Nb2O5–12WO3 glass. It is found that the addition of WO3 concentration to TeO2-Nb2O5 glass system increase the value of density, molar volume as well as ionic packing density. The refractive index value of the glass increase with tendency for small optical energy band gap.

The Effect of Use of Social Media on Prosocial Behavior

This study aims to identify the impact of social media use on user's prosocial behavior. In today's development of technology, there is no doubt that internet needs are increasingly dominant in everyday life, both in socialization, education, business and others. Social media has a huge impact on one's life. For society, especially among adolescents, social media has become a necessity that makes it a consumer no day without opening social media. Does the use of social media affect the prosocial behavior of a user? Prosocial behavior refers to behavior that can benefit other people around it. Prosocial behavior is often regarded as the foundation of human relationships and has a positive value. The research used was a survey. The questionnaire used has 3 parts. Part A is demographic, part B is a social media usage pattern. While part C is prosocial behavior. The results showed that alpha chroma values ​​were high at 0.915. The sample involved 350 active social media users. Statistical Package for Social Science (SPSS) version 21 for descriptive and inferential data analysis. Descriptive statistics of frequency and mean used for distribution analysis. While inferential statistics, the T-test analysis is used to examine the differences in social and prosocial behavior among the sexes. The findings show that the use of social media does not affect the prosocial behavior of social media user in Malaysia.

The Reaping Economic Benefits from Unemployment among White Collar Professionals in Pakistan

Since 1960 world has witnessed a change in the composition of population where developed countries have face aging working population and on the other hand developing countries like Pakistan has been blessed with young working population that has shown the way of potential development in every field .It has been further complemented by the fact that world has entered into “human age” where the driver of development is believed to be the talented individuals rather than capital. The purpose of this paper is to highlight the way Pakistan can adopt to cash the unemployment among its white collar professionals to gain economic benefit on the part of Pakistan as well as to the individuals themselves. The study reaches to the conclusion that skill mobility can provide the means for Pakistan to integrate into the world and generate capital for its development.