The Influencing Factors for Purchasing Intentions in Social Media by Utaut Perspective

2019 ◽  
pp. 254-267
Author(s):  
Yakup Akgül ◽  
Burcu Yaman ◽  
Gizem Geçgil ◽  
Gizem Yavuz
Keyword(s):  
Social Influence ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Social Commerce ◽  
Performance Expectation ◽  
Factors Influencing ◽  
Behavioural Factors ◽  
Behavioral Intention To Use ◽  
Survey Approach

The purpose of this chapter is to predict the factors influencing consumer intention towards the adoption of social commerce. This study uses a survey approach with reference to important behavioural factors such as performance expectation, social influence, price value, habits, and perceived usefulness. The results of the study revealed that habits and social influence has an important role of individuals' behavioral intention to use social commerce. A survey was administered and a sample of 250 individuals were analyzed using SmartPLS version 3.2.7.

YouTube for Procedural Learning

2021 ◽  
pp. 179-196
Author(s):  
Lim Wen Ying ◽  
Chew Yuin Xian ◽  
Chan Cyn Ye ◽  
Leow Shyir Khie ◽  
Siti Badriyah Mohamad Rozlan ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Teaching And Learning ◽  
Procedural Learning ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Factors Influencing ◽  
Acceptance Model ◽  
Behavioral Intention To Use

YouTube is reshaping teaching and learning across the world and is becoming a preferred platform for students' procedural learning to acquire relevant skills and knowledge in implementing any tasks. The aims of this research are to assess factors influencing student intention to use YouTube for procedural learning. In addition, the technology acceptance model (TAM) was applied as the underpinning theory. Data was analyzed to examine the hypothesized relationships. Results revealed that content richness, task-technology fit, YouTube self-efficacy, and vividness significantly affect students' behavioral intention to use YouTube for procedural learning. Results infer that YouTube enlarges its function as a mass-oriented means for procedural learning as students develop positive perceived usefulness of YouTube to influence their behavioral intention to use YouTube. This study integrated TAM and assessed factors influencing student intention to use YouTube for procedural learning. Future research directions are also put forward.

scholarly journals An Empirical Investigation into Examination of Factors Influencing University Students’ Behavior towards Elearning Acceptance Using SEM Approach

2020 ◽  
Vol 14 (02) ◽  
pp. 19 ◽  
Author(s):  
Barween Al Kurdi ◽  
Muhammad Alshurideh ◽  
Said A. Salloum ◽  
Zaid Mohammad Obeidat ◽  
Rami Mohammad Al-dweeri
Keyword(s):  
University Students ◽  
Social Influence ◽  
Behavioral Intention ◽  
Computer Anxiety ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Behavioral Intention To Use

<p class="0abstract">There are several reasons why most of the universities implement E-learning. The extent of E-learning programs is being offered by the higher educational institutes in the UAE are evidently expanding. However, very few studies have been carried out to validate the process of how E-learning is being accepted and employed by university students. The study involved a sample of 365 university students. To describe the acceptance process, the Structural Equation Modeling (SEM) method was used. On the basis of the technology acceptance model (TAM), the standard structural model that involved E-learning Computer Self-Efficacy, Social Influence, Enjoyment, System Interactivity, Computer Anxiety, Technical support, Perceived Usefulness, Perceived Ease of Use, Attitude, and Behavioral Intention to Use e-learning, was developed. The findings showed that TAM served as a suitable theoretical tool to comprehend the acceptance of e-learning by users. The most critical construct to explain the causal process employed in the model was E-learning Computer Self-Efficacy, Social Influence, Enjoyment, System Interactivity, Computer Anxiety, Technical support, Perceived Usefulness, Perceived Ease of Use, Attitude, followed by Behavioral Intention to Use e-learning. Practical implications are offered by the outcomes for decision makers, professionals and developers in how effective E-learning systems can be implemented properly.</p>

scholarly journals Factors Influencing Use of Monsoonsim Business Simulation by UTM Undergraduate Students

2018 ◽  
Vol 8 (2) ◽  
pp. 61
Author(s):  
Shafudin Mohd Yatim ◽  
Chin Fei Goh ◽  
Raihanatul Zahirah Mohamad
Keyword(s):  
Undergraduate Students ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Business Simulation ◽  
Perceived Ease Of Use ◽  
Factors Influencing ◽  
Perceived Enjoyment ◽  
Behavioral Intention To Use

The study was conducted to investigate the factors that influenced the use of MonsoonSIM business simulation by the undergraduate students of Universiti Teknologi Malaysia (UTM). The objectives of this study were to evaluate the (i) relationship between perceived usefulness, perceived ease of use, and perceived enjoyment towards attitude to use MonsoonSIM, (ii) relationship between perceived usefulness, perceived enjoyment, and attitude to use towards the behavioral intention to use MonsoonSIM (iii) strongest determinants that influenced the students’ attitude to use MonsoonSIM. Two hundred and sixty UTM undergraduate students answered this e-questionnaire. Descriptive and inferential analyses were used to evaluate the data. The results of this study showed all the relationships were positively correlated, and that perceived enjoyment was the most significant factor influencing the students’ attitude to use MonsoonSIM. In conclusion, there is a higher possibility for the technology to be used by the users if it includes perceived usefulness, perceived ease of use, and perceived enjoyment.

Cryptocurrencies as Investment Instrument: A Social Commerce and Subscription-Based Service Perspective

2020 ◽  
Vol 3 (2) ◽  
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Quantitative Research ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Social Commerce ◽  
Perceived Trust ◽  
Acceptance Model ◽  
Behavioral Intention To Use ◽  
Service Perspective

This research aims to create a better understanding of cryptocurrency adoption. The research framework is adapted from the Technology Acceptance Model (TAM) with additional constructs: social commerce, hedonic motivations, and utilitarian motivation. A quantitative research method was chosen for this study. A total of 54 respondents are collected using a snowball non-probability sampling method. The results show that Hedonic motivation and utilitarian motivation that represent subscription-based online services prove to have an impact on perceived usefulness. However, perceived usefulness fails to impact behavioral intention to use. Social commerce representing social interaction in the model has proven that it impacts behavioral intention to use with the mediation of perceived trust.

scholarly journals Students' Acceptance of YouTube for Procedural Learning

2017 ◽  
pp. 57-74
Author(s):  
Wen Ying Lim ◽  
Yuin Xian Chew ◽  
Cyn Ye Chan ◽  
Shyir Khie Leow ◽  
Siti Badriyah Mohamad Rozlan ◽  
...  
Keyword(s):  
Behavioral Intention ◽  
Procedural Learning ◽  
Ease Of Use ◽  
Higher Learning ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Task Technology Fit ◽  
Behavioral Intention To Use

This research investigates students' acceptance of YouTube for procedural learning. Multiple regression was used to analyze the data based on sample of 240 respondents who pursuing studies in a public higher learning institution in Federal Territory of Labuan, Malaysia. Results revealed that there is connection between content richness, task-technology fit, YouTube self-efficacy and vividness and behavioral intention to use YouTube. Results may enhance the intentions of users on browsing YouTube for more procedural learning. YouTube can enlarge the functions as a mass-oriented means for procedural learning to increase the perceived usefulness of YouTube and improve the users' behavioral intention to browse YouTube. The role of this study is important to dedicate the YouTube users for the procedural learning in their education tasks. This study is to integrate the TAM with perceived ease of use and perceived usefulness to have an effect on the activity intention of users.

Factors Influencing Behavioral Intention to Use m-Learning and the Mediation Role of User Satisfaction

2018 ◽  
Vol 24 (5) ◽  
pp. 3013-3017 ◽  
Author(s):  
Ng Kim-Soon ◽  
Mohamud Ahmed Ibrahim ◽  
Abd Rahman Ahmad ◽  
Ng Mei Xin Sirisa
Keyword(s):  
Behavioral Intention ◽  
User Satisfaction ◽  
Intention To Use ◽  
Factors Influencing ◽  
Behavioral Intention To Use

scholarly journals Investigating the Determinants of Students’ Intention to Use Business Simulation Games

2019 ◽  
Vol 58 (2) ◽  
pp. 433-458 ◽  
Author(s):  
Yu-Yin Wang ◽  
Yi-Shun Wang ◽  
Shi-En Jian
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Partial Least Square ◽  
Intention To Use ◽  
Business Simulation ◽  
Simulation Games ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Behavioral Intention To Use

Business simulation games (BSGs) are educational tools that help students develop business management knowledge and skills. However, to date, relatively little research has investigated the factors that influence students’ BSG usage intention. Grounded on the extended unified theory of acceptance and use of technology, this study helped to fill this gap by exploring intention to use BSGs. Specifically, this study investigated the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price value on behavioral intention to use BSGs. Data collected from 141 useful respondents were tested against the research model using partial least square approach. The results of this study indicated that behavioral intention to use BSGs was influenced by facilitating conditions, hedonic motivation, and price value. Unexpectedly, performance expectancy, effort expectancy, and social influence were not predictive of students’ behavioral intention to use BSGs. These findings enhanced our understanding of students’ BSG usage behavior and provided several important theoretical and practical implications for the application of BSG in the context of business and management education.

scholarly journals Using Blended Project-Based Learning for Students’ Behavioral Intention to Use and Academic Achievement in Higher Education

2021 ◽  
Vol 11 (5) ◽  
pp. 207
Author(s):  
Mahdi Mohammed Alamri
Keyword(s):  
Academic Achievement ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Project Based Learning ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Cross Point ◽  
Perceived Enjoyment ◽  
Behavioral Intention To Use

This research focused on the potential of project-based learning and blended learning, which offer a distinctive cross-point in regard to building 21st-century skills in the classroom. Specifically, this research hypothesized that using the BPBL approach has an effect on perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. To achieve the research goal, we employed a questionnaire as the main data collection method and dispensed it to 80 students, all of whom use the BPBL approach. The findings were obtained via a quantitative research method, structural equation modeling (SEM). We found a significant relationship between the BPBL approach and perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. Therefore, we believe that the BPBL approach enhances students’ behavioral intention to use and academic achievement in a blended project-based learning approach and allows sharing knowledge, information, and discussions. Thus, it is recommended that students use the BPBL approach for educational purposes, and they should also be encouraged to do so through their learning at university level.

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