Smart Ads for Better User Targeting

2019 ◽  
pp. 47-55
Author(s):  
Albert Asmaryan ◽  
Alexey Levanov ◽  
Irina Borovik
Keyword(s):  
User Experience ◽  
Real Life ◽  
Target Audience ◽  
Display Advertising ◽  
User Interests ◽  
Contextual Advertising ◽  
User Targeting ◽  
System Prototype

Currently, there is a problem of contextual advertising. Advertisers want to be able to clearly target the audience because user experience and revenue depend on the relevance of the displayed ads. Today's technology makes it easier not only to collect a wealth of information but also to ensure that it accurately reflects on your target audience, industry, and ad campaigns. Contextual advertising supports much of the web's ecosystem today online but not offline. The task was to develop a system prototype and scale it, which gives the ability to display advertising based on user interests in real life based on the best techniques of contextual advertising.

Smart Advertising

2019 ◽  
pp. 529-534
Author(s):  
Albert Asmaryan ◽  
Alexey Levanov ◽  
Irina Borovik
Keyword(s):  
User Experience ◽  
Real Life ◽  
Display Advertising ◽  
Contextual Advertising ◽  
System Prototype

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the Web's ecosystem today online, but not in “offline”. The authors' task was to develop a system prototype, which gives the ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising.

Smart Advertising

2016 ◽  
Vol 8 (4) ◽  
pp. 16-21
Author(s):  
Albert Asmaryan ◽  
Alexey Levanov ◽  
Irina Borovik
Keyword(s):  
User Experience ◽  
Real Life ◽  
Display Advertising ◽  
Contextual Advertising ◽  
System Prototype

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the Web's ecosystem today online, but not in “offline”. The authors' task was to develop a system prototype, which gives the ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising.

scholarly journals Should my robot know what's best for me? Human–robot interaction between user experience and ethical design

AI & Society ◽  
2021 ◽  
Author(s):  
Nora Fronemann ◽  
Kathrin Pollmann ◽  
Wulf Loh
Keyword(s):  
User Experience ◽  
Interaction Design ◽  
Real Life ◽  
Well Being ◽  
Design Principles ◽  
Human Robot Interaction ◽  
Ethical Challenges ◽  
Original Design ◽  
Robot Interaction ◽  
Ethical Design

AbstractTo integrate social robots in real-life contexts, it is crucial that they are accepted by the users. Acceptance is not only related to the functionality of the robot but also strongly depends on how the user experiences the interaction. Established design principles from usability and user experience research can be applied to the realm of human–robot interaction, to design robot behavior for the comfort and well-being of the user. Focusing the design on these aspects alone, however, comes with certain ethical challenges, especially regarding the user’s privacy and autonomy. Based on an example scenario of human–robot interaction in elder care, this paper discusses how established design principles can be used in social robotic design. It then juxtaposes these with ethical considerations such as privacy and user autonomy. Combining user experience and ethical perspectives, we propose adjustments to the original design principles and canvass our own design recommendations for a positive and ethically acceptable social human–robot interaction design. In doing so, we show that positive user experience and ethical design may be sometimes at odds, but can be reconciled in many cases, if designers are willing to adjust and amend time-tested design principles.

The Effect of User Experience on Designing Interactive Tool: A Case Study of Learning Images Compression

2021 ◽  
Vol 9 (10) ◽  
pp. 1312-1320
Keyword(s):  
User Experience ◽  
Real Life ◽  
Mathematical Concept ◽  
Design Principles ◽  
Mathematical Explanation ◽  
Mathematical Concepts ◽  
Learning Platform ◽  
Learning Mathematics ◽  
The Common ◽  
Value Decomposition

Technology has significantly emerged in various fields, including healthcare, government, and education. In the education field, students of all ages and backgrounds turn to modern technologies for learning instead of traditional methods, especially under challenging courses such as mathematics. However, students face many problems in understanding mathematical concepts and understanding how to benefit from them in real-life. Therefore, it can be challenging to design scientific materials suitable for learning mathematics and clarifying their applications in life that meet the students’ preferences. To solve this issue, we designed and developed an interactive platform based on user experience to learn an advanced concept in the idea of linear algebra called Singular Value Decomposition (SVD) and its applicability in image compression. The proposed platform considered the common design principles to map between the provider in terms of clear mathematical explanation and the receiver in terms of matching good user experience. Twenty participants between the ages of 16 and 30 tested the proposed platform. The results showed that learning using it gives better results than learning traditionally in terms of the number of correct and incorrect actions, effectiveness, efficiency, and safety factors. Consequently, we can say that designing an interactive learning platform to explain an advanced mathematical concept and clarify its applications in real-life is preferable by considering and following the common design principles.

scholarly journals Storytelling as a Polifunctional Instrument of Modern Communication: Linguistic and Stylistic Features

2019 ◽  
pp. 106-121
Author(s):  
Olga Pyatetska
Keyword(s):  
Real Life ◽  
Target Audience ◽  
Separate Analysis ◽  
Parts Of Speech ◽  
Effective Learning ◽  
Learning Techniques ◽  
Commercial Advertising ◽  
High Level ◽  
Direct Acting ◽  
And Behavior

The article analyzes media instrument of modern communication, i.e. storytelling, which is widely used for commercial, advertising and corporate purposes to influence recipient's emotions, cognition and motivations. At the same time, storytelling based on real life facts is one of the most effective learning techniques that promotes linguistic competence and enables various communication tasks to be solved. Analysis of storytelling showed that it gained particular relevance due to the principles of submission the information in implicit form, unobtrusively influencing the audience, gaining its trust and loyalty, resulting in the recipients make their own decisions and draw appropriate conclusions. It is established that to reach a high level of influence on the target audience, a story must be true, emotional, relevant and new, contain an idea, a bright character or image, have a dynamic plot, often with a surprise effect, logical conclusion, intrigue till the end and (for electronic versions)be accompanied by quality content. Despite defined algorithms for story-building and typical content structures of its plot, there is a tendency to create storytelling outside the box. The main principle that determines the theme, ideas, specifics of language organization of stories is adaptation to the target audience. Separate analysis of direct-acting storytelling which has recently spread in social networks is given. Its purpose is to draw the reader's attention to current problems, influence the recipient's emotions and behavior with the help of verbal and non-verbal means. An example of such storytelling in Ukraine is the Ukraїner Media Project which helped to represent our country in a new way and realize the dreams of many ordinary citizens. The studying of different stories showed that storytelling uses such linguistic and stylistic means as emotionally coloured vocabulary which is typical for literary, mass media and colloquial functional styles, foreign words, jargon, slang expressions, phraseologisms, metaphors, personifications, rhetoric constructions etc. As for parts of speech, verbs are more frequently used because they intensify and dynamize the narrative.

Making an Impact

2011 ◽  
pp. 254-260
Author(s):  
Roger Rosen ◽  
Miriam Gilbert
Keyword(s):  
User Experience ◽  
Information Seeking ◽  
Real Life ◽  
Health And Wellness ◽  
Discovery Process ◽  
Award Winning ◽  
Seeking Behavior ◽  
Age Appropriate ◽  
Digital Landscape

In this case study, Roger Rosen and Miriam Gilbert describe the creation of Rosen Publishing’s award-winning, critically acclaimed Teen Health & Wellness: Real Life, Real Answers database. They focus on how Rosen was able to offer a unique value proposition both to teens and librarians, craft age-appropriate and credible content, and build an interactive site that offers an engaging, dynamic user experience. They review the process of creating a resource that had no barrier to finding information, made the discovery process fast and easy, and supported different styles of learning and information-seeking behavior. They discuss the challenges of ensuring that Teen Health & Wellness remains relevant and current in today’s crowded digital landscape, and share the successes in building a unique health and wellness resource that is indispensable to teens and librarians alike.

Transdermal monitors to assess alcohol consumption in real-time and real-life – a qualitative study on user-experience

2019 ◽  
Vol 27 (4) ◽  
pp. 354-361 ◽  
Author(s):  
Gabriel Caluzzi ◽  
Amy Pennay ◽  
Megan Cook ◽  
Cassandra Wright ◽  
Thomas Norman ◽  
...  
Keyword(s):  
Alcohol Consumption ◽  
Qualitative Study ◽  
Real Time ◽  
User Experience ◽  
Real Life

scholarly journals Augmented Reality during Parotid Surgery: Real-Life Evaluation of Voice Control and User-Experience

2021 ◽  
Author(s):  
A Dias ◽  
D Männle ◽  
T Balkenhol ◽  
Jürgen Hesser ◽  
N Rotter ◽  
...  
Keyword(s):  
Augmented Reality ◽  
User Experience ◽  
Real Life ◽  
Life Evaluation ◽  
Parotid Surgery ◽  
Voice Control

scholarly journals PERANCANGAN ULANG ANTAR MUKA WEBSITE SEBAGAI MEDIA INFORMASI PERGURUAN TINGGI UNIVERSITAS TELKOM

2018 ◽  
Vol 2 (1) ◽  
pp. 54
Author(s):  
MOCHAMMAD FAIZAL ◽  
ANDREAS RIO ADRIYANTO
Keyword(s):  
Higher Education ◽  
User Interface ◽  
User Experience ◽  
Preliminary Investigation ◽  
Target Audience ◽  
The Internet ◽  
Visual Object ◽  
Good Image ◽  
World Class ◽  
The University

Today, technology develops rapidly, where people can not be separated from the internet. In the internet, known a media named website, and ideally the Telkom University should implement the use of website to support various activities that take place in it, because it supports the vision of the Telkom University to be a "world class university". However, after a preliminary investigation, it has emerged some problems on the website of the Telkom University in terms of user interface and user experience, especially on mobile version. These things become important, because internet becomes a means to obtain information related to the higher education. To answer these problems, there will be activities redesign based on the data obtained through literature studies related to relevant theories, visual object observation from some similar websites, interviews with UI/UX experts, as well as distributing questionnaires to the target audience of the website itself. Once the data is collected, it will be analyzed through comparative matrix to obtain results that can be the basis of the interface redesign. Hopefully, with the user interface redesign of the Telkom University website will achieve a good user experience, and also bring a good image of the university itself. Keywords: media; UI; university; UX; website

scholarly journals An Evaluation of An Extension for Community Healthcare Outcomes (ECHO) Intervention in Cancer Prevention and Survivorship Care

2021 ◽  
Author(s):  
Zheng Milgrom ◽  
Tyler Severance ◽  
Caitlin Scanlon ◽  
Any'e Carson ◽  
Andrea Janota ◽  
...  
Keyword(s):  
Cancer Prevention ◽  
Real Life ◽  
Cancer Control ◽  
Primary Care Providers ◽  
Target Audience ◽  
Evaluation Framework ◽  
Survivorship Care ◽  
Healthcare Outcomes ◽  
Care Providers ◽  
Community Healthcare

Abstract To address the increasing cancer burden in Indiana, a telementoring program using the Extension for Community Healthcare Outcomes (ECHO) model focusing on cancer prevention, screening, and survivorship care, was deployed in September 2019 to guide best-practice care to primary care providers (PCPs). We utilized Moore’s Evaluation Framework for Continuing Medical Education to evaluate the program's educational outcomes. We collected 22 semi-structured interviews and 30 anonymous one-time surveys from the program participants (hub and spoke members) and the target audience. During the first year, there was an average of 12 non-PCP professionals and 2.5 PCPs come to each session. In spite of a relatively low PCP participation, the program overall received very positive satisfaction and feedback of their improvement in knowledge, confidence and practice. There are three features that both program participants and target audience valued in the Cancer ECHO: a conversational format, gaining real-life experiences, and support from a professional interdisciplinary community. Our study also discovered the PCP’s resistance to didactics focused on prevention and screening, their preference on case discussion part about survivorship care but they do not have enough cases to present. Our study showed that the Cancer ECHO program could be an effective educational means in improving the cancer control capacity, especially to the PCPs. The program strengths suggested a unique role of the ECHO model among the existing physician-targeting cancer control interventions. A further study is warranted to explain the discrepancy between the program’s strengths and a relatively low PCP adoption.

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