Crowd phenomenon as text and discourse

The article is devoted to the research of crowd as a text and discourse object and the definition of discourse parameters of crowd. The author compares the formulation of conception about crowd as text and discourse with the formation of anthropocentric paradigm in linguistics that was developing from text and linguistic identity to discourse and discourse identity/community. Projecting the results of scientific researches of XIX-XX centuries (works by G. Le Bon, E. Canetti, T. Tarde, S. Freud ect.) onto linguistic sphere, the author makes a conclusion that the crowd phenomenon was reviewed in the text dimension with the following characteristics: hyper- and intertextuality, inculcation of ideas through such factors as race, beliefs, traditions, time, education and upbringing: the transmission of the key codes by word-concepts that have conclusive sense (FREEDOM, EQUAILITY, FAMILY VALUES ect.); the usage of suggestive means to encourage crowd for some specific actions, ect. The transformation of text-crowd to discourse-crowd begins with the globalization of mass movements. For researching the crowd as a discourse, the pressing approaches of critical discourse analysis are the research of "authority in discourse and authority over discourse"; discourse is ideologically colored and built into specific culture, ideology or history; discourse is a form of social conduct. The research of the crowd as a discourse has to be carried out in marginal dimension in the junction of sciences – linguistics, psychology, sociology and jurisprudence. Critical discourse analysis as a scientific approach combines the approaches of different sciences and makes it possible not only to study crowd in discourse dimension but also to foresee possible proactive means to define narratives, messages, concepts that allow to organize social conduct to the crowd peacefully.

Sacred nominations in texts about national liberation movement of Ukraine: a comparative approach

The article describes the main provisions of the theolinguistic science, its defining criteria and objects of further research. Theoretical bases of the concept of religious discourse and its connection with ethnocentrism of the analyzed material have been stated. A comparative analysis of the peculiarities of the semantic-associative motivation for use of sacred-type coreferents in the twelve texts of works about the national liberation movement of Ukraine with their functioning in the text of the Bible have been conducted. Categorically analyzed names of the sacred coreferents have been divided according to the eschatological-ontological connotative directions, designations of religious things of use and the names of passional sacral type. Nine names of biblical anthroponyms have been singled out in the analyzed twelve texts of works about the national liberation movement of Ukraine, which determine the objectification of the sacred conceptosphere. The variable component of the biblical anthroponyms functioning (St. Peter, Joseph of Arimathea and John the Baptist) in the analyzed texts of works about the national liberation movement of Ukraine and their various translations of the Bible have been clarified. The functional and stylistic features of the writers' usage of Old Testament and New Testament precedent biblical names and their common and distinctive features of functioning in the texts of various translations of the Bible have been highlighted. The category of the sacred onyms′ functionality has been realized through the words′ connotative-associative layers (Jeremiah and lexical units of weeping, sobbing; King David ‒ psalms), comparison (Moses ‒ Ivan Franko), the characteristics of activities (betrayal of Judas) and identification of Adam with the Fall, and Christ with eternal life.

Suggestive potential of political speeches of state leaders

The paper examines the suggestive potential of political speeches of state leaders. The author argues that the greatest political addresses given at turning points in history demonstrate a programming effect and, consequently, are intended as texts with suggestive features. The current study proves that rhythm is the essential feature of a suggestive text. The rhythm is a complex phenomenon built on the balanced alternation or repetition of certain elements (formal and semantic). The distinctive rhythm for political address is established via lexical and, broader, semantic repetition of key verbal elements carrying dominant meanings which comprise two opposite functional textual groups via grammatical (morphological and syntactic) patterns or parallelism, accompanied by phonetic repetition. Such repetition serves the communicative-pragmatic purpose of the suggestor, namely, to consolidate the dominant meanings. The results of this study indicate that emotiogenic attributes (or qualifiers) aimed at emotional "charging" of the target audience are the primary means of suggestion. The texts of political speeches contain the elements of solemn rhetoric and pathetic appeal to the sacred forces. Political addresses of state leaders provide a strong impetus for creating meaningful public narratives favouring one or another political course of society. Furthermore, an informative political speech, which employs suggestive techniques, serves as a potent tool to exercise power over the target audience and as a means to shape public opinion and influence the mood in society. Finally, the political leader plays the role of an authoritative communicator who organizes, structures the individual's picture of the world, helps to resist communicative warfare and gives people a sense of order in a life of chaos.

Interaction of nomination types in the sphere of perfume and cosmetic naming

This article deals with the aspect of naming the perfume and make-up goods. Special attention is given to the specifications of goods names in the sphere of interacting with the nomination types. Perfume and cosmetic names are created involving primary and secondary types of nomination and simultaneously describing corresponding features, qualities and individual characteristics of these goods. In the case of a primary nomination, a motivation feature is designated with a word that has the basic meaning containing the indication of the motivation feature. Name meaning correlates with the reality which is denotated and causes the direct reflection of object features. In the case of a secondary nomination, the indication of the distinguished feature is realized through comparison or confrontation with another object having the same features. Perfume and cosmetic naming is realised within the frame of the naming complex. This complex contains two naming components: the individual name and the goods name. Functioning within one common naming complex, these two names influence each other. Perfume goods creating aromatic, fragrant effect have olfactory feature as their basic characteristics. It means that combinations of smell, scent, aroma, fragrance concentrated in aromatic solutions of different substances correspond to the essential requirements to aromatic liquid goods. The goods in the branch of make-up creating visual effect have colour and colouring as their basic characteristics. The process of secondary naming, when perfume and make-up goods obtain individual names, consists of four basic stages: (1) archseme fading; (2) seme displacement; (3) potential seme actualisation; (4) occasional seme formation. At the very end of these transformations, the individual name is turned into a semantic derivative, the product of a secondary nomination. The most frequent semantic derivation for creating perfume and make-up names is metaphorical transferring that is based on the feature resemblance of two objects which are not connected with reality. The semantic structure of individual names of naming frames is the reflection of the relation existing between objects of extralinguistic reality. It also reflects the results of the cognitive activity of a nominator. The process of the name functional adaptation takes place when the individual names create passing from the primary to the secondary nomination.

Stylistic symmetry of the Methodius's translation of the Song of Songs

The article is devoted to the analysis of stylistic symmetry in Methodius' translation of the Song of Songs. The study was conducted from a rather unexpected position, namely – using the linguo-folkloristic approach. The rationale for this approach is that it's subject is a folklore text, a collection of wedding songs, which later underwent exquisite literary and book processing. It is concluded that the realizations of the poetic technique of stylistic symmetry found here are based on the same syntactic construction of the members that make it up. Parts of this construction are presented as semantic additions to each other. Adjacent constructions similar in syntactic structure were found with sublime depictions and chants of brides, their beauty and perfection, love. Based on the studied material, it was found that, although in all found examples the components of stylistic symmetry are not identical as required by the logic of reception, but in some of them at least a third of the verbal material of the first. Naturally, in such a poetic text as the Song of Songs, one could expect to come across a significant number of tropes and as part of the verbal embodiment of a stylistic device based on semantic parallelism. In fact, in the vast majority of examples they were recorded in both parts of stylistic symmetry. These are comparisons, metaphors, epithets, allegories, hyperboles, highly artistic paraphrases, etc. Twice stylistic symmetry was built on the antithesis, in particular it was found in the praise of the bride. It has been found that the stylistic symmetry in the Song of Songs is productively explored in terms of ways to express the expressiveness of syntax: how, by what means similar or identical human emotions are reflected in related syntactic constructions. As for the reproduction of this Middle Eastern stylistic device in the Methodist translation of the Song of Songs, it demonstrates unsurpassed harmonious examples of expressive expressiveness and original variation of thought.

Legal linguistics at Kyiv University: predicted conceptual model

The article proposes a conceptual model of introduction of an innovative program into the educational process of Taras Shevchenko National University of Kyiv, which is promising for the development of communicative capabilities of the Ukrainian language and the formation of image strategies of statehood of modern Ukraine. The purpose and tasks of the new program are determined, perspective problems of legal linguistics as a neo-direction of philological science are formulated. The world experience of introduction of a new jurisprudential specialty in leading educational institutions is also analyzed, the history and modernity of world and Ukrainian legal linguistics are traced. It is proved that legal linguistics is an opportunity to use linguistic competence as a tool for learning the possibilities of language in the formalization of systematic, accurate regulatory mechanisms of social structure / social legal awareness of citizens. The article emphasizes the educational and methodological support of the specialty (textbooks, manuals, educational and methodological complexes, scientific articles), which preceded the introduction of an innovative educational program in legal linguistics. In a competitive educational space and in connection with the development of modern knowledge, the evolution of educational space is important, which meets modern social challenges, and therefore is promising for modern science. Kyiv University has always been and is an indicator of promising and modern education, where legal linguistics will take a worthy place in the professional perspective. A worthy response to competitive challenges will be a special university program in legal linguistics, where linguistic expertise will have a solid qualification basis in the complex of modern linguistic and legal knowledge.

Modelling of the analytical development of the Gothic future tense form

The purpose of this article is to give the model, which demonstrates the development of the Future tense forms in the Gothic language. The initial stage of modelling the Future tense development includes the description of components according to their constituent features. It gives the possibility of tracing the gradual analytisation of corresponding grammatical form, and finding out latent features, which are characteristic for differentiated grammatical forms creating and building the set of Germanic future tense formal structures. The subject of the investigation are peculiarities of formation mechanism of temporal verb forms for projecting the action into the future. To describe the future action the Gothic language used forms of the Present tense involving phrase or upper phrase context. Within the Present tense forms a prefixal word formation model was found. The Greek future tense was translated involving prefixal and present forms in the Gothic language. The Gothic optative was involved to render the future tense. The present tense forms gain future meaning under the influence of aspect-tense specificity, which is recognized as futurelizing factor. Functions of the aspect-tense specificity may be performed with phrase or upper phrase context and syntactical structures with definitely represented semantics. Distinguished present tense constructions create the primary pivot, which is a basis for further development of the Gothic future tense forms. Gothic analytical structures with participle or infinitive were formed involving inchoative, strong, preterite present verbs. These structures are recognized as compound verbal predicates. Analytical structures cover the pivot creating coaxial cylinders. The whole model may be recognized as divergent-rotational because representing the Gothic future tense forms model itself "moves" along the temporal axis. Multilevel model structure demonstrates the fact that analytical forms are changeable in the gravitation. The comparison of divergent-rotational model components and peculiarities of their arrangement indicates and the caudal development of the Future tense forms in the Gothic language. Tendencies found and distinguished as initial, primary in the Gothic language happen in the process of development of the Old Germanic languages. These tendencies are reflected in the Modern Germanic languages, too.

Criteria for differentiation of oral and written text in linguistic expertise

The article is devoted to the dominant characteristics of oral and written text in the aspect of linguoexpertology. The analysis provides a legally defined argumentation for linguistic expertise of oral and written speech, as well as a scientific interpretation of the features of the text in professional research. It is argued that the linguistic expertise of an oral / written text should not be considered only in the context of a forensic examination, in particular authorship or handwriting examination, or a video or audio recording examination. It is emphasized that linguistic examination of oral / written text can be an independent type of linguistic expertise, with appropriately developed criteria and methodological principles for its implementation and testing in judicial practice. The ideas of the article correlate with interdisciplinary approaches, in particular psychological, sociological, medical, etc., which synthesize the criteria of qualitative diagnosis of oral / written text. The authors emphasize modern methods, new discourses and principles of analysis of dominant characteristics of oral / written text in linguoexpert activity. An indicative list of diagnostic questions that are typical for linguistic examinations of oral / written text is offered; the markers for the identification of texts of this type in legal practice are determined. It is proved that the level of evidence in the complex analysis of oral / written texts depends on the depth and accuracy of professional argumentation, typology of linguistic facts proposed for research or their recurrence, as well as the ability to correlate analyzed linguistic units of oral / written text with extralingual factors that led to the appearance of the text.

Peculiarities of the development of oral speech for foreign students

The article considers oral speech as the main tool in the process of learning the Ukrainian language for foreign students. Therefore, oral speech should always be developed and improved. And for foreign students, the development of oral speech in the study of the Ukrainian language is the most important aspect. Without oral coherent speech it is impossible to fully master the Ukrainian language. There are many different methods of speech development for foreign students, for example, Ukrainian literature is closely related to the language and culture of the Ukrainian people, which is ideal for the development of oral speech of foreign students. to determine the role of oral speech in language learning and the formation of students' professional understanding of the essence of communicative activity, nature, components and forms of communication, features of verbal and nonverbal communication code, the influence of national and cultural factors on communication in both professional and everyday activities. As oral presentations become an increasingly important feature of higher education, it is important to find out what oral communication skills students need to function successfully in an academic context. Thus, this specific presentation aims to identify and describe students' assessment of their own skills in the oral academic Ukrainian language, in particular, to compare how good and important their skills are. Oral speech allows students to form a holistic view of the nature and functions of communication in society, the technical means of communication; to acquaint foreign students with the basic laws of communication, with the verbal and nonverbal code of communication, types of communication barriers; to expand the active and passive vocabulary in the field of professional speech of foreign students of philology; to form basic practical skills necessary for communication in the field of intercultural communication; to raise the general educational and cultural level of foreign students. The article presents options for the development of oral speech and presents examples of exercises that contribute to the rapid study of the Ukrainian language as a foreign language and the development of oral speech.Keywords: oral speech, learning Ukrainian as a foreign language, listening, speaking, dialogue, monologue, written language, reading, writing.

Taras Shevchenko in foreign media: lingvoimage discourse

The article considers the linguistic specifics of modeling the image of Taras Shevchenko in foreign media. The author's attention is focused on the great image-forming potential of this iconic, precedent for Ukrainian culture personality and the importance of its correct presentation in the modern media space. It is determined that Ukrainians themselves are the main creators of image texts about Kobzar in the world media. Thus, three main channels of image information about Shevchenko abroad are analyzed: (1) cultural diplomacy as a part of the "soft power" policy; (2) the Ukrainian diaspora, which addresses the figure of Kobzar in the media; (3) information resources of world encyclopedic publications dedicated to the poet. Thus, the study of the linguistic and image specifics of the representation of Shevchenko in the foreign media proves that a great deal of image-making work in this aspect is carried out by cultural diplomacy, which represents Ukraine and its national cultural products in the world information space. Thanks to the efforts of cultural diplomacy, Shevchenko is known and appreciated abroad, as evidenced by the activities of Ukrainian embassies. In the context of linguistic imageology, the information presented by Ukrainian embassies is unambiguously of image nature, which confirms the use of effective linguistic means of image modeling: metaphors, personifications, emotionally-evaluative lexemes, epithet forms of the word, which verbalize positive author's assessment of the covered information. An equally important linguistic tool for modeling the poet's image is the use of creolized media texts that have great suggestive properties and significant image potential. In addition, Shevchenko's positive image abroad is successfully constructed by the media resources of the Ukrainian diaspora. The author's attention in this research context is attracted by the leading Canadian and Australian media. From the standpoint of linguistic imageology, effective means of forming the image of Kobzar in the considered foreign media are emotional and evaluative lexemes with elements of hyperbole, paraphrase with a positive semantics, the use of oxymoron etc. The article emphasizes that Shevchenko's positive image abroad is created not only at the textual level, but also at the extralinguistic level, which is realized in the annual holding of numerous mass events related to the celebration of Shevchenko's days. In turn, a high assessment of the poet's work and his role in Ukrainian cultural life is found in world encyclopedic publications: Encyclopædia Britannica, Oxford World Encyclopedia, bibliographic fund of The Library of Congress etc. Thus, the study convinces that Taras Shevchenko is a bright image figure of modern foreign media space, which forms not only internal but also external image of Ukraine. That is why its correct presentation in world media should be one of the priorities of the national image strategy.