Using Social Media to Inform and Engage Urban Dwellers in La Paz, Mexico

Engaging residents in local affairs continues to be a challenge for cities around the world. Under a call for more open government, many cities have adopted web-based strategies, including social media, to inform, serve, and engage residents. Understanding the performance of social media to support transparent and participatory government through communication and engagement with citizens, especially by relatively early adopters in urbanized areas of developing countries, can inform theory, as well as practice. This article contains an analysis of social media communication for one government agency. The data are posts from the first 18 months of activity on a Facebook profile created and maintained by the municipal water agency of La Paz, Mexico. Consistent with previous work, the Facebook profile reflected relatively low usage, a propensity toward one-way provision of information by government, and limited interaction. However, by analyzing the content of each post and all interactions, the authors found the Facebook profile spurred citizen engagement in a collaborative effort mitigate a community problem.

Religion and Social Media: Communication Strategies by the Spanish Episcopal Conference

Religions ◽

10.3390/rel11050239 ◽

2020 ◽

Vol 11 (5) ◽

pp. 239

Author(s):

Antonio Baraybar-Fernández ◽

Sandro Arrufat-Martín ◽

Rainer Rubira-García

Keyword(s):

Social Media ◽

Latin America ◽

Communication Strategies ◽

Virtual Community ◽

Media Communication ◽

Common Space ◽

The Past ◽

The World ◽

The Media ◽

Over the past few years, we have seen significant changes in religious values and practices. This article describes and analyzes communication strategies carried out by the Spanish Episcopal Conference—i.e., Conferencia Episcopal Española (CEE)—through social media. For this, we have followed up the conference’s activity on Twitter, Facebook, and YouTube for the last three years. Along with the evolution of followers, we identify and assess the messages that have received the majority of likes and the content that has generated the most controversy. At the same time, a comparison has been made between activity in the media in which the above-mentioned institution participates in Spain and the rest of the Episcopal Conferences in Latin America. Results allow us to obtain a diachronic vision of the CEE strategies on social media in order to generate a strong virtual community and on how it tries to connect with the thoughts and feelings of followers. In conclusion, it can be confirmed that social media is one of the most enthusiastic and outstanding platforms for Catholics to demonstrate their commitment to their Church, by which they form a common space to share and celebrate their vision of the world.

ANALYSIS OF LEGO BRAND COMMUNICATION FOR THE AUDIENCE OF CHILDREN IN SOCIAL MEDIA

Journal of Regional Economic and Social Development ◽

10.17770/jresd2020vol1.12.5394 ◽

2020 ◽

Vol 1 (12) ◽

pp. 192

Author(s):

Diāna Volkova ◽

Jeļena Volkova ◽

Daina Znotiņa

Keyword(s):

Social Media ◽

Video Content ◽

Good Source ◽

Media Communication ◽

Sense Of Presence ◽

The World ◽

Marketing Activities ◽

The Right ◽

A Company

Social media have become not only a platform for contacts among individuals but also a channel through which companies can maintain constant two-way feedback with consumers. Companies around the world become increasingly aware of the potential of children in the market and increase their communication with the children's audience. The ability to influence a child’s choices through communication via social media could give companies an opportunity to increase their sales. The aim of the research is to assess the elements of social media communication for the LEGO brand and their influence on children’s audience in Latvia. The research concluded that nowadays it is important for a company to identify the right target audience, and only then, based on the company’s strategy, consider the need to use specific tools available in social media. By focusing their communication on children, companies also need to build a parallel relationship with their parents to make sure that the brand is relevant, safe and committed to the values that are relevant to the audience. Nowadays it is fruitful to focus on video content that creates a sense of presence and reality. LEGO is a good source of inspiration for companies in Latvia that want to create a strong brand story, thereby increasing their visibility through communication via social media. The research aim was achieved by identifying the theoretical basis, analysing the communication marketing activities of the LEGO brand focused on children, as well as conducting structured expert interviews and performing a content analysis.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

JIKE Jurnal Ilmu Komunikasi Efek ◽

10.32534/jike.v2i2.608 ◽

2019 ◽

Vol 2 (2) ◽

pp. 177-187

Author(s):

Venessa Agusta Gogali ◽

Fajar Muharam ◽

Syarif Fitri

Keyword(s):

Social Media ◽

Communication Strategies ◽

Communication Strategy ◽

New Method ◽

Media Communication ◽

Social Activists ◽

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

CONTEMPORARY MILITARY CHALLENGES ◽

10.33179/10.33179/bsv.99.svi.11.cmc.21.2.2 ◽

2019 ◽

pp. 43-60

Author(s):

EVA MOEHLECKE DE BASEGGIO ◽

OLIVIA SCHNEIDER ◽

TIBOR SZVIRCSEV TRESCH

Keyword(s):

Social Media ◽

Political Communication ◽

Structural Equation ◽

Armed Forces ◽

Equation Model ◽

Media Communication ◽

The Public ◽

Political Legitimation ◽

The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

THE EFFECTIVENESS OF GLOBAL BRANDS SOCIAL MEDIA COMMUNICATION IN CHINA: EVIDENCE FROM WEIBO

Global Fashion Management Conference ◽

10.15444/gmc2018.04.01.03 ◽

2018 ◽

Vol 2018 ◽

pp. 417-421

Author(s):

Ke Chen ◽

◽

Yi Xie ◽

Luping Zhu ◽

Zhuzhu Xu

Keyword(s):

Social Media ◽

Media Communication ◽

Global Brands ◽

The impact of social media communication on the brand loyalty of rural based university students

Journal of African Films & Diaspora Studies ◽

10.31920/2516-2713/2020/3n1a5 ◽

2020 ◽

Vol 3 (1) ◽

pp. 69-87

Author(s):

Sbonelo Gift Ndlovu ◽

Sarah T. Chikandiwa ◽

Victor H. Mlambo

Keyword(s):

Social Media ◽

University Students ◽

Brand Loyalty ◽

Media Communication ◽

The Impact

Patient Care, Information, Communication and Social Media Influencing Bias—A Discourse

Informatics ◽

10.3390/informatics8020028 ◽

2021 ◽

Vol 8 (2) ◽

pp. 28

Author(s):

Paula M. Procter

Keyword(s):

Social Media ◽

Patient Care ◽

Information Communication ◽

Media Communication ◽

Care Information ◽

Society Today ◽

Selection Of

Misinformation and disinformation are prevalent across society today, their rise to prominence developed mainly through the expansion of social media. Communication has always been recognised in health and care settings as the most important element between people who are receiving care and those delivering, managing, and evaluating care. This paper, through a discourse approach, will explore communication through the perception of information formed following personal selection of influencers and try to determine how such affects patient care.