It's an M-World After All

2011 ◽  
pp. 2164-2176
Author(s):  
Nikhilesh Dholakia ◽  
Morten Rask ◽  
Ruby Roy Dholakia

n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities — communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are deployed depends on resources, corporate imaginations, market development and cultural and personal preferences. The chapter authors, based on their close first-hand contextual observations as well as conceptual insights,

2008 ◽  
pp. 3604-3631 ◽  
Author(s):  
Nikhilesh Dholakia ◽  
Morten Rask ◽  
Ruby Roy Dholakia

n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities — communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are deployed depends on resources, corporate imaginations, market development and cultural and personal preferences. The chapter authors, based on their close first-hand contextual observations as well as conceptual insights,


Author(s):  
Nikhilesh Dholakia ◽  
Morten Rask ◽  
Ruby Roy Dholakia

n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities — communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are deployed depends on resources, corporate imaginations, market development and cultural and personal preferences. The chapter authors, based on their close first-hand contextual observations as well as conceptual insights,


Author(s):  
Utkarsh Kumar ◽  
Anil Kumar Gope ◽  
Shweta Singh

In India, the position of mobile banking was in saga and this time, it is in pic position. The speedof reaching the people is going high and high. This is time of wireless world and sense of prestige; no doubt the mobile commerce is contributing to enhance the beauty of life and playing the role of metaphor and has become the part and parcel of our life. This growth has changed people to do business in mobile commerce (М- Commerce). Peoples are transferring to M-Commerce to attain good and fast transaction into market and saving their precious time. M-Commerce has become distinguished in Indian people, quickly during last few years. Due to large number of mobile application, growth rate in mobile penetration in India is increasing with the rapid speed. The mobile users has shifted to use the android phone from simple and black and white phone and taking the service of internet, the role of telecom companies is also important in the being popular of mobile commerce. Although many people have started E-Commerce but still a separate part of the society feel uncomfortable and hesitate to use M-Commerce because of security problems, payment issues and complexity of mobile applications. This paper identifies facts about the feasibility of MCommercein India today its growth and the Strength and opportunity, weakness and threats lying ahead.


2011 ◽  
pp. 26-50 ◽  
Author(s):  
Peter Tarasewich

Well-designed and usable interfaces for mobile commerce applications are critical. But given the uniqueness of the wireless environment, usability becomes even harder to ensure. This chapter describes the benefits and limitations of various wireless device interface technologies. It provides guidance on determining the usability of wireless devices, emphasizing the fact that context will factor heavily into the use of mobile applications. Some of the additional challenges that developers face when designing applications for wireless devices, such as infrastructure and software issues, are also discussed.


Author(s):  
W. Hu ◽  
J. Yeh ◽  
I. Kao ◽  
Y. Zhong

This article gives a study of handheld computing, especially J2ME (Java 2 Platform, Micro Edition) programming, for mobile commerce. Various environments/languages are available for client-side handheld programming. Five of the most popular are (1) BREW, (2) J2ME, (3) Palm OS, (4) Symbian OS, and (v) Windows Mobile. They apply different approaches to accomplishing the development of mobile applications.


Author(s):  
Amol Patel

This chapter discusses the opportunities and challenges of mobile commerce in emerging economies. It analyses the profound impact of a mobile device on the way products and services are bought and sold in developing nations. The chapter argues that many mobile applications can have a much larger impact on emerging economies than those of the developed world. The chapter is aimed at creating an understanding of the unique social, technological and economic drivers that can help entrepreneurs and solution providers to build and deploy compelling and revolutionary mobile commerce applications in these emerging markets.


Author(s):  
Satwinderjit Singh ◽  
Izzal Asnira Zolkepli ◽  
Wen Kit Cheah

Given the prevalence of online technology nowadays, mobile commerce continues to attract considerable attention for marketing research. However, studies on the factors that impact mobile commerce adoption via mobile applications are still limited. Moreover, there is minimal study that investigates the importance of attitudes towards mobile commerce as antecedents of mobile commerce adoption using Technology Acceptance Model (TAM), especially in the Malaysian market. These factors are crucial since the population of online users are massive and their influence is forming the untapped potential for marketers. By knowing the factors that drive the use of mobile commerce, this study seeks to facilitate marketers on how to use the findings and intensify the growth of online business in Malaysia. This quantitative study is cross-sectional in nature with 160 samples. Results showed that out of six hypotheses, five hypotheses were supported. The findings shed lights on the relevance of TAM in reasoning the adoption of mobile commerce via mobile applications. Also, this study provides insightful implications for marketers to understand consumer behaviour and strengthen the mobile commerce market.


Author(s):  
Doan Thai Dang ◽  
Tuan Manh Nguyen

Electronic Commerce (E-Commerce) with outstanding advantages has been changing the traditional shopping way of customers all over the world. Recently, Mobile Electronic Commerce (M - Commerce) trend with the flexibility and integration of M-Commerce based on mobile applications are opening up a further outlook in the field of online shopping. However, there are still some new barriers to persuading customers to participate in the use of M-Commerce services. The objective of this study is to propose a model that can verify the factors that influence the intent to use the M-Commerce service in the context of individual customers in Vietnam. Based on the Technology Acceptance Model combined with the expansion of three additional components (1) Perceived enjoyment - PE, (2) Perceived security - PS, và (3) Concern for social media information privacy - CFSMIP. Consequently, six elements and eight hypotheses were proposed in the model of intent to use the mobile commerce services of individual customers.


2011 ◽  
pp. 185-201 ◽  
Author(s):  
III Clarke ◽  
Theresa B. Flaherty

The proliferation of mobile Internet devices is creating an unparalleled opportunity for mobile commerce. Factors composing a productive M-commerce portal development strategy are investigated to improve a company’s strategy. Also explored are the nonpareil benefits of mobile applications to introduce a five-step approach for developing an effective mobile portal strategy.


Author(s):  
J. Wang

The rapid development and deployment in wireless networks and mobile telecommunication systems are leading to a phenomenal growth of innovative and intelligent mobile applications generally referred to as mobile commerce (m-commerce). Mobile devices like the mobile phone become a necessity for everyone. M-commerce makes networks more productive by seamlessly bringing together voice, data communication, and multimedia services. There is an increasing demand in mobile applications or m-commerce. The objective of this short article is to discuss the reasons for the growth of m-commerce. First, variety of wireless and mobile telecommunication technologies will be reviewed. Second, the evolution of m-commerce application architecture will be studied. Third, we will examine the landscape of m-commerce. Finally, we conclude the article.


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