City Brands and their Communication through Web Sites

2011 ◽  
pp. 1174-1297
Author(s):  
José Fernández-Cavia ◽  
Assumpció Huertas-Roig
Keyword(s):  
World Wide Web ◽  
Web Sites ◽  
World Wide ◽  
Early Stage ◽  
City Marketing ◽  
The Public ◽  
Qualitative And Quantitative ◽  
The World ◽  
The Mind

City marketing tries to position cities in the mind of the public, although the process of creating and communicating city brands is still at an early stage of its development. One of the main tools for the communication of these brands is now the World Wide Web. This chapter describes the results of two combined studies (qualitative and quantitative) that analyzes a sample of official city Web sites. The results show that official Web sites of cities give much attention to ease of navigation, but interactivity is much less implemented, especially between users. Furthermore, some lack of attention to the communication aspects of city brands can also be found. Finally, the chapter submits a number of improvement proposals.

City Brands and their Communication through Web Sites

2010 ◽  
pp. 26-49 ◽  
Author(s):  
José Fernández-Cavia ◽  
Assumpció Huertas-Roig
Keyword(s):  
World Wide Web ◽  
Web Sites ◽  
World Wide ◽  
Early Stage ◽  
City Marketing ◽  
The Public ◽  
Qualitative And Quantitative ◽  
The World ◽  
The Mind

City marketing tries to position cities in the mind of the public, although the process of creating and communicating city brands is still at an early stage of its development. One of the main tools for the communication of these brands is now the World Wide Web. This chapter describes the results of two combined studies (qualitative and quantitative) that analyzes a sample of official city Web sites. The results show that official Web sites of cities give much attention to ease of navigation, but interactivity is much less implemented, especially between users. Furthermore, some lack of attention to the communication aspects of city brands can also be found. Finally, the chapter submits a number of improvement proposals.

scholarly journals A Simulation of the Structure of the World-Wide Web

2002 ◽  
Vol 7 (1) ◽  
pp. 9-25 ◽  
Author(s):  
Moses Boudourides ◽  
Gerasimos Antypas
Keyword(s):  
World Wide Web ◽  
Power Law ◽  
Web Sites ◽  
World Wide ◽  
The Internet ◽  
Web Pages ◽  
Small Worlds ◽  
Web Page ◽  
Simple Simulation ◽  
The World

In this paper we are presenting a simple simulation of the Internet World-Wide Web, where one observes the appearance of web pages belonging to different web sites, covering a number of different thematic topics and possessing links to other web pages. The goal of our simulation is to reproduce the form of the observed World-Wide Web and of its growth, using a small number of simple assumptions. In our simulation, existing web pages may generate new ones as follows: First, each web page is equipped with a topic concerning its contents. Second, links between web pages are established according to common topics. Next, new web pages may be randomly generated and subsequently they might be equipped with a topic and be assigned to web sites. By repeated iterations of these rules, our simulation appears to exhibit the observed structure of the World-Wide Web and, in particular, a power law type of growth. In order to visualise the network of web pages, we have followed N. Gilbert's (1997) methodology of scientometric simulation, assuming that web pages can be represented by points in the plane. Furthermore, the simulated graph is found to possess the property of small worlds, as it is the case with a large number of other complex networks.

Digital Divide

2019 ◽  
pp. 737-748
Author(s):  
Patrick Flanagan
Keyword(s):  
World Wide Web ◽  
Digital Divide ◽  
Communication Technology ◽  
World Wide ◽  
Information Communication Technology ◽  
Information Communication ◽  
Global Community ◽  
The Public ◽  
The World ◽  
Future Challenges

Since 1991, when the world wide web (WWW) was first made available to the public, it has revolutionized the way the global community engages each other economically, politically, and socially. Its impact has been historically unprecedented. While the availability of and access to the WWW appears to be ubiquitous, it is not. The expansion of this marvelous information communication technology (ICT) has not penetrated certain areas of the world resulting in a “digital divide.” This chapter discusses this digital divide. It first defines the term and then it moves to discuss the origins of the term. From there, the chapter moves to present concrete evidence of how the digital divide has negatively impacted the global community. Finally, it names and evaluates the efforts of different organizations and agencies to resolve the digital divide. It concludes with a prospectus on the future challenges of information communication technology vis-à-vis the digital divide.

Web 2.0 and Beyond-Participation Culture on the Web

2009 ◽  
pp. 1537-1544
Author(s):  
August-Wilhelm Scheer
Keyword(s):  
World Wide Web ◽  
Web Sites ◽  
World Wide ◽  
Broad Band ◽  
Local Data ◽  
Server Side ◽  
The World ◽  
Long Time ◽  
Internet Connections ◽  
The Web

The emergence of what we call today the World Wide Web, the WWW, or simply the Web, dates back to 1989 when Tim Berners-Lee proposed a hypertext system to manage information overload at CERN, Switzerland (Berners-Lee, 1989). This article outlines how his approaches evolved into the Web that drives today’s information society and explores its full potentials still ahead. The formerly known wide-area hypertext information retrieval initiative quickly gained momentum due to the fast adoption of graphical browser programs and standardization activities of the World Wide Web Consortium (W3C). In the beginning, based only on the standards of HTML, HTTP, and URL, the sites provided by the Web were static, meaning the information stayed unchanged until the original publisher decided for an update. For a long time, the WWW, today referred to as Web 1.0, was understood as a technical mean to publish information to a vast audience across time and space. Data was kept locally and Web sites were only occasionally updated by uploading files from the client to the Web server. Application software was limited to local desktops and operated only on local data. With the advent of dynamic concepts on server-side (script languages like hypertext preprocessor (PHP) or Perl and Web applications with JSP or ASP) and client-side (e.g., JavaScript), the WWW became more dynamic. Server-side content management systems (CMS) allowed editing Web sites via the browser during run-time. These systems interact with multiple users through PHP-interfaces that push information into server-side databases (e.g., mySQL) which again feed Web sites with content. Thus, the Web became accessible and editable not only for programmers and “techies” but also for the common user. Yet, technological limitations such as slow Internet connections, consumer-unfriendly Internet rates, and poor multimedia support still inhibited a mass-usage of the Web. It needed broad-band Internet access, flat rates, and digitalized media processing to catch on.

Standards for Web Services

2008 ◽  
pp. 47-86
Author(s):  
Bill Karakostas ◽  
Yannis Zorgios
Keyword(s):  
World Wide Web ◽  
Web Services ◽  
Web Sites ◽  
World Wide ◽  
Comprehensive Description ◽  
Business Services ◽  
Software Technology ◽  
The World ◽  
The Web

Chapter II presented the main concepts underlying business services. Ultimately, as this book proposes, business services need to be decomposed into networks of executable Web services. Web services are the primary software technology available today that closely matches the characteristics of business services. To understand the mapping from business to Web services, we need to understand the fundamental characteristics of the latter. This chapter therefore will introduce the main Web services concepts and standards. It does not intend to be a comprehensive description of all standards applicable to Web services, as many of them are still in a state of flux. It focuses instead on the more important and stable standards. All such standards are fully and precisely defined and maintained by the organizations that have defined and endorsed them, such as the World Wide Web Consortium (http://w3c. org), the OASIS organization (http://www.oasis-open.org) and others. We advise readers to visit periodically the Web sites describing the various standards to obtain the up to date versions.

Using Semantic Web Concepts to Retrieve Specific Domain Information from the Web

2011 ◽  
pp. 249-270
Author(s):  
Rafael Cunha Cardoso ◽  
Fernando da Fonseca de Souza ◽  
Ana Carolina Salgado
Keyword(s):  
Information Retrieval ◽  
World Wide Web ◽  
Semantic Web ◽  
Web Sites ◽  
World Wide ◽  
Specific Domain ◽  
New Concepts ◽  
The World ◽  
Domain Information ◽  
The Web

Currently, systems dedicated to information retrieval/extraction perform an important role on fetching relevant and qualified information from the World Wide Web (WWW). The Semantic Web can be described as the Web’s future once it introduces a set of new concepts and tools. For instance, ontology is used to insert knowledge into contents of the current WWW to give meaning to such contents. This allows software agents to better understand the Web’s content meaning so that such agents can execute more complex and useful tasks to users. This work introduces an architecture that uses some Semantic Web concepts allied to Regular Expressions (REGEX) in order to develop a system that retrieves/extracts specific domain information from the Web. A prototype, based on such architecture, was developed to find information about offers announced on supermarkets Web sites.

Webliography

2011 ◽  
pp. 957-962 ◽  
Author(s):  
Harrison Yang
Keyword(s):  
Technology Integration ◽  
World Wide Web ◽  
Information Literacy ◽  
Web Sites ◽  
World Wide ◽  
Online Resources ◽  
State University ◽  
Scholarly Work ◽  
Louisiana State University ◽  
The World

Traditionally, a bibliography is regarded as a list of printed resources (books, articles, reports, etc.) on a given subject or topic for further study or reference purpose (Alred, Brusaw, & Oliu, 2006; Lamb, 2006). According to the Micropaedia (1990), the bibliography refers to “study and description of books.” It is either the listing of books according to some system (enumerative or descriptive bibliography) or the study of books as tangible objects (analytical or critical bibliography). The term webliography is commonly used when discussing online resources. Although there is no clear agreement among educators regarding the origin of this term, many tend to believe that the term webliography was coined by the libraries at Louisiana State University to describe their list of favorite Web sites. It is referred to as “Web bibliography.” Accordingly, a webliography is a list of resources that can be accessed on the World Wide Web, relating to a particular topic or can be referred to in a scholarly work. A variety of studies suggest that understanding and developing webliographies, which relate to locate, evaluate, organize, and use effectively the needed online resources, are essential for information literacy and technology integration.

Conclusion

2018 ◽  
pp. 235-242
Author(s):  
Steven McKevitt
Keyword(s):  
Social Media ◽  
World Wide Web ◽  
World Wide ◽  
New Labour ◽  
General Election ◽  
Public Response ◽  
The Public ◽  
The World ◽  
Social Media Platforms

The Conclusion draws together the main findings of the study. Britain in 1997 was a far more emotional and expressive society. This is highlighted by two events: the public response to the death of Diana, Princess of Wales, and the success of New Labour in the general election. The extent to which persuasion industries were responsible for bringing these changes about is discussed. There is a discussion of some areas for further study: the subsequent impact of the World Wide Web and social media platforms; persuasion aimed at children/juvenile consumption, and the development of single British brand throughout the period—for example, Virgin.

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