Social Network Citizenship
2012 ◽
pp. 339-357
◽
Keyword(s):
This chapter describes and discusses the specificities of membership commitment to online social networks. While delineating these specificities, we introduce the concept of social network citizenship (SNC) to define the characteristics of committed network members. A conceptual model involving commencement, creation, change, and commitment is developed in order to establish the antecedents of this new concept. In addition, the implications for marketing practice are discussed to reveal how companies can acquire social network citizens to retain their social media marketing strategies successful.
2021 ◽
Vol 10
(6)
◽
pp. 348-354
Keyword(s):
2013 ◽
pp. 174-193
◽
2014 ◽
pp. 1260-1279
◽
Keyword(s):
2021 ◽
Vol 17
(4)
◽
pp. 92-116
2020 ◽
Vol 0
(0)
◽
Keyword(s):
2019 ◽
Vol 8
(2S3)
◽
pp. 1260-1265
Keyword(s):