Marketing Library and Information Services for Effective Utilization of Available Resources

2012 ◽  
pp. 45-60
Author(s):  
Adeyinka Tella ◽  
Rachel Ronke Ojo
Keyword(s):  
Service Industry ◽  
Information Service ◽  
Information Services ◽  
Effective Utilization ◽  
Digital Era ◽  
Present Information ◽  
Information Products ◽  
Information Professionals ◽  
Indispensable Tool ◽  
Marketing Information

Marketing of information products and services is very vital in the present information society. Of late, marketing of information services has emerged as an indispensable tool in the library and information service industry. In the light of this, this study examines possible ways of marketing information services by the 21st century information professionals for effective utilization of resources by the clients. This chapter looks at the following: the strategies already in place, the competencies needed by information professionals in the digital era, and methodologies that can be adopted for marketing information services available to libraries and information centres in the future.

scholarly journals Profissionais da sociedade de informação: o information broker

2019 ◽  
Vol 80 (194) ◽  
Author(s):  
Patrícia Marchiori
Keyword(s):  
Key Words ◽  
Information Society ◽  
Value Added ◽  
Information Services ◽  
Historical Approach ◽  
Job Information ◽  
Information Products ◽  
Information Professionals ◽  
Information Brokers ◽  
Information Broker

Descreve as atividades do intermediário da informação information broker), como um profissional da sociedade da informação. Apresenta sua origem histórica, formação acadêmica e funções que esse deve desempenhar no contexto do oferecimento de serviços e produtos de informação de valor agregado. Destaca a necessidade de critérios para a seleção adequada desse profissional e a complexidade envolvida no planejamento e estruturação de serviços de consultoria desta natureza. O desenvolvimento e popularização das redes de informação e o potencial acesso de dados por um número cada vez mais amplo de indivíduos, apresenta um desafio ao information broker, do qual se exigirá um alto grau de criatividade e de resposta qualitativa às demandas de informação de indivíduos e grupos. Palavras-chave: serviços e produtos de informação; intermediação de informação; profissionais de informação. Abstract It describes the information broker's activities as a professional in the information society. It presents an historical approach as well as it's academic formation and functions concerning information products and services which have value-added. In order to choose correctly this sort of professional, employers must decide under specific criteria, foreseeing the complexity involved on this kind of consultant job. Information brokers must be aware about the changes in the process of seeking information, that already put them under pressure, in order to offer new, qualitative and creative information products and services, oriented to save time and money from their clients. Key-words: information services and products; information brokerage; information professionals.

scholarly journals Recursos utilizados pelos bibliotecários para inovar no ambiente virtual

2015 ◽  
Vol 13 (2) ◽  
pp. 455
Author(s):  
Hudson Tiago Menha ◽  
Maria Inês Tomaél
Keyword(s):  
Web 2.0 ◽  
Virtual Environment ◽  
Information Sources ◽  
Information Services ◽  
Information Products ◽  
Information Professionals ◽  
Survival And Growth ◽  
Do So

O desenvolvimento e a inovação na atuação do bibliotecário é condição para sobrevivência e crescimento do segmento ao qual este profissional está vinculado. O ambiente digital/virtual ampliou a possibilidade de oferta e diversidade dos serviços e produtos de informação, devido a esse fato os profissionais da informação precisam de subsídios – fontes de informação e agentes de inovação – para obterem aportes que lhes permitam exercer suas atividades em sintonia com as tecnologias e com o espaço no qual estão inseridos. Este estudo investigará os recursos que possibilitam ao profissional bibliotecário inovar. Para tanto, será elaborado e aplicado um questionário para os profissionais bibliotecários que mantêm serviços e produtos de informação com recursos da Web 2.0. Os resultados contribuirão para despertar os profissionais para a inovação como fonte de ampliação e fortalecimento da profissão.AbstractThe development and innovation in Librarian action is necessary for survival and growth of the segment to which this professional is bound. The digital / virtual environment has expanded the possibility of offer and diversity of services and information products, due to this fact the information professionals need subsidies – information sources and innovation agents – for obtain contributions to enable them to perform their activities in line with the technologies and the space in which they live. This study will investigate the resources that allow the librarians innovate. To do so, will be developed and implemented a questionnaire for professional librarians who maintain information services and products with Web 2.0 features. The results will contribute to awaken the professionals to innovation as a source of expansion and strengthening of the profession.KeywordsVirtual environment. Innovation. Librarian.

Empirical Analysis of Technical Efficiency in Information Services

2015 ◽  
Vol 738-739 ◽  
pp. 460-464
Author(s):  
Bao Yang Li ◽  
Ya Ting Zhou
Keyword(s):  
Technical Efficiency ◽  
Stochastic Frontier Analysis ◽  
Service Industry ◽  
Economic Transition ◽  
Stochastic Frontier ◽  
Information Service ◽  
Information Services ◽  
Frontier Analysis ◽  
Knowledge Based Economy ◽  
Concentration Degree

With the high development of knowledge-based economy, information service industry plays an important role in driving economic transition. We use stochastic frontier analysis (SFA) method to estimate the technical efficiency in seven cities of Zhejiang Province in China. We find that the average technical efficiency of information services industry is high and have different developed trends among the cities. The human capital、industrial concentration degree, openness and urbanization have significant impact on technical efficiency, while government behaviors do not show significant effect.

Analysis and Short-Term Prediction of Information Service Industry’s Prosperity Index

2014 ◽  
Vol 945-949 ◽  
pp. 2971-2976
Author(s):  
Ning Wang ◽  
Fei Sun ◽  
Xiao Hong Shan
Keyword(s):  
Decision Making ◽  
Development Process ◽  
Service Industry ◽  
Information Service ◽  
Information Services ◽  
Short Term ◽  
Development Index ◽  
The Past ◽  
Draw Conclusion ◽  
Short Term Prediction

As an emerging industry of strategic importance, the development of information service industry has been compelling. By analyzing the development process of the information services industry in the past decade, we can learn that the information service is in warm now. Through establishing an ARMIA model, this study draw conclusion that the industry development index will rise steadily and slowly in 2014. The findings can help government, investors, consumer get a close understanding of the Information Service Industry and take it as a basis for decision making.

Cyber Security Analysis of Academic Services based on Domain Delivery Services and Support using Indonesian E-Government Ratings (PEGI)

2020 ◽  
pp. 263-270
Author(s):  
Imam Riadi ◽  
Iwan Tti Riyadi Yanto ◽  
Eko Handoyo
Keyword(s):  
Higher Education ◽  
Information Systems ◽  
Information Service ◽  
Information Services ◽  
Security Evaluation ◽  
Security Level ◽  
Framework Analysis ◽  
Academic Information ◽  
Education Academic ◽  
Academic Services

Safe academic services are the most important part of universities. The security of academic services is very important to maintain information optimally and safely. Along with the development of technology, academic information services are often misused by some irresponsible parties that can cause threats. To prevent these things from happening, it is necessary to know the extent of governance of higher education academic information system security by evaluating. So the research was conducted to determine the maturity of the security of Higher Education academic information service security by using the COBIT 5 framework in the DSS05 domain. The DSS05 domain in COBIT 5 is a good framework for use in implementing and evaluating the security of academic information services. Meanwhile, to determine the achievement of the evaluation of the security level of academic information systems, the Indonesian e-government ranking (PEGI) method is required. The combination of the COBIT 5 framework in the DSS05 domain using the PEGI method in academic information security service is able to provide a level of achievement in the form of Customer Value. The results of the COBIT 5 framework analysis of the DSS05 domain using the PEGI method get a score of 3.50 so that the quality of academic information service security evaluation achievement is at a very good level. At this level, universities are increasingly open to technological development. Higher education has applied the concept of quantification in every process, and has always been monitored and controlled for its performance in the security of academic information systems.

Copyright and information service provision in public university libraries in Kenya

2018 ◽  
Vol 39 (6-7) ◽  
pp. 375-388
Author(s):  
Salome W. Mathangani ◽  
Japheth Otike
Keyword(s):  
Organization Theory ◽  
Social Systems ◽  
Information Service ◽  
Interdisciplinary Approach ◽  
Public University ◽  
Copyright Law ◽  
Information Services ◽  
University Libraries ◽  
General Direction ◽  
Content Type

Purpose Copyright law supposedly brings a balance between copyright owners and information users as a way of creating a harmonious relationship. The purpose of this paper is to examine the relationship between Kenya’s Copyright Act and the provision of information services in public university libraries in Kenya. Design/methodology/approach The study was informed by both the organization theory and the social systems theory which, respectively, provided a base for discussion on the library and its basic functions, and an interdisciplinary approach that accommodate library services and law. Data were collected from a sample of 77 librarians from public universities libraries, and analyzed using the qualitative method. Findings The study established that librarians were reasonably aware of the copyright Act. However, they were apprehensive and uncertain about copyright effect on the library. Evidence from the study showed that librarians needed to extend their knowledge and understanding of the copyright law for the effective provision of information services. The paper concludes that there is scope for librarians, using their wealth of knowledge and expertise, to make relevant and useful suggestions on copyright. Such contribution would assist in bringing harmony in the use of copyrighted materials. Originality/value These findings are original and will be useful in giving general direction on copyright. The study highlights the important issue of universities as parent institutions providing needed leadership in the copyright area.

Intellectual property information services and the impacts on academic libraries’ transformation from the perspective of Chinese university libraries

IFLA Journal ◽  
2021 ◽  
pp. 034003522110255
Author(s):  
Wei Yang ◽  
Tianlin Liu
Keyword(s):  
Intellectual Property ◽  
Driving Forces ◽  
Information Service ◽  
Information Services ◽  
University Libraries ◽  
Chinese University ◽  
The Usa ◽  
The Uk ◽  
Library Transformation ◽  
Information Providers

Approximately 100 Intellectual Property Information Services Centres have been established in Chinese university libraries, more than 80% of them since 2017. The context of this boom in Intellectual Property Information Services Centres is the rapidly increasing number of patent applications in China, as well as an unacceptably low transfer ratio. Do Intellectual Property Information Services Centres represent a promising direction for university library transformation? This is the central issue addressed in this article. The characteristics of the Chinese evolutionary path and driving forces are discussed, and distinctive intellectual property information service practices are studied and summarized. Comparisons are made with the USA, the UK, Europe and India. With Intellectual Property Information Services Centres, university libraries can evolve from information providers to innovation catalysts, and establish closer connections between universities, communities and industries. The impacts of Intellectual Property Information Services Centres on university librarianship are multifaceted. The trends and challenges of intellectual property information services are also discussed in the article.

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