Location-Based Entertainment
This chapter goes on a journey through time, highlighting key milestones, present-day realities, and future possibilities in the unbounded world of location-based entertainment (LBE). It explores the constant human desire for connection and play and looks at the role immersive entertainment has played in getting us out of the house, thus encouraging social interaction and mental stimulation in the most unconventional of ways. The chapter explores the impact that this growing industry will have on the (traditional) entertainment, retail, hospitality, art and education spheres, and touches on the history and background of venues and players (old and new), demonstrating diversity, creativity, and inimitability in execution. By taking a look at the power of immersive storytelling, the authors touch on the future of location-based entertainment and its ability to inspire ideas, conversation, and community.