Pharmaceutical Promotion

2021 ◽  
pp. 44-63
Author(s):  
Harindranath R. M. ◽  
Bharadhwaj Sivakumaran
Keyword(s):  
Literature Review ◽  
Review Paper ◽  
Free Drug ◽  
Knowledge Development ◽  
Research Gaps ◽  
One Stop ◽  
Free Drug Samples ◽  
Research Stream ◽  
Advance Knowledge ◽  
Over Time

The literature on promotional inputs has accumulated over time but continues to be fragmented. While there is a plethora of insights and findings, these are dispersed necessitating a one-stop-shop literature review to cover the ever-increasing research stream. This chapter addresses this gap by organizing and synthesizing the findings of the literature. This review paper covers all the important promotional instruments, such as “free drug samples,” “gifts,” “CME sponsor,” “journal advertising,” and “honorarium.” The chapter develops a novel strategic contribution called “promotional inputs distribution framework,” which gives tips to practitioners regarding promotional inputs; following this framework, salespeople can optimize the promotional cost and increase sales as well. Another novel contribution is the “detailing process” that characterizes the importance of information used to effectively develop the detailing story (or presentation) to physicians. This research also identifies a wider spectrum of research gaps available in the domain to advance knowledge development.

Enterprise Architecture: What Did We Study?

2017 ◽  
Vol 26 (04) ◽  
pp. 1730002 ◽  
Author(s):  
Svyatoslav Kotusev
Keyword(s):  
Literature Review ◽  
Research Methodology ◽  
Enterprise Architecture ◽  
It Alignment ◽  
Maximum Contribution ◽  
Business And It Alignment ◽  
Big Picture ◽  
Research Stream ◽  
Conceptual Relationship ◽  
Over Time

Enterprise architecture (EA) is a description of an enterprise from an integrated business and IT perspective intended to improve business and IT alignment, and is used in the majority of large companies. However, despite that EA was established as an independent discipline long ago, a commonly accepted “big picture” in EA research is still missing. As a result, the scope of the EA discipline is vague, the extent of diversity in EA publications is poorly understood and the progression of the EA research stream over time is unclear. In this paper I conduct a comprehensive EA literature review covering 1075 publications aiming to structure, clarify and consolidate the whole EA research stream. I analyze the distribution of the EA research stream by time, source, research methodology and attitude, code all the issues discussed in EA publications into 42 narrow EA-related topics and 11 broader themes, establish the conceptual relationship between them and present a picture of the EA discipline “on a page”. Moreover, I classify all EA-related topics into four categories according to their lifecycles helping future EA researchers to better understand the evolution of the EA discipline and make the maximum contribution to it.

scholarly journals A Review of Recent Deep Learning Approaches in Human-Centered Machine Learning

Sensors ◽  
2021 ◽  
Vol 21 (7) ◽  
pp. 2514
Author(s):  
Tharindu Kaluarachchi ◽  
Andrew Reis ◽  
Suranga Nanayakkara
Keyword(s):  
Machine Learning ◽  
Deep Learning ◽  
Review Paper ◽  
Learning Systems ◽  
Learning Approaches ◽  
Application Development ◽  
Research Gaps ◽  
Domain Experts ◽  
Working Definition ◽  
Real World Application

After Deep Learning (DL) regained popularity recently, the Artificial Intelligence (AI) or Machine Learning (ML) field is undergoing rapid growth concerning research and real-world application development. Deep Learning has generated complexities in algorithms, and researchers and users have raised concerns regarding the usability and adoptability of Deep Learning systems. These concerns, coupled with the increasing human-AI interactions, have created the emerging field that is Human-Centered Machine Learning (HCML). We present this review paper as an overview and analysis of existing work in HCML related to DL. Firstly, we collaborated with field domain experts to develop a working definition for HCML. Secondly, through a systematic literature review, we analyze and classify 162 publications that fall within HCML. Our classification is based on aspects including contribution type, application area, and focused human categories. Finally, we analyze the topology of the HCML landscape by identifying research gaps, highlighting conflicting interpretations, addressing current challenges, and presenting future HCML research opportunities.

Equality and Equity in Chinese Higher Education in the Post-massification Era: An Analysis Based on Chinese Scholarly Literature

2021 ◽  
pp. 1-22
Author(s):  
Qiang Zha
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Bibliometric Analysis ◽  
Chinese Higher Education ◽  
Scholarly Literature ◽  
The Core ◽  
Research Questions ◽  
Changes Over Time ◽  
Core Issues ◽  
Over Time

Abstract This paper examines several research questions relating to equality and equity in Chinese higher education via an extended literature review, which in turn sheds light on evolving scholarly explorations into this theme. First, in the post-massification era, has the Chinese situation of equality and equity in higher education improved or deteriorated since the late 1990s? Second, what are the core issues with respect to equality and equity in Chinese higher education? Third, how have those core issues evolved or changed over time and what does the evolution indicate and entail? Methodologically, this paper uses a bibliometric analysis to detect the topical hotspots in scholarly literature and their changes over time. The study then investigates each of those topical terrains against their temporal contexts in order to gain insights into the core issues.

Never Trust, Always Verify: A Multivocal Literature Review on Current Knowledge and Research Gaps of Zero-trust

2021 ◽  
pp. 102436
Author(s):  
Christoph Buck ◽  
Christian Olenberger ◽  
André Schweizer ◽  
Fabiane Völter ◽  
Torsten Eymann
Keyword(s):  
Literature Review ◽  
Current Knowledge ◽  
Research Gaps

Understanding the influence of technological capability and exogenous pressure on business model dynamics: insights from a longitudinal case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jingqin Su ◽  
Shuai Zhang ◽  
Huanhuan Ma
Keyword(s):  
Business Model ◽  
New Technology ◽  
Innovation Process ◽  
Technological Capability ◽  
Future Research ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Research Stream ◽  
Over Time

PurposeThe purpose of the study is to explore how technological capability and exogenous pressure interactively influence business model (BM) dynamics over time in new technology-based ventures.Design/methodology/approachThe study adopts a longitudinal case study of the BM innovations of a Chinese financial technology venture. The structural approach and temporal bracket are used to analyze and theorize the data.FindingsThe findings indicate that distinct contextual changes impel a firm to refine or abandon existing BMs over time. In different stages, the antecedents interactively influence BM dynamics with three successive patterns, namely pressure dominance, parallel influence and hybrid influence. While both antecedents trigger changes during the initiation and implementation of new BMs, they also serve as the filter and the enabler, respectively, during the ideation and integration of BMs.Research limitations/implicationsThe study inductively develops three propositions regarding the relationship between BM dynamics and its antecedents, which is based on the data collected from one single firm. Future research should test the propositions in other domains and take more cross-level antecedents into consideration.Originality/valueThe study contributes to the nascent research stream of BM dynamics by offering in-depth insights into the interaction of internal and external antecedents and by linking the differentiated roles of antecedents to the BM innovation process. The research offers some practical implications for new technology-based ventures seeking to develop BMs in a fast-changing environment.

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