Neuromarketing as an Environmental Awareness Tool

2020 ◽  
pp. 404-426
Author(s):  
Alexandre Silva de Quevedo ◽  
Daniela Müller Quevedo ◽  
Paola Schmitt Figueiró ◽  
Elissa Kerli Fernandes
Keyword(s):  
Critical Review ◽  
Human Activities ◽  
Environmental Awareness ◽  
Sustainable Consumption ◽  
Living Conditions ◽  
Human Knowledge ◽  
Environmentally Sustainable ◽  
Priority Areas ◽  
Neuroscience Research ◽  
Awareness Tool

One of the greatest concerns of the last century is that human activities can extinguish the living conditions on the planet. In order for the technological and business advancement to be rational and environmentally sustainable in all areas of human knowledge, changes in paradigms must be made. To understand where these habits/paradigms originate from, how they are established, and how they can be altered, the field of neuroscience may be an excellent ally. Neuromarketing is a branch of neuroscience research still under development, using technologies already applied in neuroscience to product marketing. Therefore, the present study aims to conceptualize neuromarketing as a possible tool for sustainable consumption. In summary, this chapter presents a critical review of the main studies conducted by researchers in the last decade related to the theme of sustainable consumption associated with neuromarketing. The present findings may help to identify priority areas related to conscious consumption and neuromarketing.

scholarly journals Social Tipping Interventions Can Promote the Diffusion or Decay of Sustainable Consumption Norms in the Field. Evidence from a Quasi-Experimental Intervention Study

2021 ◽  
Vol 13 (6) ◽  
pp. 3529
Author(s):  
Joël Berger
Keyword(s):  
Laboratory Experiments ◽  
Sustainable Consumption ◽  
Environmentally Sustainable ◽  
Carbon Neutrality ◽  
Consumption Decisions ◽  
Policy Tool ◽  
Field Evidence ◽  
Current Prevalence ◽  
Quasi Experimental ◽  
Recent Laboratory

The diffusion of environmentally sustainable consumption patterns is crucial for reaching net carbon neutrality. As a promising policy tool for reaching this goal, scholars have put forward social tipping interventions (SOTIs). “Social tipping” refers to the phenomenon that a small initial change in a parameter of a social system can create abrupt, nonlinear change via self-reinforcing feedback. If this reduces the burden on the environment, it is of potential interest for environmental policy. SOTIs are attempts to create social tipping intentionally. SOTIs produce rapid norm changes in laboratory experiments. However, little is known about the potential of SOTIs in the field. This research reports on a field intervention promoting the consumption of hot beverages in reusable mugs instead of one-way cups, conducted at Swiss university cafeterias (N = 162,523 consumption decisions). Two SOTIs involved an appeal promoting sustainable consumption with regular feedback about the current prevalence of sustainable consumption. Two control treatments involved either the same appeal without feedback or no intervention. This research offers three key findings. First, SOTIs involving regular normative feedback can transform sustainable consumption from a minority behavior into a social norm within weeks. Second, tipping points in real-world environmental dilemmas may exceed the values found in recent laboratory experiments (≥50% vs. ≥25%). Third, SOTIs can also promote the decay of sustainable consumption. By implication, the risk-free use of SOTIs requires deeper insights into the boundary conditions of these dynamics.

scholarly journals The Tale of the Dueling Neurosurgeons. A Contribution to the Neurosciences and Neurosurgery

2019 ◽  
Vol 38 (03) ◽  
pp. 250-252
Author(s):  
Gilvan Aguiar da Silva ◽  
Elton Gomes da Silva ◽  
Seidel Guerra López
Keyword(s):  
Human Brain ◽  
Present Article ◽  
Critical Review ◽  
Current Issue ◽  
Lower Number ◽  
Neuroscience Research ◽  
History Of ◽  
Lay Public

AbstractIn the present article, we elaborate a critical review of the book “The Tale of the Dueling Neurosurgeons: The History of the Human Brain as Revealed by True Stories of Trauma, Madness, and Recovery”, written by Sam Kean. In our opinion, this book can contribute to the dissemination of neurosciences to the lay public, but it can also have an important role: to increase the interest of medicine students in neurosciences and research, since an increasingly lower number of students declare they have this interest. Thus, this book can be an important tool to deal with a pertinent and current issue under debate in the neuroscience research and neurosurgery communities.

Fighting climate change: What’s being mindful, outside and at school got to do with it?

2021 ◽  
Author(s):  
Brian Pham
Keyword(s):  
Climate Change ◽  
Terror Management Theory ◽  
Sustainable Consumption ◽  
Terror Management ◽  
Management Theory ◽  
Connection To Nature ◽  
Consumption Behavior ◽  
Environmentally Sustainable ◽  
Existential Crisis ◽  
Undergraduate Programs

Although climate change education strategies have succeeded in spreading awareness, they also create a sense of fear and urgency that not only fails to change environmentally unsustainable behavior but may increase this behavior. The failure of current strategies and the paradoxical increase of environmentally unsustainable behavior may be explained by a theory known as terror management theory. This theory posits that if people are faced with an existential crisis, like climate change, they may cling even tighter onto their current ways. A novel solution to alleviate terror management theory is inspiring and empowering people. Inspiration and empowerment will teach people to see environmentally sustainable behavior as a healthier alternative to their current ways rather than an existential crisis. Therefore, they are more likely to welcome change rather than fear it. My study aims to see if mindfulness, connection to nature, and differing undergraduate programs affects sustainable consumption behavior. These factors are thought to inspire and empower people. If these factors can affect sustainable consumption behavior, then they may inspire and empower people to fight climate change. I predict that individuals who are more mindful and connected to nature will also have more sustainable consumption behavior. Furthermore, programs that highlight environmental issues will allow students to have a better connection to nature and more sustainable consumption behavior. If there is evidence to support, my hypotheses then factors that influence sustainable consumption behavior should be taught in schools. These factors would not only increase environmental behavior but increase the student’s overall wellbeing.

scholarly journals Naturalistic Intelligence and Environmental Awareness among Graduate Students

2018 ◽  
Vol 68 ◽  
pp. 02004
Author(s):  
Zarah Beby Ningrum ◽  
Tri Edhi Budhi Soesilo ◽  
Herdis Herdiansyah
Keyword(s):  
Graduate Students ◽  
Environmental Science ◽  
Environmental Awareness ◽  
Environmental Problems ◽  
Howard Gardner ◽  
Science Students ◽  
Environmentally Sustainable ◽  
Multiple Intelligences Theory ◽  
Independent Variable ◽  
The Relationship

Students in universities being an important part of responses to reduce environmental problems and bear profound responsibilities to increase the awareness to create on environmentally sustainable future. The study focuses on the naturalistic intelligences from one of Multiple Intelligences Theory by Howard Gardner. This study aimed to analyze the relationship between naturalistic intelligence with environmental awareness on graduate students at University of Indonesia. In this study, naturalistic intelligence is the independent variable while environmental awareness is the dependent variable. The students who were selected randomly will be given a questionnaire as a research instrument. Afterward, a correlation analysis was conducted with Spearmann test. This study shows that environmental science students had high naturalistic intelligence and good environmental awareness. The analysis shows that there is a strength and significant correlation between the naturalistic intelligence with environmental awareness among graduate students with the value of coefision correlation is 0,754. The students who interest in flora and fauna, understanding the environmental problems, enjoy outdoor activities, have scientific hobbies and concern to the change of environmental will also have a high awareness of the environment. The naturalistic intelligence of the students possess also develops a positive attitude toward the environment and directs the students to have a pro-environmental behavior.

scholarly journals Introducing Phenomenological Research Methodology in Sustainable Consumption Literature: Illustrations From India

2019 ◽  
Vol 18 ◽  
pp. 160940691984055
Author(s):  
Soumyajit Bhar
Keyword(s):  
Conceptual Understanding ◽  
Research Methodology ◽  
Consumer Goods ◽  
Methodological Approach ◽  
Sustainable Consumption ◽  
Phenomenological Research ◽  
Consumption Patterns ◽  
Environmentally Sustainable ◽  
Situated Identity ◽  
Indian Cities

In this age of rising consumerism, it is evident that we need to move toward a more environmentally sustainable and socially just form of consumption patterns by surpassing the impasse currently faced by various sustainable consumption policies. Without any further delay, we need to embrace an apt methodological orientation to gain a better socioculturally situated conceptual understanding of consumers and a means to obtain empirical insights into drivers of socioenvironmentally impactful consumption patterns to be able to proceed toward efficacious sustainable consumption policies. This article proposes a phenomenological research methodology–based conceptual framing and a step-by-step methodological approach based on that framing to gain an in-depth understanding of how consumers being socioculturally situated identity projects–driven subjects embed consumer goods as integral parts of their life narratives and how that in turn acts as the drivers of their consumption. The elaborated steps of interpreting collected consumer narratives are presented with examples from an empirical research conducted in a few Indian cities. Critical reflections on diverse issues that may arise while employing this methodology in similar contexts like India are then discussed. The conclusion highlights how this understanding of consumer could make a novel contribution to sustainable consumption literature.

Creating the Nurses’ Environmental Awareness Tool (NEAT)

2015 ◽  
Vol 63 (9) ◽  
pp. 381-391 ◽  
Author(s):  
Elizabeth Schenk ◽  
Patricia Butterfield ◽  
Julie Postma ◽  
Celestina Barbosa-Leiker ◽  
Cindy Corbett
Keyword(s):  
Environmental Awareness ◽  
Awareness Tool

Exploring Relationship among Green Product Intention and its Determinants

2019 ◽  
Author(s):  
Rohit Bhagat ◽  
Vinay Chauhan
Keyword(s):  
Consumer Behaviour ◽  
Environmental Concern ◽  
Sustainable Consumption ◽  
Environmental Knowledge ◽  
Consumption Pattern ◽  
Green Product ◽  
Green Products ◽  
Environmentally Sustainable ◽  
Perceived Consumer Effectiveness ◽  
Purchasing Patterns

In the recent years there has been a lot of growth in consumer intention towards purchasing green products. Environmental concern has been described as a vital force for achieving sustainable development. Evidences reveal that increasing environmental concern has positively influenced the consumption pattern of green products. This has lead to the concept of sustainable consumption in the behaviour which in turn led to a greater faith in energy efficient products and appliances for environmentally sustainable consumers. The last decade has witnessed an impressive increase in Environmental concern which has had a greater effect on consumer intention for the Green products. The increase of the environmental knowledge has had a thoughtful effect on consumer behaviour, with the green product market expanding at a remarkable rate The present study shows that environment concern is evidently predicted from consumers’ purchasing patterns, with consumers increasingly preferring to buy ‘green products. The study tries to develop relationship among environmental knowledge, normative beliefs and perceived consumer effectiveness, and their effect on intention towards sustainable green products.

scholarly journals ROLE OF SOCIAL GROUPS TO ENHANCE AWARENESS ABOUT ENVIRONMENT CONSERVATION

2017 ◽  
Vol 5 (11) ◽  
pp. 50-52
Author(s):  
Paras Jain ◽  
Shivangi Jain
Keyword(s):  
Social Service ◽  
Human Activities ◽  
Environmental Awareness ◽  
Social Groups ◽  
Service Groups

Environment is degrading at a much faster pace than our imagination. Most of this pollution is caused by human activities. To protect and manage environment it is imperative to have a sound environmental awareness. Social service groups are creating awareness among people to protect it. Present study is focused on finding of awareness among villagers regarding environment conservation and comparison of villagers of villages adopted by social groups with villagers of villages not adopted by social groups.

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