Comprehensive Marketing Intensity Indicator for Higher Educational Institutions

2021 ◽  
pp. 588-599
Author(s):  
Badar Alam Iqbal ◽  
Mohd Nayyer Rahman
Keyword(s):  
Theoretical Model ◽  
Comprehensive Assessment ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Assessment Indicator ◽  
Education Service ◽  
Higher Educational ◽  
Almost All ◽  
Marketing Intensity ◽  
Marketing Approach

Higher educational institutions (HEI) have lately involved the marketing approach both locally and globally. While almost all HEI now involve marketing of education service, there is no comprehensive assessment indicator available for the marketing intensity. Marketing intensity as a new term is the holistic involvement of an organization into marketing not reflected solely by monetary variables. The chapter attempts to bring the term marketing intensity into the discussion of HEI and to build a comprehensive marketing intensity indicator, which may be easily used to compare HEI with respect to marketing intensity. The chapter presents the conceptual and theoretical model of the indicator.

scholarly journals USE OF E-LEARNING TOOLS ON HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 8 (12) ◽  
pp. 805-810
Author(s):  
Alka Sharma ◽  
◽  
Hina Jain Gupta ◽  
Keyword(s):  
Higher Education ◽  
Quality Education ◽  
Educational Institutions ◽  
Learning Tools ◽  
Higher Educational Institutions ◽  
E Learning ◽  
Higher Educational ◽  
Almost All ◽  
The Impact ◽  
Quantitative And Qualitative Methods

In the last two decades, technology has evolved at a great pace and has influenced almost all spheres of life and education is no exception to it. Nowadays, most of the educational institutions are using various tools and equipments to impart education to the students. This paper has tried to explore the impact of e-education tools on thestudents in higher educational institutions. The sample consists of students enrolled in higher educational institutions. Both quantitative and qualitative methods have been adopted for data collection including questionnaires, semi-structured &open-ended interviews. Use of computer and internet was found to be one of the most important e-learning tools. The findings are expected to assist the higher educational institutions in framing their policies to impart quality education to the students.

scholarly journals Career Monitoring, Institutional Assessment and Ranking

2004 ◽  
pp. 73-77
Author(s):  
Tünde Csapóné Riskó
Keyword(s):  
Labour Market ◽  
Educational Institutions ◽  
Ministry Of Education ◽  
Sources Of Information ◽  
Higher Educational Institutions ◽  
Country Level ◽  
Common Activity ◽  
Labour Market Position ◽  
Higher Educational ◽  
Almost All

The labour market started to make a difference between the diplomas issued by higher educational institutions. The decision of prospective students considerably depends on the labour market value of a certain diploma. Career monitoring of graduates is a very important task of higher educational institutions. Feedback and experiences from the graduates and the employers are valuable sources of information for the institutions to shape their teaching activities in order to meet the actual demand of the labour market. Career monitoring of graduates is not a common activity at present in Hungary. Some institutions regularly monitor the labour market position of their graduates, but unfortunately most institutions do not invest time or manpower in such activities. A country level study has already been introduced that included almost all the higher educational institutions in Hungary. This study, coordinated by the Hungarian Ministry of Education, appears ready to be continued. The aim of this study is to introduce some institutional and country level initiations of career monitoring.

Hygienic assessment of learning environment conditions (by the example of higher educational institutions of the city of Ufa)

2020 ◽  
Vol 99 (4) ◽  
pp. 405-411
Author(s):  
Elena Ju. Gorbatkova
Keyword(s):  
Ionizing Radiation ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Factors Affecting ◽  
Republic Of Bashkortostan ◽  
Average Relative Humidity ◽  
Higher Educational ◽  
The Republic ◽  
And Performance ◽  
The City

Introduction. The important factors affecting health and performance of young people are the conditions of education, in particular, a comfortable microclimate in the classrooms of higher educational institutions. Materials and methods. In view of the urgency of this problem, an analysis was made of the microclimate parameters of educational organizations of different profiles (Ufa city, the Republic of Bashkortostan). 294 classrooms were studied in 22 buildings of 4 leading universities in Ufa. A total of 3,822 measurements were taken to determine the parameters of the microclimate. The analysis of ionizing radiation in the aerial environment of classrooms. There was performed determination of radon and its affiliated products content. In order to assess the conditions and lifestyle of students of 4 higher educational institutions of the city of Ufa, we conducted an anonymous survey of 1,820 students of I and IV years of education. Results. The average temperature in the classrooms of all universities studied was 23.9±0.09 C. The average relative humidity in all classrooms was 34.2 ± 0.42%. Analysis of ionizing radiation (radon and its daughter products decay) in the aerial environment of the classrooms and sports halls located in the basement determined that the average annual equivalent equilibrium volumetric activity of the radon daughter products (EROA ± Δ222Rn) ranged from 28 ± 14 to 69 ± 34.5 meter, which meets the requirements established by SanPiN. Conclusion. The hygienic assessment of the microclimate parameters of educational institutions of various profile revealed a number of deviations from the regulated norms. The results indicate the need to control the parameters of the microclimate, both from the administration of universities, and from the professors. According to the results of the study, recommendations were prepared for the management of higher educational institutions in Ufa.

Scientific and Informational Almanac about Libraries, Publishing Houses and Higher Educational Institutions

2010 ◽  
pp. 122-124
Author(s):  
Valerii P. Leonov ◽  
Mariya G. Bokan ◽  
Nina V. Ponomareva
Keyword(s):  
Higher Education ◽  
Publishing House ◽  
Educational Institutions ◽  
State University ◽  
Higher Educational Institutions ◽  
Eastern State ◽  
Publishing Houses ◽  
Higher Educational ◽  
Far Eastern

On the publishing of scientific and informational almanac «Power of a Book: Library. Publishing House. Institute of Higher Education» by Far Eastern State University.

INCREASING THE COMPETITIVENESS OF HIGHER EDUCATIONAL INSTITUTIONS WITH THE HELP OF INTELLECTUAL INFORMATION SYSTEMS IN MANAGEMENT

2020 ◽  
Vol 1 (3) ◽  
pp. 44-53
Author(s):  
E.T. Mannopova ◽  
Keyword(s):  
Information System ◽  
Information Systems ◽  
Educational Process ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Specific Approach ◽  
Higher Educational ◽  
National Universities

This article describes the main approaches to the development of an intellectual information system for managing the educational process. When developing, the experience of some foreign and national universities is taken into account, taking into account the general principles of the educational process. The analysis showed that in the development of IP there is a need for a specific approach to the development of the system.

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