Problems and Prospects of Social Media Recruitment

2021 ◽  
pp. 82-103
Author(s):  
Teena Saharan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Significant Contribution ◽  
The Future ◽  
Social Media Platforms ◽  
The Right ◽  
Talent Acquisition ◽  
The Way

Over the last few years, the way of talent acquisition has evolved in different forms from attracting personal applications to getting connected with talented candidates through social networking sites. Recruitment through social networking platforms is putting a significant contribution in analyzing and hiring the right and best talent for an opening, and companies can't just ignore the potential and influence of these media platforms. These social platforms connect companies to potential hires and increase visibility by getting them connected to a huge audience. The future of recruitment lies in social media and companies cannot just ignore their presence due to prevailing challenges. It is important to find out viable solutions to the challenges organizations facing while using social media platforms in talent acquisition. The focus of this chapter is to capture strategies mitigating these challenges and suggest probable and profitable suggestions to companies for better utilization of social networking sites for effective recruitment.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

scholarly journals Recruitment Via Social Media: An Exploratory Study

2016 ◽  
Vol 1 (1) ◽  
pp. 89-93
Author(s):  
Aida Maryani Bt Abd Rashid ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Exploratory Study ◽  
Job Applicants ◽  
Social Media Platforms ◽  
Online Recruitment ◽  
Use Of Social Media ◽  
The Right ◽  
Recruitment Tool

Recent studies have shown that social media platforms such as Facebook and LinkedIn, have become emergent agents for employer and recruitment Agents to search for potential employees to work for their companies. Employers and recruitment agents are using social networking sites for recruitment as these sites offers a vast database of people information. Social media has made an easy pathway for employers and recruitment agents to narrow down their search to the targeted group of people and hire the best employees, thus elevating online recruitment to greater height. However, there are risks associated with the use of social media as a recruitment tool and users must understand that once they become part of a social media community, their online profiles can be accessed by almost everyone. By knowing the risks and complications of social media, it will be a step in the right direction towards managing the apparent risks. The objective of this paper is to study how social media is used in attracting quality job applicants and examine the risk associated with social media recruitment.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6) ◽  
pp. 150
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

The Social Library

2018 ◽  
pp. 697-712
Author(s):  
Ganiyu Ojo Adigun ◽  
Adebayo Muritala Adegbore ◽  
Halimah Odunayo Amuda
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Social Networking ◽  
Reference Services ◽  
The Social ◽  
Reference Librarians ◽  
The Future ◽  
Social Media Platforms ◽  
Social Networking Tools

This chapter discusses how to transform libraries into a social library by integrating social networking tools into library reference services. Social networking/media tools enable Reference Librarians to communicate, network, and share documents with many library clients regardless of location, and at little or no expense. Reference Librarians can build relationships and keep up to date with library clients. Social networking media, however, open up new forms of collaboration that are not so bounded by time, place, and access to funding. This chapter looks at the following: needs and purpose of reference services, social responsibility of library, social networking in library reference services, challenges and prospects of integrating social networking into reference services, social media platforms, and ways to improve the use of social networking in library reference services in the future.

Paradigm Shift for the Future

2021 ◽  
pp. 173-201
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Paradigm Shift ◽  
Political Influence ◽  
Political Events ◽  
The Social ◽  
The World ◽  
The Future ◽  
Social Media Platforms ◽  
The Way

Through case studies of incidents around the world where the social media platforms have been used and abused for ulterior purposes, Chapter 6 highlights the lessons that can be learned. For good or for ill, the author elaborates on the way social media has been used as an arbiter to inflict various forms of political influence and how we may have become desensitized due to the popularity of the social media platforms themselves. A searching view is provided that there is now a propensity by foreign states to use social media to influence the user base of sovereign countries during key political events. This type of activity now justifies a paradigm shift in relation to our perception and utilization of computerized devices for the future.

The sharing economy and livestreaming of terror: Co-production of terrorism on social media

2021 ◽  
pp. 65-78
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Terrorist Attack ◽  
Sharing Economy ◽  
Mass Murder ◽  
Terrorist Attacks ◽  
Recording Device ◽  
Social Media Platforms ◽  
Mass Entertainment

In the xenophobic attack on a mosque in New Zealand, the perpetrator filmed the mass murder through a GoPro recording device attached to his head. The attack was streamed live on social networking sites, including a notorious extremist alt-right forum. This livestreaming of the terrorist attack on social media platforms received global condemnation, but it brought renewed scrutiny to the ‘sharing economy’ online and how terrorist attacks can be made for sharing, reposting, and editing of content by users, circumnavigating the removal of such content. This phenomenon widens the co-production of terror through mass audiences’ interaction in real time, positioning terror as mass entertainment. This chapter examines the architecture of the ‘sharing economy’ online and its significance in the production of terror, as well as the moral and ethical considerations it poses for humanity.

Social Media as Efficacious Tool for Teaching

2018 ◽  
pp. 172-186
Author(s):  
Swati Panchal ◽  
Lakshay Panchal
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Mobile Phone ◽  
Social Networking Sites ◽  
Regular Classroom ◽  
Good Source ◽  
The Way

Social Networking is a good source to stay connected with others so it can be used as a tool in teaching. Those students, who are not able to learn the concept in the regular classroom, go to tuition. They work whole night to complete their homework and assignments meanwhile they cannot resist themselves from using social networking sites. They have a view that they can multitask, but actually, most of the concentration is in social networking and messengers and less in studies. So ultimately their studies suffer. Because of this, they feel unrest in next day classroom also. To change the habit of using the mobile phone and social networking is very difficult. Now they are addicted to using these. So, the only solution is to change the way they use these things. The only requirement is training the student about the use of these systems, for which they are made of. So, the basic aim of this research is how social networking can be used as an Efficacious tool in teaching and utilizing the time wastage on social networking sites and messenger by students in studies.

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