Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

scholarly journals Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram (Preprint)

2017 ◽  
Author(s):  
Hanneke Hendriks ◽  
Bas Van den Putte ◽  
Winifred A Gebhardt ◽  
Megan A Moreno
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Context ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Aspects ◽  
Negative Consequences ◽  
The Social ◽  
Presence Of People

BACKGROUND Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent is social media. More and more young people display alcohol-related posts on social networking sites such as Facebook and Instagram. OBJECTIVE Considering the importance of the social aspects of alcohol consumption and social media use, this study investigated the social content of alcohol posts (ie, the evaluative social context and presence of people) and social processes (ie, the posting of and reactions to posts) involved with alcohol posts on social networking sites. METHODS Participants (N=192; mean age 20.64, SD 4.68 years, 132 women and 54 men) gave researchers access to their Facebook and/or Instagram profiles, and an extensive content analysis of these profiles was conducted. Coders were trained and then coded all screenshotted timelines in terms of evaluative social context, presence of people, and reactions to post. RESULTS Alcohol posts of youth frequently depict alcohol in a positive social context (425/438, 97.0%) and display people holding drinks (277/412, 67.2%). In addition, alcohol posts were more often placed on participants’ timelines by others (tagging; 238/439, 54.2%) than posted by participants themselves (201/439, 45.8%). Furthermore, it was revealed that such social posts received more likes (mean 35.50, SD 26.39) and comments than nonsocial posts (no people visible; mean 10.34, SD 13.19, P<.001). CONCLUSIONS In terms of content and processes, alcohol posts on social media are social in nature and a part of young people’s everyday social lives. Interventions aiming to decrease alcohol posts should therefore focus on the broad social context of individuals in which posting about alcohol takes place. Potential intervention strategies could involve making young people aware that when they post about social gatherings in which alcohol is visible and tag others, it may have unintended negative consequences and should be avoided.

scholarly journals Influencing Factors of Social Media Marketing on Consumers Buying Decisions

2019 ◽  
Vol 8 (2) ◽  
pp. 40-48
Author(s):  
Anjali Chaudhary
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Influencing Factors ◽  
Social Networking Sites ◽  
Negative Impact ◽  
Social Media Marketing ◽  
Purchasing Behavior ◽  
Technology Infrastructure ◽  
The Social ◽  
Social Media Platforms

In recent years, the world has witnessed a kind of social communication between humans in virtual cyberspace. The social networking is popular in marketing which utilizes the platform to present various marketing programs and strategies. The study based on the affecting influencing factors of social media marketing such as technology, infrastructure, culture, society in consumers’ buying decision in Saudi Arabia.The research focuses on consumer’s behavior and responses, in terms of indirect advertising, exaggerating on praising the product or service, false advertising, deceitful, and unprofessional behaviors. The research was carried out the buying behavior of customer through survey questionnaire. The results of the study concluded there is a relationship between Social media marketing on consumer purchasing decisions. The result further shows that e-advertising on the social media platforms has a negative impact on consumer purchasing behavior by stealth advertisement, unethical behavior, and fake advertise, and exaggeration on promoting a product to those who spend three hours or more on social networking sites in the Kingdom of Saudi Arabia.

scholarly journals Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies. Case of Instagram and YouTube

Religions ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 19
Author(s):  
Monika Kaczmarek-Śliwińska ◽  
Gabriela Piechnik-Czyż ◽  
Anna Jupowicz-Ginalska ◽  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
The Other ◽  
Social Media Marketing ◽  
Marketing Communication ◽  
Promotion Strategy ◽  
The Social ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Distribution Potential

This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of Instagram and YouTube as marketing tools by the aforementioned weeklies. The authors focus on such topics as: (1) social media as a way of creating and distributing media products; (2) social media as a way of commercialising the content; (3) social media as carriers of marketing communication (including self-promotion). The empirical research is based on case studies and the content analysis of the social media profiles of the five selected magazines (Gość Niedzielny (GN), Tygodnik Katolicki Niedziela (TKN), Przewodnik Katolicki (PK), Idziemy (I) and Tygodnik Rodzin Katolickich Źródło (TRKŹ)). It can be concluded that some Catholic weeklies manage their accounts in a moderately professional way, using their visual and distribution potential and some functions of the platforms quite efficiently. On the other hand, they do not apply a regular and purposeful self-promotion strategy, do not use important mechanisms of the platforms such as the Shop and IGTV (on Instagram), and do not consistently build a profile or create playlists on YouTube.

scholarly journals A proposed model for using innovative marketing in social media platforms - A field study on Mobily customers, Saudi Arabia: نموذج مقترح لاستخدام التسويق الابتكاري في منصات التواصل الاجتماعي – دراسة ميدانية على عملاء شركة موبايلي للاتصالات- المملكة العربية السعودية –

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Motaz Talat Abdullah, Saad Abdullah Al-Salboud
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Communication ◽  
Social Networking Sites ◽  
Significance Level ◽  
Proposed Model ◽  
Data Collection And Analysis ◽  
The Social ◽  
Social Media Platforms ◽  
Personal Accounts

The study aimed to know the extent to which Mobily applied innovative marketing in the social communication platforms, and to know the effect of using innovative marketing in the social communication platforms on consumer attitudes. The study sample consisted of 273 of Mobily customers in the KSA, the study used descriptive method of study. After data collection and analysis several results have been reached: Innovative marketing in social networking platforms contributes significantly to determining consumer trends. Mobily applies pioneering marketing in social networking sites well, As the overall average for innovative marketing hub in social media platforms reached 2.384. There is a statistically significant relationship between innovative marketing in social communication platforms and consumer trends at a significance level (0.05). Based on the results of the study, the researcher presented a number of recommendations, the most important of which is: the need for companies to adopt the means of social communication in their work and focus their efforts in increasing the effectiveness of their content on the networks. Formation of Companies Teams is responsible for following up, developing and updating their content on the means of social communication and follow-up responses of users of their content. Encourage users of social media to adhere to the credibility of information about products and services published on their personal accounts.

scholarly journals Usage of Social Media and Its Perceived Impact on the Social Life of the College Students in Kerala

2019 ◽  
Vol 9 (2) ◽  
pp. 863-867
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Life ◽  
The Social ◽  
Social Media Platforms ◽  
Perceived Impact ◽  
The Impact ◽  
Share Information ◽  
Anxiety And Fear

Social Media has undoubtedly become a powerful tool among the students. Social Media provides them the freedom to do whatever they want, to find new friends, to interact with people, to share information and knowledge and to create profile or identities. Social networking sites provide students with a new platform for learning but it also has a darker side of which if one is not aware of can bring potential dangers. The youth spent long hours on different social media platforms which has affected their academics, impaired their sleep patterns ,missed out their schools and meals and often produces stress, anxiety and fear about their identities. Students are also entrapped by the ploys of social networking. This happens when it develops an addiction in them that inculcates bad habits. So the students should be educated properly regarding the usage of Social Media and develop the cognitive and intuitive ability to analyze how much they want to spend on the different platforms in Social Media. Most of the studies conducted examine the impact of social networking sites on the academic performance of students. This study focuses on the usage of Social Media and its perceived impact on the social life of students in Kerala.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

Empirical Study of Cyber Harassment among Social Networks

2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Electronic Media ◽  
Protective Measures ◽  
Cyber Harassment ◽  
The Social ◽  
Negative Effect ◽  
Communication Methods

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.

The Social Library

2018 ◽  
pp. 697-712
Author(s):  
Ganiyu Ojo Adigun ◽  
Adebayo Muritala Adegbore ◽  
Halimah Odunayo Amuda
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Social Networking ◽  
Reference Services ◽  
The Social ◽  
Reference Librarians ◽  
The Future ◽  
Social Media Platforms ◽  
Social Networking Tools

This chapter discusses how to transform libraries into a social library by integrating social networking tools into library reference services. Social networking/media tools enable Reference Librarians to communicate, network, and share documents with many library clients regardless of location, and at little or no expense. Reference Librarians can build relationships and keep up to date with library clients. Social networking media, however, open up new forms of collaboration that are not so bounded by time, place, and access to funding. This chapter looks at the following: needs and purpose of reference services, social responsibility of library, social networking in library reference services, challenges and prospects of integrating social networking into reference services, social media platforms, and ways to improve the use of social networking in library reference services in the future.

The sharing economy and livestreaming of terror: Co-production of terrorism on social media

2021 ◽  
pp. 65-78
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Terrorist Attack ◽  
Sharing Economy ◽  
Mass Murder ◽  
Terrorist Attacks ◽  
Recording Device ◽  
Social Media Platforms ◽  
Mass Entertainment

In the xenophobic attack on a mosque in New Zealand, the perpetrator filmed the mass murder through a GoPro recording device attached to his head. The attack was streamed live on social networking sites, including a notorious extremist alt-right forum. This livestreaming of the terrorist attack on social media platforms received global condemnation, but it brought renewed scrutiny to the ‘sharing economy’ online and how terrorist attacks can be made for sharing, reposting, and editing of content by users, circumnavigating the removal of such content. This phenomenon widens the co-production of terror through mass audiences’ interaction in real time, positioning terror as mass entertainment. This chapter examines the architecture of the ‘sharing economy’ online and its significance in the production of terror, as well as the moral and ethical considerations it poses for humanity.

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