scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6) ◽  
pp. 150
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

scholarly journals Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea

2020 ◽  
Vol 12 (10) ◽  
pp. 4052 ◽  
Author(s):  
Seung Yeop Lee ◽  
Sang Woo Lee
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Media Use ◽  
Social Media Use ◽  
Positive Effects ◽  
Use Of Social Media ◽  
The Given

The use of social media, such as social networking sites and instant messaging, in everyday life continues to spread, along with social media use in the workplace. This study examined how using social media like Facebook (social networking sites) and KakaoTalk (instant messaging) at work affects individual job performance. It also analyzed whether social media use has different effects on individual job performance depending on the characteristics of the given task. The results demonstrated that both Facebook and KakaoTalk had linearly positive effects on individual job performance. Moreover, task equivocality had a positive moderating effect on the relationship between KakaoTalk use and job performance. The results may have significant implications for firms reviewing their policies on employees’ social media use. Since using social media such as Facebook and KakaoTalk in the workplace improves job performance, firms may consider encouraging employees toward this practice. In particular, they may consider supporting those employees who perform tasks with high task equivocality in making use of instant messaging platforms.

scholarly journals Recruitment Via Social Media: An Exploratory Study

2016 ◽  
Vol 1 (1) ◽  
pp. 89-93
Author(s):  
Aida Maryani Bt Abd Rashid ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Exploratory Study ◽  
Job Applicants ◽  
Social Media Platforms ◽  
Online Recruitment ◽  
Use Of Social Media ◽  
The Right ◽  
Recruitment Tool

Recent studies have shown that social media platforms such as Facebook and LinkedIn, have become emergent agents for employer and recruitment Agents to search for potential employees to work for their companies. Employers and recruitment agents are using social networking sites for recruitment as these sites offers a vast database of people information. Social media has made an easy pathway for employers and recruitment agents to narrow down their search to the targeted group of people and hire the best employees, thus elevating online recruitment to greater height. However, there are risks associated with the use of social media as a recruitment tool and users must understand that once they become part of a social media community, their online profiles can be accessed by almost everyone. By knowing the risks and complications of social media, it will be a step in the right direction towards managing the apparent risks. The objective of this paper is to study how social media is used in attracting quality job applicants and examine the risk associated with social media recruitment.

Exploring the use of social media sites for health professionals' engagement and productivity in public sector hospitals

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Naeem ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Social Networking ◽  
Employee Engagement ◽  
Health Professionals ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Content Type ◽  
Political Forces ◽  
Use Of Social Media

PurposeCompetitive pressure and social influence for technology adoption have increased among developed, developing and emerging countries. The influence of social structure, organizational forces and political forces varies between public sector hospitals in countries where there are more social media restrictions. This study aims to explore how the use of social media can influence employee engagement and productivity in the workplaces of public sector hospitals.Design/methodology/approachThe study follows a social constructivist approach to understand employee attitudes, motivation culture, political forces and the local context. Data were collected from health professionals of five public sector hospitals using a non-directive and semi-structured interview method.FindingsThe results show that the use of social media sites has increased collaboration, coordination and cooperation among health professionals, especially in critical situations. They are more socialized, connected and engaged, thus helping them to exchange useful knowledge using instant messaging apps. Conversely, there are no organizational polices and specific laws and too little support from management and senior doctors to drive the use of social networking sites in public hospitals. The use of social media has enhanced health professionals' engagement and productivity as they are able to share their expertise, knowledge and information with their colleagues and subordinates.Research limitations/implicationsThe results can guide policy-makers, researchers, hospitals, doctors and the Ministry of Health about the positive use of social networking sites in the workplace. The positive use of social networking sites in the workplace can enhance information, knowledge and coordination which may help to enhance employee engagement and productivity.Originality/valueThe present study has provided a social media health organization workplace (SMHOW) model which explains how individual and organizational contexts can influence the actual use of social media in healthcare organizations.

Problems and Prospects of Social Media Recruitment

2021 ◽  
pp. 82-103
Author(s):  
Teena Saharan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Significant Contribution ◽  
The Future ◽  
Social Media Platforms ◽  
The Right ◽  
Talent Acquisition ◽  
The Way

Over the last few years, the way of talent acquisition has evolved in different forms from attracting personal applications to getting connected with talented candidates through social networking sites. Recruitment through social networking platforms is putting a significant contribution in analyzing and hiring the right and best talent for an opening, and companies can't just ignore the potential and influence of these media platforms. These social platforms connect companies to potential hires and increase visibility by getting them connected to a huge audience. The future of recruitment lies in social media and companies cannot just ignore their presence due to prevailing challenges. It is important to find out viable solutions to the challenges organizations facing while using social media platforms in talent acquisition. The focus of this chapter is to capture strategies mitigating these challenges and suggest probable and profitable suggestions to companies for better utilization of social networking sites for effective recruitment.

scholarly journals The Use Of Social Media And Collaborative Tools For Virtual Teaming - A Global Market Reach Out By Navibank

2015 ◽  
Vol 19 (1) ◽  
pp. 1 ◽  
Author(s):  
Alice S. Etim ◽  
Khoa Huynh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Project Teams ◽  
Social Media Tools ◽  
Virtual Project ◽  
Virtual Teaming ◽  
Use Of Social Media ◽  
Virtual Project Teams

In recent years, social networking sites have witnessed a signi?cant growth in popularity and membership. These social networking sites like Facebook or LinkedIn use tools that also appeal to businesses. One important area of business application of social networking is to improve communication and trust relationships among virtual project teams (Sarker, Ahuja & Kirkeby, 2011; Anantatmula & Thomas, 2010). In this paper, the authors report the use of social media tools for virtual teaming for a large Vietnamese bank, Navibank. The paper delves into the strategic initiative and expansion into global markets using virtual project teams that communicated mostly through social media tools and services. Navibank (hereafter known as the Bank) is one of the top ten largest commercial banks in Vietnam. In a large project of opening ten branches of the Bank in Cambodia by the end of 2015, social media tools like Skype, e-mail, Facebook, instant messaging and video conference are being used by the Bank teams in Vietnam to communicate and work effectively with the new teams that are being formed in Cambodia.

scholarly journals Preserving professional identities, behaviors, and values in digital professionalism using social networking sites; a systematic review

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Shaista Salman Guraya ◽  
Salman Yousuf Guraya ◽  
Muhamad Saiful Bahri Yusoff
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Social Networking ◽  
Health Professionals ◽  
Social Networking Sites ◽  
Healthcare Professionals ◽  
Professional Identities ◽  
Professional Behaviors ◽  
Digital Era ◽  
Use Of Social Media

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

The sharing economy and livestreaming of terror: Co-production of terrorism on social media

2021 ◽  
pp. 65-78
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Terrorist Attack ◽  
Sharing Economy ◽  
Mass Murder ◽  
Terrorist Attacks ◽  
Recording Device ◽  
Social Media Platforms ◽  
Mass Entertainment

In the xenophobic attack on a mosque in New Zealand, the perpetrator filmed the mass murder through a GoPro recording device attached to his head. The attack was streamed live on social networking sites, including a notorious extremist alt-right forum. This livestreaming of the terrorist attack on social media platforms received global condemnation, but it brought renewed scrutiny to the ‘sharing economy’ online and how terrorist attacks can be made for sharing, reposting, and editing of content by users, circumnavigating the removal of such content. This phenomenon widens the co-production of terror through mass audiences’ interaction in real time, positioning terror as mass entertainment. This chapter examines the architecture of the ‘sharing economy’ online and its significance in the production of terror, as well as the moral and ethical considerations it poses for humanity.

Social Media Use for Water Conservation Education in South Africa: Perceptions of Raymond Mhlaba Local Municipality’s Residents

2019 ◽  
Vol 55 (3) ◽  
pp. 351-369 ◽  
Author(s):  
Charity Hove ◽  
Oluyinka O Osunkunle
Keyword(s):  
South Africa ◽  
Social Media ◽  
Water Conservation ◽  
Conservation Education ◽  
Conservation Practices ◽  
Quantitative Methodology ◽  
Media Usage ◽  
Persuasive Strategies ◽  
Social Media Platforms ◽  
Use Of Social Media

Water scarcity is increasing in South Africa and communities need to be educated about water conservation practices. This article investigated the perceptions of Raymond Mhlaba Local Municipality’s residents concerning the use of social media for water conservation education in their community. Through a quantitative methodology, a sample of 383 respondents answered a questionnaire and the main findings were that 75 per cent of respondents did not know about the municipality’s social media platforms. This article recommends that the municipality creates awareness about its social media platforms, increases social media usage and employs persuasive strategies for participation.

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