Small-Scale Sports Event Sponsorship

2020 ◽  
pp. 192-216
Author(s):  
Chris Α. Vassiliadis ◽  
Iason George Skoulas ◽  
Sofia K. Gkarane
Keyword(s):  
Management Plan ◽  
Small Scale ◽  
Sporting Events ◽  
Exchange System ◽  
Sport Event ◽  
Business Operations ◽  
Sporting Event ◽  
Sport Events ◽  
Event Based

The readers of this chapter are expected to understand, through the description of the basic sponsorship operation procedures, the importance of supporting sport event-based business operations. To this end, following a brief introduction including a description of the international situation in the sports sponsorship market, as well as the necessary concepts, types of sponsorships, and developments, the structure of the book chapter focuses on the key elements of the content of a sponsorship management plan for small-scale sporting events. Also important is the contribution of this chapter by presenting, at the end, three small-scale sport events in clarifying how sponsors of a sporting event can be attracted and how the sponsorship exchange system can be more effective.

Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs

2017 ◽  
Vol 6 (1) ◽  
pp. 10-19
Author(s):  
B. David Tyler ◽  
Steve C. Morse ◽  
Ryan K. Cook
Keyword(s):  
Performance Indicators ◽  
Hotel Industry ◽  
Small Scale ◽  
Sporting Events ◽  
Microsoft Excel ◽  
Sport Event ◽  
Daily Rate ◽  
Sport Events ◽  
The Right

Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP’s participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers’ daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.

The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions

2019 ◽  
pp. 223-240 ◽  
Author(s):  
Manuel Alonso Dos Santos ◽  
Steve Baeza ◽  
Jonathan Cuevas Lizama
Keyword(s):  
Direct Effect ◽  
Sport Event ◽  
Emotional Management ◽  
Sporting Event ◽  
Expectation Disconfirmation ◽  
International Event ◽  
Sport Events

This chapter examines the intenion of attending a sporting event using a cognitive-affective model. By using a survey at an international event, the authors show that emotions have a direct effect on satisfaction and an intermediary effect on the expectation disconfirmation and satisfaction and finally disconfirmation and satisfaction on the intention of attending the sport event. These results suggest that the organizers of sport events should pay special attention to emotional management before and during the activity.

Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

2019 ◽  
pp. 109634801988392 ◽  
Author(s):  
Ivana Milovanović ◽  
Radenko Matić ◽  
Kostas Alexandris ◽  
Nebojša Maksimović ◽  
Zoran Milošević ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Models ◽  
Destination Image ◽  
Small Scale ◽  
Sport Event ◽  
Destination Loyalty ◽  
The Core ◽  
Sport Events ◽  
Novi Sad ◽  
The Relationship

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.

Social impact of a participative small-scale sporting event

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Parra-Camacho ◽  
Rómulo Jacobo González-García ◽  
Manuel Alonso-Dos-Santos
Keyword(s):  
Sense Of Belonging ◽  
Social Impact ◽  
Small Scale ◽  
Sporting Events ◽  
City Image ◽  
Content Type ◽  
Social Collaboration ◽  
Sporting Event ◽  
The Social ◽  
The City

PurposeTo examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.Design/methodology/approachA self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.FindingsThree dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsMaking the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.Social implicationsSmall scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.Originality/valueA contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.

Estimation of Healthcare Resources at Sporting Events

2010 ◽  
Vol 25 (5) ◽  
pp. 449-455 ◽  
Author(s):  
Amir Khorram-Manesh ◽  
A. Berner ◽  
A. Hedelin ◽  
P. Örtenwall
Keyword(s):  
Major Incident ◽  
Controlled Study ◽  
Sporting Events ◽  
National Guidelines ◽  
Easy Method ◽  
Healthcare Resources ◽  
Public Events ◽  
Sporting Event ◽  
Practical Guidelines ◽  
Sport Events

AbstractBackground:The consequences of a major incident at a sporting event could be catastrophic. Therefore, there should be an estimation of the healthcare resources at such events as part of the planning. Although there are National guidelines (e.g., Planning Safe Public Events: Practical Guidelines in Australia) defining the role of the healthcare system at sporting events, these guidelines either lack a simple calculating method to estimate the need for healthcare resources or the methods are complex and impractical to use. The objective of this study was to find a safe and easy method for the estimation of healthcare resources at sporting events.Methods:A model for the estimation of healthcare resources at music events recently has been approved in Sweden. After minor adjustments, this model was used at sport events by a number of planning officers. The models' accuracy and usability was evaluated by analyzing its outcome in a pilot and a controlled study using different sporting and non-sporting scenarios.Results:The pilot study showed that the model was valid and easily could be used for various sporting events. The obtained estimations were consistent with the methods used by experienced planning officers in 97% of cases. The results of the controlled study showed that by using this model, the minimum amount of resources required easily could be calculated at sporting events and by people with different backgrounds.Conclusions:This model safely can be used at sporting events.

scholarly journals Uso del método Delphi para la elaboración de una medida de la calidad percibida de los espectadores de eventos deportivos (Using Delphi method to develop a measure of perceived quality of sport event spectators)

Retos ◽  
2015 ◽  
pp. 21-25
Author(s):  
Ferran Calabuig Moreno ◽  
Josep Crespo Hervàs
Keyword(s):  
Sport Management ◽  
Perceived Quality ◽  
Research Literature ◽  
Sporting Events ◽  
Event Management ◽  
Key Factors ◽  
Sport Event ◽  
Sporting Event ◽  
Key Points

Para el buen desarrollo de la gestión de eventos deportivos, la investigación trata de identificar los puntos clave para obtener el máximo rendimiento, coincidiendo una parte de los trabajos en el estudio de la calidad de servicio y la satisfacción del usuario. En la literatura se encuentra poco consenso en el uso de escalas estandarizadas para valorar las percepciones del espectador. El objetivo de este trabajo es definir la utilización de un método de consulta de expertos, como es el Delphi, para la elaboración de una escala de medida de la calidad percibida de los espectadores de eventos deportivos. Para ello se somete un cuestionario a la opinión de un panel de expertos en gestión deportiva y una muestra de espectadores, los cuales determinan que los factores clave para la calidad de los eventos deportivos son los tangibles, la accesibilidad, el personal, los servicios complementarios y las relaciones entre espectadores. A partir de este trabajo, se pudo elaborar una escala de medida de la calidad percibida por los espectadores de eventos deportivos conocida como EVENTQUAL.Abstract: For a good development of the sporting event management, research try to identify key points to obtain the maximum performance coinciding one part of the works in the study about the quality in services and satisfaction of the user. Not too much consensus were found in the research literature when was tried to use standard scales to valuate the perception of the spectators. The aim of this work is to define the utility of an expert’s method of reference, like is the Delphi, for the elaboration of a measure scale of the quality perceived by the sporting event spectators. To that purpose one questionnaire was subjected to the opinion of a panel of experts in sport management and to a sample of spectators, which determine that the key factors to valuate the quality in sporting event are: the tangibles, accessibility, the staff, the complementary services and the relation between spectators. From this work, it was able elaborate a scale to measure the perceived quality of spectators in sporting events known EVENTQUAL.

Small-Scale Sport Event Planning

2020 ◽  
pp. 113-126
Author(s):  
Claudel Mombeuil
Keyword(s):  
Target Audience ◽  
Small Scale ◽  
Sport Event ◽  
Team Members ◽  
For Profit ◽  
Sports Events ◽  
Sporting Event ◽  
Event Planning ◽  
Event Managers ◽  
For Profit Organizations

Event planning remains one of the core elements for the success of small-scale sports events. In the case of for-profit organizations, a small-scale sport event may be planned to increase awareness of a new product or service, whereas a small-scale sport event may be organized by not-for-profit organizations to raise concerns or awareness of social and environmental issues. However, it is important that the sporting event that is being organized is in sync with the mission of the organization and must meet the expectation of the target audience. Therefore, substantial information regarding the target audience is needed. More importantly, the sport event managers must ensure that the objectives and the expected outcomes of the small-scale sporting event are smart. By developing smart small-scale event objectives and outcomes, sport event managers can distribute roles and responsibilities to team members more efficiently. During the planning phase, sport event managers also needs to take into consideration the venue to host the event, the third-party service providers, and a contingency plan.

Small-Scale Sport Events and Local Community Perceptions

2020 ◽  
pp. 71-92
Author(s):  
Hugues Seraphin ◽  
Maximiliano Korstanje
Keyword(s):  
Local Community ◽  
Small Scale ◽  
Community Perceptions ◽  
Sport Event ◽  
Community Sport ◽  
Sport Events ◽  
The City

With issues related to overtourism and, more specifically, tourismphobia, the impacts of any tourism-related activities are being scrutinised. Events falling under this category are therefore being scrutinised. Community events having been hailed to contribute to bridge the gap between locals and visitors, this chapter is going to look at small scale events and, more specifically, community sport event in Winchester (UK). Research carried by Seraphin et al. provided evidence that locals are overall very supportive of events going on in the city. That said, the research did not look at types of events, but events overall. This chapter is therefore going to provide a close up on a specific type of event in Winchester. The results of the findings of small-scale sport events in Winchester will be compared to the findings of Seraphin et al. that are an overall analysis of the Winchester context with regards to events.

scholarly journals Assessing the Pro-environmental Behaviour Associated with Small-scale Sport Tourism Events

2021 ◽  
Vol 10 (10(6)) ◽  
pp. 1811-1827
Author(s):  
Ayanda Mchunu ◽  
Siyabulela Nyikana ◽  
Tembi Maloney Tichaawa
Keyword(s):  
Environmental Management ◽  
Research Strategy ◽  
Small Scale ◽  
Management Approach ◽  
Sporting Events ◽  
Mixed Method Research ◽  
Structured Interviews ◽  
Environmentally Conscious ◽  
Environmental Behaviour ◽  
Sport Events

This study examined the pro-environmental behaviour that is associated with small-scale sporting events in the context of South Africa. To achieve this aim, the study employed a mixed-method research strategy, wherein face-to-face questionnaire surveys (n=316) were conducted with small-scale sporting event attendees. These were complemented by in-depth, semi-structured interviews with key informants who are involved in the organisation and management of such events (n=9). The key findings indicated that small-scale sport event attendees are environmentally conscious and practice pro-environmental behaviour at small-scale sport events to a large extent. However, the study observed certain nuances relating to behavioural differences at different events, with regards to environmental management. Moreover, there seemed to be a misalignment of environmental management from the event organisers and environmental behaviour by the attendees of small-scale sporting events, especially when looking into intended future behaviour at the events. The study advocates for a more comprehensive planning and management approach for small-scale events, particularly from the viewpoint of the organisers in order to promote responsible behaviour by attendees of the events going forward.

Predicting visitors’ satisfaction and behavioral intentions from service quality in the context of a small-scale outdoor sport event

2014 ◽  
Vol 5 (1) ◽  
pp. 4-21 ◽  
Author(s):  
George Tzetzis ◽  
Kostantinos Alexandris ◽  
Sophia Kapsampeli
Keyword(s):  
Service Quality ◽  
Behavioral Intentions ◽  
Small Scale ◽  
Quality Model ◽  
Sport Event ◽  
Content Type ◽  
Confirmatory Factor ◽  
Quality Dimensions ◽  
Sport Events ◽  
The Relationship

Purpose – The purpose of this paper is to test if the service quality model, proposed by Shonk and Chelladurai (2008), can be applied in the context of a small-scale sport event. Design/methodology/approach – This model proposes the following dimensions: access quality, venue quality and contest quality. Furthermore the study aimed to test if satisfaction acts as a mediator of the relationships between service quality and behavioral intentions. Findings – The confirmatory factor analysis (CFA) provided support for the factorial validity of the service quality model. The psychometric properties of all the scales were satisfactory. In terms of the mediation analysis the results provided partially support for the hypotheses. Satisfaction fully mediated the relationship between access, venue quality and intention and partially mediated the relationship between contest quality and intentions. Furthermore, satisfaction partially mediated all the relationships between the quality dimensions and word-of-mouth communications. The theoretical and practical implications of these results are discussed. Originality/value – This paper fulfils a need to develop a service quality model and its influence for visitors’ satisfaction and behavioral intentions at small-scale sport events.

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