The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions

2019 ◽  
pp. 223-240 ◽  
Author(s):  
Manuel Alonso Dos Santos ◽  
Steve Baeza ◽  
Jonathan Cuevas Lizama
Keyword(s):  
Direct Effect ◽  
Sport Event ◽  
Emotional Management ◽  
Sporting Event ◽  
Expectation Disconfirmation ◽  
International Event ◽  
Sport Events

This chapter examines the intenion of attending a sporting event using a cognitive-affective model. By using a survey at an international event, the authors show that emotions have a direct effect on satisfaction and an intermediary effect on the expectation disconfirmation and satisfaction and finally disconfirmation and satisfaction on the intention of attending the sport event. These results suggest that the organizers of sport events should pay special attention to emotional management before and during the activity.

Small-Scale Sports Event Sponsorship

2020 ◽  
pp. 192-216
Author(s):  
Chris Α. Vassiliadis ◽  
Iason George Skoulas ◽  
Sofia K. Gkarane
Keyword(s):  
Management Plan ◽  
Small Scale ◽  
Sporting Events ◽  
Exchange System ◽  
Sport Event ◽  
Business Operations ◽  
Sporting Event ◽  
Sport Events ◽  
Event Based

The readers of this chapter are expected to understand, through the description of the basic sponsorship operation procedures, the importance of supporting sport event-based business operations. To this end, following a brief introduction including a description of the international situation in the sports sponsorship market, as well as the necessary concepts, types of sponsorships, and developments, the structure of the book chapter focuses on the key elements of the content of a sponsorship management plan for small-scale sporting events. Also important is the contribution of this chapter by presenting, at the end, three small-scale sport events in clarifying how sponsors of a sporting event can be attracted and how the sponsorship exchange system can be more effective.

scholarly journals (A278) Providing Medical Coverage for an Unfamiliar Sport Event: Tent-Pegging and the 2nd Asian Beach Games

2011 ◽  
Vol 26 (S1) ◽  
pp. s77-s77
Author(s):  
H.N. Al-Qusimy
Keyword(s):  
Medical Care ◽  
Host Country ◽  
Care Providers ◽  
Medical Support ◽  
Sport Event ◽  
Sporting Event ◽  
Equestrian Sports ◽  
Equestrian Sport ◽  
Sport Events ◽  
First Time

BackgroundThe addition of Tent-pegging to the 2nd Asian Beach games as one of its 14 Competition events was a welcomed step, especially to the equestrian community of the games' host country, Oman. An equestrian sport of ancient military origin with a long history in Asia, Tent-pegging It a fast-paced sport in which a lance or sword is used to pick pegs off the ground while riding a horse at full gallop. The sport is gaining popularity especially in a number of countries around the world, including Oman.Discussion and ObservationsThe hazards inherent in equestrian sports and specifically in Tent –pegging, furthermore, the mass gathering created by the equine presence, the participants, as well as the spectators, required a well planned medical coverage to safely conduct the games. Taking into account that Tent-pegging events normally receive limited medical support, the presentation will discuss the concepts and methods that are commonly followed by the host country on planning and implementing the medical care to sport events of Olympic standards, along with an illustration on how exclusively these concepts were applied to the Tent -pegging events during the 2nd Asian Beach Games. In addition, the presentation will elaborate on the challenges that were dealt with by the medical care providers, and the outcome following a 1st major sporting event of such a scale to be conducted by the host country, Oman. As more countries bid to host major sport events for their first time, suggestion for improving the methodology of providing medical coverage to a sport event will be discussed in the presentation.

scholarly journals Festival or Sport? Chinese Motivations to a Modern Urban Hiking Event

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402098615
Author(s):  
Fangfang Chen ◽  
Michael Naylor ◽  
Yanning Li ◽  
Shanshan Dai ◽  
Peng Ju
Keyword(s):  
Mental Health ◽  
Factor Analysis ◽  
Physical Health ◽  
Sport Event ◽  
Recreational Sport ◽  
Sport Events

Festive sport events provide an opportunity for people to engage in leisure in an atmosphere of celebration. It has become increasingly popular in China. Although motivations have been explored thoroughly in the context of participant and recreational sport, events, and festivals, no research has yet focused on the overlap among these domains. To address the gap, this study is an investigation of what motivates people to participate in festive sport events as an emerging subcategory of more traditional events and festivals. After the development of a new motives scale, a questionnaire was administered to 894 participants in a festive sport event for hikers in China. The sample was split in three to validate the scale using factor analysis. Six participant motives in the context of a festive sport event emerged including Physical Health, Achievement, Socialization, Mental Health, Novelty/Excitement, and Culture/Event. Important implications of this study are also discussed.

Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective

2021 ◽  
pp. 1-14
Author(s):  
David Fechner ◽  
Kevin Filo ◽  
Sacha Reid ◽  
Robyn Cameron
Keyword(s):  
Multiple Sclerosis ◽  
Value Creation ◽  
Service Provider ◽  
Internet Service Provider ◽  
Sport Event ◽  
Internet Service ◽  
Creation Process ◽  
Semistructured Interviews ◽  
Sport Events ◽  
Value Creation Process

Sponsoring charity sport events (CSEs) represents an opportunity for businesses to achieve a variety of marketing objectives. Event sponsors need to promote their brand in an authentic manner because CSE participants may be skeptical of the sponsor if they believe the organization is supporting the event solely for commercial purposes. The current research examines the perceptions that CSE participants have for a sponsor’s contribution to the value creation process of the event. Semistructured interviews (N = 17) were conducted with MS (multiple sclerosis) Moonlight Walk 2018 participants to explore how this key stakeholder perceives the contribution of the sponsor (Harbour ISP [Internet service provider]) in the event experience. Five themes were uncovered: raising CSE awareness, cultivating a fundraising network, engaging authentically, celebrating constituents, and providing operational support. Building on the findings of this research, CSE managers and sponsors should work to share the story behind their partnership while integrating event participants in the development of the sponsorship program.

Outcomes of the sport event volunteer experience: examining demonstration effects on first-time and returning volunteers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordan T. Bakhsh ◽  
Erik L. Lachance ◽  
Ashley Thompson ◽  
Milena M. Parent
Keyword(s):  
Behavioral Intentions ◽  
Sport Participation ◽  
Community Members ◽  
Sport Event ◽  
Content Type ◽  
The Future ◽  
Sport Events ◽  
First Time ◽  
Sport Event Volunteers ◽  
The Relationship

PurposeThe purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.Design/methodology/approachA postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as returning volunteers. A moderation analysis was conducted to assess if previous event-specific volunteer experience moderated the relationship between volunteers' inspiration and future volunteer intentions.FindingsFirst-time event-specific volunteers were significantly more inspired to volunteer again than returning event-specific volunteers. Findings indicate volunteers can be inspired from their event experience toward future volunteer intentions.Research limitations/implicationsThis study offers conceptual understandings and new application of inspiration–behavioral intentions by examining sport events' (in)ability to inspire first-time and returning event volunteers to volunteer in the future. Findings are limited to the sport event volunteers' intention discussion.Practical implicationsThis study demonstrates how event stakeholders can create positive future behavioral intentions for community members through hosting sport events. By positioning first-time event-specific volunteers within roles that can elicit inspiration (e.g. interacting with athletes), event managers can foster stronger future volunteer intentions.Originality/valueThis study extends the understanding of demonstration effects by moving beyond the traditional sport event spectators and sport participation intention foci. It demonstrates that sport events can inspire different spectator groups (i.e. event volunteers) toward different future behavioral intentions (i.e. volunteer intentions). Findings address previous sport event volunteer assumptions regarding intention, inspiration and volunteer segments.

scholarly journals The mediated live experience and the spatial reconfiguration of the sport act

2016 ◽  
Vol 16 (3) ◽  
pp. 35
Author(s):  
Diana Luiza Dumitriu
Keyword(s):  
Technological Changes ◽  
Sport Event ◽  
New Model ◽  
Scattering Model ◽  
Sport Media ◽  
Private And Public ◽  
The Media ◽  
Sport Events

The media-sport relation of interdependency has influenced both the commodity value of sport actors and events, as well as the mere sport experience. The present study focuses on the reconfiguration process of the spectatorship experience through media, addressing two of its central dimensions: the emotional and physical one. Along with the wide accessibility to sport events and a progressive grow of audiences, media provided a mediated live experience that ended up competing with the genuine live experience. Strongly related and dependent on the technological changes and the dynamics of the globalization process, media went beyond simply transmitting the sport event, engaging in a process of redefining it. In doing so, they generated a deterritorialized laboratory sport experience, “hotting-up” the spectatorship experience and minimizing the perceptual constrains. This, in turn, ended up by making this media-sport hyperreality more appealing than the genuine live experience of sport acts. In addressing the spatial reconfiguration of the spectatorship experience, I have built up a new model in order to better respond to the primacy of connectivity over the space-dependent experience of sport acts: the scattering model of sport spectatorship. Moreover, I discuss the mixture of the private and public zones as a strategic way of maximizing the accessibility and customization of sport media-products, inside the wider process of sport commodification.

Bridging the divide

2019 ◽  
Vol 10 (3) ◽  
pp. 284-303
Author(s):  
Matt Holden ◽  
Richard Shipway ◽  
Matthew Lamont
Keyword(s):  
Research Agenda ◽  
Future Research ◽  
Sport Tourism ◽  
Event Management ◽  
Industry Data ◽  
Sport Event ◽  
Content Type ◽  
Theoretical Concepts ◽  
Future Research Agenda ◽  
Sport Events

Purpose In sport tourism, an undeniable recent participation trend is the gravitation of amateur athletes to participatory sport events, particularly cycling sport tourism events. This trend presents numerous policy, applied, and scholarly opportunities and challenges. Contemporary trends are identified to guide future research addressing cycling sport tourism events. The paper aims to discuss these issues. Design/methodology/approach This is a collaborative initiative between a major global sport event management organisation and established sport tourism scholars. Industry data are drawn upon to identify contemporary sport event participation trends and thus inform a future research agenda. Findings This paper draws upon industry data and insights to tease out five emerging trends in the participatory sport event sector which scholars should engage with. Research limitations/implications Due to the confidential nature of the company data, there were restrictions in the detail which could be reported. Practical implications Increasing growth in premium quality, physically challenging cycling sport tourism events is analysed. A five-pronged future research agenda is proposed to address contemporary sport event management issues around measuring event impacts; strategic management of events; and leveraging globalisation and emerging markets. Originality/value Based on trends identified in this paper, theoretical concepts are drawn upon to propose a timely, industry-relevant future research agenda into cycling sport tourism events.

Attitudes of the Local Population in Border Municipalities on Development of Sport-Event Tourism

2020 ◽  
pp. 109634802092744
Author(s):  
Slobodanka S. Marković ◽  
Marija R. Perić ◽  
Maja B. Mijatov ◽  
Aleksandra S. Dragin ◽  
Dejan Lj. Doljak
Keyword(s):  
Local Community ◽  
Local Population ◽  
Categorical Variables ◽  
Chi Square ◽  
Sport Event ◽  
Chi Square Test ◽  
Event Tourism ◽  
Tourism Resources ◽  
Sport Events ◽  
Further Development

This article is focused on attitudes of the local population within the border municipalities in the Euroregion “Drina-Sava-Majevica,” on the further development of sport-event tourism. The survey research obtained a sample of 238 respondents. Collected data were analyzed by using the SPSS (21.0). Analysis of categorical variables (Chi-square test) and coefficients of correlation, together with descriptive statistics, indicated that the local community has reliable attitudes on potentials for development of sport-events, as well as the most popular “Drinska regatta.” However, members of the local community still do not recognize possibilities of using tourism resources for gaining personal and community-wide benefits. Therefore, efforts aimed at further tourism development within the researched border municipalities should be valorized and adequately represented in the tourism market in cooperation with the local population.

Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

2019 ◽  
pp. 109634801988392 ◽  
Author(s):  
Ivana Milovanović ◽  
Radenko Matić ◽  
Kostas Alexandris ◽  
Nebojša Maksimović ◽  
Zoran Milošević ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Models ◽  
Destination Image ◽  
Small Scale ◽  
Sport Event ◽  
Destination Loyalty ◽  
The Core ◽  
Sport Events ◽  
Novi Sad ◽  
The Relationship

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.

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