Small-Scale Sport Events and Local Community Perceptions

2020 ◽  
pp. 71-92
Author(s):  
Hugues Seraphin ◽  
Maximiliano Korstanje
Keyword(s):  
Local Community ◽  
Small Scale ◽  
Community Perceptions ◽  
Sport Event ◽  
Community Sport ◽  
Sport Events ◽  
The City

With issues related to overtourism and, more specifically, tourismphobia, the impacts of any tourism-related activities are being scrutinised. Events falling under this category are therefore being scrutinised. Community events having been hailed to contribute to bridge the gap between locals and visitors, this chapter is going to look at small scale events and, more specifically, community sport event in Winchester (UK). Research carried by Seraphin et al. provided evidence that locals are overall very supportive of events going on in the city. That said, the research did not look at types of events, but events overall. This chapter is therefore going to provide a close up on a specific type of event in Winchester. The results of the findings of small-scale sport events in Winchester will be compared to the findings of Seraphin et al. that are an overall analysis of the Winchester context with regards to events.

Attitudes of the Local Population in Border Municipalities on Development of Sport-Event Tourism

2020 ◽  
pp. 109634802092744
Author(s):  
Slobodanka S. Marković ◽  
Marija R. Perić ◽  
Maja B. Mijatov ◽  
Aleksandra S. Dragin ◽  
Dejan Lj. Doljak
Keyword(s):  
Local Community ◽  
Local Population ◽  
Categorical Variables ◽  
Chi Square ◽  
Sport Event ◽  
Chi Square Test ◽  
Event Tourism ◽  
Tourism Resources ◽  
Sport Events ◽  
Further Development

This article is focused on attitudes of the local population within the border municipalities in the Euroregion “Drina-Sava-Majevica,” on the further development of sport-event tourism. The survey research obtained a sample of 238 respondents. Collected data were analyzed by using the SPSS (21.0). Analysis of categorical variables (Chi-square test) and coefficients of correlation, together with descriptive statistics, indicated that the local community has reliable attitudes on potentials for development of sport-events, as well as the most popular “Drinska regatta.” However, members of the local community still do not recognize possibilities of using tourism resources for gaining personal and community-wide benefits. Therefore, efforts aimed at further tourism development within the researched border municipalities should be valorized and adequately represented in the tourism market in cooperation with the local population.

Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

2019 ◽  
pp. 109634801988392 ◽  
Author(s):  
Ivana Milovanović ◽  
Radenko Matić ◽  
Kostas Alexandris ◽  
Nebojša Maksimović ◽  
Zoran Milošević ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Models ◽  
Destination Image ◽  
Small Scale ◽  
Sport Event ◽  
Destination Loyalty ◽  
The Core ◽  
Sport Events ◽  
Novi Sad ◽  
The Relationship

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.

scholarly journals Perception of public managers on the sustainability of sports mega-events: the case of the 2014 World Cup in Brazil

2020 ◽  
Author(s):  
César Ricardo Maia de Vasconcelos ◽  
Fernando Cabral de Macedo Filho
Keyword(s):  
World Cup ◽  
Sport Event ◽  
The Public ◽  
Descriptive Research ◽  
Public Managers ◽  
The World ◽  
Qualitative Descriptive ◽  
Sport Events ◽  
The City

The realization of the 2014 World Cup in Brazil generated meaningful transformations in the host cities. These transformations brought concerns over the sustainability of a mega-sport event. The present study tried to understand the sustainability resulting from the World Cup in the city of Natal, Brazil, from the perspective of local public managers. This qualitative, descriptive research, whose data were inductively analyzed, used a semi-open interview composed of 24 semi-structured questions in order to obtain information from the public managers at local and state levels and who are linked to the event. As a result, the managers involved concluded that the 2014 World Cup in Natal did not serve sustainability neither leave any sustainable effects. It was also observed that the lack of sustainability was due to the lack of adequate planning and technical projects, as well as to the lack of organization and social participation in the preparation and follow-up of the works and actions necessary for its accomplishment. Among the propositions of new works, there is the recommendation to analyze how the public managers and the normative regulations are dealing with sustainability in the planning and in the projects for the realization of two other mega-sport events, the FIFA 2018 World Cup in Russia and the FIFA 2022 World Cup in Qatar.

Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs

2017 ◽  
Vol 6 (1) ◽  
pp. 10-19
Author(s):  
B. David Tyler ◽  
Steve C. Morse ◽  
Ryan K. Cook
Keyword(s):  
Performance Indicators ◽  
Hotel Industry ◽  
Small Scale ◽  
Sporting Events ◽  
Microsoft Excel ◽  
Sport Event ◽  
Daily Rate ◽  
Sport Events ◽  
The Right

Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP’s participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers’ daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.

Predicting visitors’ satisfaction and behavioral intentions from service quality in the context of a small-scale outdoor sport event

2014 ◽  
Vol 5 (1) ◽  
pp. 4-21 ◽  
Author(s):  
George Tzetzis ◽  
Kostantinos Alexandris ◽  
Sophia Kapsampeli
Keyword(s):  
Service Quality ◽  
Behavioral Intentions ◽  
Small Scale ◽  
Quality Model ◽  
Sport Event ◽  
Content Type ◽  
Confirmatory Factor ◽  
Quality Dimensions ◽  
Sport Events ◽  
The Relationship

Purpose – The purpose of this paper is to test if the service quality model, proposed by Shonk and Chelladurai (2008), can be applied in the context of a small-scale sport event. Design/methodology/approach – This model proposes the following dimensions: access quality, venue quality and contest quality. Furthermore the study aimed to test if satisfaction acts as a mediator of the relationships between service quality and behavioral intentions. Findings – The confirmatory factor analysis (CFA) provided support for the factorial validity of the service quality model. The psychometric properties of all the scales were satisfactory. In terms of the mediation analysis the results provided partially support for the hypotheses. Satisfaction fully mediated the relationship between access, venue quality and intention and partially mediated the relationship between contest quality and intentions. Furthermore, satisfaction partially mediated all the relationships between the quality dimensions and word-of-mouth communications. The theoretical and practical implications of these results are discussed. Originality/value – This paper fulfils a need to develop a service quality model and its influence for visitors’ satisfaction and behavioral intentions at small-scale sport events.

“We’ve never measured it, but it brings in a lot of business”

2017 ◽  
Vol 29 (3) ◽  
pp. 883-899 ◽  
Author(s):  
Millicent Kennelly
Keyword(s):  
Host Community ◽  
Small Scale ◽  
Unique Contribution ◽  
Sport Event ◽  
Content Type ◽  
Sustainable Tourism Development ◽  
The United Kingdom ◽  
Sport Events ◽  
Operating Constraints

Purpose This paper aims to examine participatory sport event organizers’ perspectives on potential connections between their events and tourism and destination marketing outcomes. Design/methodology/approach This qualitative study entailed in-depth interviews with participatory sport event organizers in the United Kingdom, coupled with thematic analysis of event websites and social media. The paper uses Chalip’s (2004) model for host community event leveraging to interpret findings. Findings Event organizers focused on attracting participants and delivering positive experiences, rather than on stimulating tourism-related outcomes. However, organizers used a range of strategies to attract participants, such as emphasizing attractive and unique location features, which could also serve to entice active sport tourists and promote the event host destination. Research limitations/implications Participatory sport event organizers may not prioritize or even sufficiently understand the potential for their events to generate tourism outcomes. For organizers confronted with operating constraints and event delivery challenges, it may be difficult to find the time, and practical ways, to satisfy the needs of tourism stakeholders. Originality/value The unique contribution of this paper is its focus on supply-side perspectives on the role of participatory sport events as tourism catalysts, and its examination of the potential for such small-scale events to contribute to sustainable tourism development. This paper also considers the nature of event organizers’ role in implementation of Chalip’s (2004) model for host community event leveraging.

Sport Events as a Tool for City Marketing

2014 ◽  
pp. 16-28
Author(s):  
Angel Barajas ◽  
Patricio Sánchez-Fernández
Keyword(s):  
Sporting Events ◽  
Economic Potential ◽  
City Marketing ◽  
Sport Event ◽  
Mega Events ◽  
Marketing Managers ◽  
Sport Events ◽  
The City

Sport events are characterized by their economic potential. Therefore, they have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega events but also for medium and small-size events. This chapter focuses on a sport event as an example of how it can be used for these purposes. The authors have chosen the Spanish Swimming Master Championship celebrated in the city of Pontevedra in 2011. The choice of the city is justified by its concern about celebration of sporting events during the last decade as a means of promoting the city and increasing tourism.

Sport Events as a Tool for City Marketing

2014 ◽  
pp. 714-726 ◽  
Author(s):  
Angel Barajas ◽  
Patricio Sánchez-Fernández
Keyword(s):  
Sporting Events ◽  
Economic Potential ◽  
City Marketing ◽  
Sport Event ◽  
Mega Events ◽  
Marketing Managers ◽  
Sport Events ◽  
The City

Sport events are characterized by their economic potential. Therefore, they have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega events but also for medium and small-size events. This chapter focuses on a sport event as an example of how it can be used for these purposes. The authors have chosen the Spanish Swimming Master Championship celebrated in the city of Pontevedra in 2011. The choice of the city is justified by its concern about celebration of sporting events during the last decade as a means of promoting the city and increasing tourism.

Small-Scale Sports Event Sponsorship

2020 ◽  
pp. 192-216
Author(s):  
Chris Α. Vassiliadis ◽  
Iason George Skoulas ◽  
Sofia K. Gkarane
Keyword(s):  
Management Plan ◽  
Small Scale ◽  
Sporting Events ◽  
Exchange System ◽  
Sport Event ◽  
Business Operations ◽  
Sporting Event ◽  
Sport Events ◽  
Event Based

The readers of this chapter are expected to understand, through the description of the basic sponsorship operation procedures, the importance of supporting sport event-based business operations. To this end, following a brief introduction including a description of the international situation in the sports sponsorship market, as well as the necessary concepts, types of sponsorships, and developments, the structure of the book chapter focuses on the key elements of the content of a sponsorship management plan for small-scale sporting events. Also important is the contribution of this chapter by presenting, at the end, three small-scale sport events in clarifying how sponsors of a sporting event can be attracted and how the sponsorship exchange system can be more effective.

The Engagement of Community and Volunteers in a Small-Scale Sport Event and the Impact on Sustainable Tourism

2020 ◽  
pp. 45-70
Author(s):  
Valentina Della Corte ◽  
Giovanna Del Gaudio ◽  
Giuliana Nevola
Keyword(s):  
Local Community ◽  
Sustainable Tourism ◽  
Interesting Case ◽  
Small Scale ◽  
Bottom Line ◽  
Strategic Role ◽  
Sport Events ◽  
The Impact

This work aims to investigate the key role of local community through volunteerism experience in small-scale sport events and the impact that the community engagement in small sport events can have on the local destination in terms of sustainable tourism. To do this analysis, the authors take into consideration the triple bottom line approach. Given the interdisciplinary character of sustainability, the chapter investigates the relation between small sport events and community, underlining two main aspects: the strategic role of volunteers in terms of community capabilities and the impact that small sport events have on local community in terms of social cohesion and local identity. Small-scale sport events, indeed, strengthen the sense of community and tradition, thus attracting visitors. In the last section of the chapter, an interesting case study and a series of sustainable tourism indicators are illustrated.

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