Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs

2017 ◽  
Vol 6 (1) ◽  
pp. 10-19
Author(s):  
B. David Tyler ◽  
Steve C. Morse ◽  
Ryan K. Cook
Keyword(s):  
Performance Indicators ◽  
Hotel Industry ◽  
Small Scale ◽  
Sporting Events ◽  
Microsoft Excel ◽  
Sport Event ◽  
Daily Rate ◽  
Sport Events ◽  
The Right

Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP’s participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers’ daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.

“We’ve never measured it, but it brings in a lot of business”

2017 ◽  
Vol 29 (3) ◽  
pp. 883-899 ◽  
Author(s):  
Millicent Kennelly
Keyword(s):  
Host Community ◽  
Small Scale ◽  
Unique Contribution ◽  
Sport Event ◽  
Content Type ◽  
Sustainable Tourism Development ◽  
The United Kingdom ◽  
Sport Events ◽  
Operating Constraints

Purpose This paper aims to examine participatory sport event organizers’ perspectives on potential connections between their events and tourism and destination marketing outcomes. Design/methodology/approach This qualitative study entailed in-depth interviews with participatory sport event organizers in the United Kingdom, coupled with thematic analysis of event websites and social media. The paper uses Chalip’s (2004) model for host community event leveraging to interpret findings. Findings Event organizers focused on attracting participants and delivering positive experiences, rather than on stimulating tourism-related outcomes. However, organizers used a range of strategies to attract participants, such as emphasizing attractive and unique location features, which could also serve to entice active sport tourists and promote the event host destination. Research limitations/implications Participatory sport event organizers may not prioritize or even sufficiently understand the potential for their events to generate tourism outcomes. For organizers confronted with operating constraints and event delivery challenges, it may be difficult to find the time, and practical ways, to satisfy the needs of tourism stakeholders. Originality/value The unique contribution of this paper is its focus on supply-side perspectives on the role of participatory sport events as tourism catalysts, and its examination of the potential for such small-scale events to contribute to sustainable tourism development. This paper also considers the nature of event organizers’ role in implementation of Chalip’s (2004) model for host community event leveraging.

Small-Scale Sports Event Sponsorship

2020 ◽  
pp. 192-216
Author(s):  
Chris Α. Vassiliadis ◽  
Iason George Skoulas ◽  
Sofia K. Gkarane
Keyword(s):  
Management Plan ◽  
Small Scale ◽  
Sporting Events ◽  
Exchange System ◽  
Sport Event ◽  
Business Operations ◽  
Sporting Event ◽  
Sport Events ◽  
Event Based

The readers of this chapter are expected to understand, through the description of the basic sponsorship operation procedures, the importance of supporting sport event-based business operations. To this end, following a brief introduction including a description of the international situation in the sports sponsorship market, as well as the necessary concepts, types of sponsorships, and developments, the structure of the book chapter focuses on the key elements of the content of a sponsorship management plan for small-scale sporting events. Also important is the contribution of this chapter by presenting, at the end, three small-scale sport events in clarifying how sponsors of a sporting event can be attracted and how the sponsorship exchange system can be more effective.

scholarly journals Differences in travel behaviors of small and large cycling events participants

2013 ◽  
Vol 7 (1) ◽  
pp. 77-82
Author(s):  
Samo Rauter ◽  
Mojca Doupona Topič
Keyword(s):  
Travel Behaviour ◽  
Sporting Events ◽  
Sport Event ◽  
The Past ◽  
Different Types ◽  
Sport Activities ◽  
Active Lifestyles ◽  
Cycling Event ◽  
Sport Events

Tourism has been and will continue to be one of the biggest and most profitable industries in the world. Sport is obviously a very important aspect of society in many different ways: culturally, economically and socially. Like in the past, local authorities continue to regard all sporting events as a way of promoting and positioning their destination. Participation in sport events relates to tourism because it also involves travelling to host destinations. Therefore, the aim of our study is to compare participation in small and large sport-for-all events in relation to tourism in Slovenia. We analysed the factors determining differences in the travel behaviours of sport event participants and certain aspects of participation (travel behaviour, frequency of sport event participation, reasons for participation) at the largest cycling event in Slovenia (the Franja cycling marathon) and two smaller cycling events (the “Three hearts Radenci” recreational cycling marathon and the “Around the region of Prlekija” recreational cycling marathon). The study analysed the active participants of different cycling sport events. The sample of respondents consisted of 382 participants. We found that over the third of the participants take on the role of a sport tourist in their travels. They are also very sport-active in their leisure time. The majority of them are engaged in sport activities more than three times a week. The results indicate differences in travel behaviour and sport-active lifestyles among the participants of different types of small and larger sport events.

Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

2019 ◽  
pp. 109634801988392 ◽  
Author(s):  
Ivana Milovanović ◽  
Radenko Matić ◽  
Kostas Alexandris ◽  
Nebojša Maksimović ◽  
Zoran Milošević ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Models ◽  
Destination Image ◽  
Small Scale ◽  
Sport Event ◽  
Destination Loyalty ◽  
The Core ◽  
Sport Events ◽  
Novi Sad ◽  
The Relationship

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.

scholarly journals Islamic Managers and The Role Of Emotional Maturity In Decision-Making (Review of al-Qur’an and Science)

2020 ◽  
Vol 8 (2) ◽  
pp. 187
Author(s):  
Iwan Fahri Cahyadi ◽  
Muhammad Zulham Fanani
Keyword(s):  
Decision Making ◽  
Small Scale ◽  
Emotional Maturity ◽  
Take The Best ◽  
Potential Problems ◽  
Strategic Position ◽  
The Right ◽  
Two Sides ◽  
A Company

<p><em>The role of managers in a company has a very strategic position, be it a large, medium or small scale company, although in each company the problems faced have different complexity and risk. This is where managers must be able to analyze problems or problems, choose and sort out various alternatives in solving a problem, take the best decisions and have the lowest risk, and be able to analyze the potential problems that arise in the future.</em><em> </em><em>A manager is required not only to have extensive knowledge and insight, but also emotional maturity. Like two sides of a coin, these two things must be utilized simultaneously in decision making so that the right decision is taken. Science and insights are physiological (brain) obtained from schools and their environments. While emotional maturity through religious approaches. Managers who practice religion well (Islamic Managers) then the maturity of their souls is more stable and secure. The manager who is close to God will get the happiness that comes from the endhorpin hormone that is present in humans that has been provided by God.</em></p>

Small-Scale Sport Events and Local Community Perceptions

2020 ◽  
pp. 71-92
Author(s):  
Hugues Seraphin ◽  
Maximiliano Korstanje
Keyword(s):  
Local Community ◽  
Small Scale ◽  
Community Perceptions ◽  
Sport Event ◽  
Community Sport ◽  
Sport Events ◽  
The City

With issues related to overtourism and, more specifically, tourismphobia, the impacts of any tourism-related activities are being scrutinised. Events falling under this category are therefore being scrutinised. Community events having been hailed to contribute to bridge the gap between locals and visitors, this chapter is going to look at small scale events and, more specifically, community sport event in Winchester (UK). Research carried by Seraphin et al. provided evidence that locals are overall very supportive of events going on in the city. That said, the research did not look at types of events, but events overall. This chapter is therefore going to provide a close up on a specific type of event in Winchester. The results of the findings of small-scale sport events in Winchester will be compared to the findings of Seraphin et al. that are an overall analysis of the Winchester context with regards to events.

scholarly journals Assessing the Pro-environmental Behaviour Associated with Small-scale Sport Tourism Events

2021 ◽  
Vol 10 (10(6)) ◽  
pp. 1811-1827
Author(s):  
Ayanda Mchunu ◽  
Siyabulela Nyikana ◽  
Tembi Maloney Tichaawa
Keyword(s):  
Environmental Management ◽  
Research Strategy ◽  
Small Scale ◽  
Management Approach ◽  
Sporting Events ◽  
Mixed Method Research ◽  
Structured Interviews ◽  
Environmentally Conscious ◽  
Environmental Behaviour ◽  
Sport Events

This study examined the pro-environmental behaviour that is associated with small-scale sporting events in the context of South Africa. To achieve this aim, the study employed a mixed-method research strategy, wherein face-to-face questionnaire surveys (n=316) were conducted with small-scale sporting event attendees. These were complemented by in-depth, semi-structured interviews with key informants who are involved in the organisation and management of such events (n=9). The key findings indicated that small-scale sport event attendees are environmentally conscious and practice pro-environmental behaviour at small-scale sport events to a large extent. However, the study observed certain nuances relating to behavioural differences at different events, with regards to environmental management. Moreover, there seemed to be a misalignment of environmental management from the event organisers and environmental behaviour by the attendees of small-scale sporting events, especially when looking into intended future behaviour at the events. The study advocates for a more comprehensive planning and management approach for small-scale events, particularly from the viewpoint of the organisers in order to promote responsible behaviour by attendees of the events going forward.

Predicting visitors’ satisfaction and behavioral intentions from service quality in the context of a small-scale outdoor sport event

2014 ◽  
Vol 5 (1) ◽  
pp. 4-21 ◽  
Author(s):  
George Tzetzis ◽  
Kostantinos Alexandris ◽  
Sophia Kapsampeli
Keyword(s):  
Service Quality ◽  
Behavioral Intentions ◽  
Small Scale ◽  
Quality Model ◽  
Sport Event ◽  
Content Type ◽  
Confirmatory Factor ◽  
Quality Dimensions ◽  
Sport Events ◽  
The Relationship

Purpose – The purpose of this paper is to test if the service quality model, proposed by Shonk and Chelladurai (2008), can be applied in the context of a small-scale sport event. Design/methodology/approach – This model proposes the following dimensions: access quality, venue quality and contest quality. Furthermore the study aimed to test if satisfaction acts as a mediator of the relationships between service quality and behavioral intentions. Findings – The confirmatory factor analysis (CFA) provided support for the factorial validity of the service quality model. The psychometric properties of all the scales were satisfactory. In terms of the mediation analysis the results provided partially support for the hypotheses. Satisfaction fully mediated the relationship between access, venue quality and intention and partially mediated the relationship between contest quality and intentions. Furthermore, satisfaction partially mediated all the relationships between the quality dimensions and word-of-mouth communications. The theoretical and practical implications of these results are discussed. Originality/value – This paper fulfils a need to develop a service quality model and its influence for visitors’ satisfaction and behavioral intentions at small-scale sport events.

It’s Really Not about the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation

2008 ◽  
Vol 22 (5) ◽  
pp. 501-525 ◽  
Author(s):  
Kevin R. Filo ◽  
Daniel C. Funk ◽  
Danny O’Brien
Keyword(s):  
Focus Groups ◽  
Sense Of Community ◽  
Charitable Giving ◽  
Self Esteem ◽  
Charitable Organizations ◽  
Sport Event ◽  
Sport Events ◽  
The Impact ◽  
Event Managers

Participatory sport events have emerged as viable fundraising mechanisms for charitable organizations. This article examines the impact that motives for charitable giving and sport event participation have on charity sport events. The authors examine the factors that attract participants to a charity sport event, while the role of charity in fostering attachment to the event is explored. Focus groups were conducted with charity sport event participants to discuss what motivated their participation. Results revealed that intellectual, social, and competency motives along with the motives of reciprocity, self-esteem, need to help others, and desire to improve the charity contribute to attraction. In addition, the results suggest that the charitable component influences social and competency motives and contributes to the development of attachment to the event. The authors recommend event managers work to foster and leverage the sense of community created through these events.

Sport Events as a Tool for City Marketing

2014 ◽  
pp. 16-28
Author(s):  
Angel Barajas ◽  
Patricio Sánchez-Fernández
Keyword(s):  
Sporting Events ◽  
Economic Potential ◽  
City Marketing ◽  
Sport Event ◽  
Mega Events ◽  
Marketing Managers ◽  
Sport Events ◽  
The City

Sport events are characterized by their economic potential. Therefore, they have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega events but also for medium and small-size events. This chapter focuses on a sport event as an example of how it can be used for these purposes. The authors have chosen the Spanish Swimming Master Championship celebrated in the city of Pontevedra in 2011. The choice of the city is justified by its concern about celebration of sporting events during the last decade as a means of promoting the city and increasing tourism.

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