Self-Presenting Virtually for Remote Social Influence

2022 ◽  
pp. 407-461
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Mass Scale ◽  
Relationship Building ◽  
Social Web ◽  
Target Domain ◽  
The Social ◽  
Parasocial Relationship ◽  
Web Social ◽  
Political Decisions

On the Social Web, social influencers have outsized effects on their peer followers and can influence worldviews, political decisions, aspirations, lifestyles, and buying-and-selling behaviors for varying periods of time. Social influencers attain their influence based on various factors (or combinations): the sharing of insider knowledge, skills, and abilities (KSAs) or information; entertainment; charisma, personality, appearance, communications; engaging storytelling; social identity building for the followers; and parasocial relationship building. This work explores how social influencers self-present to attract and maintain a mass-scale remote audience in a competitive virtual popularity game. This explores “peer lessons” about social influence by masters, based on observed strategic and tactical communications from social video, in a particular target domain, namely survival in the more remote reaches of Alaska.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

Understanding Users' Contributions in Open Source Software Communities

2020 ◽  
Vol 16 (4) ◽  
pp. 105-117
Author(s):  
Tao Zhou
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Open Source ◽  
Open Source Software ◽  
Service Providers ◽  
Subjective Norm ◽  
User Identification ◽  
Social Influence Theory ◽  
The Social ◽  
Negative Effect

User contributions are crucial to the success of open source software (OSS) communities. As users conduct frequent interactions between each other, their contribution behaviour may receive the social influence from other members. Drawing on the social influence theory, this research examined user contributions in OSS communities. The results indicated that contribution intention is significantly affected by social identity, which includes cognitive, affective and evaluative identity. In addition, the researchers found that the subjective norm has a negative effect on contribution intention. The results imply that service providers need to enhance user identification with the community in order to facilitate their contribution in OSS communities.

Understanding Users' Contributions in Open Source Software Communities

2021 ◽  
pp. 186-199
Author(s):  
Tao Zhou
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Open Source ◽  
Open Source Software ◽  
Service Providers ◽  
Subjective Norm ◽  
User Identification ◽  
Social Influence Theory ◽  
The Social ◽  
Negative Effect

User contributions are crucial to the success of open source software (OSS) communities. As users conduct frequent interactions between each other, their contribution behaviour may receive the social influence from other members. Drawing on the social influence theory, this research examined user contributions in OSS communities. The results indicated that contribution intention is significantly affected by social identity, which includes cognitive, affective and evaluative identity. In addition, the researchers found that the subjective norm has a negative effect on contribution intention. The results imply that service providers need to enhance user identification with the community in order to facilitate their contribution in OSS communities.

scholarly journals PNC e Redes Sociais: um estudo em torno de desafios e oportunidades na web social

2021 ◽  
Author(s):  
João Pinto ◽  
Teresa Cardoso ◽  
Ana Isabel Soares
Keyword(s):  
Social Networks ◽  
School Environment ◽  
Social Web ◽  
Open Education ◽  
Contemporary Society ◽  
Ongoing Research ◽  
Film Education ◽  
The Social ◽  
Web Social ◽  
The Relationship

In this text, we reflect about the relationship between the Portuguese National Film Plan and the Social Networks, in the context of the current (network) society, presenting, for this purpose, the ongoing research project “Education, Film, Social Networks: a study about the Portuguese National Film Plan.” The theoretical framework of the study includes the concepts of open education and audiovisuals, envisaged under the theoretical triad Education / Film / Social Networks, with the aim of understanding how this Plan makes use of online digital social networks, the paradigmatic example of the tools associated to the social web. Moreover, the relationship between film, education and social networks is considered in particular, taking into account the digital lifestyles of contemporary society and the importance of developing and disseminating different literacies. Such reflections will also take into account the practice of the National Film Plan, an initiative of the Portuguese government created to promote the development of film literacy in the school environment. Finally, it will be possible to conclude that the connection between film and education goes back to the origins of film itself, having evolved not only with filmic technologies and pedagogical methodologies, but also with the influence of the new lifestyles in society. Thus, in today’s digital, online and audiovisual society, and since the relationship between cinema and education is dynamic too, it now finds both other challenges and new opportunities.

scholarly journals Atenção online de artigos do periódico Ciência e Agrotecnologia

2020 ◽  
Author(s):  
Nivaldo Calixto Ribeiro
Keyword(s):  
Social Media ◽  
The Internet ◽  
Social Web ◽  
Sources Of Information ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Online Attention ◽  
Web Social

As métricas são fundamentais para qualquer periódico de qualidade. Com elas, é possível analisar as citações e a repercussão de seus artigos em diversas fontes de informação na internet. A almetria analisa as métricas de um documento por meio da quantidade de compartilhamentos e outros atributos em mídias sociais. Nesta abordagem, esta pesquisa tem como objetivo analisar a atenção online de artigos da Ciência e Agrotecnologia na web social. As investigações incidem sobre a análise de como os leitores desse periódico mencionam os seus artigos em plataformas de mídias sociais. Como recurso metodológico, foi adotada a altmetria para verificar métricas relacionadas à atenção online sobre os artigos desse periódico, utilizando-se para a coleta de dados a ferramenta Altmetric.com. Foram identificadas apenas 43 menções de 36 artigos desse periódico. Foram realizadas 29 menções em plataformas de mídias sociais, 10 em sites de políticas/patentes, três na Wikipedia e um em vídeo. A ferramenta apontou que 35 delas obtiveram ao menos o Almetric Attetion Score equivalente a 1. A plataforma de mídia social com maior índice de menções foi o Twitter. Observou-se que há uma tímida atenção na web social, bem como poucas menções de publicações da Ciência e Agrotecnologia.---------------------------------------------------------------------------------------------Metrics are essential for any quality journal. With them it is possible to analyze the citations and the repercussion of your articles in several sources of information on the internet. Almetria analyzes the metrics of a document through the amount of shares and other attributes on social media. In this approach, this research aims to analyze the online attention of "Science & Agrotechnology" articles on the social web. The investigations focus on the analysis of how the readers of this journal mention their articles on social media platforms. As a methodological resource, altmetry was adopted to verify metrics related to online attention on the articles in this journal, using the Altmetric.com tool for data collection. It was identified that there were 49 screened outputs of articles from “Science and Agrotechnology”. Only 43 mentions of 36 articles from this journal were identified. 29 mentions were made on social media platforms, 10 on policy / patent sites, 3 on Wikipedia and one on video. The tool pointed out that 35 of them obtained at least the Almetric Attetion Score equivalent to 1. The social media platform with the highest index of mentions was Twitter. He noted that there is a shy attention on the social web, as well as few mentions of publications from “Science and Agrotechnology”.

scholarly journals Intention to purchase behavior on social e-commerce website across cultures (case study: Iranian online purchaser)

2016 ◽  
Vol 15 (9) ◽  
pp. 7077-7089
Author(s):  
Ali Rezaeian ◽  
Sajjad Shokouhyar ◽  
Shahabedin Yousefi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Identity ◽  
Social Influence ◽  
Cognitive Style ◽  
Business Environment ◽  
Customer Participation ◽  
Social Commerce ◽  
Intention To Purchase ◽  
The Social

With the increasing popularity of social media, millions of users use social media services in the space such as Facebook, Twitter, MySpace, etc. Following that many organizations see this phenomenon as an opportunity to create new business and know this is known as social commerce. This phenomenon is not only due to the growth of social media, but is also because of users' participation in the fate of the marketing and sale of products. So, e-commerce has undergone a revolution, which is affected by the adoption of web 2 functionalities to increase customer participation and achieve greater economic value. Therefore, studying the behavior of buyers in the social commerce platforms can create more value for owners of e-commerce in the context of social commerce. For this reason, attempts were made to obtain more accurate findings regarding the behavior of e-commerce purchasers in social networks by taking into account the moderating influence of culture on it (Iranian online purchasers).This is an applied study. It also considered a descriptive cross-sectional study with regards to the way data are collected. The analysis of data collected from 184 active professionals in the IT industry and users of social networks indicates the moderating effect of culture and the mediating role of trust in a social network community in terms of social identity, trust transference (Familiarity), social influence (intimacy and friendship), cognitive style and the intention to purchase in the social business environment. Moreover, these findings also show that trust transference affects intention to purchase in social networks considering the aspects of familiarity, social identity and cognitive style. But the direct effect of social influence (feel close to) on the purchase intention has been rejected.

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