scholarly journals Intention to purchase behavior on social e-commerce website across cultures (case study: Iranian online purchaser)

2016 ◽  
Vol 15 (9) ◽  
pp. 7077-7089
Author(s):  
Ali Rezaeian ◽  
Sajjad Shokouhyar ◽  
Shahabedin Yousefi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Identity ◽  
Social Influence ◽  
Cognitive Style ◽  
Business Environment ◽  
Customer Participation ◽  
Social Commerce ◽  
Intention To Purchase ◽  
The Social

With the increasing popularity of social media, millions of users use social media services in the space such as Facebook, Twitter, MySpace, etc. Following that many organizations see this phenomenon as an opportunity to create new business and know this is known as social commerce. This phenomenon is not only due to the growth of social media, but is also because of users' participation in the fate of the marketing and sale of products. So, e-commerce has undergone a revolution, which is affected by the adoption of web 2 functionalities to increase customer participation and achieve greater economic value. Therefore, studying the behavior of buyers in the social commerce platforms can create more value for owners of e-commerce in the context of social commerce. For this reason, attempts were made to obtain more accurate findings regarding the behavior of e-commerce purchasers in social networks by taking into account the moderating influence of culture on it (Iranian online purchasers).This is an applied study. It also considered a descriptive cross-sectional study with regards to the way data are collected. The analysis of data collected from 184 active professionals in the IT industry and users of social networks indicates the moderating effect of culture and the mediating role of trust in a social network community in terms of social identity, trust transference (Familiarity), social influence (intimacy and friendship), cognitive style and the intention to purchase in the social business environment. Moreover, these findings also show that trust transference affects intention to purchase in social networks considering the aspects of familiarity, social identity and cognitive style. But the direct effect of social influence (feel close to) on the purchase intention has been rejected.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

A Model for Economic Development With Telecentres and the Social Media

2018 ◽  
pp. 112-140 ◽  
Author(s):  
Abraham G. van der Vyver
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Field Studies ◽  
Business Environment ◽  
General Assembly ◽  
Poverty Eradication ◽  
The Third ◽  
The Social ◽  
The One ◽  
Growing Network

In 2000 the General Assembly of the United Nations accepted their Millennium Declaration. Two of their main foci are the eradication of poverty and the economic upliftment of disadvantaged societies. In Thailand, three initiatives contributed to the eradication of poverty. The “One Tambon, One Product” (OTOP) that was launched in 2001 has as its mission to stimulate the economy by creating small economic hubs in each subdistrict (Tambon). The OTOP initiative grew exponentially and a total of 85,173 products have been registered by 2010. The growing network of telecentres helped to close the digital divide. It also anchored many of the OTOP projects. In the third instance, the social networks redefined the business environment and created new communication platforms to promote entrepreneurial hubs. The researcher combined field studies with content analysis of the social media in order to establish to what extent these drivers of poverty eradication have been integrated.

Knowledge Contribution in Organizations via Social Media

2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Identity Theory ◽  
Knowledge Exchange ◽  
Expectancy Theory ◽  
Perceived Usefulness ◽  
Abstract Knowledge ◽  
The Social ◽  
Willingness To Contribute ◽  
Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

THE INFLUENCE OF SOCIAL NETWORKS IN FACILITATING TRAINING TRANSFER AND GOAL SETTING AMONGST SMALL BUSINESSWOMEN: A CONCEPTUAL FRAMEWORK

2017 ◽  
Vol 3 (2) ◽  
pp. 20
Author(s):  
Norlina Mohamed Noor ◽  
Raja Munirah Raja Mustapha
Keyword(s):  
Social Networks ◽  
Human Resource Development ◽  
Goal Setting ◽  
Training Transfer ◽  
Business Environment ◽  
Main Role ◽  
Training Process ◽  
Knowledge And Skills ◽  
The Social ◽  
Training Activities

Knowledge and skills have become the most crucial resource capital which enables organizations to survive in the ever changing business environment. One of the common strategies for organizations to increase their performance and productivity is through training and the main role of human resource development is to fulfil the needs of the organizations by providing employees with up to date expertise, information, knowledge and skills. Since huge financial investments and enormous time are allocated for training, organizations hope that the training will lead to the desired workoutcomes. However, this does not always happen. There is only a small percentage of training programs which had successfully shown lasting transferability to the workplace and this indicates thatunderstanding and improving the training transfer process is still a major concern for training researchers and practitioners. As training transfer is influenced by several variables at different levels of analysis, this study attempts to investigate the relationship between training transfer determinants, the involvement of different stakeholders and training activities in the training process. Specifically, this study investigates the influence of training transfer determinants on goal setting amongst small businesswomen. In addition, it will emphasize the roles of primary stakeholders in the social networkat different times during the training process towards achieving training transfer. Therefore, the framework postulates social networks as a moderating variable in enhancing training transfer andgoal setting amongst small businesswomen. 

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

scholarly journals Commercial Limits to Personality: Instagram Influencers and Commoditized Content Receptivity

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 77
Author(s):  
Tyler Horan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Identity ◽  
The Other ◽  
Audience Reception ◽  
Media Audiences ◽  
Unique Identity ◽  
The One ◽  
Commercial Relationships ◽  
Network Power

Social media influencers-individuals who utilize various forms of network power on social networks occupy a unique identity space. On the one hand, their network power is often tied to their social identity as creators of engaging material. On the other hand, their ability to promote commercial products and services steps outside the traditionally distinct commercial–social, occupational–personal divides. In this work, the network morphologies of influencers are explored in relation to their delivery of sponsored and non-sponsored content. This article explores how the disclosure of content as ‘sponsored’ affects audience reception. We show how that the promotion of content on social media often generates higher levels of engagement and receptiveness amongst their audience despite the platform’s assumption of organic non-commercial relationships. We find that engagement levels are highest among smaller out-degree networks. Additionally, we demonstrate that sponsored content not only returns a higher level of engagement, but that the effect of sponsorship is relatively consistent across out-degree network sizes. In sum, we suggest that social media audiences are not sensitive to commercial sponsorship when tied to identity, as long as that performance is convincing and consistent.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

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