Merchants Competing on E-Commerce Platforms

2022 ◽  
pp. 204-230
Author(s):  
Atilla Wohllebe
Keyword(s):  
Online Survey ◽  
Relevant Literature ◽  
Distribution Channel ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Delivery Time ◽  
Structured Interviews ◽  
Related Factors ◽  
Factors Influencing ◽  
Central Factors

The importance of marketplaces in e-commerce has increased. More and more merchants are trying to use e-commerce platforms as a distribution channel. With the increasing competition, merchants are faced with the challenge of continuing to sell their products to consumers through marketplaces at a profit. This is especially true if the consumer has already chosen a certain product and now only decides from which merchant to buy the product. This chapter therefore examines for different customer segments which merchant-related factors — also and in particular apart from the price — influence the purchase decision. After reviewing relevant literature, various factors are identified through structured interviews. An online survey is then used to simulate a total of 3,485 purchase decisions with different factor characteristics. In addition to the price, the ratings of a merchant and the delivery time are identified as central factors influencing the purchase decision.

scholarly journals THE EFFECTIVENESS OF DOVE CAMPAIGN FOR REAL BEAUTY IN AFFECTING CUSTOMERS’ PURCHASE DECISION TOWARD DOVE PRODUCTS

2021 ◽  
Vol 3 (9) ◽  
pp. 244-264
Author(s):  
Dita Indah Syaharani
Keyword(s):  
Social Marketing ◽  
Purchase Intention ◽  
Online Survey ◽  
Survey Methods ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Structured Interviews ◽  
Campaign Strategy ◽  
Marketing Campaign ◽  
Social Marketing Campaign

The emergence of social marketing campaign strategy has encouraged businesses to adopt it as their marketing strategy. However, although nowadays companies are continuously creating unique social marketing campaigns, many of them end up backfiring. Therefore, companies should create campaigns that are able to draw customers to participate and create purchase decisions. Dove brings a campaign that promotes women’s self-esteem through brand building and serves dual goals to make women feel more beautiful and sell more products, called Dove Campaign for Real Beauty. This study aims to analyze how the campaign affects customers’ purchase decisions toward the products. From the study, the factors in the campaign that affect customers’ purchase decisions toward the products will be identified. Finally, this study aims to develop marketing recommendations for the campaign to affect customers’ purchase decisions toward the products. This study uses semi-structured interviews and online survey methods to collect data and uses open coding and PLS-SEM to analyze the relationship between the variables. The results indicate that positive word-of-mouth significantly affects consumer-campaign (CC) identification, perceived cause-related marketing (CRM) motive significantly affects emotional attachment, and affective reaction, brand trust, and brand community significantly affect customers’ purchase decision through attitude toward the campaign, attitude toward the brand, and purchase intention. This study is expected to enhance marketer understandings of how the company could improve purchase decisions through social marketing campaign strategy.

FACTORS INFLUENCING HOME BUYERS’ PURCHASE DECISIONS IN KLANG VALLEY, MALAYSIA

2020 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
JieSheng Mang ◽  
Rozlin Zainal ◽  
Indera Syahrul Mat Radzuan
Keyword(s):  
Purchase Decision ◽  
Purchase Decisions ◽  
Structure Space ◽  
Factors Influencing ◽  
Klang Valley ◽  
Housing Industry ◽  
House Structure ◽  
Research Studies

Focusing on Klang Valley, this research studies the outcome of house purchase factors in Malaysia. This research identifies the house purchase factors that affect home buyers’ purchase decisions. The researcher collected data using SurveyMonkey by using a questionnaire to elicit the opinions of Klang Valley residents on housing purchase factors and purchase decision. The factors were evaluated and studied to identify their influence on home buyers’ purchase decision. Findings show that home buyers’ purchase decision are influenced by house structure, space, finance, location, and neighbourhood factors. The findings have laid a foundation for the housing industry to improve.

scholarly journals Exploring the Potential Factors Influencing the Adoption of M-Government Services in Saudi Arabia: A Qualitative Analysis

2016 ◽  
Vol 11 (8) ◽  
pp. 56 ◽  
Author(s):  
Raed Alotaibi ◽  
Luke Houghton ◽  
Kuldeep Sandhu
Keyword(s):  
Saudi Arabia ◽  
Qualitative Study ◽  
Relevant Literature ◽  
Decision Makers ◽  
Intention To Use ◽  
Structured Interviews ◽  
Government Services ◽  
Factors Influencing ◽  
Tam Model ◽  
Potential Factors

<p>In Saudi Arabia, Mobile government (m-government) is in its infancy. This study aims to explore potential factors influencing adoption of m-government services in Saudi Arabia to improve future implementation. The review of the relevant literature revealed a lack of research regarding the factors that may potentially influence the adoption m-government services in Saudi Arabia by using TAM model based on the perspective of experts in Yesser. To examine relationships between external factors and behavioural intention to use (BIU) in the TAM model, a qualitative study was conducted using semi-structured interviews with five experts from Yesser. Analysis demonstrated that the factors of trustworthiness, usage experience, awareness and security might influence the adoption of m-government services in Saudi Arabia. The results of the qualitative study also demonstrated that enjoyment does not influence the adoption of m-government services in Saudi Arabia. These findings may help decision makers in Saudi government to improve future implementation of m-government services.</p>

scholarly journals Age-related factors influence HIV testing within subpopulations: a cross-sectional survey of MSM within the Celtic nations

2019 ◽  
Vol 95 (5) ◽  
pp. 351-357
Author(s):  
Jenny Dalrymple ◽  
Kareena McAloney-Kocaman ◽  
Paul Flowers ◽  
Lisa M McDaid ◽  
Jamie Scott Frankis
Keyword(s):  
Hiv Testing ◽  
Online Survey ◽  
Future Research ◽  
Sociocultural Factors ◽  
Health Improvement ◽  
Cross Sectional Survey ◽  
Related Factors ◽  
Cross Sectional ◽  
Factors Influencing ◽  
Age Related

ObjectivesDespite a recent fall in the incidence of HIV within the UK, men who have sex with men (MSM) continue to be disproportionately affected. As biomedical prevention technologies including pre-exposure prophylaxis are increasingly taken up to reduce transmission, the role of HIV testing has become central to the management of risk. Against a background of lower testing rates among older MSM, this study aimed to identify age-related factors influencing recent (≤12 months) HIV testing.MethodsCross-sectional subpopulation data from an online survey of sexually active MSM in the Celtic nations—Scotland, Wales, Northern Ireland and Ireland (n=2436)—were analysed to compare demographic, behavioural and sociocultural factors influencing HIV testing between MSM aged 16–25 (n=447), 26–45 (n=1092) and ≥46 (n=897).ResultsMultivariate logistic regression demonstrated that for men aged ≥46, not identifying as gay (OR 0.62, CI 0.41 to 0.95), location (Wales) (OR 0.49, CI 0.32 to 0.76) and scoring higher on the personalised Stigma Scale (OR 0.97, CI 0.94 to 1.00) significantly reduced the odds for HIV testing in the preceding year. Men aged 26–45 who did not identify as gay (OR 0.61, CI 0.41 to 0.92) were also significantly less likely to have recently tested for HIV. For men aged 16–25, not having a degree (OR 0.48, CI 0.29 to 0.79), location (Republic of Ireland) (OR 0.55, CI 0.30 to 1.00) and scoring higher on emotional competence (OR 0.57, CI 0.42 to 0.77) were also significantly associated with not having recently tested for HIV.ConclusionKey differences in age-related factors influencing HIV testing suggest health improvement interventions should accommodate the wide diversities among MSM populations across the life course. Future research should seek to identify barriers and enablers to HIV testing among the oldest and youngest MSM, with specific focus on education and stigma.

scholarly journals Factors influencing the use of e-learning facilities by students in a private Higher Education Institution (HEI) in a developing economy

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sunday C. Eze ◽  
Vera C. A. Chinedu-Eze ◽  
Clinton K. Okike ◽  
Adenike O. Bello
Keyword(s):  
Higher Education ◽  
Ease Of Use ◽  
Private Higher Education ◽  
Structured Interviews ◽  
Related Factors ◽  
Training Support ◽  
Factors Influencing ◽  
E Learning ◽  
Toe Framework ◽  
The Impact

Abstract While research into the adoption of e-learning in Nigeria has mainly focused on its use in public Higher Education Institutions (HEIs), there is still a lack of research on factors affecting students’ use of e-learning in private HEIs in Nigeria. This study, therefore, explores factors influencing the use of e-learning by students in private HEIs in Nigeria using Technology-Organisation-Environment (TOE) framework. We use a data collection method encompassing semi-structured interviews with 15 students from L-University drawn purposefully from the Landmark directory and a hybrid thematic analysis to analyse the data. Our findings reveal that technology-related factors (ease of use, speed accessibility and service delivery), organisation-related factors (training support and diversity), environment-related factors (attitudes of the users) and impact-related factors (learning experience, skill development, academic performance, and degree of engagement) influence the students’ adoption of e-learning facilities. We develop an extended TOE framework that integrates the impact context which considers the students likely expectations if these facilities are fully adopted and implemented. The study also unveils techniques that may accelerate the development of e-learning structure in private HEIs and which could provide the opportunity of assisting communities of learners to adopt and use e-learning facilities regularly.

scholarly journals THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT

2021 ◽  
Vol 3 (9) ◽  
pp. 102-122
Author(s):  
Alya Indira Putri
Keyword(s):  
Significant Influence ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Online Survey ◽  
Perceived Value ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
South Korean ◽  
And Function

The development of the globalization era encourages the dissemination of information and beauty trends from South Korea in Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant factors of consumer purchase decisions in a foreign country product. The purpose of this study is to analyze the effect of acculturation on global consumer culture towards purchase decisions of South Korean skincare and cosmetic products, identify the factors that influence the consumers’ purchase decision, and develop marketing recommendations for South Korean beauty companies. To validate the hypotheses from previous studies and answer the research questions, a quantitative approach by the online survey was conducted by 250 respondents of women in Indonesia from generations x, y, and z who have purchased South Korean skincare and cosmetic products by a minimum of past six months, and PLS-SEM was used to analyze the relationship between the variables. The findings indicate that acculturation influences customers’ purchase decisions towards South Korean skincare and cosmetic products through several variables. It is found that cosmopolitanism has a significant influence on global consumption orientation and perceived value. Similarly, global mass exposure and self-identification with GCC have a significant impact on materialism. Materialism then has a significant impact on perceived value, which in turn has a significant influence on brand attitude. Brand attitudes then have a significant influence on purchase intention, which in turn has a significant influence on the purchase decision. The results suggested that South Korean beauty companies should maintain product quality, emphasize the products’ benefit and function, and enhance the advertising competitive advantage. This study is expected to enhance marketers understanding of how companies could improve consumers’ purchase decisions through understanding the acculturation between these two countries.

scholarly journals Dentist Related Factors Associated with Implementation of COVID-19 Protective Measures: A National Survey

2021 ◽  
Vol 18 (16) ◽  
pp. 8381
Author(s):  
Joana Christina Carvalho ◽  
Dominique Declerck ◽  
Wolfgang Jacquet ◽  
Peter Bottenberg
Keyword(s):  
Infection Control ◽  
Perceived Risk ◽  
Online Survey ◽  
Daily Practice ◽  
Binary Logistic Regression Analysis ◽  
Related Factors ◽  
Protective Measures ◽  
Factors Influencing ◽  
Dental Setting ◽  
Infection Control Guidelines

Little is known about the extent to which dentists have implemented COVID-19 infection control guidelines and the factors influencing this process in daily practice. This national online survey assessed the implementation of enhanced infection control guidelines in daily practice, and explored dentist related factors influencing their application, more specifically dentist infection status and their perceived risk of cross-infection in the dental setting. The survey was validated, pretested and carried out in 2020. A total of 1436 dentists participated, of whom 9.1% presumably had COVID-19 infection experience. At least 75% of dentists complied with the core part of the recommended protective measures protocol. For each patient treated during the pandemic, an additional cost of 10–30 EUR (86.7%) and an extra time of 10–30 min (70.7%) was estimated. A stepwise binary logistic regression analysis revealed that dentists assumed to have experienced COVID-19 reported a higher self-perceived risk of virus acquisition (β = 2.090; p = 0.011), lower concern of getting infected (β = 0.576; p = 0.027), and lower confidence in being able to prevent disease transmission in the dental setting (β = 0.535; p = 0.022). Some parts of the protective measures were more difficult to apply than others; however, there was no indication of increased disease acquisition in the dental setting.

scholarly journals Human Factors Influencing Contractors' Risk Attitudes: A Case Study of the Malaysian Construction Industry

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Taofeeq D.M ◽  
Adeleke A.Q ◽  
Ajibike W.A.
Keyword(s):  
Construction Industry ◽  
Structural Equation ◽  
Occupational Safety ◽  
Relevant Literature ◽  
Integrated System ◽  
Risk Attitudes ◽  
Related Factors ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Study Results

Malaysia is one of the most rapidly developing countries among developing nations. The construction industry has played a major role in Malaysia’s rapid economic growth. Among the major sectors in Malaysia, the importance of the construction industry is unique regardless of the level of the country’s development. However, the attitude of the construction industry in Malaysia towards managing contractors’ risk attitudes is very weak. The introduction of the Occupational Safety and Health Act in 1994 by the Malaysian government made all industries in Malaysia to identify risks, conduct risk assessment and control risk. In addition, the Malaysian construction industry simultaneously implemented an integrated system to ensure consistency and better performance of projects. To identify the factors influencing contractors' risk attitudes, relevant literature was reviewed, and a questionnaire survey was conducted. This study focused on the G7 contractors operating in the Malaysian construction industry. One hundred and nineteen copies of a structured questionnaire were analysed with a response rate of 85%. Structural equation modelling was utilized to test the hypotheses developed for the study. Results showed that government policies played a moderating role in enhancing the relationship between human-related factors affecting contractors’ risk attitudes in the construction industry.

Perceptions of clinical leadership amongst West Midlands registrars

2014 ◽  
Vol 10 (2) ◽  
pp. 108-122 ◽  
Author(s):  
Dulani Mendis ◽  
Calum Paton
Keyword(s):  
Online Survey ◽  
Relevant Literature ◽  
Training Programme ◽  
Service Improvement ◽  
Structured Interviews ◽  
Clinical Leadership ◽  
Content Type ◽  
Leadership Potential ◽  
Team Working ◽  
Training Opportunities

Purpose – Previously published studies about trainee perceptions of clinical leadership, although small in number, have not assessed the opinions of senior registrars nor established their awareness of the relevant leadership frameworks. The paper aims to discuss these issues. Design/methodology/approach – Survey questions and interview questions were designed and a comparison of the relevant literature was performed. An online survey was sent via e-mail to a potential of 2,126 registrar trainees within the deanery and a series of semi-structured interviews (analysed via a content analysis) were conducted amongst voluntary subjects. Findings – The response rate for the questionnaire was 247/2,126 (11.6 per cent). Respondents recognised the importance of leadership (90.4 per cent), professionalism (99.6 per cent) and promoted team-working (89.8 per cent). In total, 94.3 per cent of respondents have had ideas for improvement in their workplace; however, only 27.9 per cent have had their ideas for change implemented. Of the 85.5 per cent of trainees who are not aware of the leadership frameworks, 89.1 per cent performed leadership activities either daily or sometimes. The priorities of registrars did appear to differ between the junior and senior grades. Originality/value – Registrar trainees have a desire to engage and a perceived ability to contribute to service improvement; however, a lack of encouragement, awareness and limited training opportunities serve to hamper the development of clinical leadership potential. This study presents itself as a pilot and will hopefully prompt a larger deanery study to gain a thorough assessment of all trainee perceptions, in order to improve the training programme and ultimately create a generation of consultants equipped to engage in clinical leadership throughout their lifelong career in the National Health Service.

scholarly journals How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers

2017 ◽  
Vol 21 (3) ◽  
pp. 385-399 ◽  
Author(s):  
Julia Taube ◽  
Gary Warnaby
Keyword(s):  
Research Design ◽  
Design Methodology ◽  
Relevant Literature ◽  
Luxury Brands ◽  
Structured Interviews ◽  
Temporal Dimension ◽  
Content Type ◽  
Factors Influencing ◽  
Inductive Research ◽  
Key Characteristics

Purpose The purpose of this paper is to explore the influence of brand interaction in pop-up shops on consumers’ perceptions of luxury fashion retailers. Design/methodology/approach Adopting an exploratory, inductive research design, semi-structured interviews were undertaken with female respondents, consistent with the profile of both typical pop-up and “new luxury” customers, who had recently visited a luxury fashion pop-up shop. Findings Factors influencing consumers’ perceptions of the luxury brands whose pop-up shops were visited are identified relating to three key characteristics of pop-up retailing identified from a review of relevant literature, termed the temporal dimension, the promotional emphasis, and the experiential emphasis. Originality/value This study explores the perceptions of pop-up shops qualitatively from a consumer’s perspective, providing new insights into the personal and complex motivations and attitudes of new luxury consumers.

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