scholarly journals THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT

2021 ◽  
Vol 3 (9) ◽  
pp. 102-122
Author(s):  
Alya Indira Putri
Keyword(s):  
Significant Influence ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Online Survey ◽  
Perceived Value ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
South Korean ◽  
And Function

The development of the globalization era encourages the dissemination of information and beauty trends from South Korea in Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant factors of consumer purchase decisions in a foreign country product. The purpose of this study is to analyze the effect of acculturation on global consumer culture towards purchase decisions of South Korean skincare and cosmetic products, identify the factors that influence the consumers’ purchase decision, and develop marketing recommendations for South Korean beauty companies. To validate the hypotheses from previous studies and answer the research questions, a quantitative approach by the online survey was conducted by 250 respondents of women in Indonesia from generations x, y, and z who have purchased South Korean skincare and cosmetic products by a minimum of past six months, and PLS-SEM was used to analyze the relationship between the variables. The findings indicate that acculturation influences customers’ purchase decisions towards South Korean skincare and cosmetic products through several variables. It is found that cosmopolitanism has a significant influence on global consumption orientation and perceived value. Similarly, global mass exposure and self-identification with GCC have a significant impact on materialism. Materialism then has a significant impact on perceived value, which in turn has a significant influence on brand attitude. Brand attitudes then have a significant influence on purchase intention, which in turn has a significant influence on the purchase decision. The results suggested that South Korean beauty companies should maintain product quality, emphasize the products’ benefit and function, and enhance the advertising competitive advantage. This study is expected to enhance marketers understanding of how companies could improve consumers’ purchase decisions through understanding the acculturation between these two countries.

scholarly journals Factors affecting Generation Y Customers’ Satisfaction with Online Group‑Buying Purchases in South Korea

2017 ◽  
Vol 65 (6) ◽  
pp. 2045-2054 ◽  
Author(s):  
Pavlína Pawlasová ◽  
Vojtěch Klézl
Keyword(s):  
South Korea ◽  
Generation Y ◽  
Purchase Intention ◽  
Online Survey ◽  
Perceived Value ◽  
Group Buying ◽  
South Korean ◽  
Repeat Purchase ◽  
Korean Market ◽  
Online Group

This paper focuses on the customers’ satisfaction with online group‑buying purchases on the South Korean market. The aim of the paper is to examine a model of Generation Y consumers’ satisfaction and the repeat purchase intention applying the theory of Expectation – Confirmation Model and DeLone and McLean IS success model expanded with the customers’ trust. The data were obtained through an online survey All online G‑B users from Generation Y in South Korea created the population. The structure of respondents was controlled with variables gender, age and frequency of online G‑B purchases. The aspects leading to consumers’ repeat purchase intention are determined. The main focus of research within the paper is based on the perceived value of customers’ interactions across the online group buying, website’s quality, trust, customers’ satisfaction and repeat purchase intention. This research is focused on online shopping behaviour of members of Generation Y that use online media in their lives frequently each day. The designed model of relations between determinants was tested by applying the method of Structural Equation Modelling. The results confirm that perceived value and website’s quality are the important aspects for South Korean customers from Generation Y to repeat purchase in online group‑buying.

scholarly journals THE EFFECTIVENESS OF DOVE CAMPAIGN FOR REAL BEAUTY IN AFFECTING CUSTOMERS’ PURCHASE DECISION TOWARD DOVE PRODUCTS

2021 ◽  
Vol 3 (9) ◽  
pp. 244-264
Author(s):  
Dita Indah Syaharani
Keyword(s):  
Social Marketing ◽  
Purchase Intention ◽  
Online Survey ◽  
Survey Methods ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Structured Interviews ◽  
Campaign Strategy ◽  
Marketing Campaign ◽  
Social Marketing Campaign

The emergence of social marketing campaign strategy has encouraged businesses to adopt it as their marketing strategy. However, although nowadays companies are continuously creating unique social marketing campaigns, many of them end up backfiring. Therefore, companies should create campaigns that are able to draw customers to participate and create purchase decisions. Dove brings a campaign that promotes women’s self-esteem through brand building and serves dual goals to make women feel more beautiful and sell more products, called Dove Campaign for Real Beauty. This study aims to analyze how the campaign affects customers’ purchase decisions toward the products. From the study, the factors in the campaign that affect customers’ purchase decisions toward the products will be identified. Finally, this study aims to develop marketing recommendations for the campaign to affect customers’ purchase decisions toward the products. This study uses semi-structured interviews and online survey methods to collect data and uses open coding and PLS-SEM to analyze the relationship between the variables. The results indicate that positive word-of-mouth significantly affects consumer-campaign (CC) identification, perceived cause-related marketing (CRM) motive significantly affects emotional attachment, and affective reaction, brand trust, and brand community significantly affect customers’ purchase decision through attitude toward the campaign, attitude toward the brand, and purchase intention. This study is expected to enhance marketer understandings of how the company could improve purchase decisions through social marketing campaign strategy.

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

What drives users’ intentions to purchase a GPS Navigation app

2018 ◽  
Vol 28 (1) ◽  
pp. 251-274 ◽  
Author(s):  
Yu-Yin Wang ◽  
Hsin-Hui Lin ◽  
Yi-Shun Wang ◽  
Ying-Wei Shih ◽  
Ssu-Ting Wang
Keyword(s):  
Purchase Intention ◽  
Diffusion Theory ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Mobile App ◽  
Mobile Internet ◽  
Relative Advantage ◽  
Purchase Decisions ◽  
Content Type ◽  
Gps Navigation

Purpose Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues. Design/methodology/approach Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach. Findings The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions. Practical implications Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing. Originality/value This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.

scholarly journals KEPUTUSAN KONSUMEN DALAM MEMILIH PERUSAHAAN SEBAGAI DAMPAK DARI KELOMPOK REFERENSI DAN NILAI TERHADAP CITRA PERUSAHAAN ASURANSI UMUM DI PROVINSI DKI JAKARTA

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Ismayudin Yuliyzar
Keyword(s):  
Significant Influence ◽  
Reference Group ◽  
Perceived Value ◽  
Corporate Image ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Determination Coefficient ◽  
General Insurance ◽  
Insurance Product ◽  
Positive Effect

The objectives of this study are: (1) to analyze the effect of perceivedvalue on the company image and its implication to the decision in usinggeneral insurance product (2) to analyze the influence of refractiongroup to the company image and its implication to the decision in usinggeneral insurance product perceived and refresni groups to the companyimage and its implications for the decision in using general insuranceproducts. this research is descriptive and verifikatif. Respondents were235 customers. The results of this study are: (1) Partial reference grouphas a positive effect is not significant to Purchase Decision (2) The valueperceived by customers partially have a positive and significant impacton Corporate Image (3) Reference Group and Value Perceived Customertogether positive and significant to the image of General InsuranceCompany in Jakarta with the value of determination coefficient (R2) of48%. (4) Reference group by partial have positive and significant effectto Purchasing Decision, (5) The value of customer perceived by partiallyhave a positive and significant effect to Purchasing Decision (6)Corporate Image partially have positive and significant influence toPurchase Decision (7) Reference Group , Perceived Value of Customers,and Corporate Image together have a positive and significant effect onPurchasing Decision on General Insurance in DKI Jakarta with value ofcoefficient of determination (R2) equal to 83%.

scholarly journals RELATIONSHIP BETWEEN ADVERTISEMENT AND PURCHASE INTENTION ON HALAL COSMETIC PRODUCTS IN MALAYSIA

2019 ◽  
Vol 7 (3) ◽  
pp. 683-694
Author(s):  
Salwani Arbak ◽  
Rabiul Islam ◽  
Harun Al Rasyid
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Negative Impact ◽  
Critical Role ◽  
Muslim Women ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Cosmetic Products ◽  
Advertising Ethics ◽  
Islamic Ethics

Purpose of the Study: The aim of this paper is to examine the relation between Muslim women customer offense caused due to Islamic advertising of halal cosmetic products in Malaysia. Methodology: The violation of Islamic ethics on the advertisement of halal cosmetic products and purchase intention was examined through a survey that included 110 Muslim women respondents in Malaysia who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. The current study confirms that irrespective of their religion, women find those advertisements offensive that do not abide by Islamic ethics, which are universal in nature. Based on the correlation results, this study reveals that violation of Islamic advertising ethics (honesty, racism, sexism, intention, and language) has a correlation with purchase intention. A multiple regression analysis was highlighted and it was found that racism, sexism, intention, and language have negative and significant influence on purchase intention. Only one variable did not have a significant influence on purchase intention of halal cosmetic products in Malaysia. Results: Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense created due to violation of ethics has a negative impact on the purchase intention of halal cosmetic products. If advertisers want to attract customers in Malaysia and retain them, then they must avoid creating customer offense by following Islamic advertising ethics. Implications: This study will be beneficial to marketers, advertisers, and companies in developing their advertising and marketing strategies for halal cosmetic products. In addition, this study has implemented the study of Islamic advertising ethic violations and purchase intentions of halal cosmetic products.

scholarly journals The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

2021 ◽  
Vol 12 (4) ◽  
pp. 747-753
Author(s):  
Didi Tarmidi, Et. al.
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Secondary Data ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

scholarly journals The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur

The Winners ◽  
2019 ◽  
Vol 20 (2) ◽  
pp. 111
Author(s):  
Freddy Pandapotan Simbolon
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Field Survey ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
The Impact

The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of questionnaires was distributed to 96 customers of Bakso Wagyu outlet in Kota Wisata Cibubur. Multiple regression analysis assessed the impact on purchase decisions of three key constructs of the halal label, price, and brand. The analysis method used correlation analysis, multiple regressions, and hypothesis testing. The results show three components, namely halal label, price, and brand, simultaneously have a significant influence on the purchase decision. However, the halal label was a variable. That are has the most dominant impact. This research indicates the results that halal labels are important for imported products that are consumed by Indonesian people who are mostly Muslim.

scholarly journals Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Regita Maharani ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Online Survey ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Competitive Price ◽  
Main Effect ◽  
Shopping Enjoyment ◽  
The Relationship ◽  
Beauty Products

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

scholarly journals FASHION TRENDS AND HEDONIC LIFESTYLE TO WEARDS PURCHASE DECISION OF HIJAB DRESSES IN BIMA CITY

2020 ◽  
Vol 15 (1) ◽  
pp. 78-93
Author(s):  
Intisari Haryanti ◽  
Herry Nurdin
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Strong Relationship ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
The People ◽  
New Research ◽  
The City

The phenomenon that occurs in Bima City today is the excessive purchase of goods, and there is no benefit. Their goal is to buy only to get satisfaction. Bima people choose to buy clothes only to be exhibited on social media and get recognition from others because of  trends. This research is new research, research on fashion trends that are always changing every year and fashion trends are still minimal researchers who study them, and researchers also add a hedonic lifestyle of the people of the City of Bima. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between Fashion Trend and Hedonic Lifestyle Purchase Decisions. Hedonist Fashion and Lifestyle partially has a positive and significant influence on the purchase results, while the Hedonist Fashion and Lifestyle trend has a positive and significant effect on purchases

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